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#28: The importance of market research
Episode 2822nd July 2020 • The Launch Strategist • Katrina Douglas
00:00:00 00:13:50

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Summary

How do you market your business in a way that is sustainable and isn’t just about getting followers, but about allowing you to build a strong foundation for your business? I answer that question in this episode.

3 nuggets of wisdom

 Marketing without strategy is like building a house with no foundation, eventually it all falls down

  • If you are not aware of the external context that you are launching in and building your business is, you’re likely to crash
  • Two important questions that your research should seek to answer; what is the problem and where is the profit?
  • Ask good questions; the quality of our learning is dependent on the quality of questions you ask

Recommended resources:


  • The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You bu Rob Fitzpatrick

  • The 6P Launch Planner™

A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.

thelaunchstrategist.com/Planner


About The Legacy Conference

The only conference that equips you to launch. An intimate, high-end event for legacy builders.

TheLegacyConference.co.uk

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