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The Power of Consistency: Sustaining Relationships All Year Long | RR238
Episode 23826th December 2023 • Relationships Rule • Janice Porter
00:00:00 00:09:42

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In the last episode of the series, we take a close look at the importance of maintaining and nurturing relationships all year round. We examine what to watch out for, plan for, and build into your workflow to stay top-of-mind with your existing and past customers … which I believe will lead to referral and new business.

A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 


In appreciation for being here, I have a couple of items for you. 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

10 Card Challenge – you won’t regret it.   


Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 


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Transcripts

Janice Porter:

Welcome, welcome to the last episode in this

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series about relationship marketing. It will be short and

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sweet as it is the end of the year. And I I think it's such a

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busy time that I just wanted to get some main points across and

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make sure that we wrap it up in style. Last week we looked at

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staying in touch during the holiday hustle and bustle,

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showing gratitude and appreciation and setting you up

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for networking and prospects and prospecting success in the new

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year. This week, we turn to the importance of maintaining and

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nurturing relationships all year round. what to watch out for,

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plan for and build into your workflow to stay top of mind

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with your existing customers, which will always then I

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believe, lead to referral business. Relationship marketing

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is like the glue that binds trust between a business and its

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customers. And trust isn't built overnight. It's nurtured through

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consistent positive interactions, personalized

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experiences, and a genuine commitment to customer

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satisfaction. I believe that relationship marketing is

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effective for several reasons. Number one, it fosters strong

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connections with customers, leading to increased loyalty and

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repeat business. I believe in building rapport quickly with

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new customers, building trust and showing them that I am

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genuinely interested in their success. So any work we do

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together is geared toward that end, and they become comfortable

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referring others to work with me. Number two, it's about

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thinking beyond transactions. successful relationship

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marketing taps into the emotional realm. It's not just

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about selling a product. It's about crafting an experience

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that resonates with customers on a personal level. When customers

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feel emotionally connected, they're not just buying a

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product, they're investing in a relationship with you. Number

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three, relationship marketing contributes to loyalty, higher

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retention rates, reducing customer churn, showing people

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you care right from the beginning keeps them coming

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back. loyal customers are a goldmine. Relationship marketing

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fosters loyalty by showing customers that they're not just

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another number. It's about making them feel seen, heard and

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valued, creating a bond that withstands the allure of

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competitors. Number four, successful relationship

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marketing strategies set businesses apart from

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competitors, providing a competitive advantage by

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building unique, lasting connections with customers. This

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is always my focus to make sure that my clients know how to

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build that relationship with their customers. Happy customers

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become brand advocates. When businesses excel at relationship

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marketing, satisfied customers become the best marketing tool.

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They share their positive experiences, friends, family and

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the vast world of social media, creating a ripple effect that

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boosts the brand boosts the brand's reputation. And number

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five, it emphasizes long term customer relationships, aiming

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to maximize customer lifetime value by continuing to engage

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and satisfy customers. Well, I'm sure you know by now how much I

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believe in relationship marketing, and that it isn't

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just about selling. It's really about connecting. It's about

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being more than a provider. It's about becoming a trusted

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companion on your customer's journey. And in a fiercely

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competitive landscape. That's the edge that sets businesses

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apart and propels them to the front of the pack. Now let's

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take a look at the pitfalls of the post holiday fade. You know

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that feeling when the festivities are over? And

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suddenly that connection start to dwindle? We've all been

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there. What challenges does that bring to light. Right after the

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holidays is tough for carrying on networking and continuing the

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conversation with people. Everyone gets back into their

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routines buried under work. And the holiday spirit seems like a

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distant memory. Not to mention all the people that create new

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year's resolutions and are fiercely trying to make those

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happen. So how do we avoid the pitfalls and keep those

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connections strong? Well, here are a few challenges and some

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ideas to overcome them. Challenge number one, fading

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enthusiasm. Keep the enthusiasm alive by setting small goals and

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getting into the groove again, by maybe planning a casual

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coffee date or virtual coffee to kick off the new year. Maybe put

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a few those into the first couple of weeks of the new year.

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It'll get you into the groove again of networking. Challenge

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number two overwhelmed schedules. It's easy to put

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networking on the back burner as people begin to work on new

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projects. So perhaps block out time for connecting with your

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hot prospects. And by putting it on your calendar, you will see

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it as a priority. Number three, communication drop off the

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holiday cards and messages naturally slow down and it

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becomes easier to lose touch. So be proactive in your

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communication. Send out New Year's cards, thinking of you,

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or just to note messages or cards, share interesting updates

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and keep the conversation flowing. Do you have a

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newsletter, if so, change it up a little shake things up. If

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not, maybe the New Year is a great time to start one.

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Challenge number four, post holiday blues. Some people do

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actually experience a bit of post holiday sadness, affecting

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their overall mood, and engagement. Be the one to spread

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positivity, share uplifting content, organized group

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activities, and be a source of encouragement for your

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connections, online and offline. There are so many things you can

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do throughout the year to stay in touch with your connections.

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And first, you have to commit to the idea that relationship

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marketing is indeed a year round endeavor, not just a seasonal

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activity. It's not just about sending a holiday card once a

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year. Here are two things to think about and even incorporate

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into your business. Number one, consistently engage with people

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on LinkedIn sharing ideas and strategies in maintaining your

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visibility. You can be proactive by taking a close look at your

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existing connections, perhaps carve them up into a b and c

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groups, and how many messages to send a week and systematically

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send LinkedIn messages staying in touch as you rotate through

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your groups. Number two, create a quarterly connection calendar.

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Each quarter you can list seasonal holidays, quirky

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holidays, birthdays, any of a multitude of reasons to stay in

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touch and maintain relationships throughout the year. Every time

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I send out a Facebook or LinkedIn message to a group of

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people, or send a heartfelt prompting card like just because

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thinking of you, just a note something good comes of it. So

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thank you for being loyal listeners all year and for

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indulging me in this solo series. I hope you see that

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maintaining connections is a year round effort. Don't let the

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post holiday fade, get the best of your relationships. Stay

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connected, stay engaged. And let's make next year a year of

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strong lasting connections. I look forward to bringing you

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more interesting interviews in 2024 with fabulous fabulous

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people who believe as I do, that relationships are the backbone

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of any business. And my plan is to throw in a solo episode

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perhaps once a month going forward to share with you

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something new I might have learned or a trip tip or or hint

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of things that you can do to make relationship marketing

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better for you. Until next time, keep building those meaningful

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relationships and stay connected and be remembered

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