Sony Music Entertainment's Mike Fairburn - Vice-Chair of The Marketing Society Middle East - and Tetra Pak's Khaled Ismail - our Chair, sit down to discuss the brave CMO of the future. Among other things, they discuss: - How you inspire you team and get the best out of your people - When do you back off as a leader and let people do their thing? - The purpose and sustainability of business, citing companies such as Patagonia - The risk to your business if you ignore purpose and why it matter to young talent coming into the industry - What do future CMOs need to focus on? ------------------------------------------- This podcast was put together and produced by our partners, broadcast specialists Markettiers. https://markettiers.com/