In this week's episode, I'm talking about Video podcasts!
I'm not here to tell you should/shouldn't be doing a video podcast!
It's a personal decision as to which you prefer but I'd like to talk about them and look at some benefits that could come out of using video for your podcast.
YouTube as a search engine - a popular choice
Increase your SEO and reach if you put it on as many platforms as possible.
Spotify - can upload videos to this platform now. Will play the video only on Spotify and send the audio to the other platforms.
One of my clients does this. Shout out to Hannah & Nicole from Showing Up Solo. Some of you may remember them coming on the show to offer insights into what it's like to set up a podcast.
If you're a solopreneur looking for help with your marketing then I strongly recommend you check them out.
You can get some great video clips to use to promote your podcast. These work well, like audiograms.
You can even turn the clips into reels which get really good reach on Instagram.
Your audience gets to put a face to the name!
Video doesn't work so well if you're not great on camera. If it makes you feel uncomfortable and less likely to show up then don't put that added pressure on yourself.
I prefer to record just the audio for my podcast. I can show up on video but it's something I struggle with and could become a barrier for me.
You need to make your podcast work for you, if that's video great, and if it's audio, that's great too!
If you have any questions or would like some help with your podcast, book a podcast enquiry call.
Can I ask a favour?
If you enjoyed the episode, I'd love it if you could leave me a review.