EP207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

25th June 2019 • Perpetual Traffic • Tier 11

00:00:00 00:55:55

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This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy.

In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology.

IN THIS EPISODE YOU’LL LEARN:

Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn’t been able to solve their pain point(s) in the past
The 4 emotions to use in your ad copy: nostalgia, history, pride of knowledge, and schadenfreude
Why you need to be using visuals and video in your ad creative
The importance of brand guidelines and how to use congruence to lower your acquisition cost

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Alex on YouTube

Ad Copywriting Tutorial: How to Write Ad Copy for Google Adwords, Facebook Ads & Display Campaigns

It's Not About the Nail

The 5 Levels of Customer Awareness | Cartoon

Numerologist.com | Facebook

The Cosmo Headline Technique for Content Inspiration by Brian Clark

How to Write Magnetic Headlines by Brian Clark

52 Headline Hacks by John Morrow

Episode 205: The Secret to Hooking the Right Customer

The Tier 11 Copywriting Book List:

Breakthrough Advertising by Eugene Schwartz