What if Social Media Disappeared? Marketing without Social Media
Episode 1529th September 2022 • Women Conquer Business • Jen McFarland & Shelley Carney
00:00:00 00:47:36

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The Women Conquer Business show is an educational how-to

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women in business podcast.

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That features stories, marketing news and real life experiences

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from fun and friendly hosts.

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Jen McFarland and Shelley Carney.

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Join us as we dive into the details.

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So you can slay marketing overwhelm, streamline processes

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and amplify your impact.

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You'll learn strategies and tactics, leadership skills, and practical advice

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from successful women entrepreneurs.

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To help you grow, nurture and sustain your business.

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Hello and welcome to Women Conquer Business.

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I'm Jen McFarland joined by Shelley Carney.

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What if social media disappeared?

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If you are freaking out at the very idea of social media disappearing

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in terms of your marketing, it's good that you're here, right?

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Cause that's what we're gonna talk about.

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There's literally thousands of ways you can market your business

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that don't involve social media.

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So are you overly reliant on social media?

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What if social media disappeared tomorrow?

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What would you do today?

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We're gonna talk about creating content and running a business.

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All the time we talk about creating content and running a business with social

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media and digital marketing tactics.

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In this episode, we're gonna talk about what you would do or what we would do.

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Social media suddenly disappeared.

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I'm not actually as reliant on social media.

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I think as most people think I am.

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So we're gonna discuss.

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What we would change about our marketing strategies, how we would develop

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our business maybe differently if we didn't have social media and even who

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they would reach out to and how we would go about reaching out to people.

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If social media didn't exist, put another way.

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We're gonna give you a lot of ideas about how you can get the word out and market

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your business without social media.

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So stay tuned.

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Because that's what we're talking about today.

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Yeah.

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But I haven't seen Shelley in over a week.

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How are you feeling?

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I'm doing well.

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I went to an appointment on Tuesday.

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Yeah.

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Tuesday and had the staples removed from my surgery.

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And the nurse said, this is the best looking incision I've seen all year.

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You're doing great.

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I'm doing.

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That's awesome.

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I'm not lifting anything or doing too much exercise yet, but and just recovering,

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but I'm doing well in the recovery phase.

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Awesome.

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I hope you're being pampered cuz you deserve it pamper myself whenever I can.

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Okay.

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I have been.

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I've been on a spending spree.

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I'm just gonna just pamper yourself too.

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Pampering myself too.

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I am getting ready for She Podcasts.

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That's in a month.

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And as most people know, shipping takes a little bit longer.

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Sometimes you wanna be like as aligned with things as you can be.

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So I have ordered stickers cuz I'm very excited about that.

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Some.

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Some for Women Conquer Business.

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And then some also for Epiphany Courses, I've bought clothes.

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I have so many cool new clothes for this conference.

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I'm excited.

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And then I also, as many of I have a contract where I get

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paid for passive income for some of my content that I create.

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And every time I.

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Paid I go out and I upgrade my setup.

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So Shelley doesn't even know this.

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This is like breaking news.

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I bought myself a Rodecaster Pro.

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Oh, I know.

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So I can do like fancy buttons or a Pro II.

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Nope, just a Pro, just going with a little budget.

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I don't need a Pro II yet.

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And I bought some new.

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Things for camera setup and all kinds.

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And I bought a thing so that I, if I spill my coffee on the road,

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caster pro it's not gonna ruin it.

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so we all have to do things like I always buy gear with a case.

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And then in this case, something so that I don't just ruin it since

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it will be sitting on my desk.

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So I'm excited about that.

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I thought it would be here by today.

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It's not, that's fine.

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And then, yeah, I'm gonna have this camera.

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That's been sitting here.

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I.

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There's somebody I follow on YouTube and she just did a video.

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That was like, what , why aren't you using your expensive camera?

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And I was like, oh, I felt seen I've got this camera that I can use for

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streaming and all kinds of stuff.

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And it just sits there.

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You bought a camera for it.

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Huh?

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So yeah, I bought a camera for it.

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This is before we met.

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It's like one of the things I bought, cuz I thought it'd be super fun and

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it works as a regular camera too.

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So then I was working on that.

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So that's part of what I've been working on as well.

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So I've been busy, like buying stuff cuz I like buying stuff.

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That's fun.

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That's what Toby's been doing as well.

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And.

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He's bought a, he's bought us a boat and a motor and a, all the things we need

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to go traveling and doing travel vlogs.

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And we've got these little clip on microphones for our little

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vlogging camera and yeah we're getting set up for so excited trips.

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Yeah.

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Yeah.

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You've had a lot of stuff.

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I think that has been just you're gearing up for Getting

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all kinds of stuff out there.

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That's right.

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And teaching it as well.

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So what we try to do on Wednesday nights is we show the video

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that we made on our trip.

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And then we talk about the equipment that we used to make the video so that people

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who are also wanting to be travel vloggers can learn how it's done and what kind of

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equipment they might wanna have for that.

