Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses. 

With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.

In this episode we cover:

• 00:00 - Intro
• 01:14 - Jarie's Engineer Journey to Marketing
• 04:15 - Storytelling in B2B Brand Awareness and Lead Generation
• 07:44 - B2B Marketers' Hesitation with Storytelling Strategies
• 10:58 - Crafting Compelling Stories in Marketing Framework
• 16:32 - Insights from B2C Tactics for B2B Marketers
• 22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling
• 24:40 - Jarie's Favorite Activity To Get Into a Flow State
• 25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self
• 26:17 - Jarie's Biggest Challenges at Story Driven
• 27:15 - Instrumental Resources For Jarie's Success
• 28:13 - What Does Success Mean for Jarie Today
• 28:56 - Get In Touch With Jarie

Get In Touch With Jarie:

Jarie's LinkedIn

Story Driven Website

Mentions:

Stéphane Nasser

Books:

Story Driven Decks by Jarie Bolander

The War of Art by Steven Pressfield

Loonshots by Safi Bahcall

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