Finding your niche isn't about squeezing yourself into a single specialty or choosing the "perfect" label. In this special replay from a live niche coaching session, Anna works with therapists in real time as they wrestle with one of the biggest marketing challenges in private practice: explaining what they do in a way that feels both clear and authentic.

As you listen to these coaching conversations, you'll hear common struggles around niching, messaging, and website copy—and discover practical ways to think about your own practice differently. Whether you're feeling scattered, trying to connect multiple specialties, or wondering what truly sets you apart, these examples offer a framework you can immediately apply to your own marketing.

Here’s what you’ll learn in this episode:

1️⃣ The four different ways you can build a niche—and why not every therapist should niche the same way.

2️⃣ How to identify the common thread that connects the clients you most love working with.

3️⃣ Why your clients' presenting problem often matters more than the clinical language you use to describe your work.

4️⃣ How clarity around your niche creates stronger website copy and helps you stand out in a crowded market.

Resources & links mentioned

• Confident Copy Live waitlist: https://walkerstrategyco.com/waitlist
• Magnetic Niche Method: https://walkerstrategyco.com/mnm
• The Walker Strategy Co website: https://walkerstrategyco.com

Connect + subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists:

The Walker Strategy Co website: https://walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey, hey, welcome back to a special episode of Marketing Therapy.

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In this episode, you get to listen

in on a free niche coaching event

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that I ran earlier this month.

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This was an opportunity for

folks to hop into a Zoom room

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with me and ask me questions and

get coaching around their niche.

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You're gonna hear, as you listen in on

these conversations, some really powerful

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ways of conceptualizing your niche, of

thinking about what it is that you do,

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and starting to articulate what sets

you apart, especially if you're finding

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yourself in a really saturated market.

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What I'm offering to these folks and what

you'll be able to apply to your own self

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are some ways of approaching your niche

that are way beyond just specializing

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in trauma or specializing in moms or

whatever that might be, and instead a

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real framework for approaching how you

think about not just your clients, but

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also what you bring into the room and

ways that you can pair those two things

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together in order to really distinguish

yourself when we know that your clients

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are looking at five, seven, nine different

therapy websites and considering them.

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What you hear in this session is a

taste of the type of coaching you can

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get in our Confident Copy Live program.

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The cohort for that is opening next week.

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Can you believe that?

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Next week.

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Your opportunity to join the

waitlist is about to end.

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So if you listen in on this

and you're like, "Wow, this is

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the type of guidance I need.

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I need to figure out what my niche is,

and then I need help bringing it to life

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in my marketing," hop on the waitlist

right away, walkerstrategyco.com/waitlist.

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Like I said, this is the type of

coaching and guidance you will

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get in that live experience.

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And then, of course, we're gonna take

that niche, and we're gonna infuse it into

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everything that you do in your marketing.

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We're gonna create that website that

leads to those consults where people say,

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"Hey, I read your website, and I think

you're the therapist I wanna work with."

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I wanna see more of that happen for

you, and it all starts with your niche.

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All right, let's get into the replay.

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Hey everyone, welcome Hey, hey.

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Jesse, hello.

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Colleen making their way in.

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Janie, Bethany.

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Hi, everyone.

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Good to see you guys.

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Please do join us on video if you're able.

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We'll let anyone else that wants to

join us today make their way in and

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get started on some coaching here soon.

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Um, those of you that are here right

now, right here, right now, I'm

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so thrilled you've, you've carved

out some time on your Tuesday for

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me and for us, and for your niche.

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Um, the way that this is gonna work is

you're going to have a chance to raise

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your hand if you would like some coaching.

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If you're here and you don't want

coaching, you just wanna listen

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in, that's perfectly fine, too.

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But if you came looking for some support

with your niche, um, then you'll have

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an opportunity, and again, I'll walk

you through that, on how to essentially

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raise your hand and request that.

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And I will ask that you condense what

you were thinking about in regards

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to your niche into one question.

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Now, that's not gonna be the only

question you can ask, um, but it

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is gonna be the way that we're

gonna start our conversation.

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So come in with a question.

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So spend a little, a moment now thinking

about a question that can, uh, summarize

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how you're feeling about your niche and

what it is that you're wondering about,

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and that's the question we'll start with.

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I'll coach you from there.

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We'll have some back and forth, and

hopefully you can leave with a bit

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more clarity around who the heck

you're speaking to, uh, what sets you

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apart, because in this market we know

that that's more important than ever,

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and how to start actually putting

words to the work that you do best.

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Um, we know right now that how you talk

about your work, how you talk about your

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niche is absolutely fundamental to whether

or not people are going to choose you.

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If you're a private pay clinician,

you're probably feeling that even more.

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Um, but that's, that's true

regardless of how people pay

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you for your services, right?

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How you talk about your work is

fundamental to whether or not

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you are chosen to do that work.

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So, all right, we have a good group here.

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I'm gonna go ahead and mute

everyone just to make it easy.

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Um, and if you didn't catch

the initial instructions, we're

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gonna start with a question.

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Um, so if you are interested in getting

coaching on your niche, I'm gonna

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have you hover over your Zoom window.

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You're gonna see a react button.

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It's a little heart icon.

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Click react, and then there's

an option to raise your hand.

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So with those folks that raise their

hands, I will invite you off of mute, uh,

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by name, and you can go ahead and ask that

question you have regarding your niche.

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Um, and then we'll,

we'll coach from there.

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We'll keep everyone to, we'll say five

to six minutes, I'm not gonna be, like,

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watching the clock, just to make sure

we can get to as many folks as we can.

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Um, but certainly if there aren't

enough questions to fill our hour,

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then we'll just circle back around and,

and help you guys make some headway

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as it relates to your niche, okay?

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All right, Jesse, you're on top of

it, so come on off of mute, start with

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your question, and we'll go from there

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Speaker 2: Hi, um, nice to meet you.

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I'm fan-girling a sec- Nice to

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Speaker: meet you,

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Speaker 2: too, Jesse … just, like, came

across, um, your stuff, and it's helpful.

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Um, I'm just going into private practice.

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Um, I'm trans and queer, and I'm starting,

like, a sex therapy practice, but-

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Speaker 3: Okay

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Speaker 4: um,

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Speaker 2: I'm not finding, like,

all the words that I want to include,

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like, about me that are, um, you

know, gender and sexuality and

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trauma and kink and fetish stuff.

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I'm not sure how to use all those words

to, like, work with those folks, like,

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that I want to work with, queer and trans

folks, without limiting myself/scaring

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people away from words like that.

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Speaker: Mm.

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This is one of the most universal

challenges when it comes to

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choosing a niche is how do I

choose a niche that doesn't, as

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you say, scare people away, right?

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Um, and there's…

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Th- I'm glad you're thinking

about that, and that's something

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I'm happy to workshop with you.

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I also want to help you get really,

really secure with the fact that

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your niche, if it's doing its job,

should scare some people away.

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Speaker 3: Mm,

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Speaker: mm.

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Right?

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Like, a good niche attracts…

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I call it a magnetic niche, right?

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A good niche attracts the right

people, and a good niche repels.

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If your niche is not doing both of

those, then we're missing something.

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Mm.

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Um, so like I said, I'm glad you're

thinking about this, and I, and I want

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to work, make sure that we're being

careful about the language so that the

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right fit people are seeing themselves.

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But if they're not the right fit,

we call that blessing and releasing.

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Thank you.

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Your, y- your niche has

done its job, right?

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Mm.

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So I wanna encourage you

a little bit around that.

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Um, so Jesse, tell me a little

bit more about what is bringing

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these folks into you and what

they're wanting your support with.

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Speaker 2: Um, they're wanting

to feel seen and heard and found,

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um, in a way that they haven't

been found, um, in the past.

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Does that make sense?

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Speaker: Yeah, yeah.

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And what are the issues that they're

wanting your, your specific help with?

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Speaker 2: Um, sex related stuff, um,

kink and feather stuff and BDSM and, um,

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identity is really, like, at my core.

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Like, I'm trans and queer, and I

wanna work- Yeah … with trans

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and queer folks, but I don't

know that I can only start there.

