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Freedom Favors the Bold: An Executive's Emancipation
Episode 318th April 2022 • Elements of Community • Lucas Root
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Welcome to Episode 3 of Elements of Community!

I am your host, Lucas Root, and in this episode we are going to talk about how Giuseppe Grammatico leads executives in finding freedom. Giuseppe is a franchise veteran who simplifies the process of franchising and excels at guiding his candidates to the model that best suits them. His greatest joy is helping people realize the American dream and sharing the freedom that comes from franchising.

Franchising has allowed Giuseppe to enjoy the freedom so many hope for. Sharing his expertise with his candidates, learning about their goals and their lives, and guiding them towards their dreams are what light him up the most.

Here’s just a taste of our talking points this week:

A Freedom of Purpose

Giuseppe was a corporate exec of their family business. Money was good but he wasn't happy with his job and the progress he was making. He then interviewed other companies in the same boat, where he figured that there was no real difference.

He then reached out to a franchise coach and talked about freedoms. They talked about time freedom, financial freedom, freedom of working with people he enjoys working with, and freedom of purpose.

Giuseppe had his business purpose clear and that is to build a business that helps and gives back to people. Now, he helps people by guiding them to the model that best suits them.

Giuseppe Describes an Effective Community

Giuseppe describes an effective community as a group of people that brings value and is open to expressing and sharing their ideas.

He believes that for a community to be effective the leader needs to lay that groundwork in the very beginning. So people know what to expect from the community.

Other subjects we covered on the show:

  • Giuseppe described what makes an effective community leader.
  • The importance of understanding the purpose of the community.
  • Ways how Giuseppe helps people understand what the purpose of a community is.
  • How does Giuseppe help people to stay engaged so they can extract the value that they need?
  • Giuseppe shared the purpose of his community and how that purpose builds continued success within the community? 

If you want to know more about Giuseppe Grammatico, you may reach out to him at:

Platform [https://ggthefranchiseguide.com]

Transcripts

Lucas Root:

Welcome to Elements of Community Podcast about

Lucas Root:

discovering and exploring the elements of community. I am

Lucas Root:

Lucas Root, and each week we talk with a community leader

Lucas Root:

about what makes their community thrive and bring value to both

Lucas Root:

the leaders and the members join me as we unpack the magic of the

Lucas Root:

Elements of Community.

Lucas Root:

All right, so we are joined here today by Giuseppe.

Giuseppe Grammatico:

Lucas, thanks for having me, looking

Giuseppe Grammatico:

forward to it.

Lucas Root:

I'm super excited to have you this is gonna be a fun

Lucas Root:

conversation. And in the greenroom, we discovered that we

Lucas Root:

have some really interesting common interests, some of those

Lucas Root:

around your community. So can you tell me a little more about

Lucas Root:

yourself?

Giuseppe Grammatico:

Yes, so, Giuseppe Grammatico

Giuseppe Grammatico:

mouthful. That's why my website is GG The Franchise Guide

Giuseppe Grammatico:

because my name is so difficult to spell. But we live in New

Giuseppe Grammatico:

Jersey with my wife and two children. I am a wannabe surfer.

Giuseppe Grammatico:

So one of these days I'll be able to surf. So that's on my

Giuseppe Grammatico:

bucket list to kind of figure out and I've had an interesting

Giuseppe Grammatico:

journey, I grew up in the restaurant business, worked on

Giuseppe Grammatico:

Wall Street after that and decided that wasn't for me. And

Giuseppe Grammatico:

that's when business ownership kept coming up to the table by

Giuseppe Grammatico:

being in that family business and decided to get into

Giuseppe Grammatico:

franchising over 15, 16 years ago now. And during that

Giuseppe Grammatico:

journey, I realized how big of a decision that was for people to

Giuseppe Grammatico:

make, you know, financial decision next to buying a home.

Giuseppe Grammatico:

So I decided years ago to become a franchise coach and consultant

Giuseppe Grammatico:

and help people figure out if not just franchising, but if

Giuseppe Grammatico:

business ownership is the right fit. And if it was did a

Giuseppe Grammatico:

franchise match what that individual is looking for. So we

Giuseppe Grammatico:

offer a free service, kind of like an executive recruiter

Giuseppe Grammatico:

where we help individuals across the US and Canada. Figure out

Giuseppe Grammatico:

which franchise is the right vehicle in order to get to where

Giuseppe Grammatico:

they want to be. So most people don't know we exist. So I'm here

Giuseppe Grammatico:

today, to share that we have a large community and we

Giuseppe Grammatico:

definitely like to help people along their journey.

Lucas Root:

That's really cool. What is your community call

Lucas Root:

themselves?

Giuseppe Grammatico:

So I mean, we have taglines. So instead of

Giuseppe Grammatico:

Fortune Favors the Bold the Famous. I changed it over to

Giuseppe Grammatico:

Freedom Favors the Bold. But yeah, it's basically that or

Giuseppe Grammatico:

corporate execs looking for freedom, and we keep it pretty

Giuseppe Grammatico:

simple. And then which leads into what what is freedom, and

Giuseppe Grammatico:

we talk about the various freedoms.

Lucas Root:

I love it, having been a corporate exec, I can

Lucas Root:

totally understand being in that position and wanting freedom.

Lucas Root:

That's really cool. Tell me more about that.

