Gary Bird has changed my life! He has had some of the best advice for me when I have had trouble growing my business. If you need perspective from someone who has built a successful 8-figure agency.
Connect with Gary:
@Agency Growth Engine : https://www.youtube.com/channel/UC6fj...
@SMC National | Dental Marketing Tips https://www.youtube.com/user/SMCNational
TikTok: https://www.tiktok.com/@thegarybird
Connect With Me:
LinkedIn: https://www.linkedin.com/in/zachmitchem/
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Apple Podcast: https://links.wearevideomakers.com/br...
Amazon Live: Http://WeAreVideoMakers.Live
My Free 30-minute YouTube Podcast Training: http://gift.wearevideomakers.com
My Video Podcast Studio Setup: https://links.wearevideomakers.com/Yo...
The hardest thing is figuring out what you're passionate about.
Speaker:If you figure out what you're passionate about, work gets really easy.
Speaker:Work gets fun.
Speaker:That doesn't mean that it won't get hard.
Speaker:Figure out what you love and then go and do that and try to provide value.
Speaker:And most people are not fortunate enough to ever figure that out.
Speaker:But if you are that person, like you're a very, very fortunate person.
Speaker:Welcome to the branding of the video podcast where we help you
Speaker:to turn a YouTube based podcast.
Speaker:Into something that scales your business and your personal brand
Speaker:and helps you to reach your goals.
Speaker:My goal for you is to help you to pursue your passion, turn your
Speaker:weakness into your strengths, and to make a legendary impact on the world.
Speaker:Today we have Gary Bird on.
Speaker:I am super, super excited.
Speaker:Gary has been someone who has Gary.
Speaker:You've impacted me.
Speaker:In a way that not a lot of people have.
Speaker:I was thinking about it today.
Speaker:Gary runs, you know, an eight figure agency.
Speaker:You have two podcasts, you have another business you're running, you have
Speaker:almost a hundred thousand switch media.
Speaker:You've done so much.
Speaker:And so we're gonna learn a lot today.
Speaker:So, So thanks for coming on the show, Gary.
Speaker:Yeah, no, I love what you do and you always have so much knowledge
Speaker:and I love picking your brain and yeah, you're doing great.
Speaker:Great job.
Speaker:I know that you're gonna build something awesome and I know
Speaker:building a business is hard.
Speaker:It's no matter how you slice.
Speaker:It's always tough work, so I know you have a lot of, uh, plates
Speaker:that you're spinning, and you're definitely on the right track, man.
Speaker:I'm, I'm excited about what you're doing.
Speaker:I appreciate it.
Speaker:Carrie, what took you into like, Hey, I'm gonna use social media to build my
Speaker:agency and to really build my business?
Speaker:Yeah, so that's a great question.
Speaker:So first I, I hate, uh, social media.
Speaker:So personally, so before Covid, I was not on any social media.
Speaker:Like if I had a page, it was just like to ghost people and kind of lurk, you
Speaker:know, in the background and look at stuff.
Speaker:And just watch.
Speaker:And, and a lot of people, I think a lot of people do that, but I
Speaker:didn't, I wasn't on social media.
Speaker:I didn't, I didn't use social media, um, personally, so that's, that was pre covid.
Speaker:Then Covid hit and I got a lot of extra time and I said, You know what,
Speaker:I'm gonna hop over here to TikTok.
Speaker:Because a lot of my clients aren't on TikTok, and I just wanna see
Speaker:if I can grow following there.
Speaker:And I wanna see if I have ideas that are compelling to people or not.
Speaker:And just on a standalone, not because I'm attached to anything else.
Speaker:So I just started doing videos and it was horrible.
Speaker:Like I, I was like, Why does nobody wanna watch my videos?
Speaker:Because I had no idea.
Speaker:I had no voice, I had no anything, no experience.
Speaker:So I just, basically all I did to win was I said, I'm gonna post
Speaker:three times a day no matter what.
Speaker:And it didn't matter if I was busy and I just had to like crank out a video
Speaker:or if I was taking time and editing it and all those kind of things.
Speaker:But I just wanted to.
Speaker:Make myself post those.
Speaker:So for at the beginning I was posting 21 videos a week, and
Speaker:that was very painful because most of them were just crazy garbage.
Speaker:That actually helped me get over the fear of like what people think
Speaker:I was all, it doesn't matter.
Speaker:So I was using stupid filters and just doing like stupid stuff
Speaker:that I normally wouldn't, Yeah, I definitely wouldn't post now.
Speaker:But, um, so, but once then I, one day I was just walking.
Speaker:And I said, Yeah, this is how I built my agency.
Speaker:And I did it for under a thousand dollars and now we're doing
Speaker:over a million dollars a month.
Speaker:And I just walked, I was walking around and it took off, It got like 30, 40,
Speaker:50,000 views, something like that.
Speaker:And all, I got all these followers and I was like, Oh, okay, cool.
Speaker:So I'm gonna talk more about that.
Speaker:So I started talking about here's how I'm growing my agency.
Speaker:Here's what's working, here's what's not working.
Speaker:And then it, it became too much time, like it was too time consuming.
Speaker:So I said, How can I shoot this like in my environ?
Speaker:And I said, every, every twice a week, I had to drive to my kid's school.
Speaker:Um, and it took about, I, I live in Southern California, so
Speaker:there's traffic, so it took me 30 minutes there, 30 minutes back.
Speaker:And, and so while I was in traffic, I would just film and I have a Tesla,
Speaker:so it's self-driving, and I'd just sit there and I'd just talk to the
Speaker:camera and I'd literally just post it.
Speaker:And those did so good.
Speaker:But then Tesla started, or not Tesla, um, uh, TikTok started banding them.
Speaker:Cause they were like, You can't do this.
Speaker:And I was like, Ah.
Speaker:Like I thought I figured it out.
Speaker:Like I'm like, this is the ultimate hack.
Speaker:Like I'm, I'm, I'm mid maxing my time, like to the end through degree.
Speaker:Right?
Speaker:Yeah.
Speaker:So over time then I just started doing day in the life.
Speaker:So what I would do is I'd just set up my phone and I'd set up my office.
Speaker:I have cameras over here and just set up and I would just.
Speaker:And then at the end of the day, I'd spend 40 minutes edit it and post it.
Speaker:Right?
Speaker:Like every day I would just do that, just fill my day and then post it.
Speaker:And those did really well as well.
Speaker:And then I started learning how to tell stories in those rather than just
Speaker:say, This is what I'm doing today.
Speaker:Yeah.
Speaker:And those did well.
Speaker:And so eventually I got up to like 70, 80,000 followers on there.
Speaker:Um, and then I was like, I'm the kind of person I have ADHD to like the max.
Speaker:Once I know I know how to do something, I don't wanna do it.
Speaker:So, uh, it, it, So I was like, Okay, I'm done.
Speaker:So now I'm moving back.
