Do you avoid doing Facebook lives to promote your business? I know sometimes it can be a little bit nerve-wracking just to go live, but in order to actually grow our business, we have to show up. , which means we have to show our face, right? . I mean, imagine if we could share and promote our business without showing pictures of ourselves at all.

In this episode I will be sharing my streaming tips for new coaches and crafters to attract clients and get sales.

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Do you avoid doing Facebook

lives to promote your business?

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I know sometimes it can be a little

bit nerve-wracking just to go

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live, but in order to actually grow

our business, we have to show up.

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, which means we have to

show our face, right?

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. I mean, imagine if we could share

and promote our business without

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showing pictures of ourselves at all.

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Nah, that's not gonna happen.

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So are you ready to do Facebook Lives

or do you cringe at the thought?

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Welcome to Queens Rise to CEO,

the podcast for women coaches and

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crafters on the journey to success.

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I'm your host, Talena Bacon, your go to

business strategy coach, supporting you

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on this adventure towards attracting

clients and skyrocketing your sales.

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Picture this podcast has your cozy corner

where I spilled tea on all things online

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business, From kickstarting your coaching

or crafting journey to mastering organic

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marketing, client attraction, social

media strategies, and so much more.

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Plus, I'll be talking about some

of my coaching programs designed

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to help you create a strategy

as unique as your business.

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With over three decades of experience,

you can bet I've got some juicy stories

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to tell and insider secrets to share.

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Don't forget to hit the subscribe

button or give me a follow because when

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it comes to chatting about business.

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They say I've got the gift of gab,

especially after a cup of coffee.

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So grab your favorite beverage,

a pen, and some paper, and get

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ready to unleash your inner CEO.

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Let's do this.

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Welcome back.

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So in this episode we're gonna talk

about Facebook Lives, and whether it's

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a good fit for you and your business.

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I know some of us are introverts and

we don't wanna do Facebook Lives.

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and trust me, I felt that way too.

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Whenever I wanted to do a Facebook

Live, I would cringe at the thought.

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I would get a tightness in my gut,

and then I would get the sweats,

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and then my throat would go dry.

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Then I would say, no, I'm not gonna do it.

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I'll do it another day.

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And then the next day would

come and I would try it again.

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And I'm like, no, not gonna do it.

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Do another day.

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And it kept on and on and on

until I said, you know what?

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I have to do this because if I

don't do this, , no one's gonna

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know that my business exists.

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Of course, yes, you can share

plenty of content and post

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it in different platforms.

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That's wonderful.

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You can post a picture of yourself.

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That's great.

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A picture of your product.

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That's wonderful too.

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But the thing is, you wanna build

that like knowing trust factor, and

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that is not built on just the content,

it's built on you, your personality.

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I feel that, and of course everybody

has their different opinions, but.

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, if you don't know who I am and you just

see a product, and I'm asking you for

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money, you're not gonna give me money.

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You don't know who I am.

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You know nothing about me.

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But when you see that I've done a

live, or you see me on some type of

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video, you get to know the person

behind the product or the services.

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I can recall,

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this is so funny.

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I can recall that before I

started doing Facebook Lives,

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I would record myself 15 times.

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And one of the videos I did had

my cat in the background meowing.

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I'm like, okay, this is not working.

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And then I would stutter.

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, I was terrified, like, what if

I go live and they don't like

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me, or they don't like my product?

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Or what if I say something silly

all these things was in the back

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of my mind that I got so nervous

that I just wouldn't do it?

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But the thing is, if you're posting and

sharing your content and showing off your

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products, , they wanna get to know you.

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They wanna get to know the person

making the product, or the person

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actually talking about their services.

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And the only way they're gonna

get to know that is through some

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type of video or Facebook Live.

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But before we go into the four

live streaming tips, that's gonna

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help you let me take a quick

break and I'll be right back.

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Are you feeling drained from

testing various marketing strategies

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with little to show for it?

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I've been there.

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At the start of my online journey, I

pinned my hopes on sharing posts across

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Facebook groups to flood my inbox with

orders and fill my client calendar.