Giuseppe Grammatico:

Yeah, so I was a corporate exec. So we own

Giuseppe Grammatico:

the family business, I became a corporate exec, money was great

Giuseppe Grammatico:

long commute, and just bounced around and said, okay, let me

Giuseppe Grammatico:

try a different division just wasn't happy. Money was good,

Giuseppe Grammatico:

but just wasn't happy with my job. And the progress I was

Giuseppe Grammatico:

making. So I interviewed with other companies to find out,

Giuseppe Grammatico:

basically, in the same boat, there was no real difference. So

Giuseppe Grammatico:

I said, okay, let me reach out to a franchise coach, which is

Giuseppe Grammatico:

what I do today, and they said, well, have you explored more of

Giuseppe Grammatico:

a business in a box? And I said, yeah, look that Subway before,

Giuseppe Grammatico:

but not too closely. So we started diving into that, and we

Giuseppe Grammatico:

talked about freedoms, we talked about time freedom. My son was

Giuseppe Grammatico:

born that same year back in 07, time freedom of when he gets

Giuseppe Grammatico:

older to be able to coach soccer. I mean, I'm thinking

Giuseppe Grammatico:

years and years ahead. We talked about financial freedom, being

Giuseppe Grammatico:

able to make more money, the tax benefits of ownership. We talked

Giuseppe Grammatico:

about the freedom of working with people I enjoy working

Giuseppe Grammatico:

with, I mean, how silly is that sound, but I can choose who I

Giuseppe Grammatico:

work with. I don't work with everyone that contacts me,

Giuseppe Grammatico:

right? Or every vendor. It's like, wow, with a job I was kind

Giuseppe Grammatico:

of stuck. And freedom of purpose. This is a purpose

Giuseppe Grammatico:

driven business. So I said I wanted a business that I can

Giuseppe Grammatico:

really give back, help people. I talk half the people I talk to

Giuseppe Grammatico:

out of business ownership or tell them to maybe hold off

Giuseppe Grammatico:

until they've tried that other job or saved up some extra

Giuseppe Grammatico:

money. So I truly feel we help people, when people say what's

Giuseppe Grammatico:

your success rate? And I sai, depends how you define success I

Giuseppe Grammatico:

talk to and help every single person, it's their decision if

Giuseppe Grammatico:

they want to explore the franchise or hold off but my

Giuseppe Grammatico:

success rate is based off of if they learn one thing for me and

Giuseppe Grammatico:

put up with my dry humor or whatever kind of humor you want

Giuseppe Grammatico:

to call it, then that's a win for me.

Lucas Root:

So that's near zero, right?

Giuseppe Grammatico:

Yes, exactly. I gotta go back to

Giuseppe Grammatico:

these people, and then we're gonna do a survey. But it's,

Giuseppe Grammatico:

cool. It's a very fulfilling job, we have a great community,

Giuseppe Grammatico:

people give back, I have a podcast franchise freedom. And

Giuseppe Grammatico:

people always say if any of your listeners need help, we'll help

Giuseppe Grammatico:

them, there's no cost. And if they want to do business with

Giuseppe Grammatico:

them great. But we built a community based off of these

Giuseppe Grammatico:

first time business owners, and they've never maybe worked with

Giuseppe Grammatico:

a CPA, maybe they did their own taxes. I've never hired an

Giuseppe Grammatico:

attorney to help with their legal entity. So we have a great

Giuseppe Grammatico:

community that really steps up and is able to help in a

Giuseppe Grammatico:

moment's notice.

Lucas Root:

That's amazing. I love it. Wow. So you're sort of

Lucas Root:

segwaying into the next topic. And that's sort of how do you

Lucas Root:

describe an effective community? And it sounds to me like you've

Lucas Root:

got one? Can you put words into like a framework? What is it

Lucas Root:

that makes it effective?

Giuseppe Grammatico:

Yeah. So going back to the community

Giuseppe Grammatico:

itself, when I started the podcast, I didn't look at it

Giuseppe Grammatico:

that way. It was more for networking. And first time

Giuseppe Grammatico:

podcaster, we launched in February 2020. Right before this

Giuseppe Grammatico:

crazy pandemic hit

Lucas Root:

Turns out good and perfect.

Giuseppe Grammatico:

Yeah, I mean, talk about not having to

Giuseppe Grammatico:

meet people in person, like I was using Zoom for the first

Giuseppe Grammatico:

time. And like, this is pretty interesting. So like, why

Giuseppe Grammatico:

haven't we used this before? Not to say it takes the place of

Giuseppe Grammatico:

meeting people in person. But so my intention actually wasn't,

Giuseppe Grammatico:

you know, I was like, maybe I'll create a Facebook group, which

Giuseppe Grammatico:

we had started, then we kind of put that project on the side.

Giuseppe Grammatico:

And we're gonna probably launch that again later this year. But

Giuseppe Grammatico:

the podcast turned into the community because I basically

Giuseppe Grammatico:

said, so going back to your question, a community, I think,

Giuseppe Grammatico:

you have to spell out what it is right, who you're looking for,

Giuseppe Grammatico:

and my community is basically, if you're going to be on my

Giuseppe Grammatico:

show, it's because you can offer value to my typical listener,

Giuseppe Grammatico:

which is typically the first time business owner, we

Giuseppe Grammatico:

obviously have existing franchise owners and people that

Giuseppe Grammatico:

own multiple businesses, but that's the podcast are kind of

Giuseppe Grammatico:

the Avatar from people that we've spoken with. But in order

Giuseppe Grammatico:

for me to interview you, there's got to be value, and you need to

Giuseppe Grammatico:

be open. So we leave all lines of communication open. So I'm on

Giuseppe Grammatico:

all social platforms, so people are able, and I expressed to

Giuseppe Grammatico:

them, give me ideas for shows what questions you need

Giuseppe Grammatico:

answered, let me know. And I talk about either on social

Giuseppe Grammatico:

posts on our future podcasts, I also tell them, if you're

Giuseppe Grammatico:

listening to this show, and something resonates with you,

Giuseppe Grammatico:

and you really need to talk this person, email me, I have no

Giuseppe Grammatico:

employees, I work on my own, I will make that introduction to

Giuseppe Grammatico:

that person. So it's not like, oh, this is a big time author or

Giuseppe Grammatico:

an entrepreneur making hundreds of millions of dollars, they're

Giuseppe Grammatico:

not going to talk to me, if they're on my show, and I make

Giuseppe Grammatico:

an intro, I can guarantee they'll return that email with

Giuseppe Grammatico:

something either with some advice or a short conversation.