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But in general, like, identity is the big-

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Speaker: Yeah

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… Speaker 2: is where I start.

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Yeah.

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And

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Speaker: trauma.

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Yeah.

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It's kind of at the core

of, of sex therapy work.

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Is your primary offering sex therapy, or

are you doing kind of traditional, you

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know, non-sex therapy in addition to that?

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Or is sex therapy really the focus here?

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Speaker 2: I would like sex

therapy to be the focus, yeah.

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Okay.

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I've gotten enough clients, this is a

little scary to say, but that I can stop

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taking just, like, anyone and everyone.

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Good for you.

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Do you know what I mean?

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Absolutely.

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And trying to, like, find,

find my people so that…

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Like, you know, you've said, you

don't wanna, like, go to work

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resenting the people you have

to talk to because they're not-

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Speaker: 100%

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… Speaker 2: the right person.

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Yeah.

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Speaker: Yeah, yeah.

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Absolutely.

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Okay.

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Um, well, knowing this, uh,

Jesse, I think you're…

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I, I think, um, what I can hopefully

provide to you is just a little bit more

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encouragement to trust yourself, because

everything that I'm hearing from you

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is, is headed in the right direction.

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Mm-hmm.

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Um, so when we consider how to kind

of position your niche, we like to

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think about the range of clients

that you, that you work with.

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So you've mentioned you have,

like, kind of the kink and

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fetish and BDSM, um, community.

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You've got the, um, like

the queer community.

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Are there any other big groups of

people that you would like to see,

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um, represented in your caseload?

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Speaker 2: Yeah.

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Trauma work.

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Trauma and MD- Okay.

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Mm-hmm.

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Speaker: Mm-hmm.

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Okay.

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Um, are all of your clients in

the LGBTQ or queer community?

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Speaker 2: No.

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Speaker: Okay.

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So they don't have to be that

to, to be the right fit for you?

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Speaker 2: Yes.

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Speaker: Okay.

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Who, if I came in and, and I was

looking for a sex therapist, who

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is not the right fit for you?

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Speaker 2: Um, I mean, I work

with cis and straight folks.

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Um, I'm sort of surprised when cis

and straight folks find me, but,

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um, I can be that for them also.

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Um- Mm-hmm … who is

not the right fit for me?

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Um, I don't know.

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Like, I keep thinking that

I'm, like, for weirdos.

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I, like, wanna be…

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Like, I'm, like, weird, and I want, like,

the weird people to me, not people- Yeah

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like, that, that people who are,

like, uncomfortable with others.

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That's not very specific.

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Um-

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Speaker: Yeah.

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No, but I think you're

onto something there.

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I think this is sex therapy

for people who feel like they

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don't fit the- That's exactly-

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… Speaker 2: the mold … they don't fit.

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Exactly.

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That's what it

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Speaker: is.

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Mm-hmm.

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Mm-hmm.

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Mm-hmm.

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Um, I, uh, man, so when I, when

I think about niches, and this is

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for, for everyone listening, um,

and if you're familiar with kinda my

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framework, this might sound f- you

know, this might be familiar to you.

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But when we think about niches, it's

sort of in four different categories.

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So you can niche into a particular

type of person, you can niche into

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a particular type of problem, a

particular type of outcome, or

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something that you yourself offer.

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And Jesse, I think for you, you're kind

of a person and approach clinician.

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So the approach is the sex therapy.

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Like, that in and of itself is a niche,

and it's a dang good one right now.

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Um, so sex therapy is in i- is, uh, in and

of itself is a niche, but it's sex therapy

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for those people who don't fit the mold.

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Um, and then underneath that, sort of

those focus areas, it sounds like are

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the LGBTQ and queer community, the kink,

BDSM, fetish, um, community, and then

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those, um, navigating trauma and, and

how that intersects with sex, right?

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I was gonna say- Um, how

does, how does that feel?

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Speaker 2: Sorry.

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Sex therapy with, like,

couples and polycules also.

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I forgot to put-

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Speaker: Okay

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… Speaker 2: that.

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Speaker: Okay.

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Awesome.

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So that might be kind of a

fourth, fourth area of focus.

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But it all falls under that

umbrella of sex therapy for

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people that don't fit the mold.

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Speaker 2: Mm-hmm.

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Mm-hmm.

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Speaker: How does that feel?

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Does that feel liberating in some regard?

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Speaker 2: Yeah.

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That's, those are, yeah, all

the words, um, that I've been

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trying to put all together here.

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Yeah.

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And it just hasn't come out

in that nice, like, niche.

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Speaker: Yeah.

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Yeah.

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Awesome.

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Well, I'm glad I got

to help you with that.

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Um, like I said, man, sex

therapy is, it's such a, um…

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If I were going into, to therapy,

I would consider pursuing that just

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'cause I think it's incredibly viable

from a marketing perspective, and

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man, the support that you can offer

people is, is incredibly liberating.

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So I'm glad that was helpful for you.

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Thanks for raising your

hand and getting us started.

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Speaker 2: Okay.

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Thanks.

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Speaker: You're welcome.

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If you're just joining us and

you're looking for support, uh, with

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your niche, you can see a couple

folks have their hand raised here.

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Um, so if you're looking for support, um,

go ahead and hover over that Zoom window.

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You'll click react and then raise hand,

and I'll invite you off of mute by name.

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And we're just asking that you start

our conversation with a question as

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it relates to your niche, um, and

then, then we'll coach from there.

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Bethany, it's nice to see you.

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What's your question?

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Speaker 5: Hi, Anna.

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Um- Hi … we've actually talked before.

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I did your- Yeah,

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Speaker: I remember.

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Speaker 5: Oh, awesome.

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Thank you for remembering me.

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Speaker: Yes.

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Speaker 5: Um, so I did your magnetic

niche, and, um, I'm still the

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victim of how to figure out how to

directly talk about complex trauma.

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Speaker: Hmm.

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Speaker 5: So, um, I did end up putting

a trauma specialty page on my page.

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Okay.

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Um, and I do…

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I have been getting people who are like,

"Yes, I know that I had a difficult

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childhood that's affecting me- Yeah

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even for now."

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So I do get people who self-identify.

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Um, but I'm still…

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I'm wondering, like, do I need

to still broaden that on my page-

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Hmm … and how would I do that?

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And I think what- Mm-hmm … I've narrowed

down, but I don't know how to communicate

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it, is, um, people who feel like they're

struggling with their relationship

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with themselves and with others.

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Speaker: Mm-hmm.

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Speaker 5: Um, and then also, um,

specifically about, um, the effects of

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childhood neglect and imposed shame,

and not wanting to take up space,

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or, um, yeah, that kind of thing.

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Hmm.

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So I'm trying to figure out how to do

that without only having my trauma page.

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Speaker: Okay.

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What, what other specialties are

in place on your website right now?

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Speaker 5: So I'm very overtly Christian.

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Speaker: Right.

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Speaker 5: I remember that.

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Um, so that…

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people are just like, "Oh, she's

a Christian, so I trust that.

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That feels good."

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So I get people-

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Speaker: Sometimes that's

how it works, yeah.

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Speaker 5: Yeah.

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So I'm getting people like

that, too, which is helpful.

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Yeah.

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Um, the other sub-niche that

I have is infidelity- Okay

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which often arises

because of complex trauma.

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Mm-hmm.

319

People get into that because-

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Speaker: Mm-hmm

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… Speaker 5: they don't relate

well to self and other.

322

Um, so that's- Mm-hmm … been a helpful

sub-niche, and that's really the only one

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I feel like I can directly communicate.

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Speaker: Okay.

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Okay, and that is with couples, or that's

individuals and couples navigating- Both

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infidelity?

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Both?

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Yeah,

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Speaker 5: both.

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Speaker: Okay.

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So we have kind of general,

like, Christian counseling and,

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and whatever might bring those

folks in under that umbrella.

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Then we have, uh, infidelity, couples

and indi- and individuals, and then

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you're really wanting to grow the complex

trauma individual work on your caseload.

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Am I understanding you correctly?

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Speaker 5: Yeah, I feel like that's the

thing I for sure wanna do with everybody.

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Mm-hmm.

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And sometimes it ends up being

because of infidelity we're

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talking about it, or because-

Sure … coming in with relationship

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issues we're talking about it.

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Speaker: Sure.

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Sure.

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Okay.

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Uh, if someone has complex trauma

but doesn't know it, if your ideal

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client has complex trauma but doesn't

know it, what do they think is wrong?

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Speaker 5: Themselves.

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Like, they're, they're-

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Speaker: Mm-hmm

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… Speaker 5: or at least, like, the

people with imposed shame or neglect-

350

Mm-hmm … are thinking, like,

"There's just something wrong with me."

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Speaker: Mm-hmm.

352

Mm-hmm.

353

Yeah.

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Um- So is your struggle right now

how to bring all these three things

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together, the infidelity, the complex

trauma, and the more general work?

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Speaker 5: Yes.

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That's, I feel like very

scattered even though-

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Speaker: Mm-hmm

359

… Speaker 5: in my sense I'm like, "Oh,

I see how this all fits together."

360

Speaker: Yeah, you see the

thread across all of them.

361

Mm-hmm.

362

Speaker 5: Yeah, but it feels

entirely scattered in how

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I'm trying to communicate it.

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Speaker: Hmm.

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Interesting.

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Um, Bethany, outside of you being overtly

Christian, which is absolutely criteria

367

that people are, are gonna use to decide

on you, how, why else are they deciding

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you're the right therapist for them?

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Speaker 5: Um, yeah, if

they appreciate my approach.

370

Um- Mm-hmm.

371

Speaker: What about your approach?

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Speaker 5: As far as that,

um, I call it, like, the Mr.

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Rogers approach of, you know, the inherent

worth of all humans and just feeling

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really- Mm-hmm … um, that they sense

that I value them and see their dignity-

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Mm-hmm … that I don't judge them- Mm-hmm

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that I-

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Speaker 3: Mm-hmm

378

… Speaker 5: believe the best in them.

379

So that approach- Mm-hmm … people-

Yeah … feel invited into.

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But a lot of my referrals are from

other colleagues or other clients.

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Mm-hmm.

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And so I'm not sure what my

website is doing, um, besides just

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confirming if they've learned about

me from a colleague or a client.

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Speaker: Yeah.

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Yeah.

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And what would you like to see

your niche or, you know, ultimately

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your website, 'cause that is really

where your niche is, is housed,

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um, what would you like to be…

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What would you like to see

that doing more for you?

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Speaker 5: Um, I would like people

to be able to see themselves

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besides just, "Oh, I'm a Christian,"

or, "Oh, I'm suffering- Mm-hmm

392

from infidelity in my relationship."

393

Mm-hmm.

394

I feel like those are clear-

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Speaker: Mm-hmm

396

… Speaker 5: but nothing else really is.

397

Speaker: Okay.

398

Okay.

399

So, uh, the first thing that you said

at the top of kind of your, your intro

400

was related to relationship to self

and relationship to others, which is

401

commonly what brings us to therapy, right?

402

Is like this is playing out at home or

in my relationships, and it's an issue.

403

Um, do your clients have, um,

an awareness that they have

404

a relationship to themselves?

405

Like, that's language some

people use and some people don't.

406

Do they know that about themselves?

407

Speaker 5: No.

408

I'm usually kinda pointing

that out once they're there.

409

Mm-hmm.

410

Mm-hmm.

411

So it's usually their relationship

with other people, or maybe they'll

412

start with couples counseling because

their partner is frustrated with them.

413

Mm.

414

And then I'm pointing out, like,

"Oh, you don't share because you have

415

imposed shame, and you don't think you

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Speaker: should talk."

417

Speaker 5: Mm.

418

"It's dangerous."

419

So I get them there, but- Yeah

420

there's generally not a lot of, um,

avoidant people seeking therapy.

421

Speaker: Okay.

422

Okay.

423

So any time that we're kinda wrestling

with how to bring together some groups

424

like this, um, I like to look at

those latter two, um, types of niche.

425

So those are outcome and approach.

426

And I'm curious, I, I, uh, something

tells me that maybe the outcome is

427

something that could really create

some cohesion for you, Bethany.

428

So e- imagine, uh, so there's a

couple coming in for infidelity.

429

There's a person coming in for just kind

of general, um, uh, Christian counseling

430

with you, and then there's someone coming

in with this imposed shame, whether they

431

know it or not, this complex trauma.

432

Look at all of those.

433

Is there…

434

Are there any common denominators

as far as what these people are

435

accomplishing in their work with you,

what they get out of therapy with you?

436

Speaker 5: Yeah, so I narrowed

down my, um, hero statement.

437

Um, it says, "Restore the

abundant life meant for you.

438

Christian-centered therapy for men,

women, couples, and teens seeking

439

the healing and growth that leads to

fulfilling relationships and a life

440

aligned with God's design for you."

441

Speaker: Hmm.

442

Fulfilling relationships, a life aligned

with God's design for you, abundant life.

443

I think you're onto something here.

444

I, I wonder what's causing you to

second-guess so much that these clients

445

aren't resonating, 'cause everything that

you're putting down so far seems really

446

consistent with what you're sharing.

447

Um, I, I'm, it- I think this

is more of, like, a website

448

copy thing than it is a niche.

449

'Cause I think you know.

450

You know what your niche is.

451

You know who you wanna be talking to.

452

I think it's how it's sort of fleshed

out in what it is that you do.

453

But I would consider, um…

454

You know, when you're talking about

specialty pages of your website, for

455

instance, I would consider likely,

like, a relationships specialty.

456

Um, so certainly the trauma is there for

the people that know they have it, but

457

for the people that don't, it sounds like

relationships is where that's playing out.

458

Relationships is where I need help.

459

Um, so I might kind of

pair those together.

460

Sometimes we'll do that with anxiety

because your, you know, your CPTSD

461

client actually thinks they have anxiety.

462

For you, it sounds like relationships

would pair nicely with that.

463

Um, so I think leaning into, and

you're already doing that in the

464

copy you just read to me, really

leaning into relationships.

465

Um, and that, the…

466

Of course the trauma is kind of the

underlying, um, theme there, but

467

relationships being the presenting

issue that your clients are aware of.

468

Is that helpful?

469

Speaker 5: Yeah.

470

Yeah.

471

I'm, I'm struggling feeling

scattered even if I feel the

472

continuity- Mm-hmm … and how to

473

Speaker: Yeah

474

… Speaker 5: yeah.

475

But thank you for your encouragement.

476

Speaker: You're welcome.

477

You're welcome, Bethany.

478

Um, and like I said, I think this might be

a little bit more of, like, a copy thing.

479

You know, when we think about the niche,

like what we're working on here in

480

this coaching session, it's like that,

like, top level, what it is that do I

481

do and, and how do I communicate it?

482

But the copy is how all of that is

fleshed out and, and demonstrated

483

in your marketing, right?

484

Um, so maybe it's worth revisiting that.

485

And Bethany, if you wanna circle

back around, and I'd be happy

486

to take a look at your website.

487

Maybe Confident Copy could be

a, a good next step to flesh

488

this out, maybe something else.

489

But I, I, I do want to encourage

you that it sounds like you

490

have a great understanding of

who you wanna be bringing in.

491

Speaker 5: Awesome.

492

Thank you.

493

Speaker: You're welcome.

494

Janie, nice to meet you.

495

What's your question today?

496

Speaker 6: Hello.

497

Um, my question is I need help

finding the thread between-

498

Okay … between all of my, um, things.

499

So, um…

500

Okay.

501

I work with people who are

neurodivergent- Mm-hmm … and who

502

have boundary guilt, um, and…

503

Oh my God, what's the other one?

504

I'm sorry.

505

Speaker: It's okay

506

Speaker 6: And maybe like

family cultural trauma or inner-

507

Okay … child work type of stuff.

508

Okay.

509

And that, the thread that I have noticed

so far is they all- Mm-hmm … have,

510

like, a strong sense of justice.

511

They- Oh, interesting.

512

I know.

