Dive into an invigorating discussion with Elzie and brand alchemist, Kati Pauls of KP Design, as they navigate the transformative landscape of branding and website design. Discover Kati's unique observations on the effects of artificial intelligence on the industry, and learn why she champions specialization over dilution of skills.
Gain insights from her personal journey of scaling her business while sticking to her "North Star". Uncover the power of strategic partnerships, and how they've bolstered Kati's business without sacrificing her individuality.
This episode offers a glimpse into the complexities of aligning business decisions with lifestyle choices and the art of maintaining authenticity in a rapidly evolving market. Tune in for an enlightening conversation that doesn't shy away from hard truths and thought-provoking insights.
Episode Highlights:
06:09 - I'm a specialist. I'm doing this by myself. I'm not growing a team. So, usually when I come across coaching, the first thing is, "Oh, hire this person, hire that person, hire that person. Let's grow the team. That's the only way to scale your business." But that's just not how I work.
10:31 - The Alchemist is my truth. I read it every year, and every time I read it, there's something in it that gives me a message that I wasn't expecting to get. So, when I thought about The Alchemist for myself, it's like, "This makes sense because when someone works with me, they're expecting a transformation of some kind." So, we're taking one thing and transforming it into something else.
13:54 - When you are building your brand, you have to first look at your own brand and ask yourself if you connect. What is your emotional reaction when you see your brand? If the reaction is not great, if you're even just a little bit embarrassed or timid about your brand, that's a problem. If you want to grow your business, your brand has to be able to be out there on your behalf 24/7.
Ready To Go Deeper?
If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.
That’s why I created the Journey Feed.
Inside the Journey Feed, you’ll find:
- Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.
- Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.
- Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.
- Early Invitations: First access to gatherings, workshops, and live experiences.
If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)
Want To Go Deeper on Self-Mastery?
If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn more
Support The Mission
Journey to Mastery is an independent podcast created to serve faith-driven entrepreneurs.
If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the mission
Journey to Mastery is produced by EF3 Studios.
Contact Kati Pauls
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