Transcripts
The Women Conquer Business show is an educational how-to
Speaker:women in business podcast.
Speaker:That features stories, marketing news and real life experiences
Speaker:from fun and friendly hosts.
Speaker:Jen McFarland and Shelley Carney.
Speaker:Join us as we dive into the details.
Speaker:So you can slay marketing overwhelm, streamline processes
Speaker:and amplify your impact.
Speaker:You'll learn strategies and tactics, leadership skills, and practical advice
Speaker:from successful women entrepreneurs.
Speaker:To help you grow, nurture and sustain your business.
Speaker:Hello and welcome to Women Conquer Business.
Speaker:I'm Jen McFarland joined by Shelley Carney.
Speaker:What if social media disappeared?
Speaker:If you are freaking out at the very idea of social media disappearing
Speaker:in terms of your marketing, it's good that you're here, right?
Speaker:Cause that's what we're gonna talk about.
Speaker:There's literally thousands of ways you can market your business
Speaker:that don't involve social media.
Speaker:So are you overly reliant on social media?
Speaker:What if social media disappeared tomorrow?
Speaker:What would you do today?
Speaker:We're gonna talk about creating content and running a business.
Speaker:All the time we talk about creating content and running a business with social
Speaker:media and digital marketing tactics.
Speaker:In this episode, we're gonna talk about what you would do or what we would do.
Speaker:Social media suddenly disappeared.
Speaker:I'm not actually as reliant on social media.
Speaker:I think as most people think I am.
Speaker:So we're gonna discuss.
Speaker:What we would change about our marketing strategies, how we would develop
Speaker:our business maybe differently if we didn't have social media and even who
Speaker:they would reach out to and how we would go about reaching out to people.
Speaker:If social media didn't exist, put another way.
Speaker:We're gonna give you a lot of ideas about how you can get the word out and market
Speaker:your business without social media.
Speaker:So stay tuned.
Speaker:Because that's what we're talking about today.
Speaker:Yeah.
Speaker:But I haven't seen Shelley in over a week.
Speaker:How are you feeling?
Speaker:I'm doing well.
Speaker:I went to an appointment on Tuesday.
Speaker:Yeah.
Speaker:Tuesday and had the staples removed from my surgery.
Speaker:And the nurse said, this is the best looking incision I've seen all year.
Speaker:You're doing great.
Speaker:I'm doing.
Speaker:That's awesome.
Speaker:I'm not lifting anything or doing too much exercise yet, but and just recovering,
Speaker:but I'm doing well in the recovery phase.
Speaker:Awesome.
Speaker:I hope you're being pampered cuz you deserve it pamper myself whenever I can.
Speaker:Okay.
Speaker:I have been.
Speaker:I've been on a spending spree.
Speaker:I'm just gonna just pamper yourself too.
Speaker:Pampering myself too.
Speaker:I am getting ready for She Podcasts.
Speaker:That's in a month.
Speaker:And as most people know, shipping takes a little bit longer.
Speaker:Sometimes you wanna be like as aligned with things as you can be.
Speaker:So I have ordered stickers cuz I'm very excited about that.
Speaker:Some.
Speaker:Some for Women Conquer Business.
Speaker:And then some also for Epiphany Courses, I've bought clothes.
Speaker:I have so many cool new clothes for this conference.
Speaker:I'm excited.
Speaker:And then I also, as many of I have a contract where I get
Speaker:paid for passive income for some of my content that I create.
Speaker:And every time I.
Speaker:Paid I go out and I upgrade my setup.
Speaker:So Shelley doesn't even know this.
Speaker:This is like breaking news.
Speaker:I bought myself a Rodecaster Pro.
Speaker:Oh, I know.
Speaker:So I can do like fancy buttons or a Pro II.
Speaker:Nope, just a Pro, just going with a little budget.
Speaker:I don't need a Pro II yet.
Speaker:And I bought some new.
Speaker:Things for camera setup and all kinds.
Speaker:And I bought a thing so that I, if I spill my coffee on the road,
Speaker:caster pro it's not gonna ruin it.
Speaker:so we all have to do things like I always buy gear with a case.
Speaker:And then in this case, something so that I don't just ruin it since
Speaker:it will be sitting on my desk.
Speaker:So I'm excited about that.
Speaker:I thought it would be here by today.
Speaker:It's not, that's fine.
Speaker:And then, yeah, I'm gonna have this camera.
Speaker:That's been sitting here.
Speaker:I.
Speaker:There's somebody I follow on YouTube and she just did a video.
Speaker:That was like, what , why aren't you using your expensive camera?
Speaker:And I was like, oh, I felt seen I've got this camera that I can use for
Speaker:streaming and all kinds of stuff.
Speaker:And it just sits there.
Speaker:You bought a camera for it.
Speaker:Huh?
Speaker:So yeah, I bought a camera for it.
Speaker:This is before we met.
Speaker:It's like one of the things I bought, cuz I thought it'd be super fun and
Speaker:it works as a regular camera too.
Speaker:So then I was working on that.
Speaker:So that's part of what I've been working on as well.
Speaker:So I've been busy, like buying stuff cuz I like buying stuff.
Speaker:That's fun.
Speaker:That's what Toby's been doing as well.
Speaker:And.
Speaker:He's bought a, he's bought us a boat and a motor and a, all the things we need
Speaker:to go traveling and doing travel vlogs.
Speaker:And we've got these little clip on microphones for our little
Speaker:vlogging camera and yeah we're getting set up for so excited trips.
Speaker:Yeah.
Speaker:Yeah.
Speaker:You've had a lot of stuff.
Speaker:I think that has been just you're gearing up for Getting
Speaker:all kinds of stuff out there.
Speaker:That's right.
Speaker:And teaching it as well.
Speaker:So what we try to do on Wednesday nights is we show the video
Speaker:that we made on our trip.
Speaker:And then we talk about the equipment that we used to make the video so that people
Speaker:who are also wanting to be travel vloggers can learn how it's done and what kind of
Speaker:equipment they might wanna have for that.
Speaker:That's exciting.
