Dive into an invigorating discussion with Elzie and brand alchemist, Kati Pauls of KP Design, as they navigate the transformative landscape of branding and website design. Discover Kati's unique observations on the effects of artificial intelligence on the industry, and learn why she champions specialization over dilution of skills.
Gain insights from her personal journey of scaling her business while sticking to her "North Star". Uncover the power of strategic partnerships, and how they've bolstered Kati's business without sacrificing her individuality.
This episode offers a glimpse into the complexities of aligning business decisions with lifestyle choices and the art of maintaining authenticity in a rapidly evolving market. Tune in for an enlightening conversation that doesn't shy away from hard truths and thought-provoking insights.
Episode Highlights:
06:09 - I'm a specialist. I'm doing this by myself. I'm not growing a team. So, usually when I come across coaching, the first thing is, "Oh, hire this person, hire that person, hire that person. Let's grow the team. That's the only way to scale your business." But that's just not how I work.
10:31 - The Alchemist is my truth. I read it every year, and every time I read it, there's something in it that gives me a message that I wasn't expecting to get. So, when I thought about The Alchemist for myself, it's like, "This makes sense because when someone works with me, they're expecting a transformation of some kind." So, we're taking one thing and transforming it into something else.
13:54 - When you are building your brand, you have to first look at your own brand and ask yourself if you connect. What is your emotional reaction when you see your brand? If the reaction is not great, if you're even just a little bit embarrassed or timid about your brand, that's a problem. If you want to grow your business, your brand has to be able to be out there on your behalf 24/7.
Ready to Master Your Mindset, Mission, and Message?
If today’s episode spoke to you, don’t just listen—step behind the curtain and join the Journey Feed.
Inside the Journey Feed, you’ll get:
- Unfiltered Mentorship Notes – Straight talk, “Elzisms,” and faith-driven insights to help you align purpose and profit.
- Backstage Access – Go behind the scenes of the Journey to Mastery movement with raw lessons, unseen stories, and deeper context.
- Focus Prompts & Reflections – Practical tools to help you lead with intention and master your week.
- Private Invites – Be first to join Fix Your Focus challenges, workshops, and live experiences.
- Exclusive Content – Access behind-the-scenes stories and lessons from my journey of building Kingdom-first ventures.
Support The Mission
If the Journey to Mastery podcast has helped you grow, consider contributing to help us continue creating faith-centered tools, resources, and conversations for kingdom entrepreneurs like you. I am an independent podcaster and your support helps keep me going.
Contact Kati Pauls
LinkedIn
Website
