Shownotes
Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.
We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website.
I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind.
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Key Takeaways
- TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platform
- Authentic, UGC-style content significantly outperforms polished professional photography for engagement and conversions
- TikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookings
- SEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search results
- Create a seamless booking path by connecting Instagram (with link in bio)
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Find out more about Paige McNeil
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It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
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Connect with Sarah:
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Transcripts
You're listening to Get Fully Booked with Sarah Orchard.
Speaker A:Are you ready to master your marketing so you can ditch your reliance on the online agents and grow your direct bookings?
Speaker A:I'll be sharing with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket.
Speaker A:Hello again, it's your host Sarah here, and I'm back for the final episode of this Get Fully Booked podcast, season four.
Speaker A:I know, can you actually believe it that it's gone so quickly?
Speaker A:But I'll be back soon with more great guests and marketing tips to help you get more direct bookings and more profit in your pocket.
Speaker A:Now today, I'm delighted to welcome an expert guest to the podcast, Paige McNeil, who is passionate about social media and in particular, TikTok.
Speaker A:I know.
Speaker A:Bear with us here, this episode may just change your mind completely about this platform.
Speaker A:We're going to be talking all things TikTok.
Speaker A:Welcome to the podcast page.
Speaker B:Hello, Sarah.
Speaker B:Thank you for having me on your podcast.
Speaker A:Yeah, it's great to have you here.
Speaker A:We've obviously known each other for a little while and we've been working together and you've also done some training in my membership, the Fully Booked Business Club.
Speaker A:But I thought it'd be good if we just do a quick intro and you can tell the listeners a little bit more about yourself and what you do.
Speaker B:Yeah, so I'm a social media manager specializing in the accommodation industry.
Speaker B:So I offer a social media service which is a full service or I do content creation, basically helping owners and hosts and, well, anyone who has an accommodation showcase what makes their space really special.
Speaker B:I've always been a really creative person, so in university I always loved doing content creation.
Speaker B:And back when I was at uni, social media was the kind of up and coming thing and selling on social media was becoming huge.
Speaker B:And I feel like from then on I sort of knew that that was what I wanted to have my career in.
Speaker B:But obviously, as we know, last year I started running up to glamping.
Speaker B:So both me and my boyfriend Hayden, we quit our jobs, our full time jobs, to give it a go.
Speaker B:I didn't really have much experience in it, but Hayden had done a bit of management before.
Speaker B:But my kind of idea behind it was centering social media around our story.
Speaker B:So, you know, the trials and tribulations of owning a glamping site and also just being young business owners and I feel like that really resonated with an audience, maybe because it was a younger audience and we were kind of inspiring other people, but it also, it brought us a lot of success and taught me so much about kind of what connects with an audience through accommodation.
Speaker B:So later that year I started working with Secret Bolt Hole, so Charlotte at secretbolt Hole and started running her social media, which is probably my biggest career highlight, so to speak.
Speaker B:And I think doing that really confirmed for me that I wanted to do it in the accommodation industry and that's where I wanted to shift my focus.
Speaker B:And I think the more that I do it, the more I kind of love it.
Speaker B:And I really, I really enjoy helping people see social media differently.
Speaker B:I think in this industry there's a massive gap in knowledge and a lot of business owners see social media as a chore or, you know, something at the bottom of the to do list.
Speaker B:But I think that's just such a shame because I feel like you've created such an incredible place.
Speaker B:Why wouldn't you want to show it off as much as possible?
Speaker B:And with social media like Instagram and TikTok being so visual, you really get a good chance showing off your place.
Speaker B:But yeah, I mean, don't get me wrong, there is definitely a challenge.
Speaker B:It's difficult and a lot of owners will know that it's difficult.
Speaker B:And there's so much more to it than just posting your lovely photos, your lovely reels.
Speaker B:There's the testing, the analyzing, the constant trend changes, the platforms that seem to add a new feature every single day.
Speaker B:It can be so off putting, but I guess that's where I come in and, you know, I take the pressure off people and, you know, get them the results and ultimately get them the direct bookings that they want.
Speaker A:Excellent.
Speaker A:No, I think that's the thing.
Speaker A:People do find it, they do find it a bit of a chore and I think people underestimate.