Speaker:I've thought about doing cuz I have all this new stuff.
Speaker:Although, like you said, I don't have the Rodecaster Pro II, which is the
Speaker:newer version I have still thought about doing like a whole unboxing and whole
Speaker:video about this new setup because , it, it will be somewhat transformative.
Speaker:I also went out on Etsy, so I have all this stuff on my desk.
Speaker:And there's this guy who does 3d printing.
Speaker:That will attach to the bottom of your desk as holders for a
Speaker:lot of the stuff that I have.
Speaker:So I bought some of that too, so I can start clearing more things off of my desk.
Speaker:So yeah, it's very exciting.
Speaker:If you've never seen a 3d printer, like go find, oh yeah, go find
Speaker:somebody who has one, but you can make these custom holders.
Speaker:And I have things that are like a Cal Digital.
Speaker:It's a way that I don't have to have.
Speaker:All these dongles hanging off of my Mac and all, all these things that
Speaker:kinda streamline my processes, that somebody apparently has the same
Speaker:setup as me, and is just selling these cases that are like custom fit.
Speaker:And you just hook them like onto the bottom of your desk.
Speaker:So I'm very excited about that.
Speaker:I think it could really, clear off.
Speaker:Did you say you have a 3d printer?
Speaker:No.
Speaker:Oh, you're buying the printer.
Speaker:No, I don't need a 3d printer.
Speaker:I'd.
Speaker:Yeah.
Speaker:Quote crazy with something like that.
Speaker:That's like the nerdiest of the nerds.
Speaker:I, husband has one okay.
Speaker:I'll just be geek out.
Speaker:I'm like nerdiest of the nerds, so I'd be like, oh, I don't
Speaker:need to leave the house ever.
Speaker:I can just 3d print a new house.
Speaker:There's printing 3d printer patterns on, was it the, something of things
Speaker:that, the thing of things the.
Speaker:What does go out on it's on the internet of things or something like that.
Speaker:And they have a bunch of patterns in there that you can get for different items.
Speaker:The print, I worked at a co-working space where this guy was, it
Speaker:was just his like side project.
Speaker:And he would just do, he would make like waste paper baskets and
Speaker:sell them and all kinds of things.
Speaker:And now they're 3d printing houses, literally in places
Speaker:to, to help with like housing.
Speaker:Shortages make affordable housing.
Speaker:It's crazy and super awesome.
Speaker:And and if you go out on Etsy, you can buy all kinds of 3d printed stuff and things.
Speaker:It's pretty awesome.
Speaker:Okay.
Speaker:Okay.
Speaker:So breaking news, are you ready?
Speaker:All right.
Speaker:So our friends over at near media are reporting that now 30, 36% of
Speaker:all people in the us are freelancers.
Speaker:So 36% of the workforce are now freelancers.
Speaker:I think that this is like good and bad.
Speaker:I have concerns about it because I think it means that.
Speaker:There are likely corporations out there that are going to underpay
Speaker:freelancers in outsourcing.
Speaker:So my hope is that it will be a good thing and that I am wrong.
Speaker:And I also have some concerns about that.
Speaker:So 36% of people surveyed, and this was a McKinsey.
Speaker:A research project.
Speaker:They said that they were members of the gig economy.
Speaker:And that's up from 27% in 2016.
Speaker:So that means that, and it's really and it even says on here like on TikTok,
Speaker:they're really hitting this hard primarily among 18 to 34 year olds.
Speaker:This is the way to go.
Speaker:You wanna break free from, that idea of like corporate slavery,
Speaker:all of that kind of thing.
Speaker:Their words, not mine in terms of corporate slavery I will say that being
Speaker:a freelancer is harder than y'all think.
Speaker:But that's another that's for another time.
Speaker:And it's interesting to me that, this is, we're creeping up on 40%.
Speaker:That's a pretty significant number.
Speaker:Yeah.
Speaker:And it's also a significant number of people who aren't paying into social
Speaker:security for those people who are coming up on retirement right now.
Speaker:so it's not looking good for continuing to have social security
Speaker:for the rest of your life.
Speaker:So make sure you're putting away money into your 401k and
Speaker:profit sharing, whatever else that you have available to you.
Speaker:Toby was always self-employed from 1979 on, so he made very sure to put away.
Speaker:Money for his retirement, his own retirement.
Speaker:He was aware of that, that's coming up.
Speaker:But.
Speaker:The people who are putting money into social security now are
Speaker:paying the people who are on social security and are withdrawing it.
Speaker:It's going to run out it's gonna well, and certainly people in the
Speaker:18 to 34 range, they tend to not be thinking about social security.
Speaker:They may be are thinking it's not even gonna be.
Speaker:Around by the time they retire.
Speaker:I know that not what, they're, what they're doing now.
Speaker:It's not I was just saying that, cuz that was something that
Speaker:when I was 18 to 34, they were saying it wouldn't exist anymore.
Speaker:So this is something that's going on.
Speaker:I would say that before I went out into the workforce and started my own business
Speaker:I sat down with a financial person and we had a very Frank conversation around.
Speaker:What's good and bad about the financial situation, how long of a runway I have
Speaker:in terms of things like retirement.
Speaker:And so it's good to have those conversations you absolutely need.
Speaker:I can't remember what the name of the account is that I have an account
Speaker:that I can just put money in as.
Speaker:As a retirement plan.
Speaker:So you can have some sort of retirement, but you do need to think about that.
Speaker:Yeah.
Speaker:Yeah.
Speaker:So it's interesting.
Speaker:I it's maybe not tied to marketing, except that it's really big on TikTok.
Speaker:, having such a large percentage of the workforce that are
Speaker:freelancers it's new ground.
Speaker:Yeah, it's new ground.
Speaker:We don't know what kind of effect that could have on the future.
Speaker:And I think it's I think it's exciting and scary, and I just wish everyone, all
Speaker:the success in the world that's out there starting their businesses it's is so cool.
Speaker:And awesome.
Speaker:So that is the breaking news.
Speaker:That's right.
Speaker:And it's a creator economy thing.
Speaker:We have our.