Giuseppe Grammatico:

So I think the openness, and if people aren't open to

Giuseppe Grammatico:

collaborate and help one another out, they just say, you know

Giuseppe Grammatico:

what, not a good fit at this point. Nothing against you. But

Giuseppe Grammatico:

maybe maybe we can have a future conversation.

Lucas Root:

So to make sure I'm grasping this, you're telling me

Lucas Root:

that in order for the community to be effective, they need to be

Lucas Root:

bringing value to the community, one and every single person in

Lucas Root:

the community needs to be enrolled in the community, ie:

Lucas Root:

they show up when they're needed, they show up to make

Lucas Root:

sure that the community together is receiving some value. Right?

Giuseppe Grammatico:

Correct. Yeah. And everyone does, I think

Giuseppe Grammatico:

it's a common purpose and and the trick is you need to lay

Giuseppe Grammatico:

that groundwork in the very beginning. I think if you lay

Giuseppe Grammatico:

the groundwork, people have the expectation that they know

Giuseppe Grammatico:

what's to come and if you're an existing business owner, maybe

Giuseppe Grammatico:

you are giving more value than you may receive initially, but

Giuseppe Grammatico:

that's the whole point. We have to start somewhere and a lot of

Giuseppe Grammatico:

new business owners are going to require some maybe additional

Giuseppe Grammatico:

support, or they're looking for that value. But I think it's

Giuseppe Grammatico:

great. This is just a small community. We're not a large

Giuseppe Grammatico:

community, but as we're slowly growing every year, I think, the

Giuseppe Grammatico:

people in the community are getting tremendous value.

Lucas Root:

That's amazing. I love it. Can you describe to me

Lucas Root:

what makes an effective community leader?

Giuseppe Grammatico:

A community leader, you know communication

Giuseppe Grammatico:

is big. So I think, as we talked about the laying out the

Giuseppe Grammatico:

groundwork, staying on top of people, constantly showing up.

Giuseppe Grammatico:

So if you're going to be a leader, you're not telling

Giuseppe Grammatico:

people what you need to do, you're stepping up and I try to

Giuseppe Grammatico:

religiously, every single week, at least put a couple social

Giuseppe Grammatico:

posts, a brand new episode to offer that value and keep the

Giuseppe Grammatico:

lines of communication. So I think you're a leader by

Giuseppe Grammatico:

example, versus, you know, when one of my candidates comes to

Giuseppe Grammatico:

me, and they said, I'm really serious about it, about owning a

Giuseppe Grammatico:

franchise. And I said, and they go, how do you know, I'm a good

Giuseppe Grammatico:

fit? And I said, well, it's by action. And they go, well, what

Giuseppe Grammatico:

does that mean? And I go, well, if I send you a questionnaire,

Giuseppe Grammatico:

and you don't send it back, you're not engaged or the timing

Giuseppe Grammatico:

isn't right. It's not about you telling me how excited you are

Giuseppe Grammatico:

and how committed you are. And I can't tell you how many people

Giuseppe Grammatico:

just flake out or don't have the time to fill out a questionnaire

Giuseppe Grammatico:

return me an email, so I get it, and it's not a knock against

Giuseppe Grammatico:

them. But I think it's all about action. So if you step up to the

Giuseppe Grammatico:

table, you come through, so if someone has a question, and you

Giuseppe Grammatico:

respond, and you don't get an answer right away, but you let

Giuseppe Grammatico:

them know that you're working on it, I think me personally, I

Giuseppe Grammatico:

think that's what makes me an effective leader. And and I'm

Giuseppe Grammatico:

always learning I'm always reaching out and learning from

Giuseppe Grammatico:

others.

Lucas Root:

Amazing, so you're enrolled in the community as

Lucas Root:

well. You're not a puppet leader, you're not a you're not

Lucas Root:

a strings leader, you're enrolled in the community,

Lucas Root:

you're a part of it, you're bringing value and receiving

Lucas Root:

value, just like everyone else.

Giuseppe Grammatico:

Correct. Absolutely. 100%.

Lucas Root:

And then you've touched on purpose a couple of

Lucas Root:

different times. Do the members of your community understand

Lucas Root:

what the purpose of the community is?

Giuseppe Grammatico:

Yes. Because we talked about that in

Giuseppe Grammatico:

the very beginning. So absolutely, I've learned that

Giuseppe Grammatico:

from owning my other businesses, and what's the common goal,

Giuseppe Grammatico:

right, when you own a business, it's not about just making

Giuseppe Grammatico:

profit, right? You have employees, you need to treat

Giuseppe Grammatico:

them well. And and I wasn't the the perfect employer they

Giuseppe Grammatico:

wanted, it was something that I learned over the years and

Giuseppe Grammatico:

always try to strive and improve on but yeah, I think, with

Giuseppe Grammatico:

purpose, it's really laying the groundwork. What's your mission

Giuseppe Grammatico:

statement? What's your vision? Which are, I guess, technically

Giuseppe Grammatico:

two different things. But where do you want to be? You know,

Giuseppe Grammatico:

when we work with people, we reverse engineer, where do you

Giuseppe Grammatico:

want to be in 10 years? By just I'm looking at a franchise right

Giuseppe Grammatico:

now, where do you want to be in 10 years? And let's figure out

Giuseppe Grammatico:

in reverse, will this get you to where you want to be? Because

Giuseppe Grammatico:

there are other options out there, just like there are

Giuseppe Grammatico:

different vehicles to get you where you want to be, we want to

Giuseppe Grammatico:

make sure that we are looking at the right vehicle before we move

Giuseppe Grammatico:

forward. So yeah, absolutely. Making sure that it's crystal

Giuseppe Grammatico:

clear to everyone is definitely key. Hope that answered your

Giuseppe Grammatico:

question.