Speaker A:You know, obviously social media is free, so people tend to gravitate that as a marketing activity that they're going to focus on.
Speaker A:But I think they underestimate how, how much time it's going to take and how much, you know, how they have to sort of plan and organize themselves to, to actually, you know, undertake their social media in a sort of strategic way rather than just, oh, well, I've got some time, I'll just post something.
Speaker A:And also the platforms, which brings me nicely onto, you know, I talk to a lot of hosts, both in my membership and also with clients and many of them doubt that TikTok is the right platform for them and they have concerns maybe about the age profile and that maybe won't bring the right people to their business or they just maybe don't understand the platform.
Speaker A:So what would you say to them about TikTok?
Speaker B:Yeah, I really agree with the points that you've made.
Speaker B:I think a lot of hosts feel that way, first and foremost because they're not on the app, so they can't see how people are using the app.
Speaker B:They don't know how people, how the audiences are engaging with things, especially with accommodation.
Speaker B:And from the outside it probably still looks like a platform for Gen Z and you know, the trends, the dancing.
Speaker B:But when you actually spend time on TikTok like myself, you'll see that people are, you know, genuinely looking for spaces to, you know, stay in or experiences to book.
Speaker B:And as you said again, I think it is also a huge demographic thing, but really, you know, TikTok isn't just for teenagers anymore.
Speaker B:The audiences have aged up.
Speaker B:There are a lot of people in their late 20s, 30s, 40s, even 50s using it for their travel inspiration.
Speaker B:And I was having this conversation with one of my clients the other day.
Speaker B:I think that 25 to 30 age gap in particular is a very, very valuable audience.
Speaker B:I think obviously I'm 26 and me and a lot of my friends, we have better job.
Speaker B:So we're in a stage of life where we've got more disposable income, we've not got many big financial responsibilities.
Speaker B:We probably should, but we don't.
Speaker B:But we've got the freedom to go away for a few nights and we're happy to spend more on experiences that feel that little bit more unique.
Speaker B:And I think coming from a social media manager's perspective, we kind of use, we use social media in accommodation to convey a feeling and to show the feeling of the space.
Speaker B:And I think we underestimate the power of that emotional connection.
Speaker B:So say maybe your target audience on paper is a 55 year old empty nester, you know, semi retired.
Speaker B:But someone like me at 26 might see your content and fall completely in love with what the feeling that you're trying to convey and that kind of feeling that your place has, let's say, the vibe.
Speaker B:For example, I might not be your core demographic, of course, but I'm still a quality viewer and I've got the disposal income, I've got the intent and I'm sort of ready to, to book it.
Speaker B:So I kind of feel like, why wouldn't you want to reach someone like me just because you think I'm not your audience?
Speaker B:I don't know if that makes sense.
Speaker A:No, it does.
Speaker A:Makes perfect sense.
Speaker A:And I, and I think that there's a danger that people write off the platform and without understanding who's on there.
Speaker A:And I have to confess that I'm probably one of those.
Speaker A:And you and I have been working together in that I don't use TikTok.
Speaker A:It's not a platform that I particularly enjoy.
Speaker A:But as business owners we often have to do things in our marketing that we don't enjoy.
Speaker A:So there might be platforms you don't use but that you still need to get to grips with them because you need to for your, you know, running your business.
Speaker A:But I actually was quite skeptical about TikTok and yet we, we are, we've just literally had some guests stay at the Hideout who were the source of the booking was TikTok and actually their age profile, they were late 30s to 40s.
Speaker A:So I think that does back up your point, Paige, about that.
Speaker A:Everyone just assumed a bit like they used to do with Facebook.
Speaker A:It was like to start with Facebook was like, everyone was like, oh, it's just 18 year olds.
Speaker A:And of course now that tends to like 50 and 60 year olds and then the sort of like the, you know, 35 to 55 built more Instagram and then the young, younger ones on TikTok.
Speaker A:But actually the, the, the platforms don't work in isolation.
Speaker A:You know, there is complete crossover and people who use TikTok also use Instagram and other social platforms like Pinterest.