Speaker:Section your creator economy.
Speaker:Exactly.
Speaker:If I'm out here saying no, don't do it like and I'm sitting here doing it.
Speaker:Like it seems really, yeah.
Speaker:It seems really, but do it with with foresight for your future.
Speaker:Make sure you're planning for your future at the same time.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I said about that.
Speaker:yeah.
Speaker:So are we ready to talk about the future of no social media?
Speaker:That's that?
Speaker:Wasn't very spooky.
Speaker:that?
Speaker:Wasn't very spooky.
Speaker:Boo.
Speaker:no social media.
Speaker:What if social media disappeared?
Speaker:What would you do then?
Speaker:How would, and this was a great question, cuz I've been thinking about it ever
Speaker:since I saw that's what you wrote.
Speaker:And I was like, oh, interesting.
Speaker:Because over the past two years, I know I have really come to rely on
Speaker:social media, taking over for all the in person, things that we gave up.
Speaker:Being trade shows and networking and all of that in person stuff went away.
Speaker:So we had to really dive deep into more of the social media stuff.
Speaker:And now we have the option to go back out and meet people, but
Speaker:we're not doing it because we got used to this new normal right.
Speaker:Yeah, absolutely.
Speaker:And I think that it's a good thing to talk about for a few different reasons.
Speaker:An overreliance on social media can be a negative for your business.
Speaker:Like I remember , I dunno if you remember this back, it was almost maybe a year
Speaker:ago, a year and a half ago, Facebook and Instagram or down, like for an entire day.
Speaker:Yes.
Speaker:And then my entire inbox was flooded with people who were like, what
Speaker:did you do when Facebook was down?
Speaker:Yeah.
Speaker:And I remember yeah, I got all these emails and I remember
Speaker:going, oh, Facebook was down.
Speaker:Oh, why didn't even know that?
Speaker:Because even though I'm a marketer, I don't, that's not my primary place
Speaker:for getting clients social media.
Speaker:It's not, it's a place to build relationships, have conversations.
Speaker:And then at some point, if it goes in another direction, then it does.
Speaker:And we usually take that offline that said.
Speaker:It is a way for me, like here we are, we're on social media right now.
Speaker:And about what five or 10 platforms seems like we're just on blast and kinda
Speaker:depends on how do you define social media?
Speaker:Cuz YouTube is is it social media or is it's social media or is it
Speaker:a place to go and learn things?
Speaker:It's all three.
Speaker:Yeah.
Speaker:It's all of that.
Speaker:Any place that you can go and somebody's posting stuff and you can comment
Speaker:and share like it's social media.
Speaker:Yeah.
Speaker:In this case we're not necessarily.
Speaker:That's maybe not the main focus because it has such a social, an SEO component to it.
Speaker:But in terms of things like Facebook, Instagram, LinkedIn, TikTok Twitter,
Speaker:Next door for some people, all of those kinds of platforms where people
Speaker:tend to sit all day and say, they're working when they're on social media.
Speaker:I don't see that among my clients as much with YouTube.
Speaker:Although my husband does seem to spend quite a bit of time
Speaker:on YouTube, not his mind, but he's, but not when he is working.
Speaker:It's.
Speaker:He's watching educational stuff.
Speaker:Yeah.
Speaker:He's watching videos.
Speaker:He's learning how to handle finances and things like that.
Speaker:It's all really good stuff.
Speaker:It's not what my husband is doing.
Speaker:He's just learning about guitar and fishing.
Speaker:That's good too.
Speaker:Those are the things he's doing and it's, it's all off work.
Speaker:It has nothing to do with his work and he's doing it in the evening.
Speaker:Which in some ways I think is just better than watching TV anyway.
Speaker:So yeah.
Speaker:All of which to say.
Speaker:When you're thinking about your business and you're spending a lot of time.
Speaker:So the part of the reason we're talking about this are two things.
Speaker:One social media has become much more expensive and much more like
Speaker:pay to play, meaning you have to pay to get a lot of traction.
Speaker:If you're a small business and then.
Speaker:The other part, I lost my train of thought cuz we had a comment, without
Speaker:social media wouldn't know about current events, it's totally true.
Speaker:Yeah, totally true.
Speaker:Because she watches the news anymore.
Speaker:And when all of my shows for the last three weeks, all of the late
Speaker:night comedians have been off.
Speaker:So I've had to ask Toby what's going on in the world.
Speaker:Toby.
Speaker:Cause that's how I get my news from Colbert.
Speaker:I know.
Speaker:Oh, I remember now so it's increasingly pay to play and it's a productivity issue.
Speaker:If you're sitting on social media, commenting on stuff, all.
Speaker:And you're not tracking it, or you don't know that you're really getting
Speaker:a lot of return on investment on that.
Speaker:And I know that if my friend Bridget is watching right now, she's she hates
Speaker:saying marketing return on investment.
Speaker:But if you're investing a lot of time, it's something you need
Speaker:to be getting something back.
Speaker:Yeah.
Speaker:That needs to result in clients.
Speaker:And so one of the things that I tend to tell people is.
Speaker:That if you're just cuz you're sitting on social media doesn't mean that
Speaker:you're working like a lot of people think that it means you're working.
Speaker:So we're talking about social media disappearing through a couple of
Speaker:different lenses so that you can be more effective in your work.
Speaker:And so that you can have a more robust marketing strategy, right?
Speaker:Like this needs, you can't put all of your eggs in the social media basket.
Speaker:The reason for that is there's a lot more things out there.
Speaker:oh, look at this.
Speaker:Yeah.
Speaker:Unplug and go camping.
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:So much more fun.
Speaker:So can we talk for just a minute?
Speaker:About marketing strategy before we dive into some things.
Speaker:Okay.
Speaker:so permission, granted permission.
Speaker:Granted, thank you.
Speaker:So your business needs to have a really strong foundation before you even
Speaker:start worrying about social media.
Speaker:There are literally so many things you could be doing and honestly should
Speaker:do before you get to social media.
Speaker:Social media works.
Speaker:When, more about your business, more about the people that, who your
Speaker:customers are and where they hang out.