Lucas Root:

It's part of the answer. I think. So everybody

Lucas Root:

understands that there is a purpose? How do you help people

Lucas Root:

understand what that purpose is?

Giuseppe Grammatico:

Just reminding them, reminding them

Giuseppe Grammatico:

as to what we're looking to accomplish here.

Lucas Root:

How do you remind them?

Giuseppe Grammatico:

Reminding it's constant. So I stay on all

Giuseppe Grammatico:

platforms. So people, I'm on Facebook, LinkedIn, Instagram,

Giuseppe Grammatico:

Twitter, we're on YouTube, we're on all the audio platforms, the

Giuseppe Grammatico:

website, email text. So I've realized over the years that

Giuseppe Grammatico:

just because I'm sending an email out doesn't mean people

Giuseppe Grammatico:

are reading it or even getting it may go to spam. Maybe they're

Giuseppe Grammatico:

not big email or so that's why we added and console added. So I

Giuseppe Grammatico:

think by the console reminders, and jokingly saying, hey, we

Giuseppe Grammatico:

haven't heard from you in a while, or what were your

Giuseppe Grammatico:

thoughts on this last show? It keeps them a little bit

Giuseppe Grammatico:

engaging, and the people that just maybe aren't as engaged or

Giuseppe Grammatico:

are not that interested, maybe they kind of fall off, and maybe

Giuseppe Grammatico:

they've had other interests, or maybe they join a different

Giuseppe Grammatico:

community, but we try to stay engaged, we try to add value,

Giuseppe Grammatico:

and we constantly try to remind and just jokingly say, hey, it's

Giuseppe Grammatico:

been a while, what were your thoughts? Where do you need

Giuseppe Grammatico:

help? You know, anything new in your world that you can offer? I

Giuseppe Grammatico:

had one guest come back three times. Because every time he

Giuseppe Grammatico:

brings value to different topics, like, you just bought a

Giuseppe Grammatico:

franchise, and so the show was about, how do I sell it? And

Giuseppe Grammatico:

people are like, Well, why are you talking about selling it?

Giuseppe Grammatico:

And I said, why wouldn't you? When you buy a franchise, my

Giuseppe Grammatico:

second question was, how much do I write the check for? And the

Giuseppe Grammatico:

second question was, how do I sell this? And that's a true

Giuseppe Grammatico:

story. I wanted to know, in 10 years, I held that business well

Giuseppe Grammatico:

over 10. How do I sell it? What do I have to do? What's the

Giuseppe Grammatico:

process? So I hope, that's that's how we stay. As I

Giuseppe Grammatico:

mentioned, we don't have an actual Facebook group, the

Giuseppe Grammatico:

community that I'm referring to is just everyone that we're kind

Giuseppe Grammatico:

of talking to, and we communicate via various

Giuseppe Grammatico:

platforms.

Lucas Root:

So in your particular case, and I don't

Lucas Root:

disagree, I think this actually makes perfect sense. You don't

Lucas Root:

actually have a place where people co locate virtually or

Lucas Root:

physically, you don't have like, a place where people congregate?

Giuseppe Grammatico:

Not at this time. But we invite the

Giuseppe Grammatico:

community to when we do live streams, webinars, which we were

Giuseppe Grammatico:

just on last week with another gentleman. So Facebook group or

Giuseppe Grammatico:

LinkedIn group is kind of we started but we put that on the

Giuseppe Grammatico:

side. But eventually, yes, we will have just a group and just

Giuseppe Grammatico:

make it much simpler for people to share ideas.

Lucas Root:

Yeah, I mean, having a place where people can co

Lucas Root:

locate, again, virtually or physically seems to simplify

Lucas Root:

things, but I don't think it's necessary as long as people know

Lucas Root:

how to get the value that they need from the community. And

Lucas Root:

that will come from connecting with some of the other members,

Lucas Root:

and it will come from connecting with your message, right? I

Lucas Root:

think that makes sense. How do you help people to stay engaged

Lucas Root:

enough so that they do extract the value that they need?

Giuseppe Grammatico:

I think that's through the constant

Giuseppe Grammatico:

reminders and emails. We tag people on posts and ask him to

Giuseppe Grammatico:

comment and things like that. So I may need to do a better job

Giuseppe Grammatico:

there if I'm completely honest, that is one area that we

Giuseppe Grammatico:

definitely need to work on.

Lucas Root:

There's always room for improvement.

Giuseppe Grammatico:

Yeah, I definitely have to improve

Giuseppe Grammatico:

there, I definitely try to show up as much as I can and bring as

Giuseppe Grammatico:

much value but to your point, it's definitely an area of

Giuseppe Grammatico:

improvement. So got to work on that area.

Lucas Root:

Amazing. So going back to what it is that makes an

Lucas Root:

effective leader. Here's what I've pulled out of what you've

Lucas Root:

shared so far. So you're enrolled and engaged. And I

Lucas Root:

really like this, I think this is really worth noting and

Lucas Root:

paying extra attention to, you don't just have a purpose. But

Lucas Root:

you circled back to the purpose over and over and over again, to

Lucas Root:

keep that purpose firmly in mind of the community so that they

Lucas Root:

don't forget, right? So you're enrolled and engaged, you circle

Lucas Root:

back to that purpose, often. And help them keep it firmly in

Lucas Root:

mind. You bring your value. So it's not just about creating a

Lucas Root:

value feedback loop, but you're actually putting value in over

Lucas Root:

and over and over again. I 100% think that most communities will

Lucas Root:

get to the point where they're self sustaining, but that's not

Lucas Root:

what you're trying to do. It may be there. It may not. But you're

Lucas Root:

injecting value intentionally. And it's more than just enrolled

Lucas Root:

and engaged. That's like, extra, you're feeding your you're

Lucas Root:

investing. That's the word. You're investing additional

Lucas Root:

value.

