Welcome to Episode 3 of Elements of Community!

I am your host, Lucas Root, and in this episode we are going to talk about how Giuseppe Grammatico leads executives in finding freedom. Giuseppe is a franchise veteran who simplifies the process of franchising and excels at guiding his candidates to the model that best suits them. His greatest joy is helping people realize the American dream and sharing the freedom that comes from franchising.

Franchising has allowed Giuseppe to enjoy the freedom so many hope for. Sharing his expertise with his candidates, learning about their goals and their lives, and guiding them towards their dreams are what light him up the most.

Here’s just a taste of our talking points this week:

A Freedom of Purpose

Giuseppe was a corporate exec of their family business. Money was good but he wasn't happy with his job and the progress he was making. He then interviewed other companies in the same boat, where he figured that there was no real difference.

He then reached out to a franchise coach and talked about freedoms. They talked about time freedom, financial freedom, freedom of working with people he enjoys working with, and freedom of purpose.

Giuseppe had his business purpose clear and that is to build a business that helps and gives back to people. Now, he helps people by guiding them to the model that best suits them.

Giuseppe Describes an Effective Community

Giuseppe describes an effective community as a group of people that brings value and is open to expressing and sharing their ideas.

He believes that for a community to be effective the leader needs to lay that groundwork in the very beginning. So people know what to expect from the community.

Other subjects we covered on the show:

• Giuseppe described what makes an effective community leader.
• The importance of understanding the purpose of the community.
• Ways how Giuseppe helps people understand what the purpose of a community is.
• How does Giuseppe help people to stay engaged so they can extract the value that they need?
• Giuseppe shared the purpose of his community and how that purpose builds continued success within the community? 

If you want to know more about Giuseppe Grammatico, you may reach out to him at:

Platform [https://ggthefranchiseguide.com]

Welcome to Elements of Community Podcast about

discovering and exploring the elements of community. I am

Lucas Root, and each week we talk with a community leader

about what makes their community thrive and bring value to both

the leaders and the members join me as we unpack the magic of the

Elements of Community.

All right, so we are joined here today by Giuseppe.

Lucas, thanks for having me, looking

forward to it.

I'm super excited to have you this is gonna be a fun

conversation. And in the greenroom, we discovered that we

have some really interesting common interests, some of those

around your community. So can you tell me a little more about

yourself?

Yes, so, Giuseppe Grammatico

mouthful. That's why my website is GG The Franchise Guide

because my name is so difficult to spell. But we live in New

Jersey with my wife and two children. I am a wannabe surfer.

So one of these days I'll be able to surf. So that's on my

bucket list to kind of figure out and I've had an interesting

journey, I grew up in the restaurant business, worked on

Wall Street after that and decided that wasn't for me. And

that's when business ownership kept coming up to the table by

being in that family business and decided to get into

franchising over 15, 16 years ago now. And during that

journey, I realized how big of a decision that was for people to

make, you know, financial decision next to buying a home.

So I decided years ago to become a franchise coach and consultant

and help people figure out if not just franchising, but if

business ownership is the right fit. And if it was did a

franchise match what that individual is looking for. So we

offer a free service, kind of like an executive recruiter

where we help individuals across the US and Canada. Figure out

which franchise is the right vehicle in order to get to where

they want to be. So most people don't know we exist. So I'm here

today, to share that we have a large community and we

definitely like to help people along their journey.

That's really cool. What is your community call

themselves?

So I mean, we have taglines. So instead of

Fortune Favors the Bold the Famous. I changed it over to

Freedom Favors the Bold. But yeah, it's basically that or

corporate execs looking for freedom, and we keep it pretty

simple. And then which leads into what what is freedom, and

we talk about the various freedoms.

I love it, having been a corporate exec, I can

totally understand being in that position and wanting freedom.

That's really cool. Tell me more about that.

