The Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy

"I see a lot of people closing their big salons and choosing to downsize, or going back to working solely on their own on a specific thing like training or coaching. I'd love to hear more about this."

This listener question was too big for a short form post, so I'm giving it a whole episode.

I've been watching this trend since 2023: beauty business owners closing down solid, growing salons because a coach with sexy photoshoot marketing convinced them mentoring would be easier / more money.

I'm a coach myself, so I'm de-influencing you with firsthand experience, including the week influenza A flattened me and my coaching income stopped dead while my salon kept ticking along without me!

Then I'm flipping to the part of the question I love: my exact game plan if I went back to working solo, from enforcing hard boundaries and knowing your profit per hour, to niching your service menu, outsourcing everything outside client work, and booking your holidays before the clients get there first.

• Intro and the listener question that sparked this whole episode [00:00].
• The wave of salon closures I've been watching since 2023 [01:46].
• The MLM style coaches, the telltale marketing, and the salons that closed chasing them [02:30].
• You're just swapping one hard for another [06:14].
• The week influenza A stopped my coaching income dead, and why my salon kept earning [07:11].
• Marketing yourself when you can't hide behind a brand name, and why selling yourself still feels ick six years in [10:52].
• My exact game plan if I went back to working solo tomorrow [14:12].
• Hard boundaries and set trading hours: designing the week you actually want [15:12].
• Working backwards from your weekly profit to your pricing, and the minimum you should earn every hour [17:26].
• Niching your service menu down to your highest profit, easiest to stock services [19:27].
• Outsourcing the admin, the cleaning, and even the cooking at home [20:40].
• Why I'd book two holidays a year in advance, and the burnout that taught me to [22:02].
• Wrap up: choose your hard and know your goal before you pivot [24:31].
• Ratings, reviews and how to share the podcast with me [25:53].

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Lauren on Instagram: https://www.instagram.com/laurenlappin_

The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast

Questions? Email me: [email protected]