This episode is about Heather Duncan’s transition from healthcare into owning Blythe’s Bridal, and how she’s growing the business through community-building, social media, and a standout high school girls program. We cover the challenges of retail trends, online competition, and how local businesses can create memorable in-person experiences that keep customers coming back.
2:10 — Meet Heather Duncan and Blythe’s Bridal
5:05 — From healthcare to bridal ownership
8:40 — Learning the bridal business
11:30 — The Blythe Beauty program
15:20 — Confidence, community, and mentorship
19:10 — Growing the program across schools
23:05 — The scholarship and student expectations
26:10 — Winning Small Business of the Year
29:05 — Early doubts and business slow seasons
32:20 — Trends, seasonality, and retail challenges
36:10 — Competing with online shopping
40:05 — The value of in-person bridal experience
43:10 — The new location and store experience
46:20 — Biggest turning points in ownership
50:10 — Advice for new business owners
53:40 — Small Business Development Center support
56:30 — Closing thoughts and congratulations
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