Yeah, so I was a corporate exec. So we own

the family business, I became a corporate exec, money was great

long commute, and just bounced around and said, okay, let me

try a different division just wasn't happy. Money was good,

but just wasn't happy with my job. And the progress I was

making. So I interviewed with other companies to find out,

basically, in the same boat, there was no real difference. So

I said, okay, let me reach out to a franchise coach, which is

what I do today, and they said, well, have you explored more of

a business in a box? And I said, yeah, look that Subway before,

but not too closely. So we started diving into that, and we

talked about freedoms, we talked about time freedom. My son was

born that same year back in 07, time freedom of when he gets

older to be able to coach soccer. I mean, I'm thinking

years and years ahead. We talked about financial freedom, being

able to make more money, the tax benefits of ownership. We talked

about the freedom of working with people I enjoy working

with, I mean, how silly is that sound, but I can choose who I

work with. I don't work with everyone that contacts me,

right? Or every vendor. It's like, wow, with a job I was kind

of stuck. And freedom of purpose. This is a purpose

driven business. So I said I wanted a business that I can

really give back, help people. I talk half the people I talk to

out of business ownership or tell them to maybe hold off

until they've tried that other job or saved up some extra

money. So I truly feel we help people, when people say what's

your success rate? And I sai, depends how you define success I

talk to and help every single person, it's their decision if

they want to explore the franchise or hold off but my

success rate is based off of if they learn one thing for me and

put up with my dry humor or whatever kind of humor you want

to call it, then that's a win for me.

So that's near zero, right?

Yes, exactly. I gotta go back to

these people, and then we're gonna do a survey. But it's,

cool. It's a very fulfilling job, we have a great community,

people give back, I have a podcast franchise freedom. And

people always say if any of your listeners need help, we'll help

them, there's no cost. And if they want to do business with

them great. But we built a community based off of these

first time business owners, and they've never maybe worked with

a CPA, maybe they did their own taxes. I've never hired an

attorney to help with their legal entity. So we have a great

community that really steps up and is able to help in a

moment's notice.

That's amazing. I love it. Wow. So you're sort of

segwaying into the next topic. And that's sort of how do you

describe an effective community? And it sounds to me like you've

got one? Can you put words into like a framework? What is it

that makes it effective?

Yeah. So going back to the community

itself, when I started the podcast, I didn't look at it

that way. It was more for networking. And first time

podcaster, we launched in February 2020. Right before this

crazy pandemic hit

Turns out good and perfect.

Yeah, I mean, talk about not having to

meet people in person, like I was using Zoom for the first

time. And like, this is pretty interesting. So like, why

haven't we used this before? Not to say it takes the place of

meeting people in person. But so my intention actually wasn't,

you know, I was like, maybe I'll create a Facebook group, which

we had started, then we kind of put that project on the side.

And we're gonna probably launch that again later this year. But

the podcast turned into the community because I basically

said, so going back to your question, a community, I think,

you have to spell out what it is right, who you're looking for,

and my community is basically, if you're going to be on my

show, it's because you can offer value to my typical listener,

which is typically the first time business owner, we

obviously have existing franchise owners and people that

own multiple businesses, but that's the podcast are kind of

the Avatar from people that we've spoken with. But in order

for me to interview you, there's got to be value, and you need to

be open. So we leave all lines of communication open. So I'm on

all social platforms, so people are able, and I expressed to

them, give me ideas for shows what questions you need

answered, let me know. And I talk about either on social

posts on our future podcasts, I also tell them, if you're

listening to this show, and something resonates with you,

and you really need to talk this person, email me, I have no

employees, I work on my own, I will make that introduction to

that person. So it's not like, oh, this is a big time author or

an entrepreneur making hundreds of millions of dollars, they're

not going to talk to me, if they're on my show, and I make

an intro, I can guarantee they'll return that email with

something either with some advice or a short conversation.

So I think the openness, and if people aren't open to

collaborate and help one another out, they just say, you know

what, not a good fit at this point. Nothing against you. But

maybe maybe we can have a future conversation.

So to make sure I'm grasping this, you're telling me

that in order for the community to be effective, they need to be

bringing value to the community, one and every single person in

the community needs to be enrolled in the community, ie:

they show up when they're needed, they show up to make

sure that the community together is receiving some value. Right?