Speaker A:And so I think it's, it's naive, isn't it, to, to just pigeonhole it and just say, well it's all the sort of like under 20, you know, under 25 year olds and therefore they're not my ideal guests or ideal customers.
Speaker A:So I'm not going to go there.
Speaker B:But I think with special occasions as well, obviously birthday trips, mini moons or even honeymoons, I think if you're an experience based accommodation, you are slightly more expensive like the treehouse for example.
Speaker B:I think if you're posting on TikTok you're going to stay top of mind for those people who are looking to book a special occasion trip or in the future are going to book a special occasion.
Speaker B:So yeah, yeah.
Speaker A:And I think because also again, people's view with social is I post the content, I get the bookings and we all know that a customer journey can be much longer than that.
Speaker A:Just as you said, if they're thinking about a special occasion that may not come up for a couple of years, you know, maybe that they then get engaged or they want to Find somewhere to get engaged and actually they've saved us and we're sort of on their radar and they find the tree house again.
Speaker A:So it's, I think it's not, it's short sighted, isn't it, to sort of just see it as a, I post content, I get immediate bookings because it can be a much longer process to, to, you know, to woo that audience and get those people to book.
Speaker B:Yeah, I agree.
Speaker A:So what do people misunderstand or overlook the most about TikTok?
Speaker A:What do you find?
Speaker A:We've probably covered a bit of that, but what do you think is the most misunderstood thing about it?
Speaker B:Yeah, I think my kind of main point around TikTok and what people do overlook is that people, as you said, people think, people say, oh, people don't book from TikTok, which I feel like is, is necessarily true.
Speaker B:Like, don't get me wrong, I, I get where that comes from.
Speaker B:I don't use TikTok as the conversion stage at all.
Speaker B:It's not your traditional kind of booking platform, so you don't always see an immediate direct conversion.
Speaker B:But I think it plays a really, really important role as the top of the marketing funnel.
Speaker B:So that obviously brand awareness stage is where people first, as we know, TikTok is all about discoverability, but they start to recognize your brand and begin to trust you.
Speaker B:And I think, you know, someone might see your video, love what you do, and then, you know, click through to your website or join your mark your mailing list or follow you on Instagram and then that's when the booking happens later.
Speaker B:So for one of my clients for Secret Bolthole, she's basically gained thousands of followers on Instagram and almost tripled, I would say, their mailing list.
Speaker B:But I do personally put that down to the extra audience that we gain through TikTok.
Speaker B:So the people that were discovering them were people who were actually genuinely interested in their property, whereas their original Instagram following or audience was mostly made up of family, friends or other properties, which I feel is common in the accommodation industry.
Speaker B:But those TikTok viewers obviously are high intent viewers.
Speaker B:They've already shown that kind of real interest in you and they just probably need that little nudge to actually make the booking.
Speaker B:And obviously, you know, if they joined your mailing list, as we all know, email marketing is so powerful that it could only take one or two emails to turn that kind of curiosity into an actual booking.
Speaker A:Yeah, I think that's a really good point and that's what we found as well with the Hideout with the traffic that we're now getting from TikTok and obviously some of the TikTok have done very well and we've got a very big.
Speaker A:I think one's at 2.1 million.
Speaker A:Went viral.
Speaker A:Yeah.
Speaker A:However from that it, what it has generated is a large amount of traffic that's come to the website.
Speaker A:So then that, like you said, that's just the first part of the jigsaw puzzle, you know, that's the awareness piece.
Speaker A:And then the job is to get them to the website and get them to join the email list and I've actually got an incentive for them to join the email list at the moment, which is a 75 pound romance package.
Speaker A:And that is working because we've also put over in the last six weeks, we put over a thousand people onto the email list, which is a 30% growth in the email list, which is like amaz.
Speaker A:So, you know, to.
Speaker A:To.
Speaker A:That is like you said, that's just the start of them being able to talk to that audience on a more regular basis that I can control.
Speaker A:And the fact that they are booking, you know, that, that TikTok booking, I think they did, they didn't redeem the, the romance package, but I've got ones coming up that have.
Speaker A:So it has one for next year which is October 26th and she's literally just booked the sources TikTok and she's claimed the romance package but you know, at the end of the day, you know, she's booked 12 months out so that booking is in the bag but you know, it can take time and I think we have to be realistic, don't we, about that.