513

It's, it's like the neurodivergence,

but also, like, this is unfair,

514

people shouldn't be treated this

way, like, those types of things.

515

Mm.

516

I also notice that the thread is jumping

from relationship to relationship-

517

Okay … and having, like, a parent

or two that were cold emotionally.

518

Mm-hmm.

519

So like, not really providing

that warmth or teaching about, um,

520

healthy relationships- Mm-hmm … or

modeling healthy relationships.

521

So that's the thread that I can find so

far, but I'm just- Okay … kinda lost.

522

Speaker: Okay, okay.

523

So you've mentioned, we have

neurodivergence, we have, um,

524

cultural trauma, and boundary guilt?

525

Speaker 6: Mm-hmm.

526

Speaker: Okay.

527

Speaker 6: Boundary

528

Speaker: guilt- Do your, do your

clients know- … like people

529

Speaker 6: pleasing

530

… Speaker: people pleasing?

531

Okay.

532

Yeah, yeah, yeah.

533

Mm-hmm.

534

Um, in regards to the family trauma,

do they know they have family trauma?

535

Do they identify that themselves?

536

They don't

537

Speaker 6: call it family trauma.

538

Speaker: What do they think it is?

539

What do they call it?

540

Speaker 6: It…

541

I, honestly, they don't even

notice probably that it,

542

that it even affects them.

543

Mm-hmm.

544

Um, this is something I

usually find out later.

545

It's just- Mm-hmm … the thread

that I found retrospectively-

546

Yeah, yeah … on multiple clients.

547

Okay.

548

But they think that they don't

have a right to feel like

549

they've been traumatized when

their parents were like that.

550

Ah,

551

Speaker: sure, sure.

552

Um-

553

Speaker 6: That's the thread

554

… Speaker: o- okay.

555

So for those clients that, um, do have

that, that trauma background, what

556

brought them to therapy to begin with?

557

Speaker 6: From what I've noticed,

the theme is they generally feel

558

lost- Mm-hmm … in some way.

559

Lost or confused- Mm-hmm … or unsure

why they feel the way that they do.

560

Mm-hmm.

561

It's just, like, a general, like, "Well,

I have a career, I have money, I'm stable,

562

but I feel like something's wrong."

563

Speaker: Yeah,

564

Speaker 6: unfulfilled,

like it's not enough.

565

Which is hard to

566

Speaker: put into words Mm-hmm.

567

Speaker 6: On my website.

568

Mm-hmm.

569

Yeah.

570

Um, but yeah.

571

That's the general- Okay … theme.

572

Speaker: Okay.

573

Um, Jani, I imagine there are

lots of therapists around you that

574

technically could help with this too.

575

Why do you think your

clients are choosing you?

576

Speaker 6: I definitely

think it's I'm direct.

577

Um, I'm very different in, like,

I use IFS and I also use EMDR.

578

Mm-hmm.

579

But I lean harder into IFS and

more of, like, a spiritual…

580

It's not spiritual religious, it's, like,

spirituality in general- Okay … of,

581

like, being connected to yourself.

582

Speaker 3: Mm-hmm.

583

Speaker 6: I think that's what it is.

584

Yeah.

585

In the past, when my webs- I revamped my

website and it really screwed things up.

586

Mm.

587

But my old website, um, when I was

solo, used to be very, it was very clear

588

what I was like in the therapy room.

589

Speaker: Mm-hmm.

590

Speaker 6: And that was,

like, direct, different.

591

Speaker: Mm-hmm.

592

Speaker 6: Definitely

very quirky and weird.

593

Like- Mm-hmm … I really

leaned hard into that.

594

Speaker: Mm-hmm.

595

Mm-hmm.

596

And then you shifted to

what and noticed a change?

597

Speaker 6: Um, well, I shifted,

before I found your stuff, I paid

598

for somebody to do my website.

599

Mm.

600

And it's very generic therapist.

601

Gotcha.

602

It's very, like, you have a safe place.

603

Uh-huh.

604

Like, you know- Uh-huh, uh-huh

605

those, they definitely had not

worked with a therapist before.

606

Gotcha.

607

And so I'm just trying to fix it.

608

Speaker: Yeah.

609

Sure.

610

Okay.

611

Okay.

612

Um, so, uh, there's lots

of good things here.

613

Um- E- especially as it relates to

the, you me- you mentioned the EMDR

614

and IFS kind of setting you apart

and distinguishing you a little bit.

615

Um, what do those types of modalities

and the approach that you take,

616

what do those ultimately lead to?

617

Why are those especially beneficial to,

to your clients and where they wanna go?

618

Speaker 6: A lot of my clients don't know

this, but they live life very dissociated.

619

Speaker: Okay.

620

Speaker 6: And so those modalities

kind of bring them back to their body.

621

Speaker: Mm-hmm.

622

Speaker 6: And then they start feeling

emotions again- Mm … and then

623

feeling, um, feeling the injustice.

624

So it's almost like the injustice is

so consistent throughout their life

625

that they've dissociated from it.

626

Interesting.

627

And when they start coming back

and they notice that they're not

628

okay with this relationship- Mm-hmm

629

they're not okay with this

friendship, they're not okay with

630

the relationship they have with their

parents- Yeah … and they kind of

631

fix everything and have a voice-

Gotcha … that's when they feel better.

632

I don't know.

633

Speaker: Interesting.

634

Yeah.

635

So the, your work is about,

is about finding their voice

636

and, and making changes.

637

Speaker 6: Mm-hmm.

638

Speaker: Does that feel true?

639

Speaker 6: Yes.

640

Speaker: Especially when I

think about, like, okay, people

641

pleasing, boundary guilt, family

cultural trauma, neurodivergence.

642

Like, no, this is, like,

I'm okay the way I am.

643

Mm-hmm.

644

I'm speaking up for myself.

645

I'm, I'm doing things differently.

646

I'm breaking cycles, breaking patterns.

647

Speaker 2: Mm-hmm.

648

I

649

Speaker: think that's, that's really

where I see the opportunity for kind

650

of bringing these groups together,

is more in that outcome- Mm-hmm

651

of, of, yeah, finding your voice,

making changes, breaking cycles.

652

Speaker 6: Mm.

653

Okay.

654

Speaker: How does that feel, hearing

that- Yes … reflected back?

655

Speaker 6: Yes.

656

Yes.

657

It- Okay … it makes sense.

658

It's interesting, 'cause I did your

quiz, and it was person focused.

659

Hmm.

660

And it's very interesting, 'cause when

you say outcome focused and what you just

661

said, it hits more directly, I think-

662

Speaker: Yeah,

663

Speaker 6: yeah

664

to what I'm intending in therapy.

665

Speaker: Okay.

666

Well, good.

667

Hey, I'm glad.

668

The, the quiz is useful, but

apparent- apparently sometimes

669

talking to a live human is too.

670

Um, I, I think we're, I think

we're really onto something there.

671

And the, the insight you gained from the

first version of your website where you

672

were really leaning into your approach

and, like, the fact that you do therapy a

673

little bit, you know, quirky and different

like you, like you said, bring that back.

674

Mm-hmm.

675

Bring that back to your marketing.

676

In this market, the more you that is

injected into your, your marketing

677

and your website, the better.

678

So, um, I think we're onto

something here, Jannie.

679

Was that helpful for you?

680

Speaker 6: Yes.

681

Speaker: Awesome.

682

Thank

683

Speaker 6: you.

684

Speaker: Yeah, you're welcome.

685

Sabrina, hello.

686

Finding that unmute.

687

That's all right

688

Speaker 7: Okay

689

Speaker: There we go.

690

Hello.

691

Speaker 7: Hi again.

692

Yeah, I think it's- What's your question

693

Speaker: to get us started?

694

Speaker 7: Um, well, my question

was, um, how personal can you, should

695

you get- Hmm … on your website?

696

Um-

697

Speaker: Hmm.

698

Speaker 7: So my specialties, I

would say, would be, um, trauma.

699

I like to focus on the

post-traumatic growth part.

700

Hmm.

701

I can go back into that.

702

Um, definitely grief and loss.

703

Um, chronic illness, pain.

704

Hmm.