Giuseppe Grammatico:

Yeah, we try, and because of the nature

Giuseppe Grammatico:

of my business, I think I always have to be because there are

Giuseppe Grammatico:

owning a business. There are a ton of preconceived notions

Giuseppe Grammatico:

about a business, about a franchise, oh, I can lose all my

Giuseppe Grammatico:

money. Sure, we can definitely lose your money in a business.

Giuseppe Grammatico:

But I say I don't I don't sell anyone on the idea of business

Giuseppe Grammatico:

ownership. But I want to educate you squash any myths so that you

Giuseppe Grammatico:

can make an educated decision. So my goal is to really level

Giuseppe Grammatico:

the playing field. So if you have money, you don't have

Giuseppe Grammatico:

money, you went to college, you didn't go to college, it makes

Giuseppe Grammatico:

no difference yo me. It's really giving you real life examples.

Giuseppe Grammatico:

There's a risk, but open up your eyes and realize there's also a

Giuseppe Grammatico:

risk and being an employee. If you don't realize there's a risk

Giuseppe Grammatico:

in being an employee, then you're missing. I think half of

Giuseppe Grammatico:

it. And I'm not saying business ownership is for everyone.

Giuseppe Grammatico:

Absolutely not. But when you look at entrepreneurship, you

Giuseppe Grammatico:

got to do your due diligence, there's going to be that risk.

Giuseppe Grammatico:

But look at all the benefits but if you go back to that employee,

Giuseppe Grammatico:

which I have a whole webinar that we talked about it, I say

Giuseppe Grammatico:

to people this is not to change your minds, but realize, one

Giuseppe Grammatico:

employer is one revenue, one revenue stream, one source of

Giuseppe Grammatico:

income. And then I always say, and I come from the investment

Giuseppe Grammatico:

world. So I can say this, we now blindly invest 5, 10, 15, 20% of

Giuseppe Grammatico:

our income into a 401k, that we also don't manage.

Lucas Root:

100% blind. Yeah.

Giuseppe Grammatico:

You know, who's managing this money? So

Giuseppe Grammatico:

and so on Wall Street that's managing a mutual fund. Yes, you

Giuseppe Grammatico:

can pick the mutual fund, but you can't pick the group of

Giuseppe Grammatico:

funds that were actually in that mix. So do we really have any

Giuseppe Grammatico:

control? Are we at the mercy ever of our manager? Absolutely,

Giuseppe Grammatico:

100%. So it's my job to awaken people and say, you know, I've

Giuseppe Grammatico:

had people come back to me and said, you totally spoke directly

Giuseppe Grammatico:

to me and a business business ownership is actually not for

Giuseppe Grammatico:

me, but I actually change jobs, and I'm so much happier. And I

Giuseppe Grammatico:

love doing that.

Lucas Root:

Oh, that's awesome.

Giuseppe Grammatico:

I put him in touch with a career

Giuseppe Grammatico:

counselor, career coach, and they said, You solidified

Giuseppe Grammatico:

business ownership not being a good fit, but you awakened me to

Giuseppe Grammatico:

the idea that I've been in finance, but that doesn't mean I

Giuseppe Grammatico:

can't work in the food industry, or vice versa. So I get that

Giuseppe Grammatico:

feedback. I wish I would get it more. And I love hearing those

Giuseppe Grammatico:

stories. But they mean a lot that that totally makes my day.

Lucas Root:

That's amazing. I love it. Um, we keep coming back

Lucas Root:

to purpose, can you share what the purpose is of your community

Lucas Root:

and how that purpose builds continued success within the

Lucas Root:

community?

Giuseppe Grammatico:

So the for the purpose is, you hear the

Giuseppe Grammatico:

expression, knowledge is power. And I don't really agree with

Giuseppe Grammatico:

that.

Lucas Root:

Me either.

Giuseppe Grammatico:

And it's probably because of the

Giuseppe Grammatico:

internet, which I think has made it worse, where there's, I

Giuseppe Grammatico:

think, too much knowledge and there's too much confusion. So

Giuseppe Grammatico:

the purpose of the community is to not sell any concept, but to

Giuseppe Grammatico:

educate. But not just educate. And that's the knowledge piece,

Giuseppe Grammatico:

it's apply it. So applied knowledge is truly, I think

Giuseppe Grammatico:

power, it's showing you how to gather this information to make

Giuseppe Grammatico:

your own decision. And here's a big secret for everyone

Giuseppe Grammatico:

listening in. There's no right or wrong. I was an investor for

Giuseppe Grammatico:

years, people come to me and say, well, what's the best

Giuseppe Grammatico:

investment? And I go, Well, I don't know you enough. Well,

Giuseppe Grammatico:

what do you mean? I'm looking at Money Magazine, I'm on Yahoo,

Giuseppe Grammatico:

finance, or Google, whatever site that they're on, and I go

Giuseppe Grammatico:

throw it all out, It's garbage.

Lucas Root:

Yep.