Speaker A:It's just that start of the process and that you're not necessarily going to be an overnight success and get loads of bookings straight out of the bag.
Speaker B:No, exactly.
Speaker B:I think that all of social media, especially if you're wanting to grow organically and gain an audience organically and get bookings, direct bookings through social media, it does take time.
Speaker B:It takes a lot of time.
Speaker A:But yeah, and you have to.
Speaker A:And also the algorithm rewards you, doesn't it, from consistency and showing up regularly.
Speaker A:So if you do it once and then, you know, disappear for three months and then don't do anything, it's going to be a lot harder when you sort of come, come back to it.
Speaker B:Yeah.
Speaker A:So we've talked a little bit about the pitfalls and the things that maybe go wrong.
Speaker A:So what would you say is working for holiday businesses on TikTok right now?
Speaker B:I would Say being authentic is what's working.
Speaker B:Obviously being authentic across the board for any, in any industry is working, but being authentic.
Speaker B:And I think showing your unique space, if you have a unique space, but also really honing in on what sets you apart.
Speaker B:So whether it's your story or a really unique feature and kind of doubling down on that, in my experience, the kind of, and you probably agree, the kind of come and relax and unwind here at Duh Duh Duh just doesn't cut it anymore.
Speaker B:And not just on TikTok but across the board on Instagram as well.
Speaker B:And I think people, they want depth and they want maybe a story to follow or they want to be wowed.
Speaker B:So like for example, with upsticks, as I said before, we put our story on TikTok and we were 25, we just quit our full time jobs, we put that kind of risk on TikTok and we had thousands of views and all the bookings from new people who were discovering us.
Speaker B:And this was because we showed our story and our story was what set us apart.
Speaker B:We were young people and people could probably resonate with us because they were younger and something we didn't have much experience experience in.
Speaker B:And it was almost as if people wanted to be part of that story.
Speaker B:And as I said, people want to be wowed.
Speaker B:So, you know, people are on TikTok to kind of unwind and I think if you can kind of come along and post a photo of your property, that looks amazing.
Speaker B:It's kind of scroll stopping and that's what you want really from your post.
Speaker B:You know, your authenticity doesn't just come from your story or your journey.
Speaker B:It can be from your property.
Speaker B:If it has a fantastic view, for example, that's something to double down on because it's maybe an exclusive thing to your accommodation or if it has impressive architecture, you can emphasize that through your content.
Speaker B:I think it's what that is, what sets you apart that actually gets you those bookings as opposed to another property getting the booking.
Speaker A:And I think also just not looking like an advert, you know, people I think feel like their content has to be perfect.
Speaker A:And I think you and I have talked a lot about the sort of UGC and people, people almost want to feel like it's been shot by someone staying, you know, that it like.
Speaker A:So that's part of the authenticity, that it doesn't look like an ad or like it's been shot for a movie.
Speaker A:And obviously we've had some content created for the treehouse which actually does look, you know, very professional, but actually probably wouldn't be the content that would engage people more because it's almost like it's too perfect.
Speaker A:It's sort of unobtainable.
Speaker A:It's.
Speaker A:It sort of looks a little bit too good to be true.
Speaker A:But when they see a person relaxing in the space or having, you know, having a massage or sitting in the, in the bath, they can picture themselves there.
Speaker A:And that makes them connect with it, doesn't it?
Speaker A:And that's the whole point you've made about connection.
Speaker B:I agree.
Speaker A:Yeah.
Speaker A:I think that's the thing we always get told, you know, like website photos not to have pictures of people in them.
Speaker A:But then with social content it's, it's a sort of different requirement really because we need to be able to, to make people feel like what it's like to be in the space.
Speaker A:Not that it looks perfect, like it's just been prepared for a changeover.
Speaker B:Yeah, no, exactly.
Speaker B:I also think, obviously I kind of call that ugc and that's when I do my content stays.
Speaker B:I focus mainly on UGC and it being used, but more because I come from a social media background so I know how people are interacting with things online.
Speaker B:I think obviously the great photography that people have is amazing.
Speaker B:But I do also think you can kind of combine all of it.
