Shownotes
In this episode, I want to share some of the best clips of my guests so far and how their advice can help you with your podcast.
Tamsin & Gillian - The Anti-Diet Club Podcast
- Planning is essential!
Helen Calvert - The No Bullsh*t Guide to a Happier Life
- Top tip for making your podcast sustainable
Hannah & Nicole - Showing Up Solo
- Creating themes for each month and creating the podcast content around those.
Cydelle Stewart - Virtual Duality
- Importance of your guest's experience.
Janet Murray - The Courageous Content Podcast
- Who are you creating content for?
Michelle DeNio - Strategy in Small Doses
- How her target audience was inspired by her network.
Sabine Schwartz - The Next Level Entrepreneur
- The importance of handpicking your guests.
Lorna Taylor - Tales from the Gram
- How her podcast has helped her get clients
Cassondra Collins - Bonus Guest!
-Repurposing Tips - so important!
Podcasting 101 Episode about Guests - you can find that here
I hope everyone has a merry Christmas and a happy new year!
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Transcripts
Welcome to Podcasting 1 0 1 with me, your host, Rachael.
Speaker:This podcast is for female business owners and solopreneurs that are
Speaker:looking to start a podcast that add to your own already awesome offering.
Speaker:I'll give you helpful advice that you can take away in using your podcasting.
Speaker:I hope to answer those tricky questions that just keep you from starting.
Speaker:Once a month, I'll be joined by other female podcasters.
Speaker:They'll share their journey with you and offer tips and advice
Speaker:they discovered along the way.
Speaker:Let's get started.
Speaker:Hi welcome to this week's episode.
Speaker:This week I wanted to kind of share the best of my guests.
Speaker:I've had quite a few really awesome female podcasters come on my show since
Speaker:it started, and they had some really valuable insights into what it's like.
Speaker:Running a podcast, managing it, how you're setting it up, all all those
Speaker:things around being a podcast host.
Speaker:And I just wanted to kind of share their best bits and what really resonated
Speaker:with me from what they said and what I think would really benefit you.
Speaker:So the first clip I'm gonna share is from Tamsin and Gillian, they
Speaker:host the Anti Diet Club podcast.
Speaker:You know, brainstormed a lot of the topics we wanted to talk
Speaker:about and then narrowed that down.
Speaker:Decided on how many episodes that we would put out for the first season.
Speaker:We've always been very kind of, this is flexible.
Speaker:No one's we, we're not, we're not answering to anyone other than ourselves.
Speaker:Like this is our decision, what we feel comfortable with.
Speaker:And the first thing that we did was made sure we covered,
Speaker:we recorded three episodes.
Speaker:I think it was Jill, wasn't it?
Speaker:Mm-hmm.
Speaker:. We recorded three.
Speaker:Three to start off with.
Speaker:So we like almost had some in the bank, so we weren't then scrambling
Speaker:around to try and like do the next one.
Speaker:We decided on the drumbeat of when we would record and we, well, we planned it.
Speaker:We planned it really.
Speaker:Well, but to like, not to the point where we were exhausted.
Speaker:Mm-hmm.
Speaker:like, does this fit in with our life?
Speaker:Can we fit this in around our work?
Speaker:Can we like, is how much time is all this gonna take up?
Speaker:Because, you know, everything from the editing as you know, to like
Speaker:having the podcast handle and you know, putting out posts each week
Speaker:about that and advertising it and, and posting that on our own handles.
Speaker:Planning is essential, and I love how realistic Tamsin and Gillian
Speaker:are being with their planning.
Speaker:They have made their podcast fit in with what they have.
Speaker:What time they have available themselves.
Speaker:So they haven't tried to like crowbar in and, and overcommit themselves.
Speaker:They have been mindful of the time that they both have in their business
Speaker:and in their personal lives, when to record and when they can get
Speaker:those episodes, realistically, get those episodes released.
Speaker:And also the, she talks about, Tamsin, talks about batching.
Speaker:Batching is a great idea.
Speaker:I I love to do batching, but only if it fits in with what you have, again,
Speaker:what you have going on in your schedule.
Speaker:Like I batch mine in about four weekly episodes, but I have some
Speaker:clients that batch their, their content in six monthly episodes.
Speaker:They have, they meet up, they record all their stuff, and then they record
Speaker:videos and they can use that content to create all the other parts of the
Speaker:content for their business for six.
Speaker:Which is amazing, so it's something to think about and just being realistic of
Speaker:what works for you and your business.
