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18th January 2023
• Thoughts on Thought Leadership with Atiba • Atiba de Souza
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Niche down to the thing you’re good at.
My friend here, Kasim Aslam, is spitting some facts that I couldn’t agree with more.
Niching down may feel like narrowing your focus, but it’s actually a way to broaden your impact and become the go-to expert in your field.
Don’t be afraid to specialize and focus on what you do best.
WATCH the full video here: