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Transcripts
Hey everyone, Regina here with Starter PPC.
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:We were able to get a conversion
rate, increase of 135%.
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:I'm looking at a time period of
about a month and a half comparing
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:to the previous month and a half.
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:I wanted to show this, result to
you guys and show you the changes
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:that we made to get this result.
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:this is a real estate advisor.
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:company.
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:So they advise people who are buying
and selling real estate on how to
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:structure their companies, structure
their, Trusts and get the most out of
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:the sales tax and things like that.
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:they have pretty small budget, only
about a thousand dollars a month.
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:Okay.
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:So we're working with very limited data.
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:And, if you guys are also working
with limited budgets like that,
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:then you'll know it can be pretty
difficult to see what's working and
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:for the algorithm to also see what's
working and to scale from there.
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:So everything is very challenging
when you're small it's just
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:one of those facts of life.
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:we're running a inbound search campaign.
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:We're also experimenting with a call
only campaign, although this one
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:hasn't brought in any conversions yet.
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:we were running a DSA, which
is like inbound search, except,
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:the algorithm is going to assign
its own keywords and headlines.
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:So you only, Give it the landing
page and you write the descriptions.
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:So we were experimenting with
that, but it wasn't working
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:as well as the inbound search.
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:So we decided to put all of the
money into inbound search and our
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:new call it only experiment.
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:I'm comparing November 7th to
December 31st with the previous
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:period of the same amount of days.
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:the, conversion rate, as you can see here,
went up 135 percent and that's a from 0.
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:42 to 1%.
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:We can also see that the click
through rate went down by 20%.
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:Don't let this type of
thing freak you out.
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:Sometimes a lowered click through
rate is actually a good thing.
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:Because you pay every time there's
a click, So if you have less clicks,
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:a lower click through rate, but
you're getting more, qualified leads
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:who are actually converting on your
site Out of 57 percent increased
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:conversion rate, then that's great.
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:A lower click through
rate all day long, right?
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:As long as you're getting more conversions
for the same amount of money spent.
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:if we looked at CPA, yeah, cost per
acquisition, you would see that it
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:went from 814 per conversion to 450.
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:Dollars per conversion.
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:since we're working with such
small budgets, we're not working
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:with a lot of data here to
conversions up to four conversions.
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:So the amount of conversions was doubled.
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:the cost went up by about 10%, but.
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:Not enough to really cause
that type of, cost going up.
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:Doesn't usually increase
conversion rate to go up.
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:So that's an irrelevant stat, Literally.
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:This is what we changed.
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:So in the.
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:ad copy, we used keyword
insertion for location.
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:we're only targeting
California in this campaign.
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:we tried a couple of different
things in one of the headlines.
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:We wrote California in
one of the headlines.
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:We used this keyword
insertion for their city.
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:and in another headline we're
even trying Orange County since
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:that's our primary market.
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:And we're hoping that the algorithm
will show the Orange County
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:headline if people are near Orange
County, cause it looks fancy.
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:in the world of real estate, there's
a lot of people searching and clicking
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:who want to learn, but they're not
in a position to hire advisors.
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:the theory is that by
inserting the person's.
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:location into the headlines.
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:They're going to be more serious,
This is gonna be a higher qualified
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:lead because they are looking
for advisors in their city.
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:They're not just in general
wanting to read about advisors.
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:hi there.
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:Quick interruption.
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:Do you know the main thing that
prevents small business owners from
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:getting their Google ads account into
a position to grow and scale budget?
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:A lot of businesses, especially
those that are just starting
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:out, have limited budgets.
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:And so because of this, they're turned
away by most ad agencies because most ad
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:agencies have minimum budget thresholds
that they're willing to work with.
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:So what happens is the business owners
end up learning Google ads themselves.
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:And the problem with that is
that most of the advice online is
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:geared towards larger accounts.
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:And the advice doesn't have any of those
strategies or tricks that can kickstart
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:the algorithm into giving a small
account a leg up over larger competitors.
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:So it often just doesn't work
and the business just ends up
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:losing money month over month.
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:If this sounds familiar,
starter PPC can help.
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:We offer Google ads management services
that are designed for accounts that
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:have between 1, 000 and 5, 000 budgets.
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:Because all of our clients are just
starting out, we've come up with ways to
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:keep our management fees significantly
lower than most agencies, because
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:we know that every dollar saved on
management fees just goes towards
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:the ad budget, which is going to help
the algorithm gather speed and power.
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:So if you're serious about growing your
business and you'd like a team of Google
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:ads experts to help you without breaking
the bank, check us out at starter PPC.
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:com.
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:Okay.
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:Back to the video.
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:It cuts out the how to.
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:People who are just, looking around, and
it invites people that are more serious.
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:Cause they're going to see their
city or they're going to see,
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:California, oh, these are real estate
advisors located in California.
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:That's what I'm looking for.
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:it increases the purchase intent
of the people that click and it
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:subtly pushes away the people
that don't have purchase intent.
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:Who are just wanting to, learn,
this is more of a commitment.
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:Real Estate Advisor is located in your
city, we didn't make too many other
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:changes around the same time that the
click through rate started going up.
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:And so this is all I can really attribute
to, the increased conversion rate.
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:just to make things fair, I even went
into the keyword planner tool and I
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:can see that in this industry, the
amount of people searching goes up by
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:20 percent in January, if I include
January, you'll see that the conversion
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:rate went up a whopping 250%, But
I'm not counting that because I'm
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:trying to remove anything that would
have influenced, the conversion rate.
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:outside of what we did, which
is change the headlines.
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:Literally that's the smallest change.
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:if you're wondering, Regina, how
did you guys come up with that idea?
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:I wouldn't have even thought
to do something like that.
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:it happened while I was
looking at competitor analysis.
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:So I was, trying to brainstorm
ways to help this company, succeed.
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:I knew that.
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:An 800 cost per acquisition on
their website wasn't good enough,
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:and it needed to be cut in half.
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:And so we were on Google searching as
though we were a serious buyer, and we
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:clicked on a couple of the competitor ads.
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:And, there's a way to get to
the Ad Transparency Center from
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:other people's sponsored ads.
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:if you are wondering how to do this,
check out the video I made just
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:last week about competitor analysis.
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:because basically when you are
doing competitor analysis, you can
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:see what other people are doing.
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:And we saw that the competitors
were using cities in the headlines.
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:And we thought, that's interesting
that, not all industries
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:need that type of thing.
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:But possibly with real estate.
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:It's going to change the
game, So we saw them doing it.
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:We gave it a try and it worked.
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:So don't skip over those, that
competitor analysis, everyone.
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:And don't freak out if your
click through rate goes down.
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:Not a big deal as long as your
conversion rate is going up more.
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:all hope this has been helpful.
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:Thanks for watching.
