1812 – B2B Marketing with Influ2’s Dmitri Lisitski

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Influ2, Dmitri Lisitski.

Dimitri unveiled the intricacies of Influ2, a platform that's not just another advertising tool but a specialized solution crafted for the unique challenges of B2B marketing. He explored how Influ2 stands out by enabling targeted advertising to specific individuals within large organizations, a game-changer for sales teams looking to connect with key decision-makers.

One of the critical themes Dimitri discussed was the importance of aligning marketing efforts with sales strategies, especially given the lengthy sales cycles typical in B2B transactions. He highlighted Influ2's prowess in targeting decision-makers by name and tracking ad engagement, which can significantly enhance conversion rates and bolster the sales pipeline.

Traditional advertising platforms often need to catch up regarding B2B applications. Dimitri delved into the challenges businesses face and the pivotal moment when a solution like Influ2 becomes essential. He stressed the need for a repeatable sales process and how strategic marketing can accelerate sales outcomes.

Key Points from the Episode:

Overview of Influ2 as a B2B advertising platform for enterprise sales
Unique aspects of B2B advertising and the importance of aligning marketing with sales efforts
Influ2's capabilities in targeted advertising to specific individuals within large organizations
Challenges of traditional advertising platforms in meeting B2B needs
Use cases for Influ2, including prospecting, building credibility, and engaging buying group members
Influ2's self-serve design and focus on customer understanding and leverage
Resources available on the Influ2 website, such as webinars, podcasts, and reports

About Dmitri Lisitski:

Dmitri Lisitski is a seasoned entrepreneur and the co-founder/CEO of Influ2, pioneering the first person-based advertising platform. With two decades of expertise in online marketing and advertising, Lisitski has spearheaded the development and growth of several IT-powered companies in the U.S. and E.U., notably contributing to the success of GlobalLogic, acquired by Hitachi for $9.6B.

Serving as the Global Head of Delivery & Services at Gett before Influ2, Lisitski brings a wealth of experience to the B2B marketing sphere. His educational background includes Executive MBAs from prestigious institutions, Columbia Business School and London Business School, highlighting his commitment to continuous learning and leadership in the dynamic landscape of technology-driven enterprises

About Influ2:

Influ2 transforms advertising into a strategic component of sales conversations with its person-based advertising platform. Enabling precise targeting within target accounts, Influ2 facilitates direct engagement with key decision-makers and provides insights into ad interactions.

The platform equips sales teams with the contextual information needed to secure valuable accounts by delivering tailored content and tracking contact-level intent.

The impact is significant, as evidenced by Influ2's ability to drive a 2.26x increase in pipeline by consistently engaging decision-makers throughout their journey.

Recognized as a challenger in the B2B Advertising Solutions category of the Forrester Wave, Influ2 has gained traction among enterprises like Capgemini, Chargebee, Hexaware, and numerous others. This platform stands out for its effectiveness in generating and closing pipelines for mid-market and large-scale accounts.