705

And I'm also a Christian therapist,

so I- Mm-hmm … I like to…

706

I mean, I, I integrate that if

that's what the client's coming for.

707

Um- Mm-hmm.

708

I, I have physical issues, like I'm

an amputee, but it was- Okay … due

709

to a childhood illness, so-

710

Speaker 5: Uh-huh

711

Speaker 7: um, my focus is really,

and even, like, my s- psychology

712

today is very, like, um, empower-

like empowerment focused- Hmm.

713

Mm-hmm … or overcoming.

714

Right?

715

Speaker 5: Mm-hmm.

716

Speaker 7: Um, I'm in…

717

And it's funny 'cause everybody

you've spoken to has mentioned

718

something, um, in terms of, like…

719

Like, I'm like, "Yeah, I have that too."

720

Like, I said, you know, we

have relationships with…

721

in a relationship with ourselves.

722

We have- Mm-hmm … obviously a lot

of relationships with others, and-

723

Speaker: Sure

724

… Speaker 7: some of us, you know, really

value our relationship with God, right?

725

Yeah.

726

So, like, it's…

727

But then I was getting so many couples.

728

Like, 'cause it, it just…

729

See, and I don't wanna do couples.

730

I'm done.

731

Okay.

732

Like, so, um, so yeah.

733

I, I mean, I've, I purchased your DIY.

734

Mm-hmm.

735

I have more than enough content.

736

I have tried to, you know,

put, formulate my own website.

737

I've actually- Yeah … met

with somebody else.

738

But, like, I just feel like I'm kind

of all over the place, or it's just-

739

Okay … and I recently was trained

in EMDR, so working towards- Okay

740

certification in that.

741

Mm-hmm.

742

And I'm very attachment based.

743

Um, I'm, I am gonna take your quiz,

'cause that sounds like it may-

744

Speaker: Yeah

745

… Speaker 7: help.

746

Yeah.

747

But, like, is it worth, or is it even,

like, me saying, um, you know, "I, I've

748

been through it myself," kind of thing?

749

Hmm.

750

Mm-hmm.

751

Like, I don't wanna make it

about me, but, like- Of course

752

um, so say I, I wear, you know, a

dress one day- Mm-hmm … and they're

753

like, "Oh, wow, I, I didn't even

know," and I've been working for-

754

Mm-hmm … with them for a long…

755

Like- Mm-hmm … and it's funny,

it almost feels like it, it like-

756

I don't know, uh, allows them

to be a little more vulnerable.

757

Speaker: Yeah.

758

Yeah.

759

Speaker 7: Right?

760

I can understand

761

Speaker: that, sure.

762

Like,

763

Speaker 7: um, especially in my work

with, like, chronic pain people and-

764

Speaker: Uh-huh

765

… Speaker 7: you know, chronic illness and-

766

Speaker: Yeah, yeah.

767

Um, this is a really, a really great

question that I think is very adjacent

768

to the niche discussion, um, and

something we have, you know, kind

769

of a, a full framework on when it

comes to how much self-disclosure to

770

sort of bring into your marketing.

771

Um, and we go through that in

In-Depth and Confident Copy.

772

For you, Sabrina, I think you're,

you have great evidence of the fact

773

that s- disclosure, whether that is

f- for you is just wearing a dress

774

or talking about it or whatever, is

really powerful for your clients.

775

Um, and that's one of the first

filters is like, does this

776

matter to my clients, right?

777

Mm-hmm.

778

Um, and for you it sounds like that,

that is a powerful connection piece.

779

Now, I th- I am careful to, as you said,

you don't want to make it about you, like

780

rely on it too heavily in your marketing.

781

And so one of the other criteria

I recommend you consider is, is

782

this relevant to my client now?

783

And by now, I mean in your marketing.

784

There are certain things that are best

shared and disclosed in the context of

785

your therapeutic relationship when rapport

is there and it's just you and them.

786

But- Yeah … um, there are certain

parts of your experience that are

787

likely to be connection points now,

where like, no, I'm gonna reach out to

788

Sabrina because I know this about her.

789

Mm-hmm.

790

And so I would recommend as you're

considering what to share and what not

791

to share to sort of use that filter,

um, and to determine what parts of

792

my story might be powerful connection

points for people to realize I'm the

793

right therapist for them versus after

they've already begun that relationship

794

and built that rapport with you.

795

Um, so I think for you it'll

be a little bit of a balance.

796

There are likely certain things that'll

be shared within the context of your

797

relationship, but others that could be

brought into, um, into your marketing.

798

It can also be done a

little bit more generally.

799

Um, so it doesn't have to be,

you know, an amputee dur- due

800

to X, Y, Z, but it can be- Right

801

uh, you know, a theme of having overcome,

a theme of having gone through things,

802

a thing, a theme of having experienced

healing, whatever it is, whatever

803

language you would assign there.

804

Those types of connection points,

even if not detailed, can be very,

805

very powerful Is that helpful?

806

Speaker 7: I think so.

807

I mean, I- y- I have a, I have

a quote, um, "Healing doesn't

808

mean the damage never existed, it

means it no longer controls you."

809

Mm-hmm.

810

Like, in other words…

811

'Cause I don't, I don't just

want people coming for you

812

know, like- Yeah … one thing.

813

But, like, I think that

may kind of sum up, like-

814

Speaker: I agree

815

… Speaker 7: we're all broken.

816

Like, we live in a broken world, right?

817

Yeah, yeah.

818

We, we all have broken relationship, but

it doesn't mean that it has to define-

819

Speaker: I agree

820

Speaker 7: you or limit you or-

821

Speaker: I agree.

822

I think that word empower you, you used

is, sounds like a really fantastic theme

823

to sort of center that niche around.

824

The fact that this is, this is em-

empowerment, this is empowering, um,

825

that you yourself have been empowered,

that kind of thing, um, I think will,

826

will, could potentially lend a lot

of consistency to your marketing.

827

Good.

828

Thank you.

829

Was that helpful?

830

Speaker 7: Sure.

831

Thank you.

832

Speaker: Awesome.

833

You're very welcome.

834

Thanks for sharing that with us.

835

Mm-hmm.

836

All right.

837

iPhone 13 Mini.

838

I don't know

839

Speaker 8: your name- I knew

it … but you're welcome.

840

It's Trina.

841

Speaker: Trina, hello.

842

It's Trina.

843

It's nice to see you.

844

Hi,

845

Speaker 8: Anna.

846

It's good to see you.

847

Hi.

848

You can change my name if you want.

849

I'm on my phone, and I never- That's okay

… have figured out how to change it, but I-

850

Speaker: No worries … fuck,

851

Speaker 8: I hate that that happened.

852

Speaker: I knew the

minute I heard you say hi.

853

I knew your voice.

854

Speaker 8: I think it

was listed like this.

855

So to jump in, I did Confident Copy, you

know, three years ago maybe almost now.

856

Mm-hmm.

857

And, um, my original specialty pages

were perinatal, parenting, and teens.

858

Mm-hmm.

859

I also do brain spotting.

860

And just this summer I've been…

861

I've, uh, resuscitated my website

completely, and it's been a ongoing,

862

alive thing, um, much more like

it should've been for a while.

863

But-

864

Speaker: Hmm

865

… Speaker 8: I did a bold move of changing

my parenting specialty to matrescence.

866

Hmm.

867

I don't know

868

Speaker: if you've

869

Speaker 8: heard of this word, okay?

870

Mm-hmm.

871

Speaker: Mm-hmm.

872

Speaker 8: Yes, the developmental

phase of, of motherhood that's ongoing.

873

Yep.

874

Um, it's already getting more visits.

875

Speaker: Cool.

876

Speaker 8: Um, it was my

lowest performing page.

877

But, you know, when I did Confident

Copy, my red thread, it was…

878

To tell you the truth, I don't even

know which one I landed on in the end,

879

but it was either family or trauma.

880

Speaker: Mm-hmm.

881

Speaker 8: Mm-hmm.

882

My, um, meta descriptions and stuff

were more of, like, a trauma therapist.

883

Mm-hmm.

884

And now I've just pivoted to, um, I'm a

somatic maternal mental health therapist.

