Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. 

The World Economic Forum has published its Future of Jobs Report. 

They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. 

This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures. 

The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.

The report brings together the perspective of 803 companies collectively employing 11.3 million workers. 

This study gives us important insights into how we as marketers need to thinking about the future of our work. 

So, let’s dive in.