Speaker:If you don't know those things and you haven't really practiced that yet, it's
Speaker:really hard to be effective on social media because people are confused.
Speaker:They don't know exactly what it is that you are doing.
Speaker:They don't understand who you're talking to.
Speaker:Like it might be me, it might not be me.
Speaker:And yet a lot of people start on social media.
Speaker:You don't need to have a website for it.
Speaker:You don't need to have an email list for it.
Speaker:And for some people, although admittedly not my clients tend to be social media,
Speaker:resistors , which is really funny to me.
Speaker:But, and I think it's because I tell them, you can do a lot of things before
Speaker:you get to social media in all honesty.
Speaker:And then they're like, oh, whew, okay.
Speaker:I like you.
Speaker:I don't have to be out there.
Speaker:But there's, there are a lot of reasons why social media
Speaker:becomes much more effective after you've taken care of a few.
Speaker:So the first thing you need to have is really a marketing strategy.
Speaker:You need to have some sort of marketing plan that will help you understand
Speaker:the different ways that you can attract people into your business.
Speaker:You need to have a budget.
Speaker:And even if that budget is zero, at least that's honest, but I will say that if your
Speaker:budget is zero, That doesn't mean you get to spend all of your time on social media.
Speaker:it means you have to be doing other things like maybe you get MailerLite,
Speaker:which is free, and you use that and you start building your email list and
Speaker:you don't spend all of your time on social media because your time is money.
Speaker:It just is.
Speaker:So you wanna have a strategy and you wanna set up some goals around.
Speaker:How marketing is gonna help you, every marketing activity that you take needs
Speaker:to be directly related to a goal.
Speaker:If it's not, you're just flailing around and doing stuff.
Speaker:And then you're wondering why it doesn't work.
Speaker:So you have to think about your business goals and then how
Speaker:marketing is gonna support you making and reaching those goals.
Speaker:Are you still there?
Speaker:Yeah.
Speaker:Did you run away absorbing, just taking it all in, so after that,
Speaker:You think about all of that stuff.
Speaker:I still suggest you need some sort of platform that you own.
Speaker:That's you're not renting space from a social media company, like a website.
Speaker:You can get a website for $200 a year on Squarespace, and it's
Speaker:a great one, $300 on Ghost.
Speaker:WordPress starts to get more complicated and expensive.
Speaker:Shelley's really focused on content creation, so she has
Speaker:a great website platform.
Speaker:That's tied to her shows that she has that her and Toby have.
Speaker:So there's always a way of doing it, but have a space that you own that you
Speaker:can send people to so they can go and say and see what it is that you do.
Speaker:And that you've invested enough in your business to be available and seen online.
Speaker:And then after that, like marketing becomes a lot more open.
Speaker:You can email marketing is still the money is in the list.
Speaker:So you wanna be like, Getting people on your list, any way that
Speaker:you can, you wanna start building relationships in the community.
Speaker:If you're an online business, you wanna start building relationships
Speaker:in your online community.
Speaker:So you can start to get referrals and word of mouth.
Speaker:You need to start building those relationships.
Speaker:These are not social media relationships necessarily.
Speaker:A lot of things happen offline.
Speaker:You wanna start having some photos and some videos of all
Speaker:the stuff that you're doing.
Speaker:You have to understand that people love behind the scenes content.
Speaker:You don't have to put that out on social media.
Speaker:it can be things that you send out in your email marketing.
Speaker:The other thing that you have to have is a place for your customer list.
Speaker:As people come in, you need a way that you're tracking them.
Speaker:Building those relationships, making sure that you're doing,
Speaker:follow-ups all of that kind of thing.
Speaker:That's typically handled in a, in what's called a CRM or
Speaker:a client relationship manager.
Speaker:You can get some really basic ones.
Speaker:In fact, one of the best ones is through square, which is a common
Speaker:way for people to take payments.
Speaker:So if you're already taking payments using square, you can use that there
Speaker:are some other good ones that are lower cost that you can be using to help you.
Speaker:Work with customers and all of that kind of stuff happens before
Speaker:you ever even get to social media.
Speaker:After you have all of that, all of your integrations, your email
Speaker:software, all of that can happen before you even get to social media.
Speaker:I think you need to have a few customers before you start really
Speaker:worrying about social media and that's the underlying or the high level
Speaker:strategy before you even get to social.
Speaker:Yes.
Speaker:She just remembered she's on the show.
Speaker:We forget the old school stuff, like phone calls and showing up in person
Speaker:and talking to people, your neighbors or people who live in the town that you live.
Speaker:And Jen grew her business a lot.
Speaker:Just doing that, just starting with the people around her, in growing from there.
Speaker:A lot of people in our town know.
Speaker:Toby and I, and they're open to doing things with us, collaborating in
Speaker:some way, because we've been around for 10, 12 years and they know us.
Speaker:So we can just reach out and say, Hey, we're putting together, blah, blah, blah.
Speaker:Would you like to come?
Speaker:Yes.
Speaker:Or somebody else is having an event.
Speaker:Hey, could we come and set up a little booth and teach people this?
Speaker:Oh, absolutely.
Speaker:Just.
Speaker:back and forth.
Speaker:Collaboration is a great place to start because the people who know
Speaker:you are the people who are most open to your offers in working with you.
Speaker:Yeah.
Speaker:If you haven't emailed all of your friends and let them know what you're doing
Speaker:especially when you start your business or you start a new business, so like epiphany
Speaker:we've started really doing some outreach for that among people that we already know
Speaker:to say, Hey, we're doing this new thing.
Speaker:If you hear about anybody, if you know anybody, if this is interesting
Speaker:to you here, think about this.
Speaker:Here's what you can do.
Speaker:Here's how you can help us people wanna be helpful.
Speaker:it doesn't all have to happen on social media.
Speaker:Increasingly people are turning off to social media because it's so fake.
Speaker:This is your, for most people, social media, Real.
Speaker:So doing that outreach is really important.
Speaker:Now I also, we've talked about this on previous shows, have a lot
Speaker:of relationships that have led to contracts and different opportunities
Speaker:that allow me to maybe not market my business in as many traditional ways.