Correct. Yeah. And everyone does, I think

it's a common purpose and and the trick is you need to lay

that groundwork in the very beginning. I think if you lay

the groundwork, people have the expectation that they know

what's to come and if you're an existing business owner, maybe

you are giving more value than you may receive initially, but

that's the whole point. We have to start somewhere and a lot of

new business owners are going to require some maybe additional

support, or they're looking for that value. But I think it's

great. This is just a small community. We're not a large

community, but as we're slowly growing every year, I think, the

people in the community are getting tremendous value.

That's amazing. I love it. Can you describe to me

what makes an effective community leader?

A community leader, you know communication

is big. So I think, as we talked about the laying out the

groundwork, staying on top of people, constantly showing up.

So if you're going to be a leader, you're not telling

people what you need to do, you're stepping up and I try to

religiously, every single week, at least put a couple social

posts, a brand new episode to offer that value and keep the

lines of communication. So I think you're a leader by

example, versus, you know, when one of my candidates comes to

me, and they said, I'm really serious about it, about owning a

franchise. And I said, and they go, how do you know, I'm a good

fit? And I said, well, it's by action. And they go, well, what

does that mean? And I go, well, if I send you a questionnaire,

and you don't send it back, you're not engaged or the timing

isn't right. It's not about you telling me how excited you are

and how committed you are. And I can't tell you how many people

just flake out or don't have the time to fill out a questionnaire

return me an email, so I get it, and it's not a knock against

them. But I think it's all about action. So if you step up to the

table, you come through, so if someone has a question, and you

respond, and you don't get an answer right away, but you let

them know that you're working on it, I think me personally, I

think that's what makes me an effective leader. And and I'm

always learning I'm always reaching out and learning from

others.

Amazing, so you're enrolled in the community as

well. You're not a puppet leader, you're not a you're not

a strings leader, you're enrolled in the community,

you're a part of it, you're bringing value and receiving

value, just like everyone else.

Correct. Absolutely. 100%.

And then you've touched on purpose a couple of

different times. Do the members of your community understand

what the purpose of the community is?

Yes. Because we talked about that in

the very beginning. So absolutely, I've learned that

from owning my other businesses, and what's the common goal,

right, when you own a business, it's not about just making

profit, right? You have employees, you need to treat

them well. And and I wasn't the the perfect employer they

wanted, it was something that I learned over the years and

always try to strive and improve on but yeah, I think, with

purpose, it's really laying the groundwork. What's your mission

statement? What's your vision? Which are, I guess, technically

two different things. But where do you want to be? You know,

when we work with people, we reverse engineer, where do you

want to be in 10 years? By just I'm looking at a franchise right

now, where do you want to be in 10 years? And let's figure out

in reverse, will this get you to where you want to be? Because

there are other options out there, just like there are

different vehicles to get you where you want to be, we want to

make sure that we are looking at the right vehicle before we move

forward. So yeah, absolutely. Making sure that it's crystal

clear to everyone is definitely key. Hope that answered your

question.

It's part of the answer. I think. So everybody

understands that there is a purpose? How do you help people

understand what that purpose is?

Just reminding them, reminding them

as to what we're looking to accomplish here.

How do you remind them?

Reminding it's constant. So I stay on all

platforms. So people, I'm on Facebook, LinkedIn, Instagram,

Twitter, we're on YouTube, we're on all the audio platforms, the

website, email text. So I've realized over the years that

just because I'm sending an email out doesn't mean people

are reading it or even getting it may go to spam. Maybe they're

not big email or so that's why we added and console added. So I

think by the console reminders, and jokingly saying, hey, we

haven't heard from you in a while, or what were your

thoughts on this last show? It keeps them a little bit

engaging, and the people that just maybe aren't as engaged or

are not that interested, maybe they kind of fall off, and maybe

they've had other interests, or maybe they join a different

community, but we try to stay engaged, we try to add value,

and we constantly try to remind and just jokingly say, hey, it's

been a while, what were your thoughts? Where do you need

help? You know, anything new in your world that you can offer? I

had one guest come back three times. Because every time he

brings value to different topics, like, you just bought a

franchise, and so the show was about, how do I sell it? And

people are like, Well, why are you talking about selling it?