Speaker:The next clip is from Helen Calvert and her podcast is The No
Speaker:Bullshit Guide To a Happier Life.
Speaker:Yeah, so I think.
Speaker:I would always say that it is worth looking into getting a producer.
Speaker:I realize there's a cost to that and you can do it yourself, but I think
Speaker:that it makes it a lot more sustainable.
Speaker:And my top tip would be to make it sustainable because you don't want to
Speaker:start a podcast and then have it fizzle out because that would be a real shame.
Speaker:You've got enthusiastic about making something and you want it to continue.
Speaker:So come up with a good set of episode ideas.
Speaker:Well, in.
Speaker:Make sure that how often you're going to do it is sustainable and outsource
Speaker:what you can if you need to, because that will just set you up to be able to
Speaker:podcast for a lot longer, which is what we all hope as podcast host that we can
Speaker:keep doing this for as long as possible.
Speaker:Her top tip is making your podcast sustainable.
Speaker:This is also a really good piece of device.
Speaker:If you don't feel that you can start a podcast and sustain it in your
Speaker:business, you really need to consider whether you should even start doing one.
Speaker:As she mentions in the clip, she had a podcast producer
Speaker:and this really helped her.
Speaker:This was key for her to keeping her podcast sustainable.
Speaker:Obviously that's nice.
Speaker:Not every.
Speaker:Can hire a producer, but the think about the ways in which in how the podcast
Speaker:is going to fit into your business and be realistic with your time.
Speaker:Have you got time to do it?
Speaker:Are your client commitments or your family life commitments too big for
Speaker:you to, to, to have the podcast?
Speaker:Cuz there is quite a lot of moving parts and it's not just as, Just recording.
Speaker:Unless you can send it over to a wonderful podcast manager or producer
Speaker:where you can just record it and they will do all the rest for you like myself.
Speaker:Tiny little plug there for me.
Speaker:. My next clip is from Hannah and Nicole from the showing up solo podcasts.
Speaker:I love Hannah and Nicole.
Speaker:I'm super, a little bit biased because I am their podcast manager
Speaker:and I do edit their episodes, but even if I didn't, they share so much
Speaker:valuable content and they are such x.
Speaker:Experts in their field with digital marketing and social media.
Speaker:I would really recommend that if you are a solo printer and you are
Speaker:struggling with marketing your business with showing up, I would really
Speaker:recommend listening to their podcast.
Speaker:They have so much great advice.
Speaker:Here's a little clip from them.
Speaker:We, we wanted to have a theme each month.
Speaker:Mm-hmm.
Speaker:, both episodes that come out in the month, the solo ones, and the guest expert.
Speaker:Have a theme.
Speaker:Like the first month, the theme was setting marketing goals.
Speaker:The second month the theme was ideal client, and we wanted that theme
Speaker:so that there's the conversation between Nicole and I, which is
Speaker:very much an informal conversation.
Speaker:It feels very much like you're just joining us for a coffee chat.
Speaker:And then we wanted to invite someone else into the mix who.
Speaker:Surprise us with more information or who can speak more specifically
Speaker:about that particular topic and share their expertise.
Speaker:And again, we wanted it to feel very natural, very much like a conversation.
Speaker:I would, I wouldn't even really call our guest episodes
Speaker:interviews with you, Nicole.
Speaker:They're, they're more like chats.
Speaker:Yeah, I would agree with that as well.
Speaker:And.
Speaker:Yeah, and it was important for us to try to keep them in theory to
Speaker:20 minutes . That was the goal.
Speaker:We wanted them to be short and digestible, although we're talkers,
Speaker:and so when we have our guests in there, we tend to go over.
Speaker:I think creating themes each month for your podcast is is a really great tip.
Speaker:This can be super helpful for creating structure and planning for your podcast,
Speaker:especially if you are planning on doing a season perhaps, and you've got x
Speaker:amount of episodes, you can think of a theme for each episode and you can
Speaker:go like, kind of like go off of those.
Speaker:And I think that is a really great.
Speaker:The next clip is from Cydelle Stewart.
Speaker:She hosts the Virtual Duality Podcast, and she had some really interesting
Speaker:things to say about the guest process.
Speaker:Here's a clip.
Speaker:The client experience that people have when they're gonna be a guest on your
Speaker:podcast is majorly important, and a lot of people overlook that side of it.
Speaker:I say that as somebody who focuses on client experience as, as my role in, in
Speaker:my day job, so outside of podcasting.
Speaker:So it's easy for me to focus on that element, but.