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That's exciting.

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I've thought about doing cuz I have all this new stuff.

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Although, like you said, I don't have the Rodecaster Pro II, which is the

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newer version I have still thought about doing like a whole unboxing and whole

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video about this new setup because , it, it will be somewhat transformative.

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I also went out on Etsy, so I have all this stuff on my desk.

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And there's this guy who does 3d printing.

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That will attach to the bottom of your desk as holders for a

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lot of the stuff that I have.

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So I bought some of that too, so I can start clearing more things off of my desk.

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So yeah, it's very exciting.

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If you've never seen a 3d printer, like go find, oh yeah, go find

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somebody who has one, but you can make these custom holders.

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And I have things that are like a Cal Digital.

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It's a way that I don't have to have.

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All these dongles hanging off of my Mac and all, all these things that

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kinda streamline my processes, that somebody apparently has the same

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setup as me, and is just selling these cases that are like custom fit.

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And you just hook them like onto the bottom of your desk.

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So I'm very excited about that.

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I think it could really, clear off.

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Did you say you have a 3d printer?

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No.

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Oh, you're buying the printer.

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No, I don't need a 3d printer.

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I'd.

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Yeah.

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Quote crazy with something like that.

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That's like the nerdiest of the nerds.

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I, husband has one okay.

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I'll just be geek out.

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I'm like nerdiest of the nerds, so I'd be like, oh, I don't

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need to leave the house ever.

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I can just 3d print a new house.

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There's printing 3d printer patterns on, was it the, something of things

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that, the thing of things the.

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What does go out on it's on the internet of things or something like that.

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And they have a bunch of patterns in there that you can get for different items.

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The print, I worked at a co-working space where this guy was, it

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was just his like side project.

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And he would just do, he would make like waste paper baskets and

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sell them and all kinds of things.

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And now they're 3d printing houses, literally in places

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to, to help with like housing.

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Shortages make affordable housing.

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It's crazy and super awesome.

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And and if you go out on Etsy, you can buy all kinds of 3d printed stuff and things.

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It's pretty awesome.

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Okay.

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Okay.

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So breaking news, are you ready?

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All right.

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So our friends over at near media are reporting that now 30, 36% of

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all people in the us are freelancers.

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So 36% of the workforce are now freelancers.

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I think that this is like good and bad.

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I have concerns about it because I think it means that.

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There are likely corporations out there that are going to underpay

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freelancers in outsourcing.

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So my hope is that it will be a good thing and that I am wrong.

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And I also have some concerns about that.

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So 36% of people surveyed, and this was a McKinsey.

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A research project.

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They said that they were members of the gig economy.

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And that's up from 27% in 2016.

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So that means that, and it's really and it even says on here like on TikTok,

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they're really hitting this hard primarily among 18 to 34 year olds.

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This is the way to go.

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You wanna break free from, that idea of like corporate slavery,

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all of that kind of thing.

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Their words, not mine in terms of corporate slavery I will say that being

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a freelancer is harder than y'all think.

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But that's another that's for another time.

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And it's interesting to me that, this is, we're creeping up on 40%.

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That's a pretty significant number.

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Yeah.

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And it's also a significant number of people who aren't paying into social

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security for those people who are coming up on retirement right now.

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so it's not looking good for continuing to have social security

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for the rest of your life.

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So make sure you're putting away money into your 401k and

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profit sharing, whatever else that you have available to you.

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Toby was always self-employed from 1979 on, so he made very sure to put away.

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Money for his retirement, his own retirement.

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He was aware of that, that's coming up.

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But.

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The people who are putting money into social security now are

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paying the people who are on social security and are withdrawing it.

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It's going to run out it's gonna well, and certainly people in the

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18 to 34 range, they tend to not be thinking about social security.

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They may be are thinking it's not even gonna be.

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Around by the time they retire.

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I know that not what, they're, what they're doing now.

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It's not I was just saying that, cuz that was something that

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when I was 18 to 34, they were saying it wouldn't exist anymore.

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So this is something that's going on.

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I would say that before I went out into the workforce and started my own business

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I sat down with a financial person and we had a very Frank conversation around.

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What's good and bad about the financial situation, how long of a runway I have

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in terms of things like retirement.

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And so it's good to have those conversations you absolutely need.

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I can't remember what the name of the account is that I have an account

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that I can just put money in as.

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As a retirement plan.

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So you can have some sort of retirement, but you do need to think about that.

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Yeah.

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Yeah.

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So it's interesting.

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I it's maybe not tied to marketing, except that it's really big on TikTok.

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, having such a large percentage of the workforce that are

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freelancers it's new ground.

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Yeah, it's new ground.

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We don't know what kind of effect that could have on the future.

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And I think it's I think it's exciting and scary, and I just wish everyone, all

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the success in the world that's out there starting their businesses it's is so cool.

