As a coach or consultant, the key to improving your marketing is to ask the right questions.

You might think you know what's important to communicate, the talking points that will make you stand out in a crowded marketplace. But it's easy to get lost in the details (and your own perspective) and lose sight of what's really important to your ideal client.

If you want to shake up your marketing and get out of the rut of repeating yourself over and over when you talk about what you do, here are five questions to ask yourself…