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#28: The importance of market research
Episode 2822nd July 2020 • The Launch Strategist • Katrina Douglas
00:00:00 00:13:50

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How do you market your business in a way that is sustainable and isn’t just about getting followers, but about allowing you to build a strong foundation for your business? I answer that question in this episode.

3 nuggets of wisdom

 Marketing without strategy is like building a house with no foundation, eventually it all falls down

  • If you are not aware of the external context that you are launching in and building your business is, you’re likely to crash
  • Two important questions that your research should seek to answer; what is the problem and where is the profit?
  • Ask good questions; the quality of our learning is dependent on the quality of questions you ask

Recommended resources:

  • The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You bu Rob Fitzpatrick

  • The 6P Launch Planner™

A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.

About The Legacy Conference

The only conference that equips you to launch. An intimate, high-end event for legacy builders.





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