Speaker:I started filming more podcasts and now I'm cutting those and I'm trying to
Speaker:figure those out and I'm starting to do it, like they're starting to hit better.
Speaker:They're, at first there was like five views, 10 views, but now they're like
Speaker:a thousand views and I'm moving up.
Speaker:So now what's cool is I get to, now I'm mid maxing my time, so I'm talking
Speaker:with people like you on a podcast.
Speaker:And then somebody else is going through and editing all of it.
Speaker:I'm building the relationship with you.
Speaker:I'm also getting reaching into your network now, right?
Speaker:Mm-hmm.
Speaker:. Cause it's always b2b, so I'm getting into your network when you share and
Speaker:you repost and all those kind of things.
Speaker:And I'm killing two birds with one stone.
Speaker:Um, and I'm getting better at that.
Speaker:I'm still not, we're still not good yet.
Speaker:My goal is just to like overwhelm.
Speaker:I want like 5, 6, 7 posts a day on all platform.
Speaker:Vertical videos written.
Speaker:Um, LinkedIn has done really well for me.
Speaker:Right now I'm getting yeah, about like 25 to 30,000 impressions
Speaker:a week, posting one time a day.
Speaker:I don't know if that's like, for me it's good, right?
Speaker:And yeah, I'm sure other people are doing way better.
Speaker:Um, but, um, for me that's good.
Speaker:And then all I do to do that content is it's either they rewrite
Speaker:the stuff I did on my podcast.
Speaker:or I just shoot a quick voice recorder to my team, like, Hey, this is a
Speaker:thought that I have, and they write it up nicely and then I go through
Speaker:and just adjust it a little bit.
Speaker:Um, and then, uh, post that.
Speaker:So that's, that's what I've been doing.
Speaker:Um, the top of mind awareness that social media brings, I think is super valuable.
Speaker:And then the other part is, uh, the other part is that it gives you authority.
Speaker:So people assume that you know how to market if you're a marketing.
Speaker:Because they see you all the time.
Speaker:So I, I get people tell me all the time, like, you're always in my feed,
Speaker:like every single day you're in my feed on one platform or another.
Speaker:And that's kind of what I want, but it's hard because we're paying a lot of money
Speaker:for all these people editing all the videos, all the people managing it, and
Speaker:there's not direct sales from it, right?
Speaker:Like none of the stuff, if you watch my stuff, I don't sell anything.
Speaker:And so you have to learn how to indirectly make it valuable.
Speaker:And that I think is really tricky for people, and then new people starting.
Speaker:You're not gonna be able to post eight times a day.
Speaker:Like you, you, you know, the Gary V just post three videos a day, every day of just
Speaker:high quality on every single platform.
Speaker:It's like, that's, that's really, really hard to do if you're running a company.
Speaker:Like it's, it's, it's possible.
Speaker:But you're gonna not, you're gonna sacrifice somewhere else.
Speaker:Yeah.
Speaker:I think a lot of golden there will have to dig in.
Speaker:Um, but I wanted to hang onto this cuz I like you as a so entrepreneur
Speaker:cause I, I'm very much in the same position that you were just describing.
Speaker:Solar entrepreneur.
Speaker:I do have contractors, I do have agencies I work with, things like that.
Speaker:But I mean, at the core it's just me.
Speaker:So how much, and maybe not me, but you know, others like me, how much should
Speaker:we focus on posting on social media?
Speaker:You know, from your experience?
Speaker:I mean, honestly, you don't need social media to build a.
Speaker:Right.
Speaker:Like, it, it, you just don't, and you don't need it.
Speaker:Like I've done it and now Yeah, you can.
Speaker:It does.
Speaker:It can help.
Speaker:Right.
Speaker:So I know people who go out and they'll post and they get
Speaker:three leads and that's awesome.
Speaker:And then they need three more leads and they kind of use it that way.
Speaker:That's good too.
Speaker:But you gotta have your vo, You gotta really know your voice
Speaker:and know what you're building.
Speaker:I also know other people who have millions of follow.
Speaker:And have to work a side job because they can't generate revenue from
Speaker:those millions of followers.
Speaker:Right.
Speaker:So I don't think there is a one size fits all.
Speaker:I don't think that, I think we see like the Alex Hermo stuff and we go,
Speaker:Oh yeah, it's just like that he's, he's paying, like I saw a video.
Speaker:He think he's paying $50,000 a month in team members to produce that content.
Speaker:And all we see is the shorts right.
Speaker:And the tweets.
Speaker:Mm-hmm.
Speaker:. But there's so much money being invested into.
Speaker:That it's insane.
Speaker:Like for an individual to try to keep up with that, it's just suicidal.
Speaker:Oh, no, I totally agree.
Speaker:And I think it's, I think it's interesting.
Speaker:I'm on one side where I love social media and that's kind of my thing,
Speaker:and that's not what I like to do.
Speaker:You've built a business, you hate social media, but it, it still has a place.
Speaker:Like it doesn't matter what direction you're coming from.
Speaker:Yeah.
Speaker:Um, but I think you've done something really interesting that a lot of
Speaker:clients that I've worked with did it.
Speaker:I just didn't realize they were doing it until I watched how you were doing it.
Speaker:But you're using a podcast, not, not just.
Speaker:Exposure but to create these strategic partnerships with, you
Speaker:know, maybe potential clients, maybe potential partners, referral
Speaker:partners, things like that.
Speaker:Can you walk us through how you think about that a little bit?
Speaker:Yeah, So actually when I did my first podcast I was like,
Speaker:I have no idea what I'm doing.
Speaker:I don't know, this is why I have this whole setup is cuz I was
Speaker:like, I'm gonna build a podcast.
Speaker:So I like invested in all this stuff, Tried to fi took forever
Speaker:to figure out the sound and the quality video and all that stuff.
Speaker:But I just wanted a space that I could walk into and not have to touch anything.
Speaker:Uh, and once I had that built, I said, Okay, I'm gonna do this podcast.
Speaker:I don't care if anybody watches.
Speaker:All I wanna do is use this to get in front of potential
Speaker:people that I wanna work with.
Speaker:In the industry that I'm in, I'm in dental marketing.
Speaker:So in the dental industry, that's number one.
Speaker:Number two, if they do share it, I'm gonna tag them.
Speaker:So if you come on my show, I'm gonna tag you in it and you share
Speaker:it, you're more than likely working with dentist cuz you're, That's
Speaker:why I brought you on the show.
Speaker:Mm-hmm.
Speaker:. And if I can get five or six eyeballs, From your network on it and that, Oh,
Speaker:I trust Zach and he's talking to Gary.
Speaker:So I, by the default, I trust Gary.
Speaker:I was happy with that.
Speaker:Right?
Speaker:Yeah.
Speaker:Um, so I think that's a really valuable play.
Speaker:I mean, and we do it and see, people don't think this way,
Speaker:but we do this all the time.
Speaker:Think about your favorite people that you've watched or you followed
Speaker:where they had trust with you and then they brought somebody on.
