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The Retainer-Plus Model (And Why It Fixes the Income Rollercoaster for Service Pros)
Episode 338th June 2026 • The Growth Framework, Sales, Lead Generation, and Offer Suite Strategy for Online Service Providers • Nicole Lehman
00:00:00 00:14:33

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Ever feel like you're one lost client away from a really stressful month?

In this episode, I'm breaking down the business model I recommend to almost every service pro I work with... and the one I run my own business on.

It's called the hybrid model, and it's built around two types of offers working together: a core retainer offer that keeps your income stable and predictable, and a scaling offer you can stack on top whenever you want more.

I'm walking you through how each piece works, what to consider when you're building them out, and why this combo is what actually creates the income reliability most service providers are chasing.

I also share a real conversation from my DMs with a service pro who's transitioning into this exact model, and what she needs to put in place to make it work.

In this episode:

  • What the hybrid model is and why it works
  • The difference between your core offer and your scaling offer
  • Why selling a scaling offer requires a whole different strategy
  • How I run my own business using this exact model

Ready to build your own client-signing system? Check out Booked Out Biz at the link below.

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