Speaker B:Obviously there's content that drone shots, if you have a, a huge property or property that looks very impressive from the outside, drone shots are great.
Speaker B:But I think you do need the combination of the UGC content as well, just so people can.
Speaker B:It tells more of a story, I feel.
Speaker A:So for listeners that don't know what UGC is, it's user generated content.
Speaker A:So it's like your guests have created it basically so it feels like it's real people staying in the place.
Speaker A:Yes, a bit of jargon there, but yeah, people may have seen like UGC being sort of, you know, banded around, but that, that's all it means.
Speaker A:And when your guests create content and maybe they tag you on, on it, that's obviously a great way of creating maybe not reels, you know, or TikToks, but great for sharing on things like stories and you know, makes life easier, doesn't it, if people have actually created some content for us.
Speaker A:Oh yeah, we didn't touch on this actually.
Speaker A:And this is a bit of a curveball for you.
Speaker A:But I've heard that people are using TikTok more as a sort of search engine now.
Speaker B:Yeah.
Speaker A:Would you, would you agree with that?
Speaker A:Is that the sort of Trend.
Speaker B:Yeah, I think as much as SEO works on Google, as we all know, I think SEO on TikTok is like your best friend sort of thing with the way TikTok search works is people literally typing into the search bar UK cabin getaway or romantic weekend in the Cotswold, just like they kind of would on Google.
Speaker B:So if you kind of use those same sort of phrases in your captions or on screen as on screen text, your content can show up in those search results.
Speaker B:I also think SEO really, really helps TikTok understand your account because what TikTok will do, it will kind of judge your kind of post and what you've put out and figure out who to who to put it in front of so whose for you page to put it on.
Speaker B:So it really, really helps TikTok understand your account if you're literally saying what your post is about and what your account kind of is.
Speaker B:So it'll put you in front of the right audience and obviously keep your content visible for people who are actively searching or looking for stays like yours or your accommodation.
Speaker A:Does it use hashtags in the same way that Instagram, I know they're less important now on Instagram, but is it mainly in your captions and your on screen text rather than hashtags?
Speaker B:So I would say it's a bit of both.
Speaker B:I use SEO in my caption, so I'll try and I try not to make it so obvious it's just an SEO kind of caption.
Speaker B:But in the hashtag hashtags you can be a bit more direct to the point.
Speaker B:So I think TikTok allows you to have five, up to five hashtags.
Speaker B:So I think if you kind of are quite specific on what it is in the post.
Speaker B:So luxury cabin if it's in Herefordshire for example, so hashtag luxurycabin, hashtag Herefordshire if it's dog friendly, hashtag dog friendly.
Speaker B:It's the kind of, very kind of precise things about your account and your accommodation that you need to be hashtagging.
Speaker B:With SEO, it can be a little bit more how someone would actually search something.
Speaker B:So a bit more conversational, I guess.
Speaker A:Yeah, so like romantic cabin getaway or couples retreat or.
Speaker B:Yeah, exactly.
Speaker A:Okay, now that's really, really useful.
Speaker A:I think like say people's search behavior has changed and although Google's not going anywhere soon, you know, people are still using it with trillions of searches.
Speaker A:I think it's important for us to understand that, you know, with AI and also with TikTok as a platform, I Think also because people trust it more, because it maybe because of the authenticity and they feel like they're going to find stuff that, you know, is, is genuine and is from other people's perspective.
Speaker A:So they'll search there to get the content, you know, to get inspiration, rather than maybe trusting Google.
Speaker B:Yeah, I think we're a lot.
Speaker B:We're becoming a lot more visual as a society as well.
Speaker B:We want to see something before we book it.
Speaker B:And I think that's what it is about TikTok is that it will show you a very real kind of experience of staying somewhere or going to the restaurant that you're searching for.
Speaker B:I think that's what people kind of crave.
Speaker B:I think with Google, obviously your really, really lovely photos are all over Google.
Speaker B:But for that real experience, I think people do kind of search on TikTok or even obviously searching on Instagram now is becoming a lot more of a bigger thing.
Speaker B:But, yeah, I think people kind of want to maybe connect with a brand but actually see the real genuine experience of a place.
Speaker A:Yeah, I think that's a good point.