And I said, why wouldn't you? When you buy a franchise, my

second question was, how much do I write the check for? And the

second question was, how do I sell this? And that's a true

story. I wanted to know, in 10 years, I held that business well

over 10. How do I sell it? What do I have to do? What's the

process? So I hope, that's that's how we stay. As I

mentioned, we don't have an actual Facebook group, the

community that I'm referring to is just everyone that we're kind

of talking to, and we communicate via various

platforms.

So in your particular case, and I don't

disagree, I think this actually makes perfect sense. You don't

actually have a place where people co locate virtually or

physically, you don't have like, a place where people congregate?

Not at this time. But we invite the

community to when we do live streams, webinars, which we were

just on last week with another gentleman. So Facebook group or

LinkedIn group is kind of we started but we put that on the

side. But eventually, yes, we will have just a group and just

make it much simpler for people to share ideas.

Yeah, I mean, having a place where people can co

locate, again, virtually or physically seems to simplify

things, but I don't think it's necessary as long as people know

how to get the value that they need from the community. And

that will come from connecting with some of the other members,

and it will come from connecting with your message, right? I

think that makes sense. How do you help people to stay engaged

enough so that they do extract the value that they need?

I think that's through the constant

reminders and emails. We tag people on posts and ask him to

comment and things like that. So I may need to do a better job

there if I'm completely honest, that is one area that we

definitely need to work on.

There's always room for improvement.

Yeah, I definitely have to improve

there, I definitely try to show up as much as I can and bring as

much value but to your point, it's definitely an area of

improvement. So got to work on that area.

Amazing. So going back to what it is that makes an

effective leader. Here's what I've pulled out of what you've

shared so far. So you're enrolled and engaged. And I

really like this, I think this is really worth noting and

paying extra attention to, you don't just have a purpose. But

you circled back to the purpose over and over and over again, to

keep that purpose firmly in mind of the community so that they

don't forget, right? So you're enrolled and engaged, you circle

back to that purpose, often. And help them keep it firmly in

mind. You bring your value. So it's not just about creating a

value feedback loop, but you're actually putting value in over

and over and over again. I 100% think that most communities will

get to the point where they're self sustaining, but that's not

what you're trying to do. It may be there. It may not. But you're

injecting value intentionally. And it's more than just enrolled

and engaged. That's like, extra, you're feeding your you're

investing. That's the word. You're investing additional

value.

Yeah, we try, and because of the nature

of my business, I think I always have to be because there are

owning a business. There are a ton of preconceived notions

about a business, about a franchise, oh, I can lose all my

money. Sure, we can definitely lose your money in a business.

But I say I don't I don't sell anyone on the idea of business

ownership. But I want to educate you squash any myths so that you

can make an educated decision. So my goal is to really level

the playing field. So if you have money, you don't have

money, you went to college, you didn't go to college, it makes

no difference yo me. It's really giving you real life examples.

There's a risk, but open up your eyes and realize there's also a

risk and being an employee. If you don't realize there's a risk

in being an employee, then you're missing. I think half of

it. And I'm not saying business ownership is for everyone.

Absolutely not. But when you look at entrepreneurship, you

got to do your due diligence, there's going to be that risk.

But look at all the benefits but if you go back to that employee,

which I have a whole webinar that we talked about it, I say

to people this is not to change your minds, but realize, one

employer is one revenue, one revenue stream, one source of

income. And then I always say, and I come from the investment

world. So I can say this, we now blindly invest 5, 10, 15, 20% of

our income into a 401k, that we also don't manage.

100% blind. Yeah.