Speaker:It's been really rewarding to have people comment and remark at
Speaker:how easy or how slick the process was for them being a guest.
Speaker:And when somebody has an experience that feels delightful prior to
Speaker:recording with you, they come with a particular type of energy.
Speaker:And so your podcast is naturally just gonna be a really great conversation too.
Speaker:I love this.
Speaker:I learn so much from my talk with Cydelle, and I really like the fact
Speaker:that she's really thought about the guest process and the experience that
Speaker:the guest has on her show with her and leaving them feeling all warm and fuzzy.
Speaker:I would really encourage you to have a little look at your guest
Speaker:process and what you are doing to make your guests feel as welcome as.
Speaker:The next clip is from Janet Murray and she hosts the Courageous Content Podcast.
Speaker:Well, I think what was useful for me because I was a journalist before I did
Speaker:think that gave me an advantage because I sort of had this understanding of
Speaker:you don't create content for yourself.
Speaker:You create content for your audience.
Speaker:And again, without probably writing it down or, or even knowing I was doing it,
Speaker:I was thinking, well, who are the people?
Speaker:I need to listen to this podcast for it to pay for itself and work for
Speaker:my business and attract the kind of people that I would love to work with.
Speaker:Who are those people?
Speaker:What kind of content do they need from me?
Speaker:And it really came from just thinking about what are the
Speaker:questions I get asked all the time.
Speaker:This is so important.
Speaker:You are creating content for your audience.
Speaker:You're not creating it for yourself, so it's really important to consider.
Speaker:What would they want to hear is the information that you're going
Speaker:to give them, adding value and adding to their transformation.
Speaker:The next clip is from Michelle DeNio and she hosts the
Speaker:strategy in Small Doses Podcast.
Speaker:90% of the time, my con the, my podcast topics come from a conversation I've
Speaker:either had with a client or a prospect, or a coffee chat, something like that.
Speaker:Somebody in my network.
Speaker:So when I am recording my podcast, it's as if I'm just having a
Speaker:strategy session with a client.
Speaker:That's who I'm always it, like in my mind it's, I just get on Zoom or any camera,
Speaker:you know, and again, it's, I literally just view it as if I'm speaking directly
Speaker:to my client and I talk the same way.
Speaker:It's not edited in any way.
Speaker:It's not scripted.
Speaker:And I've actually gotten some feedback there.
Speaker:You know, people feel like they're listening and they're like, Michelle, I
Speaker:feel like you're sitting right next to me.
Speaker:And that's my goal.
Speaker:Like I want people to feel like is if we just jumped on a phone call, you
Speaker:know, you're getting the same exact information out of me as you would in
Speaker:a coffee chat as you are on my podcast.
Speaker:Like nothing truly is different.
Speaker:I love how Michelle is inspired by her network and that she really.
Speaker:Listening to what people are saying through her interactions with them on
Speaker:LinkedIn, her coffee chats with them, she definitely shows up authentically.
Speaker:I love Michelle's podcast.
Speaker:I have been connected with Michelle for about a year now and I love that
Speaker:they are sure and to the point and actionable pieces of information.
Speaker:The next clip is from Sabine Schwartz and she hosts the Next
Speaker:Level Entrepreneur podcast.
Speaker:I, so how difficult it is if you just don't plan, if you just do
Speaker:a post, Hey, people, I'm looking for somebody to interview.
Speaker:Like I did it before on my Facebook, and then random people just came
Speaker:in there and I just checked their, their profiles, for example.
Speaker:And then I picked them, but I didn't have a theme before,
Speaker:which was a really big problem.
Speaker:And so I can only suggest, really look for the right people, look for your
Speaker:own theme, which really supports your business because I mean, the podcast
Speaker:needs support your business as well, and it needs to have a specific theme.
Speaker:And so it's very important to really hand pick your guests and see what
Speaker:kind of value they can provide.
Speaker:This is a great point.
Speaker:How do you pick your guests?
Speaker:Maybe you need to start thinking strategically about your guests, thinking
Speaker:about who they are, who's their audience?
Speaker:Do they align with you?
Speaker:I did an episode a couple of weeks back about guests and how to find them.
Speaker:So if you haven't listened to that maybe you can listen to that episode.
Speaker:I'll link it in the show notes so it's easy for you to find.
Speaker:This next clip is from Lorna Taylor and her podcast is Tales From the Gram.
Speaker:But it's also it.
