You want to grow your listenership and get more people to come listen to your podcast, right? Let me tell you a secret... diarrhea-ing your link all over social media isn't going to get that done. This is my number 1 pet peeve of people trying to grow their podcasts. People don't care that you just released episode 29!

In this episode, I'm going to give you a couple of ideas to help you get the attention of people who might actually care about your podcast and what you want to say.

Are you sharing your link with the right people?

Why should they care?

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Besite production

Okay.

So do you ever feel like you wanna share your podcast more?

You want to grow your listenership, you wanna be able to have more people come

and listen to your podcast, but you feel kind of stumped on how to share

it, where to share it, what to do.

How'd I get this thing to grow?

It's the number one question that I get.

You're definitely not alone in this.

So listen up to this episode because I'm about to tell

you literally what not to do.

My number one pet peeve of sharing your podcast, over social media, right?

What's my number one pet peeve?

And then I'm also gonna give you some ideas of what you can do that might be

more effective for you when it comes to sharing your podcast on social media.

So this is your first time listening and you don't know who I am.

I am Angie.

I am a podcast coach consultant, and I also own a podcast production company,

and so I help people who have businesses use podcasting to effectively market and

grow their businesses on this platform.

So that is what I do.

So here we go.

What's my number one pet peeve?

What, what do I see all the time?

Uh, I actually have a Facebook group called Launch Grow.

Explode your podcast.

But having it for several years, I love that community dearly.

it took some doing to get started.

I know a lot of people out there like are really reluctant to do the Facebook group

thing because it does take work, right?

Like the things that that pay off big in the end always do

take work, like podcasting.

And one of my very big pet peeves and something that happens so often

is that people come up into my.

My group, Angie m Jordan, my group that I created, that I put my blood, sweat,

and tears into, and they just link diarrhea their episodes like we care.

Now I know that it's like not fair and I talk a lot of trash about this.

Like my whole thing is like, no one cares about your episode 29.

Nobody cares that you have a new episode out in episode 29 and

come and listen to my episode.

Nobody cares.

Right?

But also you're coming into a group about podcasting.

The group is called Launch Grow Exposure Podcast, and you're dropping

the link to your podcast that is about relationships and dating.

in what world do we think that this is an audience that is

worthy of your podcast link?

What gave you the idea that this is.

A place that is going to help you grow your podcast.

How do you know these people are your podcast listeners?

Right?

The short answer is they're not your podcast listeners.

The even shorter snar here thing to say is stop fucking dropping your link

around link diarrhea is what I call it, all over social media in this like

really weird effort to get people to come and listen to your podcast because

listen, like I, I understand the effort and I can appreciate the effort.

Big time.

I can appreciate the effort.

However, this is not serving you.

So when people come and drop the link in my group, you know, like

I want to be conscious of that.

Everyone is just trying to do their best out there, like, and I really

do honor that and I honor that.

I think that that's awesome that you want to take the effort and do things,

but it's like, let's be a little bit smarter and a little bit more

tactical and a little bit more like.

Something that might give us some results for our efforts.

Right?

So you heard me say earlier in here about the fact that this

is not the right audience.

So you're dropping your link to the wrong audience.

So how is that gonna be effective in your podcast growth?

So the number one thing that you really need to figure out if you wanna be.

Posting your link for your podcast around these social media streets is you.

You need to know where your audience is at, and that's where

you need to be posting your link.

When I started, transitioned, I used to be a life coach, and I

transitioned into doing podcasting and being a podcast coach.

And when I started I thought, I thought that my audience was

going to be, in podcast groups.

I went, I joined all the podcast groups.

I was in there and I was talking to people and I was interacting cuz I'm

like, okay, I gotta go find my people.

I gotta go get my audience.

I gotta go find my people.

Like this is like what I'm supposed to be doing, right?

What I figured out is like, that was the wrong audience for me.

Turns out the people who I really help, who are business owners, who are business

owners who wanna start a podcast, are not in the podcast groups at all.

Do you wanna know where they were?

In the business groups, , they were the business groups, and I was like,

oh, that's where my people are.

But it took me some trial and error of like where to be in order to find.

Where my people were, right?

Where people, if I did drop a link, which, you know, I'm not inclined to

just drop links for people and say, Hey, come listen to my episode 29.

Well, we'll talk about that in a second.

But if I did drop the link, at least it could fall on people's ears or their

eyesights or their, their scroll of people who may at least have a chance of being

interested in what I'm talking about.

So, number one, find your audience.

, even better build your audience.

But number one, I mean, sometimes in order to build your audience, you need

to find your existing audience where they're at, build some credibility,

build some relationships with them, get networked with them, and then you bring

them over to build your own audience.

Right?

That's exactly how I built my Facebook group.

But it's like you gotta find the right people.

If you're dropping your link in places where it's not a relevant audience, it

just comes across really spammy and it comes across as very like, look at me.

Just come and listen to my podcast with no care about.

It's like not reading the room, right?

It's like awkward.

It just feels awkward when, when you do this.

Okay?

So stop doing this.

Stop dropping your episode in places that people do not give a fuck, because I can

guarantee that they do not give a fuck.

Speaking of people who do not give a.

People also do not give a fuck that.

You released your episode today and your episode 29 just came out.

People do not care.

People care about themselves.

People do not care that you dropped an episode, okay?

They do not care.

They care about how is this going to help me?

And they're not.

They're not about to go and try to figure that out on their own.

That's your job to tell them it's your job to show them how

this is going to help them.

So then they'll want to go and click the link because they're actually

getting some benefit out of this.

So it's really about how do I find the right audience?

How do I talk about this in a way that is showing them that

I have some value here for you?

I have value for.

I have something that might help you so you can click here, right?

As opposed to coming off into groups, or going into places or dropping your shit.

Places where people don't care.

They're not the right people.

. Imagine how much more effective the people who come into my group and

drop their sports radio show, or they drop their break up with your

boyfriend and go through like these, like these shows about relationships

or divorce or like all this stuff.

And like, yeah, of course people who wanna start a podcast, like they

can relate to some of these things.

But imagine how much more effective that would be if you're in a group

that is all about relationships and dating and you drop your link in there.

and not only drop your link, but say, Hey, are you struggling to know when's

the right time to leave a bad relationship and when you should stay and work it out?

If you are, I recorded this episode for you.

I hope you get some value out of it.

Come and tell me what you think.

Right?

How much more effective is that than you just diarrhea in your link into this

group of random podcasters who don't.

at all.

So number one, make sure you're finding your right audience and putting your

content in front of the right audience.

Number two, make sure that you are leading with.

What these people want, what you're actually helping them with, what value

that you're adding before you ask them to come and listen to my episode

because this is all about me, right?

So as soon as you can make this shift in your mind that I'm sharing this episode

to be helpful, that I'm sharing this episode because this person needs this.

This is not just like all about me and I want people to listen to this episode.

This is really about.

Them.

This is about how I'm adding value to their life.

This is about how I'm helping them out.

This episode is going to help you versus come and listen to my podcast because

I need more podcast listeners because I have this desire for people to see me

and like everybody should love me, right?

So if you lead from that place of service and that place of adding value, you

will always, always, always, always.

. So I hope this helps come over and say hi to me at Instagram at Angie m Jordan.

Hit me up in the dms and tell me how you feel about this.

Have you tried this?

What are some things, some ways that you've shared your podcast

on social media that you find particularly helpful for you?

Or if, um, you're gonna try this out, come over and let me know.

Okay?

So thank you for listening and I will see you next time.