You know, who's managing this money? So

and so on Wall Street that's managing a mutual fund. Yes, you

can pick the mutual fund, but you can't pick the group of

funds that were actually in that mix. So do we really have any

control? Are we at the mercy ever of our manager? Absolutely,

100%. So it's my job to awaken people and say, you know, I've

had people come back to me and said, you totally spoke directly

to me and a business business ownership is actually not for

me, but I actually change jobs, and I'm so much happier. And I

love doing that.

Oh, that's awesome.

I put him in touch with a career

counselor, career coach, and they said, You solidified

business ownership not being a good fit, but you awakened me to

the idea that I've been in finance, but that doesn't mean I

can't work in the food industry, or vice versa. So I get that

feedback. I wish I would get it more. And I love hearing those

stories. But they mean a lot that that totally makes my day.

That's amazing. I love it. Um, we keep coming back

to purpose, can you share what the purpose is of your community

and how that purpose builds continued success within the

community?

So the for the purpose is, you hear the

expression, knowledge is power. And I don't really agree with

that.

Me either.

And it's probably because of the

internet, which I think has made it worse, where there's, I

think, too much knowledge and there's too much confusion. So

the purpose of the community is to not sell any concept, but to

educate. But not just educate. And that's the knowledge piece,

it's apply it. So applied knowledge is truly, I think

power, it's showing you how to gather this information to make

your own decision. And here's a big secret for everyone

listening in. There's no right or wrong. I was an investor for

years, people come to me and say, well, what's the best

investment? And I go, Well, I don't know you enough. Well,

what do you mean? I'm looking at Money Magazine, I'm on Yahoo,

finance, or Google, whatever site that they're on, and I go

throw it all out, It's garbage.

Yep.

What is your risk tolerance? Do you have

children? Do you have a business? When do you plan on

retiring? And they're like, I'm just looking for a couple stock

tips. And I'll say, well go to someone else, because I think

that's really poor advice. And I get the same question, what's

the hot franchise? Go buy Entrepreneur Magazine. So I

think if you educate and then you show people how to put this

in action, step by step, we've had guests talking about the

community, we talked about doing all this stuff, making sure you

have this this lifestyle to support business ownership, and

we dive into business business business, but how the hell do

you even schedule your week? So we talk about putting your rocks

on your calendar, Google Calendar, you pull it up, you

put a soccer game for your son or daughter or dance or you put

a date night, I have lunch today with my wife at 12 o'clock, it's

on every Friday 12 to two, no one could book an appointment

with me, those are the important things. And then you fill it in

with the business. So going back to the purpose, the purpose is

supplying that knowledge and then giving that action plans,

okay, these are all great ideas. I know I got to do this, I got

to do that. How do I actually incorporate this? And my coach

years ago said you throw out your To Do lists and and just

work off your calendar. And if you're going to prospect for two

hours put from 9 to 11 prospect right on the calendar, just like

you would treat a phone call or podcast like we have today that

you're not going to miss put that on the calendar so that

it's forced upon you and it's not the to do list that you push

day to day. So I think the marriage of knowledge and

showing people the action plan, which is what I'm always asking,

like great advice, show me how I think that really helps and

brings a tremendous amount of value.

Amazing. Okay, so I love it. That helping people

connect knowledge to action is the purpose. I love that you

keep going back to this idea that success isn't necessarily

somebody who gets into business ownership, but success is

actually the people who come through your community and find

a path forward that makes sense for them. And that may mean

continuing in a job. It may mean embracing the job that they're

in right now as the path for them or changing jobs or moving

into business ownership. That's fantastic. I love that. How

would a newbie to any community but yours in particular, how

would a newbie to any community recognize that the purpose of

that community is going to help them succeed and thrive, and

let's use your community as the example.

I think telling them what the community

is. And you know, we always will welcome someone that that's new.