Giuseppe Grammatico:

What is your risk tolerance? Do you have

Giuseppe Grammatico:

children? Do you have a business? When do you plan on

Giuseppe Grammatico:

retiring? And they're like, I'm just looking for a couple stock

Giuseppe Grammatico:

tips. And I'll say, well go to someone else, because I think

Giuseppe Grammatico:

that's really poor advice. And I get the same question, what's

Giuseppe Grammatico:

the hot franchise? Go buy Entrepreneur Magazine. So I

Giuseppe Grammatico:

think if you educate and then you show people how to put this

Giuseppe Grammatico:

in action, step by step, we've had guests talking about the

Giuseppe Grammatico:

community, we talked about doing all this stuff, making sure you

Giuseppe Grammatico:

have this this lifestyle to support business ownership, and

Giuseppe Grammatico:

we dive into business business business, but how the hell do

Giuseppe Grammatico:

you even schedule your week? So we talk about putting your rocks

Giuseppe Grammatico:

on your calendar, Google Calendar, you pull it up, you

Giuseppe Grammatico:

put a soccer game for your son or daughter or dance or you put

Giuseppe Grammatico:

a date night, I have lunch today with my wife at 12 o'clock, it's

Giuseppe Grammatico:

on every Friday 12 to two, no one could book an appointment

Giuseppe Grammatico:

with me, those are the important things. And then you fill it in

Giuseppe Grammatico:

with the business. So going back to the purpose, the purpose is

Giuseppe Grammatico:

supplying that knowledge and then giving that action plans,

Giuseppe Grammatico:

okay, these are all great ideas. I know I got to do this, I got

Giuseppe Grammatico:

to do that. How do I actually incorporate this? And my coach

Giuseppe Grammatico:

years ago said you throw out your To Do lists and and just

Giuseppe Grammatico:

work off your calendar. And if you're going to prospect for two

Giuseppe Grammatico:

hours put from 9 to 11 prospect right on the calendar, just like

Giuseppe Grammatico:

you would treat a phone call or podcast like we have today that

Giuseppe Grammatico:

you're not going to miss put that on the calendar so that

Giuseppe Grammatico:

it's forced upon you and it's not the to do list that you push

Giuseppe Grammatico:

day to day. So I think the marriage of knowledge and

Giuseppe Grammatico:

showing people the action plan, which is what I'm always asking,

Giuseppe Grammatico:

like great advice, show me how I think that really helps and

Giuseppe Grammatico:

brings a tremendous amount of value.

Lucas Root:

Amazing. Okay, so I love it. That helping people

Lucas Root:

connect knowledge to action is the purpose. I love that you

Lucas Root:

keep going back to this idea that success isn't necessarily

Lucas Root:

somebody who gets into business ownership, but success is

Lucas Root:

actually the people who come through your community and find

Lucas Root:

a path forward that makes sense for them. And that may mean

Lucas Root:

continuing in a job. It may mean embracing the job that they're

Lucas Root:

in right now as the path for them or changing jobs or moving

Lucas Root:

into business ownership. That's fantastic. I love that. How

Lucas Root:

would a newbie to any community but yours in particular, how

Lucas Root:

would a newbie to any community recognize that the purpose of

Lucas Root:

that community is going to help them succeed and thrive, and

Lucas Root:

let's use your community as the example.

Giuseppe Grammatico:

I think telling them what the community

Giuseppe Grammatico:

is. And you know, we always will welcome someone that that's new.

Giuseppe Grammatico:

That's the beginning of the journey. So I'll kind of lay a

Giuseppe Grammatico:

roadmap of where the information is to so basically saying, okay,

Giuseppe Grammatico:

this isn't a community about franchising. This is that

Giuseppe Grammatico:

community, as I mentioned, where we're bringing in some great

Giuseppe Grammatico:

information, and this is how to go about it. So I think, for the

Giuseppe Grammatico:

new person that maybe can't contribute as much, I think if

Giuseppe Grammatico:

you lay out the groundwork, as to the purpose of the community,

Giuseppe Grammatico:

this is where you can gather the information, start here, start

Giuseppe Grammatico:

with maybe these five podcasts before anything else, that gives

Giuseppe Grammatico:

a little bit more of the groundwork, and then from there,

Giuseppe Grammatico:

then you start a conversation, then, don't read everything, and

Giuseppe Grammatico:

then you have all this knowledge in your head, you don't know

Giuseppe Grammatico:

what to do with. So maybe review these five podcasts, one podcast

Giuseppe Grammatico:

a day for the next five days, Monday to Friday, come back to

Giuseppe Grammatico:

me with your thoughts or direction, and then I could

Giuseppe Grammatico:

supply you, maybe it's a connection, someone I had on the

Giuseppe Grammatico:

show directly. Maybe it's, you know, what, based of your

Giuseppe Grammatico:

questions and what you're saying, it sounds like more of a

Giuseppe Grammatico:

career change, maybe review this webinar, give me your thoughts,

Giuseppe Grammatico:

and then I can put you if need be in touch with a career

Giuseppe Grammatico:

counselor. So the new people that are coming into the

Giuseppe Grammatico:

community, obviously, they don't know what they don't know. So I

Giuseppe Grammatico:

want them to go in, absorb some of the unbiased, we try to be as

Giuseppe Grammatico:

unbiased as possible. And then show them and going back to the

Giuseppe Grammatico:

roadmap. Look at this first, don't just go to the website,

Giuseppe Grammatico:

and we were close to 100 episodes, and you're going to

Giuseppe Grammatico:

spend the rest of the year reviewing these episodes, break

Giuseppe Grammatico:

it up into chunks like Tony Robbins talks about, break it up

Giuseppe Grammatico:

into chunks, absorb it, come back to me, and then I'll point

Giuseppe Grammatico:

you in the right direction.

Lucas Root:

I love that. So you have these five that you've

Lucas Root:

picked out, does that list change?

