Shownotes
BIO: David Walter is an author, speaker, and sales trainer. His claim to fame came from a cold-calling hot streak, during which he set 15 appointments a day for six months straight.
STORY: David paid $10,000 and signed the rights to his manuscript to a famous publisher he believed would turn his book into a bestseller. The publisher was a fraud who never delivered any of the things he promised David.
LEARNING: Think about your marketing before you even start writing your book. Look for the right person to edit your book.
“It’s one thing to be an author, but you also got to know how to market your book.”
David Walter
Guest profile
David Walter is an author, speaker, and sales trainer. His claim to fame came from a cold-calling hot streak, during which he set 15 appointments a day for six months straight. He later ran a prospecting call center, helping companies make millions. He is a contributing writer to Entrepreneur magazine. His book, Million Dollar Rebuttal, is a #1 bestseller on Amazon.
Worst investment ever
David put all his faith and hope in a publisher that he believed would market his book. He invested $10,000 into the company, thinking he was on his way to fame and fortune being an author. He even signed off the rights of his manuscripts to the company.
A few months in, and everything started going wrong. The company wasn’t editing the book, and the book cover they gave him was terrible.
Then the company was indicted for fraud and ended up in court holding up David’s manuscript in the process. The company never delivered any of the things they promised David.
Lessons learned
- First, check the Better Business Bureau rating of anybody that you want to work with before you do.
- Don’t look for a panacea to do it at all. Instead, specialize. If you want a book cover design, go with somebody who specializes in book covers and when it comes to editing, find a good editor for the book.
Andrew’s takeaways
- When you’re vulnerable and trying to do something for your business, it’s so easy to turn over everything to someone else who might not understand your goal.
- When you’re feeling vulnerable and desperate, slow down and take it all step by step.
Actionable advice
Think about your marketing before you even ever write your book. How are you going to get that book out to the world?
No. 1 goal for the next 12 months
David’s number one goal for the next 12 months is to get into podcasting.
Parting words
“You can do it if you believe in yourself.”
David Walter
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