That's the beginning of the journey. So I'll kind of lay a

roadmap of where the information is to so basically saying, okay,

this isn't a community about franchising. This is that

community, as I mentioned, where we're bringing in some great

information, and this is how to go about it. So I think, for the

new person that maybe can't contribute as much, I think if

you lay out the groundwork, as to the purpose of the community,

this is where you can gather the information, start here, start

with maybe these five podcasts before anything else, that gives

a little bit more of the groundwork, and then from there,

then you start a conversation, then, don't read everything, and

then you have all this knowledge in your head, you don't know

what to do with. So maybe review these five podcasts, one podcast

a day for the next five days, Monday to Friday, come back to

me with your thoughts or direction, and then I could

supply you, maybe it's a connection, someone I had on the

show directly. Maybe it's, you know, what, based of your

questions and what you're saying, it sounds like more of a

career change, maybe review this webinar, give me your thoughts,

and then I can put you if need be in touch with a career

counselor. So the new people that are coming into the

community, obviously, they don't know what they don't know. So I

want them to go in, absorb some of the unbiased, we try to be as

unbiased as possible. And then show them and going back to the

roadmap. Look at this first, don't just go to the website,

and we were close to 100 episodes, and you're going to

spend the rest of the year reviewing these episodes, break

it up into chunks like Tony Robbins talks about, break it up

into chunks, absorb it, come back to me, and then I'll point

you in the right direction.

I love that. So you have these five that you've

picked out, does that list change?

Yes, well, not as much more, depending if

they're brand new, never own the business, it's typically four or

five of the similar podcast. But if it's someone coming in, that

has own business, they're in a different spot. So we may show

them it may be two of the same. And then three additional four

people that have actually owned businesses, since we have some

great stories of people that have owned business. And have

already made that transition from employee to employer. So

yes, it could change based of their experience level.

Awesome. And while they listen to those first four

or five, they're getting a couple of things out of that

they're starting to understand your purpose, because you

probably show up and highlight that purpose first and multiple

times throughout each and every one, right. So they're getting a

flavor of the purpose. They're getting a feel for the way that

you communicate so that they know best how to receive that

information, right. They're getting sort of the baseline

understanding that they need to be able to navigate inside the

community. So and that could be, who do I need to talk to? It

could be what kinds of episodes should I go and listen more of?

It could be, I love you, you're amazing, and this is not for me.

Thank you very much.

Yeah, that's exactly it. I even had a

mentor years ago, I wrote a book two years ago. And he's like,

bundle your ideas in a book. Some people prefer reading and I

think the book outlines a lot of the thought process and even

talk about how to build your own team or community. It's chapter

four in the book. So we talk about that, we call it a team,

it's essentially a team or community because you can expand

on that. But if you bundle your ideas in a book, I think that is

almost better than a conversation because initially I

should say, because they have the groundwork, they can read it

on like wow, I've had people that were interested and they go

I go read the book first the 30 Minute read and then come back

and say wow, I really realized that I don't want a franchise, I

really realize like, oh my god, like I didn't even know there

were franchises that existed in industries and that they do the

marketing for you. I'm just throwing out examples. So I

think if you can bundle the ideas both I do it in audio and

and obviously in print with the book. People absorb knowledge in

a different way. So I try to accommodate the best I can via

different platforms. and media options.

That's great. Yeah, I love to read, I read very

quickly, I prefer to consume most of my information via

reading. So people who only have audio podcasts, like, for

example, Tim Ferriss, I love him. But he only transcribes

about one in four of his episode. So I actually only

consume about one in four of his episodes, because I just don't

prefer to listen. So it's awesome that you've done that

you like you, you put it into a book so that people can read if

that's what they prefer. That's fantastic.

And part of that going back to the community

was people requested, do you have an audio book? You have

this? That why I try to accommodate. But there comes a

time where, okay, you can only do so much. It's just me doing

this. So we try to accommodate we try to answer questions, the

best we can. But sometimes it's just, you know, the audio wasn't

available initially. So we kind of said for now, and now it's in

print. But eventually, actually, I didn't do a formal audio book,

I did a podcast where I basically went through chapter a

chapter. So it was almost like a summary. But we touched on each

chapter, and I actually added additional real life stories

that happened after the book was written.

Oh, that's cool.

So I kind of I kind of did that. So it's

not an official audio book, but as close to it as yet.