885

Speaker: Ooh, okay.

886

Speaker 8: Okay.

887

Yeah.

888

And, um, I haven't messed…

889

I d- I think I might be able to get

away without messing with my SEO,

890

'cause it's not gonna know matrescence.

891

It's gonna know family stress and

things like that that are already in it.

892

Um, but that's what I'm reaching for.

893

A- and maybe it just helps me

as I'm doing these revisions

894

to have that clear red thread.

895

Mm-hmm.

896

Um, but I basically, I

love working with new moms.

897

I love working with moms,

you know, at any phase.

898

Mm-hmm.

899

I do work with adolescents still.

900

Mm-hmm.

901

Um, I named it adolescents so it

kinda matches that word matrescence.

902

Hmm.

903

Speaker: Mm-hmm, yeah.

904

Speaker 8: Yeah.

905

So it's like this got this, like,

developmental phase theme to it now.

906

Yeah.

907

But I can stop there.

908

I mean, that's my struggle.

909

I'm like, "Is my red thread still family?"

910

'Cause I'm not really

doing family therapy.

911

I can- Mm-hmm … but that's

not my thing necessarily.

912

Mm-hmm.

913

Yeah.

914

Jump in.

915

Speaker: Why are people…

916

So, a, um, teen coming to you, either

a parent of a teen coming to you-

917

Uh-huh … and then we'll say a new

mom, and then a mom of a teenager, okay?

918

Those are, like, the three

kinds- Yes … we'll think of.

919

Yes.

920

Why are they choosing

you and not someone else?

921

Speaker 8: Um, they, it's

too simplified to say there's

922

something there that they trust.

923

There's something there

that's very different.

924

I live in Utah but I'm not a Utah native.

925

Speaker 9: Mm.

926

Speaker 8: So some of them are very

much, it's clear when they've got

927

somebody that's lived in Utah, they're,

you know, and so it's- Mm-hmm … um,

928

maybe these more out of the box

families, less traditional- Mm-hmm

929

families that are around here.

930

Mm-hmm.

931

Um, it's-

932

Speaker: What do they appreciate

about your non-traditional approach?

933

Speaker 8: They appreciate that I'm a

little bit crunchy but I have no agenda,

934

that it's all about them being educated

and making informed decisions themselves.

935

Speaker: Okay.

936

Okay.

937

Yeah.

938

Crunchy how?

939

Speaker 8: Crunchy, um, like,

you know, I have a lot- Like woo?

940

Not woo woo.

941

Crunchy like home birth, um- Got

it … like looking up all of the things.

942

Mm-hmm.

943

I've got a … Yeah, most of my moms,

um, are doing that kind of stuff.

944

They have doulas and all that.

945

Okay, so

946

Speaker: kind of like a holistic-

947

Speaker 8: Yes

948

… Speaker: um, a holistic- Yes … approach.

949

Okay.

950

Um, what about those, those parents

of teens, why are they picking you?

951

Speaker 8: Um, because they're … I

do, I always do a consult with

952

the teen too, or involve them- Mm.

953

Mm-hmm … and empower them.

954

Okay.

955

And, um, really it's because, like,

they, the parent, the- Sorry, child fell.

956

That's okay.

957

Um, a, a parent-

958

Speaker 3: It's, um-

959

… Speaker 8: hasn't been able to let,

have their kid continue therapy 'cause

960

they don't wanna see the therapist.

961

Mm.

962

And when I talk to, to the teen,

they're like, "Okay, I could do this."

963

Yeah.

964

And then they come in and they

keep coming, and they're like-

965

Speaker: Yeah

966

… " Speaker 8: Okay, she gets it.

967

Like, this isn't awkward.

968

This isn't painful."

969

Okay.

970

If that answers it.

971

Speaker: Yeah.

972

Um- And you also used

the word somatic earlier.

973

You're a somatic- Yes

974

maternal mental health therapist.

975

Yes.

976

Which I, I quite like that.

977

Okay.

978

How is the … Do people know

they want somatic therapy?

979

Are they coming to you for that?

980

Speaker 8: Most of the time it's

people that have tried therapy a lot.

981

They're aware that they have a

nervous system and that it needs help.

982

Speaker: Mm.

983

Speaker 8: And they wanna skip

the story and just get to work.

984

So,

985

Speaker: yes.

986

Is that your ideal client?

987

Yes.

988

Skipping the story and getting to work?

989

Speaker 8: Yes.

990

Yep.

991

Speaker: Okay.

992

Speaker 8: Yep.

993

Speaker: Okay.

994

Speaker 8: Yeah, just using the body

as a gateway to the mind really.

995

Speaker: Yeah.

996

Speaker 8: Yeah.

997

Speaker: Okay.

998

So I think for you, I mean, I

think somatic maternal mental

999

health sounds like it, it does a

pretty nice job of encapsulating

00:36:42,659 --> 00:36:43,939

most of the work that you do.

00:36:43,939 --> 00:36:46,069

I think that does leave out the

adolescents- Yeah … a little bit.

00:36:46,079 --> 00:36:46,099

Yeah.

00:36:46,359 --> 00:36:50,519

Um, now just like Sabrina was talking

about how couples keep calling her- Yeah

00:36:50,529 --> 00:36:53,389

… you could, you could never say that

you work with teens ever again in your

00:36:53,389 --> 00:36:54,689

marketing and still get calls for them.

00:36:54,699 --> 00:36:54,729

Right.

00:36:54,739 --> 00:36:56,869

So I think it comes down

in that regard- Right

00:36:56,879 --> 00:36:59,619

to how much you wanna

be focusing on teens.

00:36:59,619 --> 00:36:59,829

Okay.

00:36:59,829 --> 00:36:59,959

Speaker 8: Okay.

00:36:59,999 --> 00:37:03,109

Speaker: Uh, but the three things to me

that I'm hearing from you Trina, that

00:37:03,109 --> 00:37:07,769

could potentially be sort of, um, r- new

or refined red threads for you- Mm-hmm

00:37:07,769 --> 00:37:11,519

… would be the somatic- Uh-huh … um,

kind of depth work that you're doing.

00:37:11,569 --> 00:37:14,659

Um, your people, like you said, they come

and they know they have a nervous system.

00:37:14,669 --> 00:37:14,689

Yeah.

00:37:14,899 --> 00:37:16,199

That's a particular type of client.

00:37:16,549 --> 00:37:16,909

Speaker 8: Yeah.

00:37:17,029 --> 00:37:21,039

Speaker: Um, so the somatic approach,

um, the more holistic, um, like

00:37:21,039 --> 00:37:24,239

you said, s- kind of crunchy-

Yeah … um, crunchy approach.

00:37:24,269 --> 00:37:28,229

And then, like, especially as you're

talking about the teens and the, the fact

00:37:28,229 --> 00:37:30,999

that they like you and o- Yeah … you

know, wanna come to therapy, like this

00:37:30,999 --> 00:37:36,069

is a, a very, um, uh, like therapy

you actually wanna be at, you know?

00:37:36,079 --> 00:37:36,999

Speaker 7: Ah, yeah.

00:37:37,009 --> 00:37:38,629

Speaker: Um, so for you, I…

00:37:38,679 --> 00:37:41,719

It does sound like leaning mostly

into that approach- Okay … of

00:37:41,729 --> 00:37:44,729

how you're doing things is what's

gonna kind of bring together these

00:37:44,729 --> 00:37:46,959

focus areas l- uh, I think best.

00:37:46,969 --> 00:37:46,989

Yeah.

00:37:47,309 --> 00:37:50,319

Um, and really highlight what

is setting you apart in the,

00:37:50,339 --> 00:37:51,569

the Utah market you're in.

00:37:52,069 --> 00:37:52,769

Speaker 8: I love it.

00:37:53,129 --> 00:37:53,659

Speaker: I love it.

00:37:53,659 --> 00:37:54,064

Does that feel

00:37:54,064 --> 00:37:54,199

Speaker 8: good?

00:37:54,199 --> 00:37:54,739

Yes.

00:37:55,049 --> 00:37:55,249

Speaker: Okay.

