Most landscaping companies think they have a labor problem. 

They can’t find good people. They’re always hiring. Turnover feels constant. 

But what if the issue isn’t just hiring? 

In this episode of The Landscaping Growth Script, Katy Doss breaks down why your labor challenges are not just an operations problem—they’re a marketing and positioning problem. 

You’ll learn:

• How the type of work you attract impacts your ability to hire and retain employees
• Why most landscaping companies struggle to stand out to candidates
• How to attract high-level team members like designers and project managers
• Practical strategies to recruit reliable crew members in today’s market
• How to create alignment between your clients, your work, and your team 

If hiring feels harder than it should, this episode will help you rethink your approach—and show you how to build a business people actually want to work for.