Live from the Vusion podcast studio at booth 913 at Groceryshop 2026 in Las Vegas, Ben Miller sits down with Bobby Watts, SVP and Executive Lead of AD Retail Media at Ahold Delhaize USA, to explore how retail media is evolving and where the industry goes next.

Bobby explains the scope of AD Retail Media across Ahold Delhaize USA’s banners and shares his perspective on the priorities shaping retail media today. The conversation covers the opportunity within physical store portfolios, what advertisers are looking for from retail media and the platforms and technology needed to meet increasingly sophisticated demands.

In this episode:

• What falls under AD Retail Media across Ahold Delhaize USA

• The biggest priorities shaping retail media today

• Unlocking the value of physical store portfolios

• What advertisers are seeking from retail media

• Balancing awareness and conversion

• The technology required to support sophisticated advertisers

• What could be the biggest development in retail media in 2027

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