00:37:55,249 --> 00:37:55,299

That's so

00:37:55,319 --> 00:37:55,959

Speaker 8: helpful.

00:37:55,989 --> 00:37:56,229

Thank

00:37:56,229 --> 00:37:56,249

Speaker: you.

00:37:56,259 --> 00:37:56,839

Awesome.

00:37:56,879 --> 00:37:57,529

Yeah, you're welcome.

00:37:57,529 --> 00:37:58,539

It's nice to see you, Trina.

00:37:58,719 --> 00:37:59,729

Speaker 8: So good to be here.

00:38:00,679 --> 00:38:03,399

Speaker: All righty friends, um, we

have, uh, uh, certainly at least one

00:38:03,409 --> 00:38:06,119

other hand raised, but if you are here

wanting support from your, with your

00:38:06,119 --> 00:38:09,149

niche, if you joined a little bit late,

um, please do hit that raise hand.

00:38:09,159 --> 00:38:12,239

Uh, we've got another 20 minutes

or so, and I'm here to help.

00:38:12,249 --> 00:38:15,039

Um, so just come in with a

question around your niche and I'll

00:38:15,039 --> 00:38:16,539

invite you off of mute by name.

00:38:16,949 --> 00:38:17,939

June, you're next.

00:38:19,639 --> 00:38:19,969

Speaker 9: Hi.

00:38:20,559 --> 00:38:21,439

Thank you.

00:38:21,439 --> 00:38:21,645

Hi, June.

00:38:21,645 --> 00:38:22,199

Uh, hi.

00:38:22,229 --> 00:38:27,929

I've been networking and w- watching

your shows and information for years.

00:38:27,969 --> 00:38:28,549

Uh, it was- Oh,

00:38:28,549 --> 00:38:29,219

Speaker: wonderful … I

00:38:29,369 --> 00:38:29,559

Speaker 9: started- I'm happy you're

00:38:29,559 --> 00:38:30,059

Speaker: here

00:38:30,239 --> 00:38:34,099

Speaker 9: way back when, when you

first started doing 15-minute consults.

00:38:34,149 --> 00:38:35,539

So, uh- Oh, man

00:38:35,539 --> 00:38:35,559

… Speaker: I, I-

00:38:35,569 --> 00:38:37,819

Speaker 9: Yeah, you have been around-

I know … for a good long time, June.

00:38:37,829 --> 00:38:37,899

I've been…

00:38:37,899 --> 00:38:39,959

I totally trust your system.

00:38:39,999 --> 00:38:42,929

Um- Oh, well, thank you … and I'm

on the verge of purchasing one of your

00:38:42,939 --> 00:38:45,759

templates and then- Awesome … seeing

where else that will bring me.

00:38:45,759 --> 00:38:50,409

So, um, and I realize I don't know

really how to talk about myself.

00:38:50,409 --> 00:38:53,409

I'm very vague in my presentations.

00:38:53,699 --> 00:38:53,889

Speaker 4: Hmm.

00:38:53,959 --> 00:38:55,209

Speaker 9: But I've been able to…

00:38:55,229 --> 00:38:59,559

I have some, like, catch words of

what I work with, uh- Okay … and I

00:38:59,559 --> 00:39:03,209

wanna see, and I know more clearly,

'cause I think you guided me in this,

00:39:03,449 --> 00:39:06,619

sometimes it's important to know

what you're not willing to work with.

00:39:06,849 --> 00:39:07,279

Speaker: Yep.

00:39:07,379 --> 00:39:10,599

Speaker 9: And I've come from an ex- you

know, intensive background of community

00:39:10,599 --> 00:39:15,659

mental health- Hmm … leadership,

and specific, uh, trauma, real

00:39:15,699 --> 00:39:20,609

intensive trauma- Okay … uh, in the

community, and I don't want to go that

00:39:20,609 --> 00:39:22,919

intensive trauma- Yeah … route again.

00:39:22,929 --> 00:39:22,949

Yeah.

00:39:23,339 --> 00:39:28,399

So- I find that the clients that

I'm working with have d- you

00:39:28,399 --> 00:39:31,019

know, uh, over- are overwhelmed.

00:39:31,059 --> 00:39:33,919

They ha- they are reactive

in their relationships, don't

00:39:33,929 --> 00:39:35,969

really know what's going on.

00:39:36,619 --> 00:39:42,449

A number, a quite a number of them have

been involved in the past in, uh, what I

00:39:42,449 --> 00:39:48,359

would now say are somewhat narcissistic,

malignant narcissistic relationships,

00:39:48,359 --> 00:39:50,209

and are in kind of in recovery.

00:39:50,209 --> 00:39:53,729

I don't do well- Okay … working

with individuals who are currently

00:39:53,769 --> 00:39:56,169

embedded in such relationships.

00:39:56,179 --> 00:39:56,199

Mm-hmm.

00:39:56,419 --> 00:39:58,419

But they've had them in their past.

00:39:58,599 --> 00:40:03,139

They may have moved away, and are

really- Okay … reprocessing, you

00:40:03,139 --> 00:40:06,989

know, the impact, and are beginning-

Yeah … to have a sense of what

00:40:06,989 --> 00:40:09,459

that ne- negative impact is.

00:40:09,459 --> 00:40:13,699

So I work with- Mm-hmm … with

setting boundaries, uh, boundary

00:40:13,929 --> 00:40:17,549

awareness, somatic awareness-

Mm-hmm … of when they're violated,

00:40:17,959 --> 00:40:19,479

uh, or when they have been.

00:40:19,739 --> 00:40:23,459

I'm, um, uh, almost,

uh, certified with EMDR.

00:40:23,459 --> 00:40:26,119

I've been doing EMDR for

quite a number of years.

00:40:26,419 --> 00:40:26,749

Speaker: Mm-hmm.

00:40:26,809 --> 00:40:31,359

Speaker 9: Um, w- and clarifying

values, I'm finding I'm

00:40:31,409 --> 00:40:33,109

turning to act quite a bit.

00:40:33,329 --> 00:40:33,359

Okay.

00:40:33,529 --> 00:40:36,779

And that when the clients

are benefiting from actually

00:40:36,779 --> 00:40:38,869

knowing who they are value-wise-

00:40:39,059 --> 00:40:39,489

Speaker: Yeah

00:40:39,709 --> 00:40:42,599

… Speaker 9: uh, and that

really is very focusing.

00:40:42,679 --> 00:40:47,089

I have techniques of working with

that, and that's very enlightening.

00:40:47,099 --> 00:40:51,039

They're making difficult changes

in their lives, wanting to move on.

00:40:51,399 --> 00:40:53,119

And yeah, making decisions.

00:40:53,149 --> 00:40:56,689

And I just work- Okay … with,

you know, um, I don't want to

00:40:56,759 --> 00:40:59,729

call myself post-traumatic, but

trauma, uh, trauma-focused, but

00:40:59,729 --> 00:41:02,149

a lot of background in trauma.

00:41:02,149 --> 00:41:08,429

And so I, I used EMDR, not to

advertise it so much as to say,

00:41:08,649 --> 00:41:10,689

this is a tool that I can bring out.

00:41:10,719 --> 00:41:13,469

And so many of my clients benefit from it.

00:41:13,479 --> 00:41:13,499

Mm-hmm.

00:41:13,509 --> 00:41:16,429

But it's embedded in a

trusting relationship.

00:41:16,429 --> 00:41:19,349

In other words- Mm-hmm … it's not

on the menu t- for them to select.

00:41:19,659 --> 00:41:25,279

But- Hmm … you build trust and- Mm-hmm

… over time I use EMDR, and other, you

00:41:25,279 --> 00:41:27,309

know- Okay … CBT and so on as need be.

00:41:27,319 --> 00:41:27,389

Okay.

00:41:27,389 --> 00:41:29,319

And DBT tech.

00:41:29,519 --> 00:41:33,479

So yeah, so I'm very vague, and

I'm just trying to kind of come

00:41:33,479 --> 00:41:37,209

through and I realize I'm really

stuck, and I don't wanna u- get your

00:41:37,209 --> 00:41:42,499

template, uh, and do the rest of

it until I get more clear- Till you

00:41:42,499 --> 00:41:42,819

Speaker: know this

00:41:42,819 --> 00:41:43,449

Speaker 9: a little bit better,

00:41:43,449 --> 00:41:43,739

Speaker: yeah

00:41:43,789 --> 00:41:43,909

promoting myself.