Giuseppe Grammatico:

Yes, well, not as much more, depending if

Giuseppe Grammatico:

they're brand new, never own the business, it's typically four or

Giuseppe Grammatico:

five of the similar podcast. But if it's someone coming in, that

Giuseppe Grammatico:

has own business, they're in a different spot. So we may show

Giuseppe Grammatico:

them it may be two of the same. And then three additional four

Giuseppe Grammatico:

people that have actually owned businesses, since we have some

Giuseppe Grammatico:

great stories of people that have owned business. And have

Giuseppe Grammatico:

already made that transition from employee to employer. So

Giuseppe Grammatico:

yes, it could change based of their experience level.

Lucas Root:

Awesome. And while they listen to those first four

Lucas Root:

or five, they're getting a couple of things out of that

Lucas Root:

they're starting to understand your purpose, because you

Lucas Root:

probably show up and highlight that purpose first and multiple

Lucas Root:

times throughout each and every one, right. So they're getting a

Lucas Root:

flavor of the purpose. They're getting a feel for the way that

Lucas Root:

you communicate so that they know best how to receive that

Lucas Root:

information, right. They're getting sort of the baseline

Lucas Root:

understanding that they need to be able to navigate inside the

Lucas Root:

community. So and that could be, who do I need to talk to? It

Lucas Root:

could be what kinds of episodes should I go and listen more of?

Lucas Root:

It could be, I love you, you're amazing, and this is not for me.

Lucas Root:

Thank you very much.

Giuseppe Grammatico:

Yeah, that's exactly it. I even had a

Giuseppe Grammatico:

mentor years ago, I wrote a book two years ago. And he's like,

Giuseppe Grammatico:

bundle your ideas in a book. Some people prefer reading and I

Giuseppe Grammatico:

think the book outlines a lot of the thought process and even

Giuseppe Grammatico:

talk about how to build your own team or community. It's chapter

Giuseppe Grammatico:

four in the book. So we talk about that, we call it a team,

Giuseppe Grammatico:

it's essentially a team or community because you can expand

Giuseppe Grammatico:

on that. But if you bundle your ideas in a book, I think that is

Giuseppe Grammatico:

almost better than a conversation because initially I

Giuseppe Grammatico:

should say, because they have the groundwork, they can read it

Giuseppe Grammatico:

on like wow, I've had people that were interested and they go

Giuseppe Grammatico:

I go read the book first the 30 Minute read and then come back

Giuseppe Grammatico:

and say wow, I really realized that I don't want a franchise, I

Giuseppe Grammatico:

really realize like, oh my god, like I didn't even know there

Giuseppe Grammatico:

were franchises that existed in industries and that they do the

Giuseppe Grammatico:

marketing for you. I'm just throwing out examples. So I

Giuseppe Grammatico:

think if you can bundle the ideas both I do it in audio and

Giuseppe Grammatico:

and obviously in print with the book. People absorb knowledge in

Giuseppe Grammatico:

a different way. So I try to accommodate the best I can via

Giuseppe Grammatico:

different platforms. and media options.

Lucas Root:

That's great. Yeah, I love to read, I read very

Lucas Root:

quickly, I prefer to consume most of my information via

Lucas Root:

reading. So people who only have audio podcasts, like, for

Lucas Root:

example, Tim Ferriss, I love him. But he only transcribes

Lucas Root:

about one in four of his episode. So I actually only

Lucas Root:

consume about one in four of his episodes, because I just don't

Lucas Root:

prefer to listen. So it's awesome that you've done that

Lucas Root:

you like you, you put it into a book so that people can read if

Lucas Root:

that's what they prefer. That's fantastic.

Giuseppe Grammatico:

And part of that going back to the community

Giuseppe Grammatico:

was people requested, do you have an audio book? You have

Giuseppe Grammatico:

this? That why I try to accommodate. But there comes a

Giuseppe Grammatico:

time where, okay, you can only do so much. It's just me doing

Giuseppe Grammatico:

this. So we try to accommodate we try to answer questions, the

Giuseppe Grammatico:

best we can. But sometimes it's just, you know, the audio wasn't

Giuseppe Grammatico:

available initially. So we kind of said for now, and now it's in

Giuseppe Grammatico:

print. But eventually, actually, I didn't do a formal audio book,

Giuseppe Grammatico:

I did a podcast where I basically went through chapter a

Giuseppe Grammatico:

chapter. So it was almost like a summary. But we touched on each

Giuseppe Grammatico:

chapter, and I actually added additional real life stories

Giuseppe Grammatico:

that happened after the book was written.

Lucas Root:

Oh, that's cool.

Giuseppe Grammatico:

So I kind of I kind of did that. So it's

Giuseppe Grammatico:

not an official audio book, but as close to it as yet.

Lucas Root:

That's pretty cool. I like it. Um, do the people in

Lucas Root:

your community follow your lead on this? So they see what you're

Lucas Root:

doing, you're reaching out to the community members in all the

Lucas Root:

different platforms where they might show up. Like, where are

Lucas Root:

you hanging out? I'm going to go there and talk to you there. Do

Lucas Root:

you prefer audio or reading up, I'll help you get the

Lucas Root:

information that you need, I'll help you get the content that

Lucas Root:

you need in whatever preferred format? Are your community

Lucas Root:

members following your lead on that?

Giuseppe Grammatico:

I believe so. You know, when we ask for

Giuseppe Grammatico:

feedback, and follow up, I mean, I've had people in the community

Giuseppe Grammatico:

start their own podcast, after being in the community, I've had

Giuseppe Grammatico:

people move forward with a franchise either with me or

Giuseppe Grammatico:

through somebody else. And then come back and offer additional

Giuseppe Grammatico:

advice, or thank us for some of the knowledge. And now that

Giuseppe Grammatico:

they're at a different spot, they're coming back. And we know

Giuseppe Grammatico:

you have a solid community when they come back and give solid

Giuseppe Grammatico:

feedback to say, yeah, I learned so much from the community now

Giuseppe Grammatico:

that I own a business. I also want to kind of reengage and

Giuseppe Grammatico:

bring back some of the knowledge I've learned by owning the

Giuseppe Grammatico:

business, the good, the bad, the ugly, you know, it's not always

Giuseppe Grammatico:

great. You know, I always tell people, if you're always hearing

Giuseppe Grammatico:

great things, that's a red flag, it's business ownership, you

Giuseppe Grammatico:

want to hear about the first couple months that you didn't

Giuseppe Grammatico:

get to pay yourself and real life stories that you can't

Giuseppe Grammatico:

learn about in a book that you're going to learn directly

Giuseppe Grammatico:

from people that went through this. So yeah, I think they have

Giuseppe Grammatico:

and we like to see growth and where people end up.