Speaker:You've never heard of.
Speaker:And what did you give them?
Speaker:Instantly trust that trust is actually bridge and, and yeah, if you can
Speaker:do it at scale and get millions of views, of course that's better.
Speaker:But I'm in the dental industry so you're not gonna get millions of views.
Speaker:I just need tens of views.
Speaker:And then our podcast started doing better and better and better.
Speaker:So then we started getting hundreds of downloads and then we started
Speaker:posting shorts and those would get, you know, thousands of these potentially.
Speaker:And tho you know, even if I get a thousand, I'm happy because.
Speaker:That person's sharing it, they're putting it on their stories, that
Speaker:they're sharing it on their LinkedIn.
Speaker:I'm getting in front of Dennis and people are going, There's that Gary Guy again.
Speaker:And that's, that's what I'm trying to do.
Speaker:Um, that's my goal.
Speaker:Yeah.
Speaker:I have a lot of questions for you cuz you do like, I mean, you have a
Speaker:team to help you with this and you, you've perfected each one kind of like
Speaker:to the degree that you want TikTok.
Speaker:Podcast, YouTube, like you're going through these, learning them.
Speaker:If you could only pick one and you're like, you get one
Speaker:platform, which one I guess would you focus on for your business?
Speaker:I mean both personally, but also to help your business for Janice?
Speaker:So I kind of have two different things that I'm doing.
Speaker:So I have, I have dental, a marketing agency, but then I have agency growth
Speaker:engine and that's just helping.
Speaker:That's how you and I met, just helping agency owners.
Speaker:Um, and which helps me get better, right?
Speaker:So I meet better talent, I meet awesome people like yourself.
Speaker:I would've never met you if I didn't, if I didn't start that.
Speaker:And so, yeah, so for, so I'll answer that two different ways.
Speaker:So for the dental side, I'd say either Facebook or um, LinkedIn.
Speaker:Uh, Facebook is Dennis Love Facebook.
Speaker:There's tons of Facebook groups and stuff like that.
Speaker:Okay.
Speaker:I personally, out of all the social media platforms, I
Speaker:personally hate Facebook the most.
Speaker:It's just like the most spammy and just.
Speaker:It just, I hate it Anyways.
Speaker:And then, and then LinkedIn is right there with it.
Speaker:The thing I like about LinkedIn is LinkedIn has like some amazing upside.
Speaker:It's kind of like the Twitter or not Twitter.
Speaker:It's kind of like the, uh, TikTok of business.
Speaker:If you do it right, you can get a ton of eyeballs and get people interacting
Speaker:with you and, and it shows you like who's looking at your profile from
Speaker:these other companies and stuff.
Speaker:So that's huge.
Speaker:And there's, and it's very family friendly.
Speaker:Like some, I don't.
Speaker:I don't like all the raunchy stuff that you have to sometimes wade
Speaker:through in Instagram and TikTok.
Speaker:Sometimes TikTok gets better as you refine the algorithm, but
Speaker:LinkedIn, you just don't have to, I don't have to wade through the
Speaker:garbage to get to decent content.
Speaker:Um, the, so that's, that's for that now for agency growth engine.
Speaker:It's TikTok like we built a 500 person community just with TikTok
Speaker:and, and it's pretty active.
Speaker:We have, uh, masterminds with probably now about 20 or some odd people,
Speaker:and they're all agency owners.
Speaker:That's all built on the back of TikTok, all of it.
Speaker:I tell people a lot, like pick three and then have an email list, and this
Speaker:is, I mean, depends on where you're at, but yeah, it sounds like, I mean,
Speaker:you really don't need three, You need one that you do really, really.
Speaker:And then kind of leverage, leverage the other ones.
Speaker:Um, yeah, I think, I think also like learning, learning your voice,
Speaker:learning how to do it in, in, in a way, especially for me up front.
Speaker:I didn't have the team to help me up front that had the
Speaker:answers, so I had to go learn it.
Speaker:Once I learned it, then I could tell my team how to do it, but I
Speaker:couldn't ask my team to do it before if none of us know how to do it.
Speaker:Right.
Speaker:Yeah.
Speaker:So really learning.
Speaker:Or hiring somebody.
Speaker:But you gotta pay if you're, if you're hiring 'em, and then understanding how
Speaker:to do it within the flow of your day.
Speaker:So for me, doing these kind of podcasts that we're doing right
Speaker:now, this is no work for me.
Speaker:This is easy.
Speaker:I could do this all day long and yeah, and it's fun, right?
Speaker:But then splitting it up, editing it, all that kind of stuff, that's work.
Speaker:So to me, not to somebody.
Speaker:Now I have people that I work with that it's fun to them, so then
Speaker:they get to do what's fun for them.
Speaker:So just finding.
Speaker:What works.
Speaker:And I really think that, um, splitting off content into written
Speaker:form has been really helpful to me.
Speaker:Like taking snippets of things that I say over and over and over
Speaker:again, and then having 'em rewritten in a slightly different way with
Speaker:a slightly different look on it.
Speaker:Um, that, that, that's been really.
Speaker:Really a lot of interaction on that.
Speaker:You said something really interesting there though.
Speaker:You, I mean, you're, you know, leaning into your strength and you have
Speaker:team members leaning into theirs.
Speaker:And guess my question here is I am kind of on the opposite of end of you.
Speaker:Like, I, I love social media, that's my first, but then, you
Speaker:know, this is my 10th business.
Speaker:So I think my strength is in creating the content and being creative that way.
Speaker:But I still, I, in order to be able to do that well and not have
Speaker:someone tell me to, do I need to kind of build a business around that.
Speaker:Yeah.
Speaker:Um, how, and, and you know me better than most people cuz of
Speaker:the mastermind that we're in, but how, how do you balance that?
Speaker:How do you lean into your strength?
Speaker:Which for me is the creative, but still do the other things that are necessary.
Speaker:Cuz there are times where I lean too far into that and then revenue goes down.
Speaker:There's a couple different things.
Speaker:So number.
Speaker:First, identifying what you love and don't love is huge.
Speaker:Like most people don't ever get there.
Speaker:And I would even go deeper than that and I would like take a piece of
Speaker:paper and write down draw line on it and on the right side, write down
Speaker:the stuff you love that you do today.
Speaker:And on the left side, write down the stuff that you dread.
Speaker:And a lot of times we avoid the things that we dread.
Speaker:You've been on the masterminds with us and we've, we've heard
Speaker:week after week where people will.
Speaker:Hey, um, I know I need to make sales calls, but I didn't cuz I'm working on
Speaker:my website or I know I need to make sales calls but I didn't because I'm doing this.
Speaker:And it's like, no, you're just avoiding what you're supposed to be doing, right?
Speaker:Like you don't wanna do it, but you have to do it because your
Speaker:business is gonna die without it.
Speaker:So, and I think it's really important that you go through that cuz you have to
Speaker:have a baseline knowledge or else you're never gonna be able to hire somebody.
Speaker:Once you have the baseline knowledge of like, this is what I want,
Speaker:then you can bring in support and say, Hey, I hate doing these.
Speaker:And a lot of times we don't talk that way because we're scared.
Speaker:If we tell somebody that we hate them, that they're not
Speaker:gonna want to come work with us.
Speaker:Nothing's further from the truth.
Speaker:It's actually the opposite.
Speaker:So when I tell people like, I hate doing these things, I need your
Speaker:help, they're like, That's awesome.
Speaker:I love doing those things.
Speaker:We're gonna work, be a great partnership.
Speaker:Right?
Speaker:And so just get bringing in support or in the areas that you hate, but
Speaker:you have to, to your point, you gotta get to the place where you have
Speaker:revenue to be able to support that.
Speaker:Um, so I.
Speaker:I would double, triple, quadruple down on the revenue generating
Speaker:stuff and cut the other stuff.
Speaker:It was me personally, cut the other stuff out completely, see what happens and, and
Speaker:then slowly add those back in to see if that helps boost revenue in the future.
Speaker:But if you don't have revenue, who cares if you're posting videos?
Speaker:That's my opinion.
Speaker:But I don't love posting videos.
Speaker:Like that's not, If my business disappeared tomorrow, you would
Speaker:never see me on social media again, . No, that's fair enough.
Speaker:That's fair enough.
Speaker:And I think a lot of the people listening here are.
Speaker:Most of them, if they're, they don't wanna be on social media, they're
Speaker:probably starting a video podcast because of the potential of, Hey, I can get on
Speaker:experts, I can get on potential, you know, these networking opportunities,
Speaker:and I can be seen by dream clients and I can build my clientele that way.
Speaker:So that's why they do it.
Speaker:I'm the opposite where it's like, okay, just, just pay me this and
Speaker:I will write and I will create videos and I'll, I'll do all that.
Speaker:But there are still things in there that I don't love.
Speaker:Like if I had to do it all day, like, you know, clock in,
Speaker:clock out eight hours a day.
Speaker:There are things I would get sick of, and so I do need to to focus in a little
Speaker:bit more on building the business.
Speaker:I think.
Speaker:So I have, I have an agency I'm working with.
Speaker:We're working on a project that could be very profitable.
Speaker:It's allow, it allows me to lean to the creative, allows me to do that.
Speaker:That way I have my personal stuff, you know, the, we are video makers,
Speaker:these video podcasts, YouTube, teaching people how to do video podcasts.
Speaker:Problem is, it's not really profitable and the, the most profitable things
Speaker:I can do that way are gonna be coaching, consulting, things that
Speaker:are gonna pull hours away, um, from this other profitable venture.
Speaker:So, . I, I need the hard advice.
Speaker:Do I let one just kind of stagnate and focus on the revenue?
Speaker:Or how do I balance?
Speaker:Everything's really hard to scale, so Exactly.
Speaker:You scale coach, like scale coaching is fine to do, but you have to realize
Speaker:like it's gonna be you and you're gonna reach a plateau and that's it.
Speaker:Right?
Speaker:And there's also a va, uh, a value plateau you're gonna reach on that coaching side.
Speaker:The flip side of that, Um, you could do courses, things like that.
Speaker:We talked about this before and that does scale, but it's hard cuz you have
Speaker:to build community, you have to build trust and all those kind of things too.
Speaker:Then working for someone else and cre helping them build
Speaker:their stuff out as a business.
Speaker:So as you're like more of an agency type person that's amazing is long
Speaker:as you are being paid for it, right?
Speaker:And you're making money off of it.
Speaker:But if you're being paid commission on it and it's not working, then
Speaker:you have to ask the hard question of like, well, why isn't working?
Speaker:What am I doing wrong?
Speaker:And you're, you're kind of betting on yourself.
Speaker:And I would keep, for me, I would keep betting on myself.
Speaker:So I would just say, I'm gonna figure this out.
Speaker:I'm gonna make sure that I create this content that's gonna generate these, these
Speaker:things, because that's gonna create more opportunities once you figure it out.
Speaker:Like, hey, this is, here's step 1, 2, 3, and four to produce
Speaker:these results on your content.
Speaker:Then that's going to, the next person's gonna wanna work with
Speaker:you and the next person, and the next person and the next person.
Speaker:I really like the idea of just stepping out there and saying,
Speaker:Hey, I'm betting on myself.
Speaker:I'm gonna get you results.
Speaker:Um, and I think that's where a lot of content people get themselves in
Speaker:trouble is like, they don't, There's a dis and I, I'm not saying this is you,
Speaker:but I'm just saying content people as.
Speaker:Is there's a disconnect between creating content and creating content that works
Speaker:to what the end user wants it to do.
Speaker:So people are like, Oh, I made a banger video and I got a hundred thousand views.
Speaker:Who cares?
Speaker:Like, doesn't mean anything like it.
Speaker:Literally, in the big scheme of things, it might mean nothing, or
Speaker:it might equal millions of dollars.
Speaker:and or it just might make somebody feel good and they wanna hire you
Speaker:just because they wanted more views.
Speaker:You have to figure that out, and you have to provide that to the end user.
Speaker:On the flip side of it, I've seen people do videos that they're like, I got three,
Speaker:4,000 views and I made, you know, I made 10 sales off of it, you know, at a
Speaker:hu, you know, X amount of dollars each, and I made a ton of money off of it.
Speaker:That's huge too, right?
Speaker:Like there's, so, there's all kinds of different ways to win, but if.
Speaker:If we're just using the formulas that we see online and on social
Speaker:media to define winning, more than likely we're gonna lose.
Speaker:Like, you have to get to the end user who's paying you, what do they want?
Speaker:And then you have to reverse engineer that.
Speaker:Now, creators hate hearing that cuz creators want to make art.
Speaker:Mm-hmm.
Speaker:, Right?
Speaker:But like, I, I went to um, I think it was, um, Michael Angelo, right?
Speaker:He was super.
Speaker:, um, lived his whole life.
Speaker:I went to a whole museum about him.
Speaker:This is amazing story.
Speaker:This guy is genius.
Speaker:Like he was making tanks back in the day before, like, like they
Speaker:were so far away from tanks, right?
Speaker:This is how smart this guy was.
Speaker:He's making flying contraptions and just all this stuff.
Speaker:He had so many ideas.
Speaker:He was, he largely was poor most of his life.
Speaker:He had to make weapons to pay the bills and he hated making weapons
Speaker:cuz he looked at himself as an artist and he had to make weapons of war.
Speaker:Because that's where the government and the armies and stuff like
Speaker:that would actually pay him.
Speaker:And most of his life, he lived as a like, as a failure.
Speaker:Like he questioned himself and he said, No one's using my stuff.
Speaker:No one's likes my stuff.
Speaker:The problem was he was just way ahead of his time as an artist, and
Speaker:so he had to learn how to make his stuff practical for that day, if
Speaker:that, if he wanted to feel valued.