Speaker:I don't have to focus on social media to constantly be offering
Speaker:things besides I mostly offer advice and expertise, which is really.
Speaker:Social media should be instead of a constant promotion.
Speaker:The best promotion that you can do is sharing your expertise and being valuable.
Speaker:That's your social media hot tip of the day.
Speaker:So as you go through and start developing your business, you're really developing
Speaker:relationships and you're going to events that and doing things that will help you
Speaker:build your business in ways that are not.
Speaker:On social media.
Speaker:So some of the things that Shelley talked about, like you were talking
Speaker:about like trade shows and have you started going back and doing those?
Speaker:Not yet.
Speaker:Wait, did we go to one recently?
Speaker:I can't remember we did.
Speaker:We went to the film and media day and we reconnected with some people.
Speaker:Here's an example, though.
Speaker:I put out, I was a guest on a podcast this week called Personally Brandtastic.
Speaker:And I shared that on social media, of course, because the host gave
Speaker:me the the graphics to put up.
Speaker:So I put that all over social media, but what I also did was I shared it on my.
Speaker:By text with my friends and family.
Speaker:And those are the people who actually listen to it and comment
Speaker:to me, here's what I learned.
Speaker:And I didn't know you did this and people ask me for this kind of help all the time.
Speaker:I'm gonna send them your way.
Speaker:Okay.
Speaker:That perfect was not only easy.
Speaker:It was effective because they're my friends and they know me and now they know
Speaker:more about what I do so they can help you.
Speaker:Field those filter those people towards me when it's appropriate.
Speaker:Absolutely.
Speaker:And you'll also share it with your email list.
Speaker:So that's, looking at it through all of these different ways.
Speaker:So one of the thing that's, and that's one of the things that's on
Speaker:the list, Shelley was on a podcast.
Speaker:This is like PR in a way to be, you're also building relationships with
Speaker:podcasters telling them what you do.
Speaker:I've referred people.
Speaker:That from shows that I've been on, you can do speaking.
Speaker:You can do live speaking.
Speaker:You can speak on zoom, you can do networking events.
Speaker:They don't have to be in person anymore.
Speaker:Now that we have this experience over the last two years, there are
Speaker:so many different ways that you can market your business online.
Speaker:That really weren't there anymore.
Speaker:You can write for.
Speaker:Other people's websites, you can send press releases.
Speaker:I know this sounds strange, but those press releases.
Speaker:Everybody's oh, nobody reads the paper, but they're putting them online now, too.
Speaker:So it's a way to get everything out there.
Speaker:That's right.
Speaker:Yeah.
Speaker:And the thing of it is we used social media as a crutch because it's
Speaker:there and we begin to rely on it.
Speaker:So you do need to ask yourself every now and then what, if that was taken away?
Speaker:What would I do then?
Speaker:Because social media is only helpful.
Speaker:And then it's I need something better.
Speaker:I need something more assured.
Speaker:And that's when you can start to dive into those things like networking
Speaker:or speaking online and it really pushes you to go, you know what?
Speaker:My my particular target audience is seniors.
Speaker:They go to senior centers.
Speaker:Why don't we speak at a senior center and teach in, that and, or score and
Speaker:teach there, there's these places that you start to think of and you start to
Speaker:say, what if I had a meetup group for seniors and, you start really reaching for
Speaker:things and in coming up with great ideas, because you're forced to, because you
Speaker:let's say social media wasn't there then.
Speaker:Yeah.
Speaker:And my thing is some of these things are way more fun than social media for me.
Speaker:Yeah.
Speaker:I have a lot more fun doing some of these other things.
Speaker:And in fact, if you don't like social media, you can be doing all
Speaker:of these things and it will really fortify what it is that you're doing.
Speaker:I'm not gonna advocate that you don't have to be on there at all.
Speaker:Although I will say that I, there are some really big names out there in certain.
Speaker:Certain areas that are no longer on social media, they've reached a point.
Speaker:Their search engine optimization is good enough.
Speaker:Their audience is big enough.
Speaker:They don't like social media.
Speaker:They never enjoyed engaging on it that.
Speaker:They're not there.
Speaker:It's true.
Speaker:So you don't have to have a business that's on social media at all.
Speaker:One of my favorite marketers is not, has never been and will never be on Facebook.
Speaker:like you don't have to do all of the things.
Speaker:And I think that's, what's really important here.
Speaker:So one of the things that I decided to do yesterday, this is very interesting.
Speaker:I've never done this before.
Speaker:Is Women Conquer Business is.
Speaker:We donated some money and we're sponsoring a local dance team.
Speaker:Oh, fun here.
Speaker:Yeah.
Speaker:And so the logo be on the shirts like it's, so fun and interesting.
Speaker:These are the types of opportunities that you can do.
Speaker:Now.
Speaker:My business is primarily online.
Speaker:I don't even have, it's not like everybody is here, but it is.
Speaker:Good promo.
Speaker:We're getting, we're gonna be on shirts.
Speaker:We're gonna be promoted by the local dance team.
Speaker:Wherever they go and dance, they'll be wearing those shirts and they'll say,
Speaker:Women Conquer Business on the back.
Speaker:It's also an opportunity to be active in the community.
Speaker:One of the biggest things that you can be doing is finding opportunities like that.
Speaker:To really engage with people in your community, to make a big difference.
Speaker:You're making a difference in your community.
Speaker:It's an act of Goodwill and.
Speaker:oh, by the way, people are gonna see your brand around town.
Speaker:Like it's exciting.
Speaker:So you always have to be looking at that.
Speaker:There are other things that you can do that really, aren't a huge lift,
Speaker:like starting, claiming your Google account, getting your Google business
Speaker:profile, going, getting reviews.
Speaker:All of those reviews are searchable.
Speaker:People find you that way.
Speaker:These are things that should just be part of your workflow.
Speaker:Somebody's been my customer.
Speaker:They're really happy.
Speaker:I'm my next step is to send them to my Google business profile so that
Speaker:they can say, Jen's really cool.