Speaker A:Because it's video and obviously, like you say, people's attention spans are getting shorter and shorter.
Speaker A:People are more visual.
Speaker A:They want to see a video that sort of delivers it in five to eight seconds rather than them having to like scroll through, looking at lots of images and reading particularly lots of text, which they're not one to do these days.
Speaker B:Yeah.
Speaker A:So for people that are maybe thinking about starting out on TikTok, what would be the top three tips that you would give them?
Speaker B:I mean, I would say SEO is the first thing I would say that to anyone.
Speaker B:I think getting your kind of keywords and understanding what people would be searching to find you, I think to kind of double down on that is quite important because you're kind of putting yourself in front of those, the people and what the people that are likely to buy from you.
Speaker B:So that would be one, and then I think the second one would be probably consider your competitors, but don't replicate everything you see.
Speaker B:I see a lot of owners, they will take something that someone else has done, so another accommodation has done and replicate it without thinking whether it actually really resonates with their audience and then probably getting frustrated that it's not working for them.
Speaker B:I think taking inspiration from other properties is great, or not even just other properties, other industries is great.
Speaker B:But that hook that, that worked for a holiday cottage in the countryside might not work for your treehouse.
Speaker B:I think that's the sort of thing that not Everything will work for you, but it's finding what does work for you.
Speaker B:My third point would also be having a seamless booking path.
Speaker B:And obviously that kind of goes beyond TikTok, but setting your link up in your bio, a clear booking button on your website, using call to actions in your captions.
Speaker B:So telling people how they can book where the link is or if you take inquiries, send them an email address.
Speaker B:I think it's.
Speaker B:We all kind of know that people come onto TikTok to unwind and relax and maybe they're sat on the sofa.
Speaker B:They don't really want to have to jump through hoops to be able to book your space.
Speaker B:I think they want it.
Speaker B:I think I do find with the TikTok audience, they want it to be there right in front of them and it needs to be an easy booking path.
Speaker B:And so I think that's kind of something that you need to have set up up in the background.
Speaker B:So then for TikTok to really, really work for you.
Speaker A:Yeah, I suppose it's always thinking the what next?
Speaker A:It's like, you know, if they see something that they're interested in, it's nothing worse than the person sitting there and going, what, how do I.
Speaker A:How do I book this place?
Speaker A:How do I find out more about it?
Speaker A:You know, you've sort of sparked their interest, but then you leave them hanging with no means of actually taking any sort, of, any sort of action.
Speaker A:But am I right in understanding that you don't get a link in your bio and your profile until.
Speaker A:Is it a thousand followers?
Speaker B:Yeah.
Speaker B: So you have to hit: Speaker B:So I always suggest to people to put their Insta.
Speaker B:Connect their Instagram with their TikTok.
Speaker B:So it will come up as a button just underneath your kind of bio to be directed to your Instagram.
Speaker B:And obviously your Instagram you can have your link in your bio, however many followers that you have.
Speaker B:So to kind of give, just give them something somewhere that they can go so they can, you know, make the next step in the kind of booking process.
Speaker A:Yeah.
Speaker A:Because we sort of almost said that they're reluctant to leave the platform.
Speaker A:Like you say, they're there for entertainment, so they're not going to then go to Google and probably Google you and find your website.
Speaker A:So if you make it too hard for people, you're sort of.
Speaker A:They'll move on to the next thing and the next bit of entertainment and forget about you.
Speaker B:Yeah.
Speaker B:Although I find really interesting at the moment.
Speaker B:Well, not at the Moment.
Speaker B:But ever since I've been doing social media for accommodation properties, I find that maybe this is like a laziness thing as well, that people will find a post.
Speaker B:I know one of my clients has found it, that they'll.
Speaker B:Their posts will go out and it will go viral, so to speak, and get loads of website clicks.
Speaker B:But also their search has gone up, so their Google search has gone up, so people searching.
Speaker B:So for one of my clients, secret bottle.
Speaker B:So they're searching Elsie's Cottage into Google.
Speaker B:Elsie's Cottage, secret bolt hole in Google.
Speaker B:Because I think it is a bit of a laziness thing.
Speaker B:Because if you are saying.