Speaker:Right now we look back.
Speaker:Now and we go, This guy's a genius.
Speaker:Like basically the way I look at Michel Angela is like somebody who understood
Speaker:how to build phone apps before there was.
Speaker:Right.
Speaker:Like, okay, like, yeah, like somebody who is like, There's gonna be this
Speaker:thing, We're gonna work in this world and, and we're all gonna be connected
Speaker:and be able to talk to each other.
Speaker:And people are like, Okay, you're crazy, right?
Speaker:Like, there's no value if there's no internet, if you have all those ideas,
Speaker:um, in, in fact you look kind of crazy.
Speaker:So there's that artist entrepreneur.
Speaker:Side of things, and I don't have the exact answer to it.
Speaker:I know that I'm an entrepreneur that wants to, to generate value that
Speaker:then in turn is exchanged for money.
Speaker:Um, and the creating and all that kind of stuff is just a
Speaker:necessary thing that I need to do.
Speaker:I really feel for people who look, have the artistic side of it, and
Speaker:they're trying to figure out how to monetize it because I, I realize that
Speaker:they're looking at it going, that kind of compromises who I am and what I'm.
Speaker:Yeah, I, I appreciate that perspective.
Speaker:I think it's, I know cuz I started my first business, I was 12.
Speaker:I had a, uh, vending machine in this city rec center.
Speaker:It was just like a little quarter machine . Um, but I mean, that's,
Speaker:that's what I've, you know, my life like, I, I've always been like,
Speaker:okay, I need to do my own thing.
Speaker:Come to find out I have Asperger's and so I don't make a great employee.
Speaker:Really don't, um, I get really hyper fixated on the things
Speaker:that I'm very interested in.
Speaker:And if I can make it work great . But, um, this is the first
Speaker:business that's really worked out.
Speaker:And so, um, I think I'm holding on and trying to make this work.
Speaker:It, I've made way more money in this business than I ever have
Speaker:in any job or any other business.
Speaker:So I, I'm doing well, but So you're gonna keep doing it, right?
Speaker:Yeah.
Speaker:But the difference between are, I think the question you should ask
Speaker:yourself is, are, is this going to be a, um, are you gonna be a contractor?
Speaker:Mm, Right, And do contract work, which there's nothing wrong with that.
Speaker:If you're doing what you love every day and you can pay all your bills and you
Speaker:can save money and buy a house and do the things that you love to do, there's
Speaker:absolutely nothing wrong with that.
Speaker:Or you're gonna build a company which brings a whole
Speaker:nother level of complication.
Speaker:So figuring out how to generate leads or figuring out how to
Speaker:make this video, get more views.
Speaker:It's really cool to technician.
Speaker:You're a technician, you're like monkeying with the machine, right?
Speaker:And, and you figure out how to make the machine.
Speaker:, but then like you add like managing a team on top of that,
Speaker:it's a whole different skill set.
Speaker:It's like a different job.
Speaker:Yeah.
Speaker:And some people love it and some people don't.
Speaker:Um, but it does allow you leverage.
Speaker:Right?
Speaker:So then there the opportunity, if you can figure that out, there's
Speaker:a greater reward at the end of the, at the end of the tunnel.
Speaker:Yeah, and I think, I think a lot of people listening are pro like me, where they
Speaker:work with, they have worked with clients.
Speaker:They are working with clients and they have like, I have this system to help
Speaker:people take a video, podcast or YouTube.
Speaker:Yep.
Speaker:And grow.
Speaker:Problem is social, takes a little while and so results.
Speaker:Might be views, might be subscribers, but I think the lack that I've had is like,
Speaker:here's direct revenue output because that's, it's a little hard to find.
Speaker:So Yeah.
Speaker:To the point you made earlier, maybe a course in taking that
Speaker:system and teaching it Yep.
Speaker:Might work.
Speaker:And then that way the content does pay off.
Speaker:And maybe somebody else listening, if they have that system, they can have something.
Speaker:Well, some, Sometimes people just want eyeballs though.
Speaker:Like billboards.
Speaker:Yeah.
Speaker:People sell Bill.
Speaker:And it's just like, Hey, we have a hundred thousand, we have a hundred thousand
Speaker:cars that drive by here every day.
Speaker:Yeah.
Speaker:So we have a hundred thousand eyeballs driving by every single day.
Speaker:Do you wanna buy this space?
Speaker:And it's up to you to put the creative in and it's up to you to
Speaker:get the response from that billboard.
Speaker:But that's a branding play.
Speaker:So, I mean, there's nothing wrong with being the branding guy.
Speaker:There's, there's lots of people that do that.
Speaker:Really, really success.
Speaker:You just have to be able to articulate that.
Speaker:When people ask that ROI question, Hey, what's my ROI gonna be on this?
Speaker:I don't know.
Speaker:My job is just to help you get eyeballs.
Speaker:You tell me how good your offer's going to be.
Speaker:I think the problem I, I've had with clients and other people,
Speaker:I've talked to people in our masterminds like, Hey, people last
Speaker:three, six months and they're gone.
Speaker:And I mean, maybe you expect that.
Speaker:Maybe you say, Hey, okay, my marketing needs to be such that we're
Speaker:getting new clients through that.
Speaker:But I'd much rather work with someone over the long term because
Speaker:you're barely starting to see good results in that three to six months.
Speaker:Some, I mean, I've had really good results, but people would
Speaker:still, Of course, of course.
Speaker:Everybody, Yeah, everybody's that way.
Speaker:So, yeah.
Speaker:So I would say then that's, uh, managing expectations up front.
Speaker:Like how are you managing, Like what has the client articulated
Speaker:really well, what they.
Speaker:And which they normally don't on the first go.
Speaker:Right.
Speaker:Most clients are like, I just need help with this.
Speaker:This is painful.
Speaker:I don't know what I'm doing.
Speaker:Right.
Speaker:Yeah.
Speaker:And then, And then over time that you need to pull, be able to pull that out of them.
Speaker:Like, Okay, well what, in a perfect world, like what would this look like?
Speaker:Well, I wouldn't be doing it.
Speaker:Okay.
Speaker:And then what would these videos look like?
Speaker:Well, they would be getting more views.
Speaker:How many more views you're getting 20 now.
Speaker:How many do you want?
Speaker:I don't know.
Speaker:Hundreds of views.
Speaker:Okay, cool.
Speaker:So if I could get all of your videos getting a hundred hundreds of view.
Speaker:That would be a win.
Speaker:Yeah, we should be able to do that over the next four months, six months, Great.
Speaker:But then you always have to be going back and reselling, right?
Speaker:Because you're gonna get to a hundred views.
Speaker:Now what?
Speaker:And then you have to go back and say, Well, I can help you
Speaker:now get to a thousand views.
Speaker:Has the a hundred views been helpful to your business?
Speaker:Well, I don't know if there's been the ROI there or not.
