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Costco vs. Bed Bath & Beyond: What's in a Brand Name?
Episode 17 • 21st September 2022 • Brand2Brand: The Marketing Show • Brand2Brand.co
00:00:00 00:20:06

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In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality, and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private-labeling. 

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

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