Speaker:You should work with her.
Speaker:She did this, that, and the other thing.
Speaker:And it takes the next step.
Speaker:It's also important to be in all of these local directories.
Speaker:It's becoming maybe less important, but I had a client
Speaker:recently who changed locations.
Speaker:She's a local business here.
Speaker:She went from having one location to two locations.
Speaker:We needed to have her address updated quickly, getting it out
Speaker:there to as many people as possible.
Speaker:So we used a service called MOZ, which is typically known for search engine
Speaker:optimization, but they also have a product called MOZ Local and we pushed out all
Speaker:of that location information and also, oh, by the way, business descriptions,
Speaker:photographs, all kinds of things.
Speaker:And so now, if anybody is, they have a Tom they're on apple,
Speaker:apple maps, Google everywhere.
Speaker:Now this new update is out there that people can get to either
Speaker:location on either side of town and get as much information as they
Speaker:want from all of these directories.
Speaker:So I think you're starting to hear that there are a lot of ways
Speaker:that you can infuse your business.
Speaker:and become seen that don't involve, selfies and videos
Speaker:and and social media posts.
Speaker:Wait, no videos.
Speaker:I won't see my pretty face and we've done all of that without
Speaker:even talking really about content.
Speaker:Content because content doesn't you don't have to share every, everything
Speaker:on social media, you could be creating a lot of content that's searchable.
Speaker:Yes.
Speaker:Without sharing it.
Speaker:Now you should share it.
Speaker:Yeah.
Speaker:I'm not saying that, but there are a lot of useful ways that you can be
Speaker:using your content, creating content.
Speaker:Make sure that it's something that people are searching for and
Speaker:that you're using the right words.
Speaker:It's a lot more difficult to get traction for your content without
Speaker:social media, but you can be creating content and that content can, in fact,
Speaker:help you attract potential clients.
Speaker:Yes.
Speaker:Then they know what it is all about.
Speaker:If they want more of that content.
Speaker:So Shelley, I know that you have a checklist.
Speaker:Do you wanna start talking about the 23 ways?
Speaker:Oh sure.
Speaker:I can.
Speaker:And now I created a checklist because this inspired me to this show inspired
Speaker:me today to say, okay, what are some ways that don't involve social media,
Speaker:that I could, promote my business and attract clients and that sort of thing.
Speaker:So I put together some free organic methods and some paid methods.
Speaker:Are not Facebook ads.
Speaker:now I do have YouTube ads on there because it's a search engine.
Speaker:So I gave me one exception there.
Speaker:But there's 23 different suggestions on there and a lot of 'em, I'll have
Speaker:to be honest, or either email, phone call or speaking in person and all
Speaker:of the things that you can do when you're putting yourself out there.
Speaker:How do you follow up with people to create those leads?
Speaker:Yeah.
Speaker:So the list is full of those ideas and Even like online groups, like meetup
Speaker:groups or masterminds and other people's masterminds that you could speak at.
Speaker:And, and then just have that follow up to bring them along into your own email list.
Speaker:So then you can continue to nurture that list.
Speaker:Even blog posting, putting blogs up on your website for that additional.
Speaker:Hey, I'm here and this is what I do.
Speaker:A thing.
Speaker:Yeah.
Speaker:And if you have like sales pages, you can always improve
Speaker:the writing on your sales pages.
Speaker:Maybe you're not converting because the copy isn't as sharp as it needs to be.
Speaker:So have people look at your sales pages, make sure that it's urgent problems that
Speaker:you're solving that people need help with.
Speaker:Get another set of eyes on that.
Speaker:So there's a lot of work that you can be doing to get people going.
Speaker:How do you feel about events?
Speaker:Or events on your list.
Speaker:Yeah.
Speaker:So you said Meetups.
Speaker:So yeah, I do.
Speaker:I have in person and online events if you can get involved in events it's wonderful.
Speaker:A great place to start before you even have your own events is just to, if
Speaker:you attend events, conferences, and that sort of thing, and then do a whole
Speaker:lot of networking while you're there.
Speaker:To keep it going.
Speaker:So what event are you going to next?
Speaker:You can ask people.
Speaker:And what do you find is the best event that you've been to?
Speaker:You can ask people and then you can start to plan future events that you can attend.
Speaker:You can apply to be a speaker.
Speaker:And then eventually you can start your own events in, you can start off small
Speaker:online, or you can, if you have a large presence in your area, you can start
Speaker:something in person or you can do it as a collaboration with other people
Speaker:who have the same type of audience that you do and all come together as
Speaker:speakers and create an event together.
Speaker:So there's a lot of options there.
Speaker:We have talked about like a tele summit.
Speaker:We have the capability.
Speaker:To do that.
Speaker:And we haven't put that together.
Speaker:We're modeling actually another way to build your business without social media.
Speaker:It's a joint venture.
Speaker:Yes.
Speaker:This show is a joint venture.
Speaker:We help each other.
Speaker:That's right.
Speaker:And that's part of what we're doing.
Speaker:We're collaborating on this product, this show, we each bring our audience in.
Speaker:They see what the other one's doing.
Speaker:Yeah.
Speaker:And we say, Hey, Shelley's cool, man.
Speaker:Yeah.
Speaker:And then she's, Jen is awesome.
Speaker:That's part of it.
Speaker:And that didn't involve social media.
Speaker:We met at a conference, we found some synergy.
Speaker:We created, we.
Speaker:Shelley said, why don't we bring the show back?
Speaker:I said, okay.
Speaker:And now we're starting to do it.
Speaker:None of that involves social media.
Speaker:In fact, the joint venture, and the fact that we talk about each
Speaker:other at different times is none of that is really on social media.
Speaker:And then, oh, by the way, we also do it on social media and support each other.
Speaker:But it's like that, that both, and that's another way think about the
Speaker:people that you're surrounded with.
Speaker:That you like to hang out with and how is there potential there
Speaker:to do more if there is any yeah.
Speaker:I'm thinking about them.
Speaker:You told me to think and I'm thinking , Shelley's who else can I talk to?