Speaker:I don't know if I wanna reinvest into that.
Speaker:Now you have to resell it because now they have more knowledge and
Speaker:they have a different perspective.
Speaker:. So I, and I know people don't like going through that, like going through that.
Speaker:Yeah.
Speaker:Sale, resell, reposition.
Speaker:But that, I mean, really, honestly, that's every business.
Speaker:I mean, your cell phone carrier is fighting to keep you every,
Speaker:every couple years, Right.
Speaker:And the other people are trying to take you from them every couple years, bring
Speaker:in your iPhone, we'll give you all the stuff for free, and it's only $50.
Speaker:And you can have all these lines.
Speaker:And I mean, they're, What are they trying to do?
Speaker:They're trying to leverage you away.
Speaker:The competition.
Speaker:So every business goes through that, that you have to reposition,
Speaker:recreate, reevaluate how you're bringing value to those people, and
Speaker:it they change the people that you're working with change too over time.
Speaker:Okay.
Speaker:I like that.
Speaker:I think that a lot.
Speaker:Um, I've been binge listening to your eight figure marketing agency
Speaker:podcast, so we're gonna link to that.
Speaker:So if you, That's awesome.
Speaker:You haven't heard of it.
Speaker:You will.
Speaker:Um, but there's, there's so many things in there.
Speaker:One of the things that I'm really getting out of it is building a team is essential.
Speaker:But it, it's, it's difficult.
Speaker:And so I guess, you know, someone solopreneur maybe has some
Speaker:contractors that they work with.
Speaker:How, how do you know when to start building out that team and really
Speaker:going for the business instead of just kind of being a solo entrepreneur?
Speaker:I don't, I think it's what you value, right?
Speaker:So like I hear people talk about, well, I really value just being able
Speaker:to go down and chill on the beach.
Speaker:Well, Don't go build a team to, because you're not gonna,
Speaker:that's not how it's gonna work.
Speaker:Um, if you really value going and chilling on the beach for large
Speaker:stretches of the day, then you should probably just be a contractor or,
Speaker:and, or I'll give you another example.
Speaker:Like, I wanna raise my family, like people, contractor.
Speaker:So you have flexibility.
Speaker:You can turn away jobs, you can add jobs and that, and people hear that.
Speaker:And you can make 10, $20,000 a month doing that.
Speaker:Like keep that in mind that you can make really good money doing that.
Speaker:However, there's always a con.
Speaker:Right.
Speaker:So what's the consequence of doing that?
Speaker:Well, if you lose one client, then you don't have any money
Speaker:coming in and now you start over.
Speaker:And so you're always starting that sales cycle over, right?
Speaker:Like over and over and over again.
Speaker:And to me, to me personally, that's really scary and painful.
Speaker:Like I would rather build, build, build, build and build out.
Speaker:And cuz the bigger you get, anybody can fail, right?
Speaker:There's nobody who's too big to fail.
Speaker:But the bigger you get, the harder it is to fail.
Speaker:Like the more mistakes you have to make and the harder it becomes.
Speaker:So for me, That wasn't an option, but I get why that's an option for other people.
Speaker:For me, I, I wanted to build and I had to learn how to trust other people.
Speaker:I had to learn that it, I don't have all the answers.
Speaker:I had to realize that I, it's a whole nother skill that I'm trying
Speaker:to build and treat it that way.
Speaker:I had to there, I mean, there were so many things that I had to do, so for me it
Speaker:was, I didn't want to go down the road of.
Speaker:Getting a client, losing a client, getting a client, losing a client.
Speaker:Mm-hmm.
Speaker:and deal with that yoyo and that emotional stress.
Speaker:I was more.
Speaker:I was more excited about dealing with emotional stress of how to build a
Speaker:team, how to bring people together, how to, how to, how to do that,
Speaker:that, that was more appealing to me.
Speaker:I, I would love to be able to have the flexibility, but I think I hate and
Speaker:feel the more pain of when a client leaves, I have this cycle that I've
Speaker:gotta go through to get another client.
Speaker:So I'd rather build a theme.
Speaker:And I don't know if you're listening to this, where you're
Speaker:at, but it sounds like you need to weigh the pros and cons of that.
Speaker:Yeah.
Speaker:Um, it's a personal question, right?
Speaker:Like there is no, Yeah, it's not a right or a wrong question.
Speaker:like, and I, and I'm, and I'll tell you this, I've realized one of my
Speaker:weakest skill sets is managing people.
Speaker:Like I've realized that going through and going, cuz I get really, like, I
Speaker:get excited and I also get really down to like, I'm like level 10 energy.
Speaker:And then I'm like, oh no.
Speaker:Like I focus hyper focus on things and like stress out about 'em.
Speaker:And so, and I've gotten better, like I'm not as bad as I used.
Speaker:But that isn't good for managing people, right?
Speaker:Like people want steady and consistent.
Speaker:And so I've learned, okay, I gotta have small teams.
Speaker:I have, there's certain people who match my energy that I work really well.
Speaker:And so there's just things that you have to go through and learn like that.
Speaker:And it takes time.
Speaker:It's not gonna happen overnight.
Speaker:So I mean, you have, you have two podcasts now.
Speaker:What is, I mean, the thing maybe you expected least to learn from having two
Speaker:podcasts, and I don't think you ever expected that, but I'm curious what you've
Speaker:learned from running two shows so far.
Speaker:So I actually have four podcasts and, um, excited to know that I know.
Speaker:And then I go, I try to go on somebody else's podcast like
Speaker:this at least once a week.
Speaker:So I'm shooting like five podcasts a week right now.
Speaker:I'm, I, my team jokes with me and they're like, Okay, what are we doing right?
Speaker:And I, it's just a way for me to create huge amounts of content.
Speaker:Now, two of them, So the, my first podcast was Dental Marketing Theory.
Speaker:My second one was, um, Agency Growth Engine.
Speaker:And then I'm also on eight Figure Agency, which I'm shooting
Speaker:multiple episodes of that today.
Speaker:And then I'm doing, I'm starting a new one that launches next
Speaker:month called Dental Rift.
Speaker:I have tons and tons of ideas.
Speaker:I have a hard time framing those.
Speaker:In a non like spaso way, right?
Speaker:Like, again, I think you kind of can appreciate that Zach.
Speaker:Like, yeah, I got all these ideas and it's like, and, and it's sometimes
Speaker:hard for people to consume, right?
Speaker:Okay, yeah.
Speaker:So how do I, how do I reign that in?
Speaker:So there's a couple ways that I've learned how to reign that in.
Speaker:So, number one, dental marketing theory.
Speaker:All I do is bring on.
Speaker:And I just make it about them.
Speaker:What's something cool that you're doing?
Speaker:Tell me about that.
Speaker:And I've gotten better.
Speaker:And it's a skill, just like anything else, I've gotten better and better
Speaker:and better at asking the right questions at the right time, cutting
Speaker:'em off and going, Okay, that's good we got that, but why'd you do that?