That's pretty cool. I like it. Um, do the people in

your community follow your lead on this? So they see what you're

doing, you're reaching out to the community members in all the

different platforms where they might show up. Like, where are

you hanging out? I'm going to go there and talk to you there. Do

you prefer audio or reading up, I'll help you get the

information that you need, I'll help you get the content that

you need in whatever preferred format? Are your community

members following your lead on that?

I believe so. You know, when we ask for

feedback, and follow up, I mean, I've had people in the community

start their own podcast, after being in the community, I've had

people move forward with a franchise either with me or

through somebody else. And then come back and offer additional

advice, or thank us for some of the knowledge. And now that

they're at a different spot, they're coming back. And we know

you have a solid community when they come back and give solid

feedback to say, yeah, I learned so much from the community now

that I own a business. I also want to kind of reengage and

bring back some of the knowledge I've learned by owning the

business, the good, the bad, the ugly, you know, it's not always

great. You know, I always tell people, if you're always hearing

great things, that's a red flag, it's business ownership, you

want to hear about the first couple months that you didn't

get to pay yourself and real life stories that you can't

learn about in a book that you're going to learn directly

from people that went through this. So yeah, I think they have

and we like to see growth and where people end up.

That's amazing. I love it. Um, all right,

curveball, I hope you're ready for it. Curveball is what

question have I not asked you yet that you'd like me to ask?

You know, for me, I didn't maybe envision

it this way. And it kind of just worked out. So I think, move

forward with your big plan. And sometimes it's going to go in

different directions. So I didn't plan to have the podcast

even go on this long. It was something I was sampling. And

then obviously, we've got this community we've built out of it.

So you know, going with a purpose that for me, it was

networking and bringing value to the masses the best I could and

just getting in front of people that maybe normally would not be

able to get in front of. So I think sometimes it's about

really the who not the how, right? Not how am I going to get

there but who which was a company we had hired to help me

figure out like I knew how to launch a podcast by reading

about it, but I just needed that company to really help me launch

so which is by the way a book by Dan Sullivan from it's Strategic

Coach. And it's called Who Not How, it came out last year so I

think going out there with what you want to establish and then

finding the people that can truly help you establish that

whether that's be setting up the podcast for you, writing the

book, helping you set up the community. I think having the

big purpose in mind and then relying on other people to kind

of leverage your efforts and and guide you is key so, Who Not How

is a book that as I mentioned came out last year but I think

when people say you know I did it all on my own that's tough to

say you know, you're working and networking with people that have

guided me, whether they were a paid coach or someone that from

my network. So I think the people that are in your network

in your community are the key to your success.

I love that. Yeah. Amazing. Thank you. Um,

Giuseppe, where can people find you if they want to?

Just if you go right to the website, so it's

GGTheFranchiseGuide, and that's a GUIDE realized sometimes it

sounds like GUY, but it's GGTheFranchiseGuide.com and you

can check out our podcast, you can download our book franchise

freedom, which is also the name of the podcast for free. There's

a webinar. So if you're thinking of employee versus employer,

what are the risks? We talked about it, we talked about the

risk on both sides. And if you're ready to talk, our

services are free. We are as I mentioned, if you're an

executive recruiter, you can book a call right on top of the

screen, send me a message or check out our YouTube or social

media where we've put together a 25 FAQs for anyone thinking of

about business ownership as well as franchise ownership. So

really simple website where I will give you everything and I'm

looking forward, I respond to every single message and looking

forward to questions, concerns. You want to be a guest on the

show. We'd love to love to speak with you.

Yeah, right. And do reach out because you'll help

them figure out which of the 100 episodes are the right first

four or five for them to listen to.

Absolutely, we'll go through and based off

your current situation, if you're wanting to tackle a

subject matter, we could definitely get that for you and

make an introduction. So looking forward to that love to speak

with everyone.

Awesome. Thank you so much, Giuseppe. I really

appreciate you talking about your community here.

Cool. Thanks, Lucas. Appreciate it.

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