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But reality hit hard when those

tactics failed to deliver.

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Rather than giving up,

I revisited my approach.

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On my strategy and experienced a

complete turnaround in my business.

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Now I'm so excited to share the insights

I've gained in no money, no problem.

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It's one of my favorite PDFs packed

with 10 marketing tips, tailored for

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coaches and creatives to amplify sales

all while being mindful of your budget.

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Don't let this opportunity

slip through your fingers.

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Snag your free copy on my website.

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That's spelled T A L E N A B A

C O N dot com and kickstart your

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journey to marketing success.

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Now let's get back to the show.

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Welcome back.

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Facebook Lives may not be for

everybody I totally get it.

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But the thing is, it

does help your business.

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I get a lot of clients who work with

me because I've done a Facebook Live,

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or they've joined one of my coaching

groups, and I did a live video in it.

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people like to see who they're about

to work with, or if they're buying

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a product from you trust me, yes,

you can put your product out there

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and they'll say, yes, it's beautiful.

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And yeah, you can get a sale from

it for those who are crafters.

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But for us as coaches, , I go with

someone I've seen before, someone I've

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seen their video, and I feel that.

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And if I feel that trust, then , I'll

watch a few more videos before I

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decide I want to work with them.

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When I had my coach years

ago, I watched her videos.

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I joined a few of her free

trainings and I got to see who

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she was and her personality.

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So trust me, it does help with your

coaching business tremendously,

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and it will help even if you are a

product-based crafter who is selling your.

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So let me share with you

four live streaming tips for

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those who are camera shy.

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Okay?

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Number one, do a video on your

phone and then upload it This way.

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If you make any mistakes, you can

delete it before you upload it.

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No one will never see it.

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You can do a video on you

creating your product.

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You can do a video of you

talking about your product.

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and then upload it onto Facebook

on any of those other platforms.

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This way, you don't have to actually

worry about that tightness in your

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chest or that cringing feeling.

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Number two, practice

your lives in the mirror.

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I know it sounds silly, but when you're

seeing yourself in the mirror, remember

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to smile and actually watching yourself.

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You can see your hand gestures, you can

see some of the things that you do when

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you're doing live and you're looking at.

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Like when I do alive, I know my gestures,

I know I do a lot of things with my hands

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when I do lives, but that's just me.

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That's my personality.

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And I used to be afraid of that.

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And whenever I did a life, ask

for forgiveness for being myself.

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So I stopped doing that.

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Number three, don't pay attention

to how many are viewing you or

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not viewing your live stream.

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I was one who would say, oh , there's

only one person watching me,

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or There's nobody watching me.

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I'm not gonna do this live video.

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But the thing.

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They're going to catch it later on.

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Especially if you are in a group

and you're doing a live video.

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There may not be some people on it

right now, or they might not be viewing

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it, but they're gonna view it later.

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Last but not least, number

four, relax and be yourself.

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Remember how I mentioned when I did a

live, I always used my hands, and then

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I would say, oh, I'm sorry for using

my hands, and I would try to explain.

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No.

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Mm-hmm.

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. I stopped doing that a long time ago, and

I'm like, why am I explaining of who I am?

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So relax, be yourself because

people buy from people they trust.

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They buy from you because they

see something that they like.

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They see the products that you create.

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, it's your personality, so be yourself.

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No matter whether you are in the

coaching business or a crafting business.

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It builds that like know and trust.

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And when you have that, that's

where you get the sales.

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Hey there lovely queens.

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Thanks for tuning into my podcast.

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Before you go, be sure to hit that

subscribe button on your podcast app.

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I'm dishing out loads of valuable

coaching and crafting tips and I

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wouldn't want you to miss a thing.

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Your thoughts mean the world to

me and having you as a part of my

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podcast family is truly special.

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Before you go, here's a little

nugget of wisdom I want to share.

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Love what you do and the money will flow.

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So go out there, pour your passion into

your craft, and watch the abundance flow.

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Until next time, take care,

and we'll chat again soon.