Speaker:Who else can I talk to?
Speaker:But I think, yeah I attend a mastermind that's monthly,
Speaker:except for during the summer, she takes a couple months off, but.
Speaker:It's monthly.
Speaker:And then a lot of the same people show up every month.
Speaker:So you can tell who's good to reach out to.
Speaker:I was in a zoom call yesterday, learning.
Speaker:Putting together a community it was a heartbeat zoom and oh, cool.
Speaker:Yeah.
Speaker:And they asked, what is your business about what is your group about?
Speaker:And then I could see there's three or four other people who are focused on
Speaker:senior citizens as a market, so I was like, oh, I should talk with them.
Speaker:I should figure out a way to collaborate with them and put together
Speaker:something like a summit, why not.
Speaker:Why not?
Speaker:Cause you can that's right.
Speaker:I feel like we've talked a lot about what we can do.
Speaker:Are we good?
Speaker:Do we feel like.
Speaker:Does that have any questions out there?
Speaker:I see on hearing on our training, you say how to reach them.
Speaker:So if you're not able to reach people through social
Speaker:media, how do you reach them?
Speaker:There's email there's phone calls.
Speaker:What else is there anything else you can think of?
Speaker:We've talked about it.
Speaker:So there's PR there's events.
Speaker:So meeting people that way, there's podcast guesting.
Speaker:a lot of this is about finding out where your people are and being there.
Speaker:Yeah.
Speaker:And a lot of times we assume that social media is the place, but we don't know
Speaker:how often our people are on social media.
Speaker:We don't know if we're reaching them.
Speaker:We have to share things over and over again to get to everybody.
Speaker:How we reach out to them, needs to be done in dynamic and diverse ways.
Speaker:So all of the sum of all of these parts are ways that you can do it,
Speaker:whether it's personal outreach or whether it is, attending events and
Speaker:then making it, I'm an introvert.
Speaker:So it's really hard for me then to go to an event and then.
Speaker:Let's talk like it's not necessarily a natural thing for me.
Speaker:I, yeah, I know.
Speaker:I present some very extra extroverted, but I don't know.
Speaker:And I wouldn't have reached out normally either cuz I'm an introvert,
Speaker:but it just happened to be that in your interview, you said.
Speaker:I am podfading and I don't want a podfade.
Speaker:And I was like, yeah.
Speaker:Oh, I can help with that.
Speaker:We can help with that.
Speaker:so I think that what I think that what we can do is find all of these
Speaker:ways that we can reach out to people.
Speaker:We look at all these opportunities as a way to build a relationship that
Speaker:is authentic and real and genuine.
Speaker:And might lead to something else.
Speaker:I'm that person who's oh, you need this.
Speaker:Oh, okay.
Speaker:I know this person and I know that person yeah.
Speaker:Connector a connector.
Speaker:Part of it is that, we all need to be connectors and we all need
Speaker:to be reaching out to people and thinking about other people and.
Speaker:They do that too.
Speaker:And that's how business happens, they used to say that people go
Speaker:out on the golf course and meet, you need to find your golf course.
Speaker:Yeah.
Speaker:You gotta find your golf course.
Speaker:Yeah.
Speaker:And that's how you reach out to them.
Speaker:That's right.
Speaker:Absolutely.
Speaker:That's wonderful.
Speaker:And for those of you who are interested in more or seeing it
Speaker:written in front of you, I do have that client attraction checklist.
Speaker:You can see in the crawl if you're looking or if you're listening,
Speaker:it's at checklist.agkmedia.Studio.
Speaker:And you can get a free checklist of free and organic methods as well as a few paid
Speaker:methods for reaching out and attracting clients without using social media.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Sorry.
Speaker:We have a question about this is hi, John.
Speaker:Question about, do you help with cold calling?
Speaker:I don't, that's more, I put that more in the sales lane
Speaker:and I'm more of a marketing.
Speaker:Person, but the, I will say that cold calling can work if you are, if you
Speaker:know who it is that you need to reach.
Speaker:And I would look, if you're going to do cold calling, look in your local community
Speaker:for somebody who can help with that.
Speaker:Do you have anything to add about cold calling that I'll like it
Speaker:so definitely make sure that you get the client attraction checklist.
Speaker:This will give you a lot of different ideas and strategies
Speaker:that you can use to that.
Speaker:Some of which we didn't talk about today, I looked at the
Speaker:list and I was like, holy cow.
Speaker:So checklist DOK, media.
Speaker:AJ a GK media.studio.
Speaker:Oh, chat.
Speaker:Yeah.
Speaker:Why did you put that in the chat?
Speaker:That was, there was a little bit of a struggle there.
Speaker:and I
Speaker:I also have the marketing self-assessment checklist available.
Speaker:So you can review your online marketing, but the, I think the thing that
Speaker:you're gonna want today is really this client attraction checklist
Speaker:that gives you a lot of ideas.
Speaker:For how you can do some outreach to people that don't involve social media.
Speaker:There's the other marketing self assessment as well.
Speaker:Always good to think about your marketing and because that's what this is outreach.
Speaker:This is letting people know you exist and what you do.
Speaker:Great to have and go to that.
Speaker:There's the what?
Speaker:Social media dis beautiful landing page I put up in the last
Speaker:five minutes before the show.
Speaker:what if social media disappeared?
Speaker:How would you reach out and generate leads?
Speaker:Ah, that's right.
Speaker:See, and look at how calm this picture is.
Speaker:So I should have had in my scary one, be sure that you go get that.
Speaker:I think it'll really help with a lot of these ideas.
Speaker:it will help you with the idea generation around what you would
Speaker:do if social media disappeared.
Speaker:That's right.
Speaker:Okay.
Speaker:Are we.
Speaker:We ready for tweaks of the week tweaks.
Speaker:Jen's got tweaks okay.
Speaker:So the tweak of the week is software that we use or that we like that helps us.
Speaker:Today I wanted to talk about, so this is called shift and it is
Speaker:an organizer that can help you.
Speaker:It, you can put all of your email addresses in one place.
Speaker:That's what these three items are up here.
Speaker:It can also help you like, so I like the Harvard business review.
Speaker:I can log into that.
Speaker:There are Bonsai is my, how I invoice people.
Speaker:Grammarly is here.
Speaker:My notion is here.
Speaker:So there's all different ways that you can organize your apps.
Speaker:It keeps you out.
Speaker:If you have Google.
Speaker:As your email, you can end up with a Jillian tabs open and
Speaker:you're cycling through them.
Speaker:This is a way to focus your email and be in your email without being in tabs.
Speaker:If that keeps you from doing your work.
Speaker:So this is a productivity tool.
Speaker:You can also hook into active campaign MailChimp, a lot of different apps.
Speaker:It connects to.
Speaker:I don't even know how many apps that you could connect to.
Speaker:Let's see if we add applications, you can see here that you can put
Speaker:in just about anything that you can think of your CRM would be in here.
Speaker:All of you could put your ads in here.
Speaker:You could connect to air table.
Speaker:There's just.
Speaker:Hundreds of apps in here.
Speaker:If it's a place where you could take the apps that you use on the daily and
Speaker:put those in the window and then it keeps you, or so they say, it keeps
Speaker:you from going out on social media and having a bunch of tabs open.
Speaker:What you can do.
Speaker:What you can do is have tabs open that are related to your email.
Speaker:Address.
Speaker:And that can be very helpful as well.
Speaker:And you can go from account to.
Speaker:And take a look at things.
Speaker:So this is an organizational tool.
Speaker:I will say.
Speaker:The thing about shift that's maybe interesting is this is a
Speaker:tool that really wore me down.
Speaker:With Facebook ads and I think LinkedIn ads.
Speaker:And then I finally did it.
Speaker:And I think if you're looking for a way to really.
Speaker:Streamline your processes get out of having 50 tabs open at the same time.
Speaker:This is something to look at another tool that you might
Speaker:be interested in looking at.
Speaker:If you want to organize your email, it's called Kiwi it's Kiwi for Gmail.
Speaker:And what they do is.
Speaker:Pretty much the same thing.
Speaker:I don't think it doesn't connect to as many apps.
Speaker:So if you're not really an app hound like me, I have so many apps.
Speaker:You can use Kiwi for Gmail.
Speaker:It does work with Google workspace.
Speaker:It's not just free Google accounts.
Speaker:Try shift or shift is a hundred dollars a year and a Kiwi for Gmail.
Speaker:I believe.
Speaker:Around 30, somewhere around $30 a year.
Speaker:So these are apps that you can be using to help you streamline your Google.
Speaker:If you have a lot of Gmail email systems in place, this
Speaker:is something that you can use.
Speaker:I think it will help you focus , which is really what you need sometimes
Speaker:is something that will help you.
Speaker:And that is the tweak of the week.
Speaker:Let me get back to tweak of the week.
Speaker:That was awesome.
Speaker:Yeah.
Speaker:Are you ready for inspiration?
Speaker:I am.
Speaker:Okay.
Speaker:This came from Seneca and the daily stoic today, the stable person
Speaker:keeps their rational soul invincible for its precisely in the good
Speaker:times they prove their strength.
Speaker:Against adversity, where I have to ask ourselves, am I
Speaker:prepared for the bubble to burst?
Speaker:If I'm riding a high, what happens if suddenly something's taken away
Speaker:like social media, boom, it's gone.
Speaker:What do you do?
Speaker:Are you prepared for that?
Speaker:Are you, have you shored up your systems?
Speaker:We can't rely too heavily on what has been up to this point.
Speaker:Normal.
Speaker:We have witnessed over the last two years that everything can shut
Speaker:down overnight events and flights, cancel jobs, disappear, and family
Speaker:and friends can get sick and or die.
Speaker:What then can we rely upon our values and ideals?
Speaker:When we choose our goals based on our values, we will always discover another
Speaker:way to achieve a value based goal when we run into unexpected obstacles.
Speaker:So if it's an important value based goal, you're more likely to say, okay,
Speaker:I can do without social media, I can do without this, that, or the other thing,
Speaker:I still, I'm going to find a way to make this work because it's important and.
Speaker:What I need to do for me to be me, , it's part of my identity.
Speaker:Yeah.
Speaker:I'm gonna make it happen.
Speaker:Absolutely.
Speaker:And what I love about this is it brings up a point for me that I
Speaker:forgot, which is by diversifying your marketing and not relying on social
Speaker:media, you become much more resilient.
Speaker:And resilience is important, resilient aspect.
Speaker:, especially with all of what you just said.
Speaker:Yeah.
Speaker:In terms of the bubble bursting, maybe the bubble won't burst.
Speaker:If you have a lot of reinforcements.
Speaker:The bubble, right?
Speaker:The bubble there's always gonna be obstacles.
Speaker:Even if your bubble doesn't burst, there's gonna be an obstacle that comes up even
Speaker:that could even be something unforeseen.
Speaker:What happened to me this year?
Speaker:My mom had a stroke and I needed to go back and be with her for a while.
Speaker:That's not something you can plan for.
Speaker:It is something that you can be shoring yourself up against.
Speaker:If something unforeseen comes up, will you have a plan in
Speaker:place to, to see you through.
Speaker:Absolutely.
Speaker:Yeah.
Speaker:All right.
Speaker:Thank you, Shelley.
Speaker:That was a great, I love that.
Speaker:Thank you.
Speaker:Yeah.
Speaker:Fit right in with our disappearing social media.
Speaker:So we are gonna be back again next week with another great topic and we
Speaker:do thank you for joining us today, and we'll hope to see you again.
Speaker:Next time.
Speaker:Have a good week.
Speaker:Everybody.
Speaker:Thank you for joining the Women Conquer Business podcast hosted by Shelley
Speaker:Carney and Jen McFarland, please subscribe and leave a comment or
Speaker:question regarding your most challenging content creation or business problem.
Speaker:Then share this podcast with family and friends so they can find the
Speaker:support they need to expand their brand and share their message with the.
Speaker:Check the show notes for links to valuable resources and come back again next week.