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And awesome.

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So that is the breaking news.

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That's right.

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And it's a creator economy thing.

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We have our.

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Section your creator economy.

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Exactly.

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If I'm out here saying no, don't do it like and I'm sitting here doing it.

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Like it seems really, yeah.

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It seems really, but do it with with foresight for your future.

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Make sure you're planning for your future at the same time.

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Yeah.

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Yeah.

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I said about that.

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yeah.

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So are we ready to talk about the future of no social media?

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That's that?

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Wasn't very spooky.

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that?

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Wasn't very spooky.

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Boo.

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no social media.

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What if social media disappeared?

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What would you do then?

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How would, and this was a great question, cuz I've been thinking about it ever

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since I saw that's what you wrote.

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And I was like, oh, interesting.

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Because over the past two years, I know I have really come to rely on

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social media, taking over for all the in person, things that we gave up.

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Being trade shows and networking and all of that in person stuff went away.

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So we had to really dive deep into more of the social media stuff.

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And now we have the option to go back out and meet people, but

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we're not doing it because we got used to this new normal right.

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Yeah, absolutely.

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And I think that it's a good thing to talk about for a few different reasons.

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An overreliance on social media can be a negative for your business.

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Like I remember , I dunno if you remember this back, it was almost maybe a year

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ago, a year and a half ago, Facebook and Instagram or down, like for an entire day.

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Yes.

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And then my entire inbox was flooded with people who were like, what

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did you do when Facebook was down?

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Yeah.

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And I remember yeah, I got all these emails and I remember

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going, oh, Facebook was down.

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Oh, why didn't even know that?

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Because even though I'm a marketer, I don't, that's not my primary place

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for getting clients social media.

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It's not, it's a place to build relationships, have conversations.

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And then at some point, if it goes in another direction, then it does.

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And we usually take that offline that said.

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It is a way for me, like here we are, we're on social media right now.

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And about what five or 10 platforms seems like we're just on blast and kinda

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depends on how do you define social media?

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Cuz YouTube is is it social media or is it's social media or is it

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a place to go and learn things?

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It's all three.

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Yeah.

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It's all of that.

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Any place that you can go and somebody's posting stuff and you can comment

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and share like it's social media.

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Yeah.

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In this case we're not necessarily.

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That's maybe not the main focus because it has such a social, an SEO component to it.

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But in terms of things like Facebook, Instagram, LinkedIn, TikTok Twitter,

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Next door for some people, all of those kinds of platforms where people

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tend to sit all day and say, they're working when they're on social media.

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I don't see that among my clients as much with YouTube.

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Although my husband does seem to spend quite a bit of time

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on YouTube, not his mind, but he's, but not when he is working.

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It's.

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He's watching educational stuff.

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Yeah.

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He's watching videos.

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He's learning how to handle finances and things like that.

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It's all really good stuff.

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It's not what my husband is doing.

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He's just learning about guitar and fishing.

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That's good too.

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Those are the things he's doing and it's, it's all off work.

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It has nothing to do with his work and he's doing it in the evening.

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Which in some ways I think is just better than watching TV anyway.

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So yeah.

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All of which to say.

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When you're thinking about your business and you're spending a lot of time.

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So the part of the reason we're talking about this are two things.

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One social media has become much more expensive and much more like

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pay to play, meaning you have to pay to get a lot of traction.

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If you're a small business and then.

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The other part, I lost my train of thought cuz we had a comment, without

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social media wouldn't know about current events, it's totally true.

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Yeah, totally true.

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Because she watches the news anymore.

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And when all of my shows for the last three weeks, all of the late

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night comedians have been off.

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So I've had to ask Toby what's going on in the world.

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Toby.

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Cause that's how I get my news from Colbert.

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I know.

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Oh, I remember now so it's increasingly pay to play and it's a productivity issue.

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If you're sitting on social media, commenting on stuff, all.

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And you're not tracking it, or you don't know that you're really getting

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a lot of return on investment on that.

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And I know that if my friend Bridget is watching right now, she's she hates

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saying marketing return on investment.

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But if you're investing a lot of time, it's something you need

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to be getting something back.

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Yeah.

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That needs to result in clients.

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And so one of the things that I tend to tell people is.

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That if you're just cuz you're sitting on social media doesn't mean that

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you're working like a lot of people think that it means you're working.

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So we're talking about social media disappearing through a couple of

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different lenses so that you can be more effective in your work.

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And so that you can have a more robust marketing strategy, right?

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Like this needs, you can't put all of your eggs in the social media basket.

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The reason for that is there's a lot more things out there.

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oh, look at this.

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Yeah.

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Unplug and go camping.

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Absolutely.

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Absolutely.

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So much more fun.

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So can we talk for just a minute?

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About marketing strategy before we dive into some things.

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Okay.

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so permission, granted permission.

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Granted, thank you.

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So your business needs to have a really strong foundation before you even

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start worrying about social media.

