Sweating the details doesn’t mean that you need to communicate all the details. Here’s what you should do instead … 

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

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focusing hurts.

It means letting go of details.

Details that we care about and that have become near and dear to our heart.

Details that we feel we can’t possibly leave out because they are crucial

to the conclusion that our product is superior to other offerings.

if you feel that you can't leave it out because it

would hurt your message too much, your audience will happily do it for you.

There's no way they will recall all the 53 details that you'd like to share with them

because you can leave none of them out.

there is no doubt that the reason you are extraordinary

at what you do is because you care.

You sweat the details.

You connect the dots.

But when it comes to communicating your product, there's a crucial

difference as sweating the details means something completely different here.

It means condensing the details into a clear and concise message that is the

perfect summary of your details, a message that represents the details but is not

just an enumeration of all the facts.

Ideally, it's a message that's distinct from any other message

precisely because you care about the details because it's only these

details that lead to this message.

And so ,focusing actually empowers when you do it right.