Speaker:I also know now that it has helped me get clients, it absolutely has helped me get
Speaker:clients because when people have come into my world through my Instagram and then
Speaker:realize that I do a podcast and they'll like you, like binge a couple of episodes
Speaker:and like really get a lot of value from it, there'll then be a lot more.
Speaker:Receptive maybe, or open to then working with me or, you know, buying into one of
Speaker:my offers because of the, the help that they've got from the podcast so far.
Speaker:So in terms of like, nurturing people and like warming up my audience.
Speaker:That has, that has massively helped, and I can see that.
Speaker:I have definitely got a return on that because people have told
Speaker:me, they have said to me when they've been on calls with me.
Speaker:Oh, I've just listened to a couple of your episodes and I've got a couple of
Speaker:questions now that we're working together.
Speaker:So I definitely know that it has helped in that sense.
Speaker:I love how Lorna's podcast is really working for her.
Speaker:Helping her business, getting clients.
Speaker:I think this shows the power of podcasting and showing that how it can really benefit
Speaker:your business to have this touchpoint of a place where people can go to get
Speaker:that value from you for free as well, and for them to get to know you as well
Speaker:and using it as part of the customer journey and like a pre-qualifier almost.
Speaker:This is really great to hear.
Speaker:The next clip is from Cassondra Collins.
Speaker:Now, Cassondra doesn't actually have a podcast, but she was a bonus guest of mine
Speaker:because she's a repurposing expert and I think repurposing is super important.
Speaker:Here's a little clip from her episode.
Speaker:I will find like the summary, like an opening summary, highlight, whatever
Speaker:those tips are throughout it, yeah.
Speaker:Mm-hmm.
Speaker:, and then clean it all up at the end and tie it all together.
Speaker:And if you can do that, you have a blog, right?
Speaker:Yeah.
Speaker:It can also double a show notes or you can just take the, the opening
Speaker:summary for your show notes, right?
Speaker:Because you're kind of giving a, a quick synopsis of what it's going to be.
Speaker:And that's your show notes.
Speaker:From there, you can cut it down even more into a similar
Speaker:format for a social media post.
Speaker:So you will create a headline, you know, for the post that's really,
Speaker:really eye catching or you know, that kind of punch you in the gut, kinda get
Speaker:people's attention and kinda headline.
Speaker:So in the clip Cassondra's talking about the different ways in which
Speaker:you can repurpose your podcast episode, you transcribe it, and then
Speaker:create lots of lovely other pieces of content from it, like a blog.
Speaker:Audiogram helps with your show notes as well.
Speaker:There are lots, so many different things that you can get from
Speaker:your podcast episode, not just from that one piece of content.
Speaker:And I am really, really big on repurposing and I think it's
Speaker:a really valuable thing to.
Speaker:In your business, and it helps you to keep consistent and streamline your marketing.
Speaker:All the episodes that you are creating in your podcast is just like a big content
Speaker:bank, and then you can use this content bank as your evergreen content for your
Speaker:marketing because it's still valuable, it's still relevant to your audience,
Speaker:and you don't have to reinvent the wheel.
Speaker:You're creating a wonderful content bank when you're creating
Speaker:your content for your podcast.
Speaker:And as I just said, you can use this content.
Speaker:To create lots of other pieces of content for your digital marketing
Speaker:strategy, but also you can, it will create evergreen content for you.
Speaker:What you are talking about will still be relevant for your audience and also new
Speaker:people coming in at different points and.
Speaker:Be relevant for different people in different points of their journey.
Speaker:So it is such, such a valuable tool.
Speaker:I hope all this wonderful advice from my fabulous guests has helped you.
Speaker:If you like what they had to say, I would invite you to go
Speaker:and listen to their podcasts.
Speaker:If you do go and listen and you really enjoyed their episodes, then I encourage
Speaker:you to also leave a review for them.
Speaker:You'll be able to find all the information about leaving a review
Speaker:in the individual podcast show notes.
Speaker:I'll leave all the information and links to these different podcasts
Speaker:and these wonderful ladies so that you can find them easily.
Speaker:I hope everyone has a Merry Christmas and a happy New Year.
Speaker:Thanks for joining me.
Speaker:See you in 2023.
Speaker:Bye.
Speaker:Thanks so much for listening.
Speaker:If you've enjoyed today's episode, please like, share, and subscribe.
Speaker:Your support means so much to me.
Speaker:If there's a question or topic you'd like covering, then I'd love to hear from you.
Speaker:Find the podcast on Instagram @rachiebotfield and drop me a dm.
