On today's episode, we unpack the ever-evolving world of marketing operations with Joanna Lin, B2B Marketing Consultant, who for over 15 years has been at the center of the shift from physical marketing into the world of digital advertising.  Starting at Time Inc, we are taken along her journey, learning how operations has laid the groundwork for change to occur globally across industries.

Joanna is a joy to learn from, but one important reminder I personally took away was, "Ops, to me, is actually super creative in a way that you are problem solving and you can come up with different ideas and different ways of doing things." We may not be painting on canvases, but our creativity as operators manifests in how we work and our approach to solving problems. 

You can find Joanna Lin on her website at the Primary Marketing Collective, on Twitter at @joannaleelin, or drop  her a line at joanna@primarymc.com

Learn more about my work at arianacofone.com or drop me a line at hello@arianacofone.com!

Mixed & Edited by John Balderston

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https://secret-ops.captivate.fm/baronfig