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There are literally so many things you could be doing and honestly should

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do before you get to social media.

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Social media works.

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When, more about your business, more about the people that, who your

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customers are and where they hang out.

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If you don't know those things and you haven't really practiced that yet, it's

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really hard to be effective on social media because people are confused.

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They don't know exactly what it is that you are doing.

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They don't understand who you're talking to.

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Like it might be me, it might not be me.

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And yet a lot of people start on social media.

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You don't need to have a website for it.

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You don't need to have an email list for it.

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And for some people, although admittedly not my clients tend to be social media,

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resistors , which is really funny to me.

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But, and I think it's because I tell them, you can do a lot of things before

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you get to social media in all honesty.

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And then they're like, oh, whew, okay.

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I like you.

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I don't have to be out there.

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But there's, there are a lot of reasons why social media

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becomes much more effective after you've taken care of a few.

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So the first thing you need to have is really a marketing strategy.

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You need to have some sort of marketing plan that will help you understand

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the different ways that you can attract people into your business.

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You need to have a budget.

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And even if that budget is zero, at least that's honest, but I will say that if your

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budget is zero, That doesn't mean you get to spend all of your time on social media.

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it means you have to be doing other things like maybe you get MailerLite,

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which is free, and you use that and you start building your email list and

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you don't spend all of your time on social media because your time is money.

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It just is.

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So you wanna have a strategy and you wanna set up some goals around.

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How marketing is gonna help you, every marketing activity that you take needs

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to be directly related to a goal.

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If it's not, you're just flailing around and doing stuff.

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And then you're wondering why it doesn't work.

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So you have to think about your business goals and then how

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marketing is gonna support you making and reaching those goals.

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Are you still there?

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Yeah.

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Did you run away absorbing, just taking it all in, so after that,

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You think about all of that stuff.

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I still suggest you need some sort of platform that you own.

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That's you're not renting space from a social media company, like a website.

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You can get a website for $200 a year on Squarespace, and it's

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a great one, $300 on Ghost.

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WordPress starts to get more complicated and expensive.

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Shelley's really focused on content creation, so she has

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a great website platform.

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That's tied to her shows that she has that her and Toby have.

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So there's always a way of doing it, but have a space that you own that you

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can send people to so they can go and say and see what it is that you do.

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And that you've invested enough in your business to be available and seen online.

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And then after that, like marketing becomes a lot more open.

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You can email marketing is still the money is in the list.

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So you wanna be like, Getting people on your list, any way that

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you can, you wanna start building relationships in the community.

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If you're an online business, you wanna start building relationships

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in your online community.

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So you can start to get referrals and word of mouth.

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You need to start building those relationships.

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These are not social media relationships necessarily.

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A lot of things happen offline.

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You wanna start having some photos and some videos of all

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the stuff that you're doing.

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You have to understand that people love behind the scenes content.

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You don't have to put that out on social media.

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it can be things that you send out in your email marketing.

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The other thing that you have to have is a place for your customer list.

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As people come in, you need a way that you're tracking them.

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Building those relationships, making sure that you're doing,

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follow-ups all of that kind of thing.

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That's typically handled in a, in what's called a CRM or

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a client relationship manager.

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You can get some really basic ones.

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In fact, one of the best ones is through square, which is a common

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way for people to take payments.

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So if you're already taking payments using square, you can use that there

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are some other good ones that are lower cost that you can be using to help you.

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Work with customers and all of that kind of stuff happens before

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you ever even get to social media.

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After you have all of that, all of your integrations, your email

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software, all of that can happen before you even get to social media.

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I think you need to have a few customers before you start really

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worrying about social media and that's the underlying or the high level

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strategy before you even get to social.

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Yes.

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She just remembered she's on the show.

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We forget the old school stuff, like phone calls and showing up in person

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and talking to people, your neighbors or people who live in the town that you live.

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And Jen grew her business a lot.

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Just doing that, just starting with the people around her, in growing from there.

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A lot of people in our town know.

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Toby and I, and they're open to doing things with us, collaborating in

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some way, because we've been around for 10, 12 years and they know us.

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So we can just reach out and say, Hey, we're putting together, blah, blah, blah.

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Would you like to come?

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Yes.

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Or somebody else is having an event.

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Hey, could we come and set up a little booth and teach people this?

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Oh, absolutely.

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Just.

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back and forth.

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Collaboration is a great place to start because the people who know

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you are the people who are most open to your offers in working with you.

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Yeah.

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If you haven't emailed all of your friends and let them know what you're doing

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especially when you start your business or you start a new business, so like epiphany

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we've started really doing some outreach for that among people that we already know

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to say, Hey, we're doing this new thing.

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If you hear about anybody, if you know anybody, if this is interesting

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to you here, think about this.

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Here's what you can do.

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Here's how you can help us people wanna be helpful.

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it doesn't all have to happen on social media.

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Increasingly people are turning off to social media because it's so fake.

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This is your, for most people, social media, Real.

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So doing that outreach is really important.

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Now I also, we've talked about this on previous shows, have a lot

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of relationships that have led to contracts and different opportunities

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that allow me to maybe not market my business in as many traditional ways.

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I don't have to focus on social media to constantly be offering

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things besides I mostly offer advice and expertise, which is really.

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Social media should be instead of a constant promotion.

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The best promotion that you can do is sharing your expertise and being valuable.

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That's your social media hot tip of the day.

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So as you go through and start developing your business, you're really developing

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relationships and you're going to events that and doing things that will help you

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build your business in ways that are not.

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On social media.

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So some of the things that Shelley talked about, like you were talking

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about like trade shows and have you started going back and doing those?

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Not yet.

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Wait, did we go to one recently?

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I can't remember we did.

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We went to the film and media day and we reconnected with some people.

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Here's an example, though.

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I put out, I was a guest on a podcast this week called Personally Brandtastic.

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And I shared that on social media, of course, because the host gave

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me the the graphics to put up.

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So I put that all over social media, but what I also did was I shared it on my.

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By text with my friends and family.

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And those are the people who actually listen to it and comment

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to me, here's what I learned.

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And I didn't know you did this and people ask me for this kind of help all the time.

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I'm gonna send them your way.

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Okay.

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That perfect was not only easy.

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It was effective because they're my friends and they know me and now they know

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more about what I do so they can help you.

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Field those filter those people towards me when it's appropriate.

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Absolutely.

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And you'll also share it with your email list.

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So that's, looking at it through all of these different ways.

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So one of the thing that's, and that's one of the things that's on

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the list, Shelley was on a podcast.

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This is like PR in a way to be, you're also building relationships with

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podcasters telling them what you do.

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I've referred people.

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That from shows that I've been on, you can do speaking.

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You can do live speaking.

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You can speak on zoom, you can do networking events.

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They don't have to be in person anymore.

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Now that we have this experience over the last two years, there are

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so many different ways that you can market your business online.

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That really weren't there anymore.

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You can write for.

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Other people's websites, you can send press releases.

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I know this sounds strange, but those press releases.

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Everybody's oh, nobody reads the paper, but they're putting them online now, too.

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So it's a way to get everything out there.

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That's right.

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Yeah.

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And the thing of it is we used social media as a crutch because it's

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there and we begin to rely on it.

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So you do need to ask yourself every now and then what, if that was taken away?

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What would I do then?

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Because social media is only helpful.

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And then it's I need something better.

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I need something more assured.

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And that's when you can start to dive into those things like networking

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or speaking online and it really pushes you to go, you know what?

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My my particular target audience is seniors.

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They go to senior centers.

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Why don't we speak at a senior center and teach in, that and, or score and

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teach there, there's these places that you start to think of and you start to

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say, what if I had a meetup group for seniors and, you start really reaching for

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things and in coming up with great ideas, because you're forced to, because you

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let's say social media wasn't there then.

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Yeah.

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And my thing is some of these things are way more fun than social media for me.

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Yeah.

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I have a lot more fun doing some of these other things.

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And in fact, if you don't like social media, you can be doing all

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of these things and it will really fortify what it is that you're doing.

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I'm not gonna advocate that you don't have to be on there at all.

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Although I will say that I, there are some really big names out there in certain.

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Certain areas that are no longer on social media, they've reached a point.

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Their search engine optimization is good enough.

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Their audience is big enough.

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They don't like social media.

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They never enjoyed engaging on it that.

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They're not there.

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It's true.

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So you don't have to have a business that's on social media at all.

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One of my favorite marketers is not, has never been and will never be on Facebook.

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like you don't have to do all of the things.

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And I think that's, what's really important here.

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So one of the things that I decided to do yesterday, this is very interesting.

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I've never done this before.

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Is Women Conquer Business is.

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We donated some money and we're sponsoring a local dance team.

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Oh, fun here.

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Yeah.

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And so the logo be on the shirts like it's, so fun and interesting.

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These are the types of opportunities that you can do.

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Now.

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My business is primarily online.

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I don't even have, it's not like everybody is here, but it is.

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Good promo.

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We're getting, we're gonna be on shirts.

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We're gonna be promoted by the local dance team.

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Wherever they go and dance, they'll be wearing those shirts and they'll say,

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Women Conquer Business on the back.

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It's also an opportunity to be active in the community.

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One of the biggest things that you can be doing is finding opportunities like that.

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To really engage with people in your community, to make a big difference.

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You're making a difference in your community.

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It's an act of Goodwill and.

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oh, by the way, people are gonna see your brand around town.

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Like it's exciting.

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So you always have to be looking at that.

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There are other things that you can do that really, aren't a huge lift,

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like starting, claiming your Google account, getting your Google business

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profile, going, getting reviews.

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All of those reviews are searchable.

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People find you that way.

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These are things that should just be part of your workflow.

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Somebody's been my customer.

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They're really happy.

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I'm my next step is to send them to my Google business profile so that

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they can say, Jen's really cool.

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You should work with her.

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She did this, that, and the other thing.

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And it takes the next step.

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It's also important to be in all of these local directories.

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It's becoming maybe less important, but I had a client

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recently who changed locations.

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She's a local business here.

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She went from having one location to two locations.

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We needed to have her address updated quickly, getting it out

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there to as many people as possible.

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So we used a service called MOZ, which is typically known for search engine

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optimization, but they also have a product called MOZ Local and we pushed out all

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of that location information and also, oh, by the way, business descriptions,

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photographs, all kinds of things.

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And so now, if anybody is, they have a Tom they're on apple,

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apple maps, Google everywhere.

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Now this new update is out there that people can get to either

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location on either side of town and get as much information as they

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want from all of these directories.

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So I think you're starting to hear that there are a lot of ways

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that you can infuse your business.

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and become seen that don't involve, selfies and videos

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and and social media posts.

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Wait, no videos.

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I won't see my pretty face and we've done all of that without

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even talking really about content.

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Content because content doesn't you don't have to share every, everything

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on social media, you could be creating a lot of content that's searchable.

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Yes.

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Without sharing it.

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Now you should share it.

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Yeah.

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I'm not saying that, but there are a lot of useful ways that you can be

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using your content, creating content.

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Make sure that it's something that people are searching for and

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that you're using the right words.

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It's a lot more difficult to get traction for your content without

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social media, but you can be creating content and that content can, in fact,

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help you attract potential clients.

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Yes.

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Then they know what it is all about.

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If they want more of that content.

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So Shelley, I know that you have a checklist.

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Do you wanna start talking about the 23 ways?

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Oh sure.

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I can.

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And now I created a checklist because this inspired me to this show inspired

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me today to say, okay, what are some ways that don't involve social media,

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that I could, promote my business and attract clients and that sort of thing.

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So I put together some free organic methods and some paid methods.

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Are not Facebook ads.

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now I do have YouTube ads on there because it's a search engine.

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So I gave me one exception there.

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But there's 23 different suggestions on there and a lot of 'em, I'll have

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to be honest, or either email, phone call or speaking in person and all

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of the things that you can do when you're putting yourself out there.

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How do you follow up with people to create those leads?

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Yeah.

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So the list is full of those ideas and Even like online groups, like meetup

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groups or masterminds and other people's masterminds that you could speak at.

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And, and then just have that follow up to bring them along into your own email list.

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So then you can continue to nurture that list.

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Even blog posting, putting blogs up on your website for that additional.

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Hey, I'm here and this is what I do.

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A thing.

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Yeah.

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And if you have like sales pages, you can always improve

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the writing on your sales pages.

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Maybe you're not converting because the copy isn't as sharp as it needs to be.

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So have people look at your sales pages, make sure that it's urgent problems that

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you're solving that people need help with.

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Get another set of eyes on that.

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So there's a lot of work that you can be doing to get people going.

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How do you feel about events?

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Or events on your list.

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Yeah.

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So you said Meetups.

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So yeah, I do.

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I have in person and online events if you can get involved in events it's wonderful.

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A great place to start before you even have your own events is just to, if

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you attend events, conferences, and that sort of thing, and then do a whole

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lot of networking while you're there.

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To keep it going.

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So what event are you going to next?

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You can ask people.

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And what do you find is the best event that you've been to?

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You can ask people and then you can start to plan future events that you can attend.

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You can apply to be a speaker.

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And then eventually you can start your own events in, you can start off small

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online, or you can, if you have a large presence in your area, you can start

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something in person or you can do it as a collaboration with other people

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who have the same type of audience that you do and all come together as

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speakers and create an event together.

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So there's a lot of options there.

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We have talked about like a tele summit.

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We have the capability.

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To do that.

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And we haven't put that together.

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We're modeling actually another way to build your business without social media.

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It's a joint venture.

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Yes.

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This show is a joint venture.

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We help each other.

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That's right.

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And that's part of what we're doing.

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We're collaborating on this product, this show, we each bring our audience in.

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They see what the other one's doing.

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Yeah.

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And we say, Hey, Shelley's cool, man.

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Yeah.

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And then she's, Jen is awesome.

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That's part of it.

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And that didn't involve social media.

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We met at a conference, we found some synergy.

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We created, we.

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Shelley said, why don't we bring the show back?

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I said, okay.

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And now we're starting to do it.

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None of that involves social media.

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In fact, the joint venture, and the fact that we talk about each

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other at different times is none of that is really on social media.

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And then, oh, by the way, we also do it on social media and support each other.

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But it's like that, that both, and that's another way think about the

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people that you're surrounded with.

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That you like to hang out with and how is there potential there

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to do more if there is any yeah.

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I'm thinking about them.

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You told me to think and I'm thinking , Shelley's who else can I talk to?

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Who else can I talk to?

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But I think, yeah I attend a mastermind that's monthly,

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except for during the summer, she takes a couple months off, but.

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It's monthly.

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And then a lot of the same people show up every month.

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So you can tell who's good to reach out to.

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I was in a zoom call yesterday, learning.

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Putting together a community it was a heartbeat zoom and oh, cool.

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Yeah.

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And they asked, what is your business about what is your group about?

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And then I could see there's three or four other people who are focused on

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senior citizens as a market, so I was like, oh, I should talk with them.

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I should figure out a way to collaborate with them and put together

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something like a summit, why not.

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Why not?

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Cause you can that's right.

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I feel like we've talked a lot about what we can do.

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Are we good?

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Do we feel like.

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Does that have any questions out there?

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I see on hearing on our training, you say how to reach them.

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So if you're not able to reach people through social

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media, how do you reach them?

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There's email there's phone calls.

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What else is there anything else you can think of?

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We've talked about it.

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So there's PR there's events.

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So meeting people that way, there's podcast guesting.

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a lot of this is about finding out where your people are and being there.

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Yeah.

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And a lot of times we assume that social media is the place, but we don't know

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how often our people are on social media.

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We don't know if we're reaching them.

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We have to share things over and over again to get to everybody.

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How we reach out to them, needs to be done in dynamic and diverse ways.

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So all of the sum of all of these parts are ways that you can do it,

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whether it's personal outreach or whether it is, attending events and

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then making it, I'm an introvert.

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So it's really hard for me then to go to an event and then.

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Let's talk like it's not necessarily a natural thing for me.

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I, yeah, I know.

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I present some very extra extroverted, but I don't know.

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And I wouldn't have reached out normally either cuz I'm an introvert,

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but it just happened to be that in your interview, you said.

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I am podfading and I don't want a podfade.

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And I was like, yeah.

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Oh, I can help with that.

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We can help with that.

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so I think that what I think that what we can do is find all of these

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ways that we can reach out to people.

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We look at all these opportunities as a way to build a relationship that

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is authentic and real and genuine.

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And might lead to something else.

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I'm that person who's oh, you need this.

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Oh, okay.

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I know this person and I know that person yeah.

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Connector a connector.

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Part of it is that, we all need to be connectors and we all need

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to be reaching out to people and thinking about other people and.

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They do that too.

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And that's how business happens, they used to say that people go

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out on the golf course and meet, you need to find your golf course.

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Yeah.

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You gotta find your golf course.

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Yeah.

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And that's how you reach out to them.

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That's right.

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Absolutely.

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That's wonderful.

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And for those of you who are interested in more or seeing it

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written in front of you, I do have that client attraction checklist.

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You can see in the crawl if you're looking or if you're listening,

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it's at checklist.agkmedia.Studio.

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And you can get a free checklist of free and organic methods as well as a few paid

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methods for reaching out and attracting clients without using social media.

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Yeah.

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Yeah.

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Sorry.

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We have a question about this is hi, John.

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Question about, do you help with cold calling?

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I don't, that's more, I put that more in the sales lane

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and I'm more of a marketing.

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Person, but the, I will say that cold calling can work if you are, if you

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know who it is that you need to reach.

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And I would look, if you're going to do cold calling, look in your local community

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for somebody who can help with that.

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Do you have anything to add about cold calling that I'll like it

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so definitely make sure that you get the client attraction checklist.

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This will give you a lot of different ideas and strategies

Speaker:

that you can use to that.

Speaker:

Some of which we didn't talk about today, I looked at the

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list and I was like, holy cow.

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So checklist DOK, media.

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AJ a GK media.studio.

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Oh, chat.

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Yeah.

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Why did you put that in the chat?

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That was, there was a little bit of a struggle there.

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and I

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I also have the marketing self-assessment checklist available.

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So you can review your online marketing, but the, I think the thing that

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you're gonna want today is really this client attraction checklist

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that gives you a lot of ideas.

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For how you can do some outreach to people that don't involve social media.

Speaker:

There's the other marketing self assessment as well.

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Always good to think about your marketing and because that's what this is outreach.

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This is letting people know you exist and what you do.

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Great to have and go to that.

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There's the what?

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Social media dis beautiful landing page I put up in the last

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five minutes before the show.

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what if social media disappeared?

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How would you reach out and generate leads?

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Ah, that's right.

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See, and look at how calm this picture is.

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So I should have had in my scary one, be sure that you go get that.

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I think it'll really help with a lot of these ideas.

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it will help you with the idea generation around what you would

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do if social media disappeared.

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That's right.

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Okay.

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Are we.

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We ready for tweaks of the week tweaks.

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Jen's got tweaks okay.

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So the tweak of the week is software that we use or that we like that helps us.

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Today I wanted to talk about, so this is called shift and it is

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an organizer that can help you.

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It, you can put all of your email addresses in one place.

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That's what these three items are up here.

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It can also help you like, so I like the Harvard business review.

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I can log into that.

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There are Bonsai is my, how I invoice people.

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Grammarly is here.

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My notion is here.

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So there's all different ways that you can organize your apps.

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It keeps you out.

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If you have Google.

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As your email, you can end up with a Jillian tabs open and

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you're cycling through them.

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This is a way to focus your email and be in your email without being in tabs.

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If that keeps you from doing your work.

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So this is a productivity tool.

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You can also hook into active campaign MailChimp, a lot of different apps.

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It connects to.

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I don't even know how many apps that you could connect to.

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Let's see if we add applications, you can see here that you can put

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in just about anything that you can think of your CRM would be in here.

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All of you could put your ads in here.

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You could connect to air table.

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There's just.

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Hundreds of apps in here.

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If it's a place where you could take the apps that you use on the daily and

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put those in the window and then it keeps you, or so they say, it keeps

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you from going out on social media and having a bunch of tabs open.

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What you can do.

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What you can do is have tabs open that are related to your email.

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Address.

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And that can be very helpful as well.

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And you can go from account to.

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And take a look at things.

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So this is an organizational tool.

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I will say.

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The thing about shift that's maybe interesting is this is a

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tool that really wore me down.

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With Facebook ads and I think LinkedIn ads.

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And then I finally did it.

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And I think if you're looking for a way to really.

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Streamline your processes get out of having 50 tabs open at the same time.

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This is something to look at another tool that you might

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be interested in looking at.

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If you want to organize your email, it's called Kiwi it's Kiwi for Gmail.

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And what they do is.

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Pretty much the same thing.

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I don't think it doesn't connect to as many apps.

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So if you're not really an app hound like me, I have so many apps.

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You can use Kiwi for Gmail.

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It does work with Google workspace.

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It's not just free Google accounts.

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Try shift or shift is a hundred dollars a year and a Kiwi for Gmail.

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I believe.

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Around 30, somewhere around $30 a year.

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So these are apps that you can be using to help you streamline your Google.

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If you have a lot of Gmail email systems in place, this

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is something that you can use.

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I think it will help you focus , which is really what you need sometimes

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is something that will help you.

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And that is the tweak of the week.

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Let me get back to tweak of the week.

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That was awesome.

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Yeah.

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Are you ready for inspiration?

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I am.

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Okay.

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This came from Seneca and the daily stoic today, the stable person

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keeps their rational soul invincible for its precisely in the good

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times they prove their strength.

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Against adversity, where I have to ask ourselves, am I

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prepared for the bubble to burst?

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If I'm riding a high, what happens if suddenly something's taken away

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like social media, boom, it's gone.

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What do you do?

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Are you prepared for that?

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Are you, have you shored up your systems?

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We can't rely too heavily on what has been up to this point.

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Normal.

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We have witnessed over the last two years that everything can shut

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down overnight events and flights, cancel jobs, disappear, and family

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and friends can get sick and or die.

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What then can we rely upon our values and ideals?

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When we choose our goals based on our values, we will always discover another

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way to achieve a value based goal when we run into unexpected obstacles.

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So if it's an important value based goal, you're more likely to say, okay,

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I can do without social media, I can do without this, that, or the other thing,

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I still, I'm going to find a way to make this work because it's important and.

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What I need to do for me to be me, , it's part of my identity.

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Yeah.

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I'm gonna make it happen.

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Absolutely.

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And what I love about this is it brings up a point for me that I

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forgot, which is by diversifying your marketing and not relying on social

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media, you become much more resilient.

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And resilience is important, resilient aspect.

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, especially with all of what you just said.

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Yeah.

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In terms of the bubble bursting, maybe the bubble won't burst.

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If you have a lot of reinforcements.

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The bubble, right?

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The bubble there's always gonna be obstacles.

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Even if your bubble doesn't burst, there's gonna be an obstacle that comes up even

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that could even be something unforeseen.

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What happened to me this year?

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My mom had a stroke and I needed to go back and be with her for a while.

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That's not something you can plan for.

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It is something that you can be shoring yourself up against.

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If something unforeseen comes up, will you have a plan in

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place to, to see you through.

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Absolutely.

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Yeah.

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All right.

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Thank you, Shelley.

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That was a great, I love that.

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Thank you.

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Yeah.

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Fit right in with our disappearing social media.

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So we are gonna be back again next week with another great topic and we

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do thank you for joining us today, and we'll hope to see you again.

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Next time.

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Have a good week.

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Everybody.

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Thank you for joining the Women Conquer Business podcast hosted by Shelley

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Carney and Jen McFarland, please subscribe and leave a comment or

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question regarding your most challenging content creation or business problem.

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Then share this podcast with family and friends so they can find the

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support they need to expand their brand and share their message with the.

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Check the show notes for links to valuable resources and come back again next week.