Lucas Root:

That's amazing. I love it. Um, all right,

Lucas Root:

curveball, I hope you're ready for it. Curveball is what

Lucas Root:

question have I not asked you yet that you'd like me to ask?

Giuseppe Grammatico:

You know, for me, I didn't maybe envision

Giuseppe Grammatico:

it this way. And it kind of just worked out. So I think, move

Giuseppe Grammatico:

forward with your big plan. And sometimes it's going to go in

Giuseppe Grammatico:

different directions. So I didn't plan to have the podcast

Giuseppe Grammatico:

even go on this long. It was something I was sampling. And

Giuseppe Grammatico:

then obviously, we've got this community we've built out of it.

Giuseppe Grammatico:

So you know, going with a purpose that for me, it was

Giuseppe Grammatico:

networking and bringing value to the masses the best I could and

Giuseppe Grammatico:

just getting in front of people that maybe normally would not be

Giuseppe Grammatico:

able to get in front of. So I think sometimes it's about

Giuseppe Grammatico:

really the who not the how, right? Not how am I going to get

Giuseppe Grammatico:

there but who which was a company we had hired to help me

Giuseppe Grammatico:

figure out like I knew how to launch a podcast by reading

Giuseppe Grammatico:

about it, but I just needed that company to really help me launch

Giuseppe Grammatico:

so which is by the way a book by Dan Sullivan from it's Strategic

Giuseppe Grammatico:

Coach. And it's called Who Not How, it came out last year so I

Giuseppe Grammatico:

think going out there with what you want to establish and then

Giuseppe Grammatico:

finding the people that can truly help you establish that

Giuseppe Grammatico:

whether that's be setting up the podcast for you, writing the

Giuseppe Grammatico:

book, helping you set up the community. I think having the

Giuseppe Grammatico:

big purpose in mind and then relying on other people to kind

Giuseppe Grammatico:

of leverage your efforts and and guide you is key so, Who Not How

Giuseppe Grammatico:

is a book that as I mentioned came out last year but I think

Giuseppe Grammatico:

when people say you know I did it all on my own that's tough to

Giuseppe Grammatico:

say you know, you're working and networking with people that have

Giuseppe Grammatico:

guided me, whether they were a paid coach or someone that from

Giuseppe Grammatico:

my network. So I think the people that are in your network

Giuseppe Grammatico:

in your community are the key to your success.

Lucas Root:

I love that. Yeah. Amazing. Thank you. Um,

Lucas Root:

Giuseppe, where can people find you if they want to?

Giuseppe Grammatico:

Just if you go right to the website, so it's

Giuseppe Grammatico:

GGTheFranchiseGuide, and that's a GUIDE realized sometimes it

Giuseppe Grammatico:

sounds like GUY, but it's GGTheFranchiseGuide.com and you

Giuseppe Grammatico:

can check out our podcast, you can download our book franchise

Giuseppe Grammatico:

freedom, which is also the name of the podcast for free. There's

Giuseppe Grammatico:

a webinar. So if you're thinking of employee versus employer,

Giuseppe Grammatico:

what are the risks? We talked about it, we talked about the

Giuseppe Grammatico:

risk on both sides. And if you're ready to talk, our

Giuseppe Grammatico:

services are free. We are as I mentioned, if you're an

Giuseppe Grammatico:

executive recruiter, you can book a call right on top of the

Giuseppe Grammatico:

screen, send me a message or check out our YouTube or social

Giuseppe Grammatico:

media where we've put together a 25 FAQs for anyone thinking of

Giuseppe Grammatico:

about business ownership as well as franchise ownership. So

Giuseppe Grammatico:

really simple website where I will give you everything and I'm

Giuseppe Grammatico:

looking forward, I respond to every single message and looking

Giuseppe Grammatico:

forward to questions, concerns. You want to be a guest on the

Giuseppe Grammatico:

show. We'd love to love to speak with you.

Lucas Root:

Yeah, right. And do reach out because you'll help

Lucas Root:

them figure out which of the 100 episodes are the right first

Lucas Root:

four or five for them to listen to.

Giuseppe Grammatico:

Absolutely, we'll go through and based off

Giuseppe Grammatico:

your current situation, if you're wanting to tackle a

Giuseppe Grammatico:

subject matter, we could definitely get that for you and

Giuseppe Grammatico:

make an introduction. So looking forward to that love to speak

Giuseppe Grammatico:

with everyone.

Lucas Root:

Awesome. Thank you so much, Giuseppe. I really

Lucas Root:

appreciate you talking about your community here.

Giuseppe Grammatico:

Cool. Thanks, Lucas. Appreciate it.

Lucas Root:

Thank you for joining us this week on Elements

Lucas Root:

of Community. Make sure to visit our website

Lucas Root:

www.ElementsOfCommunity.com, where you can subscribe to the

Lucas Root:

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Lucas Root:

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Lucas Root:

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Lucas Root:

show, you might want to check out our EOC inner circle where

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Lucas Root:

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Lucas Root:

and engagement strategies. You can join the inner circle at

Lucas Root:

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