00:41:43,909 --> 00:41:44,159

Okay.

00:41:44,429 --> 00:41:47,199

Speaker 9: And even if I come-

Um … away with one tip today-

00:41:47,319 --> 00:41:48,199

Yeah … I'll be grateful.

00:41:48,439 --> 00:41:48,839

Speaker: All right.

00:41:48,849 --> 00:41:49,265

Sounds good.

00:41:49,265 --> 00:41:50,689

Well, I, I hope I can deliver on that.

00:41:51,009 --> 00:41:54,039

Um, here's a question I've posed

to a couple other, other folks here

00:41:54,039 --> 00:41:58,279

today, June, but um, if there are

other therapists around you that

00:41:58,279 --> 00:42:01,789

could help with, with these types

of things, why are people choosing

00:42:01,789 --> 00:42:03,719

you and not another therapist?

00:42:05,161 --> 00:42:09,041

Speaker 9: Um, I think in part when

they call me, well, they're f- some

00:42:09,041 --> 00:42:13,091

of them are saying that they've read

my site, they've read- Mm-hmm … my

00:42:13,091 --> 00:42:15,701

words, and, uh, that appeals to them.

00:42:15,701 --> 00:42:16,221

They just knew

00:42:16,561 --> 00:42:16,781

Speaker: about the blog.

00:42:16,781 --> 00:42:17,193

That's a good

00:42:17,193 --> 00:42:17,331

Speaker 9: sign.

00:42:17,331 --> 00:42:18,861

That's just a f- a few.

00:42:18,871 --> 00:42:20,171

Some have said that.

00:42:20,551 --> 00:42:21,711

Others have, uh…

00:42:21,911 --> 00:42:24,391

I, I also, uh, do grief work.

00:42:24,821 --> 00:42:25,051

Speaker: Okay.

00:42:25,241 --> 00:42:29,651

Speaker 9: Certain aspects of grief work,

and the grief embedded in viol- boundary

00:42:29,651 --> 00:42:32,011

violations- Mm-hmm … and trauma as well.

00:42:32,351 --> 00:42:32,471

Mm-hmm.

00:42:32,481 --> 00:42:36,791

Um, and some of them, they have comfort

when I call them for the free consult.

00:42:36,801 --> 00:42:36,821

Yeah.

00:42:36,831 --> 00:42:37,241

They have rapport, uh, there.

00:42:38,951 --> 00:42:39,001

Yeah.

00:42:39,191 --> 00:42:43,001

And they come in, and I think they do

feel comfortable when they're with me.

00:42:43,011 --> 00:42:43,031

Yeah.

00:42:43,051 --> 00:42:47,401

So there's a certain warmth, um,

that they- Okay … experience

00:42:47,401 --> 00:42:49,971

and non- non-judgmentalism.

00:42:49,971 --> 00:42:52,071

I mean, they feel- Yeah … that

they can connect with me.

00:42:52,071 --> 00:42:52,281

Okay.

00:42:52,281 --> 00:42:55,881

So I'm, I'm sure that's the case

with other therapists as well, but

00:42:56,121 --> 00:42:57,951

that's what they share with me.

00:42:58,281 --> 00:42:58,311

Okay.

00:42:58,321 --> 00:42:59,751

And they, and they come back.

00:43:00,291 --> 00:43:00,431

Speaker: Yeah.

00:43:00,431 --> 00:43:01,101

That's a good sign too.

00:43:01,101 --> 00:43:01,121

They

00:43:01,121 --> 00:43:04,031

Speaker 9: keep coming back, and then

they'll- Um- You know, I'll close

00:43:04,041 --> 00:43:08,211

with them, and then when they come up

with, especially relationship issues-

00:43:08,221 --> 00:43:11,331

Mm-hmm … although it never occurred

to me that that's what I was going to

00:43:11,331 --> 00:43:13,541

become more specialized- Mm … in.

00:43:13,721 --> 00:43:14,251

Speaker: Yeah, I bet.

00:43:14,251 --> 00:43:14,411

When I started.

00:43:14,931 --> 00:43:18,371

Um, Jude, I want you to hold in

your mind, like, three of your

00:43:18,371 --> 00:43:19,751

favorite clients, either that you…

00:43:19,921 --> 00:43:20,861

now or in the past.

00:43:20,861 --> 00:43:21,901

Just three favorite clients.

00:43:22,281 --> 00:43:25,741

Um, what were their goals for therapy?

00:43:25,781 --> 00:43:27,661

Do you see any common themes there?

00:43:28,877 --> 00:43:33,087

Speaker 9: The, some relief

from the anxiety and from the

00:43:33,097 --> 00:43:34,887

confusion that they were feeling.

00:43:34,897 --> 00:43:34,907

Mm.

00:43:34,917 --> 00:43:39,417

And this, like, coming to this edge

and of really needing some help and-

00:43:39,657 --> 00:43:39,967

Speaker: Mm-hmm

00:43:39,967 --> 00:43:41,537

… Speaker 9: coming to someone for support.

00:43:41,617 --> 00:43:41,997

I mean-

00:43:42,007 --> 00:43:42,467

Speaker: Mm-hmm

00:43:42,627 --> 00:43:46,537

… Speaker 9: that's as, uh, they weren't

coming that they knew they had trauma,

00:43:46,537 --> 00:43:47,977

and they wanted to- Mm-hmm … process it.

00:43:47,987 --> 00:43:51,157

They somehow discover

this when they're with me-

00:43:51,477 --> 00:43:51,797

Speaker: Yeah

00:43:51,817 --> 00:43:54,987

… Speaker 9: through their own

unfolding, through the unfolding of

00:43:54,987 --> 00:43:59,197

the therapy, and then they, then we

begin to work on that more deeply.

00:43:59,537 --> 00:43:59,737

Yeah.

00:43:59,737 --> 00:44:02,337

But it's just their level of distress, um-

00:44:02,347 --> 00:44:02,807

Speaker: Yeah

00:44:02,967 --> 00:44:06,967

Speaker 9: specifically, um, I'm,

I'm also trained in maternal mental

00:44:06,967 --> 00:44:12,907

health, more to do with grief when- Okay

… mothers lose their babies in utero.

00:44:12,917 --> 00:44:12,927

Mm.

00:44:13,567 --> 00:44:13,617

Okay.

00:44:13,627 --> 00:44:16,147

Um, that's a whole s- other specialty.

00:44:16,407 --> 00:44:16,437

Okay.

00:44:16,447 --> 00:44:17,267

I don't post…

00:44:17,347 --> 00:44:19,817

I just post grief and loss.

00:44:20,137 --> 00:44:20,297

Speaker: Yeah.

00:44:20,357 --> 00:44:22,967

Speaker 9: Uh, and some people- Okay

… come to me for that, a few people.

00:44:22,977 --> 00:44:23,337

Speaker: Yeah.

00:44:23,647 --> 00:44:25,237

Speaker 9: You know,

because there are not- Um

00:44:25,307 --> 00:44:26,707

specialists in the area.

00:44:26,937 --> 00:44:26,947

Mm.

00:44:28,417 --> 00:44:31,287

Okay, I'll ask one- Yeah, so I'm swimming

around because that's how I feel.

00:44:31,637 --> 00:44:34,527

I- I'm, what I'm doing,

that phase right now.

00:44:34,847 --> 00:44:35,287

Speaker: Yeah.

00:44:35,337 --> 00:44:39,367

Speaker 9: Um, and I'm in process

of, like, transitioning my identity.

00:44:39,917 --> 00:44:40,537

Speaker: Mm-hmm.

00:44:40,537 --> 00:44:41,087

Mm-hmm.

00:44:41,087 --> 00:44:41,507

Speaker 9: As a therapist

00:44:42,477 --> 00:44:42,937

Speaker: that's resolving- Um,

I'm just gonna ask a follow-up