Speaker B:I understand that if you are saying in your call to action, tap the link in our bio and then head to this place and then head to there, it can get a bit.
Speaker B:I don't think it can be quite a long process and then people are put off and they've kind of gone to the next post, as you said.
Speaker B:So I do find that there is a bit of a rise in people just coming off the app and just searching what they've seen right in front of them.
Speaker B:Because it's on the mind.
Speaker A:Yeah.
Speaker B:So, yes, there is that obviously as well.
Speaker B:But having the kind of clear booking path and making it seamless for people is probably the best way to go.
Speaker A:Yeah.
Speaker A:So that example that you gave with Elsie's Cottage, that was obviously then really important to make sure that the website's really well optimized for search and that because the brand name is different, that actually people can still find that individual property because that's what's obviously sparked their interest.
Speaker A:So, tip for everyone listening.
Speaker A:You know, all of this has to work together, your email list, your SEO, your and your socials.
Speaker A:So not just, you know, socials in isolation, because it all has to be pulling in the.
Speaker A:In the same direction to get people to take that action and to book.
Speaker B:Yeah, exactly.
Speaker A:No, that's been brilliant, Paige.
Speaker A:Lots of great tips and I like said to all the listeners, I'm a bit of a convert to TikTok.
Speaker A:It's not our top source of traffic and bookings, however, it's.
Speaker A:I've definitely changed my view a little bit about TikTok as a platform.
Speaker A:I'm not sure that'll mean I'll ever go and play on it myself and just want to be entertained on it.
Speaker A:I'm still a bit of an Instagram girl, however, I think that's the thing.
Speaker A:We have to have an open mind in our marketing and we have to test and Learn and see what works and then do more of it rather than just write something off because we don't like it or we don't enjoy being on that platform.
Speaker A:That doesn't mean that our ideal guests don't want to be there.
Speaker A:So some really brilliant tips for the listeners today.
Speaker A:Now I ask all of my hosts who come on as guests and because you've been a host, you were upsticks, glamping.
Speaker A:I would like to ask you, if you could have a famous person or celebrity to come and stay at Upstyx, who would it be?
Speaker B:Honestly?
Speaker B:And I think this is probably quite.
Speaker B:This is wishful thinking, but I am a huge Beyonce fan and I just think you could never ever imagine Beyonce stood at her ooni in her outdoor kitchen waiting for her wood fired pizza to cook.
Speaker B:So I think it's just something that I would just love to be able to see.
Speaker B:And I guess, you know, she's moving to the Cotswold, so maybe she does love a bit of English countryside and maybe she would love it, but you.
Speaker A:Might be able to tempt her.
Speaker B:Yeah, exactly.
Speaker A:Oh, I think that we've had, we've had Taylor Swift was a suggestion recently.
Speaker A:So there's a lot of big celebrities that obviously wouldn't do your social profiles any harm, would it, in terms of having us.
Speaker B:Exactly.
Speaker A:Come and stay.
Speaker A:So I think that's a really good, really, really good one.
Speaker A:So thank you, thank you for being open and sharing that I love hearing the celebrities that people would like to come and stay at their property.
Speaker A:So thank you, Paige, for joining us on the podcast today.
Speaker A:It's been brilliant to have you here.
Speaker B:That's okay.
Speaker B:Thank you for having me.
Speaker A:No, it's been been a pleasure and thank you to everyone for listening.
Speaker A:If you've enjoyed this episode, you know what I'd like you to do?
Speaker A:I'd love it if you could leave me a review because you know how much us hosts love those five star reviews.
Speaker A:So that's it for season four.
Speaker A:I can't believe it.
Speaker A:Thank you for all of the reviews and for tuning in each week.
Speaker A:I'll be back before you know it.
Speaker A:If you enjoy listening to the podcast, please do share it with other hosts and your business buddies.
Speaker A:I'll see you soon.
Speaker A:Bye for now.
Speaker A:Thank you for listening to get fully booked with Sarah Orchard.
Speaker A:If you want to see if you are ready to ditch the likes of Airbnb and grow your direct bookings, put your business to the test with my free direct booking roadmap map quiz.
Speaker A:Head to my website, get- fully booked.com quiz and let's get you more direct bookings and more profit in your pocket.
