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Ep 155 Drew Larison
Episode 107 β€’ 18th September 2023 β€’ Fight Club 4 Business β€’ Tay, Meaghan, Michelle & Martha
00:00:00 01:10:54

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Drew Larison is the Founder and CEO of Larison Media. Drew founded The Larison Company in 2015 and merged the company into Larison Media in early 2017. Drew is a husband, a dad and a true believer that hard work and kindness is the true key to success. He truly believes a good, creative marketing strategy is one of the things that can turn a small business into a great business and is on a mission to help as many small businesses as he can.

Time Stamps:

πŸ“Œ[7:05]Marketing: What has changed in the marketing world this year?

πŸ“Œ[7:22]Video has become the language of the internet

πŸ“Œ[8:05]Worker smarter not harder to repurpose content

πŸ“Œ[11:14]authenticity will always win

πŸ“Œ[11:38]Remember the DVR? It completely changed the way we consume content

πŸ“Œ[15:44]Creating Content to Educate, Entertain, and Empower your listeners

πŸ“Œ[16:15]Start with your FAQs lists

πŸ“Œ[19:52]Drew recommends Square Space because it's much more userfriendly than WordPress

πŸ“Œ[25:14]Authentic moments happen in the small mundane moments - the best way to capture them is to record more

πŸ“Œ[30:17]Leads are down, conversion rates are down...

πŸ“Œ[31:33]The balance between the art and science of Marketing...

πŸ“Œ[32:55]We were used to spending x on ads and getting y in leads but what use to work doesn't always work

πŸ“Œ[34:33]Where is attention being paid?

πŸ“Œ[36:38]"Don't get romantic about how you run your business."

πŸ“Œ[40:54]What makes our company different?

πŸ“Œ[41:09]Authenticity is what wins...

πŸ“Œ[47:09]Are you showcasing how you're treating your team?

πŸ“Œ[49:15]The content that differentiates you internally converts well

πŸ“Œ[53:33]Are you showing your "behind the scenes?"

πŸ“Œ[55:15]"Document don't create"

πŸ“Œ[54:41]"This is what I did for our clients"

πŸ“Œ[1:05:47]People Homework: Brag on your team and post it

πŸ“Œ[1:06:23]Drew Homework: Prioritize value. How do we make it about the consumer and not about ourselves...

Quote of the Week

β€œPeople influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

β€” Mark Zuckerberg

⇩ Resources ⇩

✯Drew Larison

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas