Discover the strategic rebranding of Tether, the world’s largest stablecoin, as it expands into broader digital infrastructure categories. Learn how Siegel+Gale repositioned Tether to align with its evolving brand identity, highlighting the challenges and successes of this significant transformation. This session provides a deep dive into the principles of effective rebranding, offering insights and strategies that can be applied to any brand looking to redefine its place in the market.

Speakers:

• Patrick Kamoff, Senior Strategy Director, Siegel+Gale
• Nicholas Jenkins-Smith, Design Director, Siegel+Gale

Takeaways:

• The strategy behind Tether's rebranding.
• Insights into the challenges and successes of repositioning a major digital brand.
• Future directions for Tether and stablecoins.

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