Speaker:And learning how to press people in the right ways.
Speaker:Like why did you do that?
Speaker:Why didn't you do that?
Speaker:And our viewership keeps growing, growing, growing.
Speaker:We just had our biggest month, um, of downloads in August.
Speaker:So like that keeps growing.
Speaker:So I'm really happy with that.
Speaker:So that's easy cuz then all I have to do is ask people to show.
Speaker:and then I have somebody do a little bit of research on it and I get a
Speaker:little sheet and I'm ready to go.
Speaker:Okay, So then my next one I did was, uh, agency growth engine.
Speaker:That one's the same thing, but I meet with marketing agencies,
Speaker:so then I'm actually learning.
Speaker:So I go on there and just when somebody says I do this and I don't
Speaker:know about that, I just learn.
Speaker:I'm just like, Okay, well how's that work?
Speaker:Like, how do you make money and how do you do this?
Speaker:And how do you do?
Speaker:And I, I just sit there and learn.
Speaker:So I just look at it as this is my way.
Speaker:I get an hour of learning every single week, and that's starting to grow.
Speaker:Eight figure agency's totally different.
Speaker:So that one's actually more Derek's podcast, right?
Speaker:Cause he came to me and he said, I wanna meet, I want
Speaker:you to help me grow my agency.
Speaker:He's a, he was 18 at the time, and I was like, Okay, yeah, I'll help you.
Speaker:We got the mastermind, we got the group.
Speaker:He's like, I would like to like spend more time with you though.
Speaker:And I'm like, Man, honestly, I'm busy.
Speaker:He was like, What if we do it on a podcast?
Speaker:And you don't have to do anything.
Speaker:You just show up and I ask you questions cuz I'm just starting out.
Speaker:And I was like, That's actually a really good idea.
Speaker:I said, Let's do a pilot and let's see how it goes.
Speaker:And so that's been growing and growing and growing and he edits it.
Speaker:He does all the work on it.
Speaker:I literally show up.
Speaker:He says, Hey, these are the ideas that we have.
Speaker:So that one's really easy, but that's more of, to me, that's more of a
Speaker:storyline that you follow, right?
Speaker:So if you listen through from the beginning, you'll see.
Speaker:Our struggles and the things I'm dealing with and things he's dealing with.
Speaker:And you can really relate to the storyline right as we travel through it.
Speaker:And then the other one that I'm doing is Dental rifs.
Speaker:This is where, um, me and another person in the dental industry is
Speaker:just like a total dental nerd.
Speaker:He, we talk all the time, so we get on the phone and we'll just talk for an
Speaker:hour or two about like, just everything.
Speaker:And I'm like, Well, why'd you, why do you think that that's a dumb idea?
Speaker:He's like, No, listen, think about it.
Speaker:And I'm like, Ah, that's a good point, man.
Speaker:And it's no energy.
Speaker:Like it doesn't take energy to have these conversations.
Speaker:So I was like, Why don't we do a podcast where it's a dental, a dental rift, a
Speaker:dental marketing show about nothing.
Speaker:Like we just, I literally have three or four things and I'm just
Speaker:like, What do you think about this?
Speaker:And we just go back and forth, back and forth, back and forth.
Speaker:So we're trying to get into that flow that's really easy.
Speaker:Again, I'm all about like no friction.
Speaker:If I had to do like a four hour prep for a show and like notes
Speaker:and scripting, I wouldn't do it.
Speaker:I don't do scripting or any of that kind of stuff for any of my stuff.
Speaker:So, um, now maybe I would be better if I did, but, I would rather not do
Speaker:it than if I had to do all that stuff.
Speaker:So that's, yeah, that's what I've learned about those is just like
Speaker:figuring out creative ways to create content in a way that doesn't cost
Speaker:you a lot of time, and that you can leverage different people's skills
Speaker:or where they're at in their journey.
Speaker:And everybody has value.
Speaker:Like you can figure out how to get value out of almost anybody.
Speaker:Um, I wanna do a show, actually I posted a thing on LinkedIn and Facebook.
Speaker:I wanted do a show where I bring on dental offices, dental groups.
Speaker:And review their marketing for free.
Speaker:Yeah.
Speaker:And tell them like, Hey, this is what you're doing.
Speaker:But dental people don't like being put on the spot like that.
Speaker:It's not like TikTok where, Let me review your TikTok page.
Speaker:And people are like, Well eat it up.
Speaker:Yeah.
Speaker:People don't wanna be thrown under the bus like super hard and they don't wanna
Speaker:embarrass their mark current marketing company or the current marketing people.
Speaker:So I'm trying to figure out a way to do it, uh, like without
Speaker:revealing who I'm actually talking.
Speaker:So I'm like working through that.
Speaker:I think that might be valuable to people in the dental industry.
Speaker:Yeah, no, I, I definitely think I've actually started, I don't know if it'll
Speaker:be a permanent thing, but I'm gonna do a series where I take someone who does a
Speaker:video podcast and like coach them for a month and just like one hour each week and
Speaker:break down, Hey, here's what you can do.
Speaker:Like, cuz it's helpful, like if someone's.
Speaker:Anywhere close to them.
Speaker:It's like, Oh, I, I'm not doing that.
Speaker:I'm not doing like, and I think of things that I maybe have
Speaker:just, it's a habit at this point.
Speaker:So that's a great idea.
Speaker:I've actually thought about, like, I think that's amazing and I've actually
Speaker:thought about like, how do you do that in like a 10 minute format so that way
Speaker:everybody knows these podcasts or just 10 minute things about how to make
Speaker:your podcasts better and just coaching like boom, boom, boom, boom, boom.
Speaker:Like I think, I think there's a play there somewhere, like where you're
Speaker:doing one-on-one coaching, but really.
Speaker:And choppy, like just really straight to the point of like, you're doing
Speaker:a podcast, this is what you stink at, this is what you're good at.
Speaker:Boom, boom, boom, boom.
Speaker:Now fix these things and let's talk next week.
Speaker:And then, yeah, watch the growth from that when they implement.
Speaker:Like that would be so valuable to podcasters.
Speaker:You know what I mean?
Speaker:I didn't know you had the other two.
Speaker:How long are your podcast episode?
Speaker:I know yours are like 45 minutes ish.
Speaker:Yeah, I always book 'em for an hour, but sometimes in 20 minutes.
Speaker:Sometimes they're, they're 40 minutes, 50 minutes.
Speaker:Okay.
Speaker:I'm just curious cuz you said 10 minutes, I, I've been kind of thinking about
Speaker:doing like mini clips like that, but.
Speaker:I, I, most of mine end up being an hour, but I, I like to
Speaker:listen to 1, 2, 3 hour podcast.
Speaker:That's me though.
Speaker:If I'm hyper fixated, I don't think more people, more people are
Speaker:probably the 10, 15 minute off this.
Speaker:I never get through 'em all.
Speaker:I wanna get through 'em all, but I never get through 'em all ever like, but okay.
