Dive into an invigorating discussion with Elzie and brand alchemist, Kati Pauls of KP Design, as they navigate the transformative landscape of branding and website design. Discover Kati's unique observations on the effects of artificial intelligence on the industry, and learn why she champions specialization over dilution of skills.
Gain insights from her personal journey of scaling her business while sticking to her "North Star". Uncover the power of strategic partnerships, and how they've bolstered Kati's business without sacrificing her individuality.
This episode offers a glimpse into the complexities of aligning business decisions with lifestyle choices and the art of maintaining authenticity in a rapidly evolving market. Tune in for an enlightening conversation that doesn't shy away from hard truths and thought-provoking insights.
Episode Highlights:
06:09 - I'm a specialist. I'm doing this by myself. I'm not growing a team. So, usually when I come across coaching, the first thing is, "Oh, hire this person, hire that person, hire that person. Let's grow the team. That's the only way to scale your business." But that's just not how I work.
10:31 - The Alchemist is my truth. I read it every year, and every time I read it, there's something in it that gives me a message that I wasn't expecting to get. So, when I thought about The Alchemist for myself, it's like, "This makes sense because when someone works with me, they're expecting a transformation of some kind." So, we're taking one thing and transforming it into something else.
13:54 - When you are building your brand, you have to first look at your own brand and ask yourself if you connect. What is your emotional reaction when you see your brand? If the reaction is not great, if you're even just a little bit embarrassed or timid about your brand, that's a problem. If you want to grow your business, your brand has to be able to be out there on your behalf 24/7.
Let's Connect!
Connect with me on Linkedin
Check out my website Elzie Flenard (dot) com
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🔗 Resources:
Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.
Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.
Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.
Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.
Disclaimer: I am an affiliate of Zoho One and Podcast Town.
Contact Kati Pauls
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