Running a Nonprofit Like a Business
Episode 14120th September 2021 • Christian CEO Podcast with Kelly Baader • Kelly Baader
00:00:00 00:42:12

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#141: Did you know that regardless if you are running a nonprofit or a for-profit business/organization, the mindset and the steps to either fundraise or get clients to buy your program is the same?

Surprising, right? However, running either a for or nonprofit is very similar, and we can learn a lot from each other.

Today's guest, Mary Valloni, is a fundraising coach, trainer, and author, who helps nonprofit and ministry leaders raise more funds and have more freedom. Mary is the former Development Director for Special Olympics, the ALS Association, and the American Cancer Society. With over 20 years of fundraising experience, she has coached thousands of individuals and organizations through her proven 7-step process. Mary is the award-winning author of the book, Fundraising Freedom, the co-founder of Fully Funded Academy, and co-host of the Fully Funded Podcast.

This episode covers what to look for to make sure that a charity or cause you want to financially invest in is legitimate, why regardless which sector you are in, the #1 thing is to make sure that your message is clearly defined and Mary's signature 7 step process to fundraising freedom (also applicable for businesses preparing their programs/services to sell).

This episode is jam-packed full of great ideas, so let's get to it! 

Learn Why Nonprofits and For-profits are Actually Similar ...

  • [03:11] Mary's journey from college to working for nonprofits to becoming a consultant
  • [06:31] What is fundraising?
  • [09:02] How to tell if a charity or cause is legitimate and their financial records
  • [14:06] #1 thing for both non and for profits is to have clear messaging
  • [16:13] Mary's 7 steps to fundraising freedom
  • [27:07] Why giving money to a charity is a partnership and not just a donation
  • [34:49] Why both sides need each other - not all of us can serve in the ministry and not everyone is cut out to be an entrepreneur

Important Links & Mentions in this episode:


Remember, YOU Matter! See you in the next episode.