Speaker:Again, I think where the value would come is.
Speaker:You're offering solutions without all the fat, right?
Speaker:Yeah.
Speaker:So there's, there's a lot of fat in this episode here,
Speaker:depending on what people want.
Speaker:Now, if you just wanna listen to a podcast, what we've been talking
Speaker:about is great, but if you're like, I just want value for this thing,
Speaker:then you have to wade through a lot of stuff to get to the value for
Speaker:the thing that you're looking for.
Speaker:So that's where I think like those 10 minute, like shows like an actual show
Speaker:and you figure out, I'm just gonna shoot this in 10 minutes and I'm gonna
Speaker:provide value in that 10 minutes.
Speaker:Like it would force you.
Speaker:to do something different.
Speaker:I, I really like that.
Speaker:The other thing that I've been doing that's been really helpful is I'll
Speaker:go back and listen to my shows.
Speaker:Mm-hmm.
Speaker:, and I know in like the first five minutes I wouldn't listen to this.
Speaker:Yeah.
Speaker:And then I'm like, Why?
Speaker:And I force myself to then go in and go, This is why this was too boring.
Speaker:This was too slow.
Speaker:I didn't cut to the chase.
Speaker:And so that's been really, really helpful to me.
Speaker:Cool.
Speaker:Just turn it on in the background cuz that's how I listen to my podcast.
Speaker:I just listen as I'm working out or I'm taking a shower,
Speaker:I'm going to the gym, whatever.
Speaker:Right?
Speaker:Um, and so I'll just turn on my podcast and it's me and I'm just like, so
Speaker:I'm shortening the beginnings now I'm, I'm coming in, putting more
Speaker:value at the front, um, putting more action packed stuff at the
Speaker:front, getting right into the point.
Speaker:No, like, Hey, how's it going?
Speaker:Don't we go over your resume?
Speaker:And Gary Gary's the CEO of da.
Speaker:Yeah, none of that, like cutting all that out.
Speaker:Like I'm learning that that's how I would listen to it.
Speaker:And so far that's been helping.
Speaker:Like every time I make those changes, it helps people listen
Speaker:longer and gets more views.
Speaker:I like the, I think that's, it's the, I mean craft or journey of being a creator
Speaker:that you're going, you're not just creating content to put it out there.
Speaker:You, you actually want it to be really good content.
Speaker:And part of that unfortunately, is listening and reviewing and.
Speaker:And self reflecting, which you do really, really well in business and
Speaker:you've translated that into content creation, which I think is awesome.
Speaker:Real quick, is there, is there anything that maybe I should have
Speaker:asked you that you'd wanted to share?
Speaker:The hardest thing is figuring out what you're passionate about.
Speaker:If you figure out what you're passionate about, work gets really easy.
Speaker:Work gets fun.
Speaker:That doesn't mean that it won't get hard.
Speaker:Figure out what you love and then go and do that and try to provide value.
Speaker:And most people are not fortunate enough to ever figure that out.
Speaker:But if you are that person, like you're a very, very fortunate person.
Speaker:And, you know, money, if you're trying to measure life by money, um, you're,
Speaker:you're gonna be disappointed because the success that money brings is not, money
Speaker:is just a tool and it's just a, a product that gets produced based off of value,
Speaker:but it doesn't always mean something's good or something's bad, right?
Speaker:And so, um, if you're chasing money, I've seen so many people like, I
Speaker:just want to get to this benchmark and with money and you should
Speaker:have goals and all those kind of.
Speaker:But when it ends up happening, one or two things happen.
Speaker:Either one, they chase it and they never get it, and they're
Speaker:very, it, it is very discouraging.
Speaker:Or number two, they they do, they do get it and they realize, Oh,
Speaker:it's not what I thought it was.
Speaker:And everybody tell them that, right?
Speaker:But it's just like they didn't, People don't figure that out.
Speaker:If you can just figure out like what you actually value and what you're
Speaker:good at, what your gifts are, and apply that, you'll, you'll usually be success.
Speaker:And, but again, you have to define what success means to you.
Speaker:Um, and everybody's different, but I don't talk about dental marketing a lot
Speaker:cuz it's super boring . So, um, if you're looking for just dental marketing stuff,
Speaker:you're probably not gonna get that from me because again, people try to do that
Speaker:and it's like the boringest thing ever.
Speaker:Um, so I talk mo mainly about marketing and really more so even more than,
Speaker:than marketing tactics or strategy more about business and how to.
Speaker:Enjoy what you do.
Speaker:Um, that's mainly what I do.
Speaker:I don't make any money off of that though, which is interesting.
Speaker:Like I don't have a service to sell for that.
Speaker:I just think it brings the most value to people.
Speaker:And then, yeah, like, hey, if you happen to be a dentist, Or you
Speaker:happen to be an agency that wants to come to the Mastermind, great.
Speaker:Then there's value there.
Speaker:And the cool thing about agency growth Engine on the
Speaker:mastermind side, it's all free.
Speaker:So we don't charge for the Mastermind, we don't charge for the Discord community.
Speaker:I don't charge for anything there.
Speaker:Um, I just want to bring value to people.
Speaker:I've been very, very blessed to be successful in my business.
Speaker:And I set out at the beginning, end of last year and said, I just wanna help
Speaker:as many agencies as possible cuz it is.
Speaker:Building an agency's super hard and super stressful.
Speaker:It's one of the most taxing things that you could probably ever do, and it's
Speaker:really hard to piece everything together.
Speaker:It's not easy, and I didn't have any help doing it.
Speaker:Like I didn't have, I couldn't go onto YouTube.
Speaker:There wasn't stuff there yet.
Speaker:There wasn't all the, you know, the, the clips and motivational clips about
Speaker:how to do it, you know what I mean?
Speaker:All that kind of stuff.
Speaker:So I just kind of grinded and, and yeah, it stuck for a long.
Speaker:And I wanted to quit and I wanted to give up, and I didn't
Speaker:feel like it would ever end.
Speaker:And I thought I was trapped.
Speaker:I thought about just giving up and just going and getting a
Speaker:regular job, and, and I didn't.
Speaker:And I'm thankful for that, and I want to help people through
Speaker:that part as much as possible.
Speaker:And I think I'm decent at helping motivate people through that.
Speaker:Like I, that I think, um, for whatever reason.
Speaker:That's what God has given me the ability to do.
Speaker:So that's what agency growth engine's about.
Speaker:And if you're a dentist and you want marketing, then you can call
Speaker:me and I can make money off of that.
Speaker:So he brought up a couple of good points where you need to make sure that you
Speaker:understand what it is that you want to do.
Speaker:So if you wanna learn how to build a business around something that you love,
Speaker:I had Evan Carmichael on and he turned our interview into a personal coaching
Speaker:session and he taught me how to easily make mid six figures with a consulting
Speaker:business around something that I love.
Speaker:So you're gonna wanna watch this video right here, click it