What if one tiny tweak could transform your email game and boost your business?

Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary.

In this article, we’ll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

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Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:00.50

Kennedy Kennedy

So what you get to do today is listening on a conversation that I'm having with a friend of mine called Liz Wilcox, who is a fellow email marketing person. And in this episode, we're talking about an interesting new take on subject lines and something new and fresh that you can use in the bottom of every single one of your emails that will get more people watching out for your emails for the long term. That's what we're talking about on today's show.

00:50.63

Kennedy Kennedy

Liz, welcome to the show, hello.

00:52.77

Liz Wilcox

Oh my gosh, I'm so excited. This is so cool. I love geeking out about email.

00:58.17

Kennedy Kennedy

Well, we were having a little catch up just ah on on a call the other day, weren't we? and And then we were like, why don't we just have this, another conversation like this on the podcast? So here we are. Yeah, it's good. It's good.

01:08.20

Liz Wilcox

Yeah, thank you.

01:08.61

Kennedy Kennedy

If anybody doesn't know who you are and what you do and where you're from, give us the, give us the 60 second version.

01:15.50

Liz Wilcox

Yeah, what up? I'm Liz Wilcox. I help people get their emails read, and I help you mainly write your newsletter in 20 minutes or less. Yep, even for you. I started out B2C. I was an RV travel blogger. I got really good at email, and I had this ah crazy conversion rate for my first digital course. 141 people on the wait list, 141 people sold by carte clothes.

01:42.88

Kennedy Kennedy

while

01:43.05

Liz Wilcox

That's when I knew maybe I should sell this RV thing and start talking about email.

01:43.46

Kennedy Kennedy

Wow.

01:47.95

Liz Wilcox

And I've been trying to keep up with Kennedy ever since.

01:52.86

Kennedy Kennedy

ah Funny, funny, funny. Love it. I love it.

01:55.76

Liz Wilcox

I'm also smooth. I'm a smooth operator, baby.

01:58.56

Kennedy Kennedy

You are so smooth, so smooth. and We were just talking before we hit record about, you know, what's the things that are, that we're working on with our emails at the minute and our campaigns with ourselves, our clients, whatever. and And, and what we're excited about. And one of the things that I think as email people, even we know, even though we know there are things which move the needle more, we still often about to go, um this subject line is really good. Have you tried this subject line? Have you tried this? Like for some reason, we've all got this.

02:28.70

Kennedy Kennedy

strange dependency. It's like a drug um for for email, for subject lines. Like, I know all the strategies go, but tell me the subject line.

02:37.49

Liz Wilcox

Yeah, I always tell people like focus more on the from line, right? And I know Kennedy says the same thing.

02:42.54

Kennedy Kennedy

Yeah.

02:44.41

Liz Wilcox

02:56.48

Liz Wilcox

And when I came back, I was feeling like, I mean, I need to get excited about email again. I had batched all my emails like in March through August, so I hadn't even written an email in months and months, you know half a year basically. And I actually, I'm in Kennedy's Facebook group and he did some sort of live or something about subject lines, because yeah, it's it's the sexy thing. And I was like, oh, he said something really awesome. It was ah You know one word subject lines you want to you know because it makes it it looks so different than the other subject lines in the ah In the inbox, you know, it's likely to get opened more and I thought oh, yeah I haven't done a one-word subject line in forever Thanks, bro, and I went to write an email and it got it made me so excited to write emails again I was like, well, what if

03:47.27

Kennedy Kennedy

yeah

03:48.73

Liz Wilcox

you know, like, you know, finger to cheek. What if I just did one word subject lines for the rest of the year? And it was this way of, you know, keeping email exciting, getting me back in the game, so to speak. And honestly, my open rates not that they're wholly accurate right but my open rates started increasing my reply rates which that that first party data is so so good people oh my gosh the subject line was so great you know it caught my attention and

04:20.75

Liz Wilcox

And even you know my loyal readers, oh Liz, I've noticed you're only doing one word subject lines. And it really became this fun, energetic way to get back in the game, to get my readers reengaged for my loyal readers that knew I was off. And those were automated emails to, it oh Liz, this is so fun.

04:42.16

Liz Wilcox

And I i just love it so that I want to thank you Kennedy for mentioning those cuz I was like oh yeah one word and it's also been fun to kind of write the email and then be like what's the one word that describes this email but also gets people like h what is she talking about there.

05:00.28

Kennedy Kennedy

Yeah, yeah, I love that. I think you can't help but have that sort of level of curiosity when you're just down to one word as well. Like it's like, and it's a really interesting creative challenge. And I think maybe a really cool strategy for writing or technique maybe for writing subject lines might be start with like, I've got to summarize it in one word. And then if you want to like go beyond the one word and maybe make it a bit more exciting by maybe adding an adverb to it or, you know, whatever. But yeah, I love that. I love that. And and the results were good, right?

05:30.87

Liz Wilcox

Oh, they were so good. um You know, again, people would reply to them, people would note on them, they started talking about them in my Facebook group, like, Oh, Liz, your subject lines lately are so intriguing. And I'm like, did you notice they're only one word?

05:46.65

Liz Wilcox

and Also, what really stuck with me and what I've really noticed is new readers started to reply, started to engage. and I think it was just what Kennedy had said in his live of that one word stands out because it's so much shorter of a subject line.

06:04.02

Kennedy Kennedy

It's visually very different. yeah

06:05.68

Liz Wilcox

Correct. Exactly. so It just stood out. and actually It worked so well when I came back. I wrote my first newsletter of the year ah yesterday. We're recording this first week of the new year and the subject line was pressure and it was, you know, like, oh, the pressure of the new year.

06:23.02

Liz Wilcox

Like, oh my gosh, the new year is your magic pill and suddenly everything's going to be easier and you're going to be consistent. You're going to be making so much money. All thanks to Liz Wilcox and her emails.

06:34.59

Liz Wilcox

You know, like, no, it's just, you know, day after day and People hit reply and they said, oh, you know, I love I felt so much pressure at the beginning of the year. This is so poignant.

06:45.77

Liz Wilcox

ah So it's that one word subject line. I think I think I'm going to stick to it until it doesn't work anymore, until it becomes part of the pattern again.

06:52.62

Kennedy Kennedy

Yeah.

06:54.100

Kennedy Kennedy

I feel like there was somebody who used to do that. I think it might be someone like Seth Godin or somebody like that used to do a one word subject line every single day.

07:00.77

Liz Wilcox

Hmm.

07:03.33

Kennedy Kennedy

That was their thing. I might have it wrong. It might it might not be Seth, but I think it's great. I think it's cool. And I think none of us use the one word thing often enough, I think for sure. There was something else.

07:15.05

Kennedy Kennedy

um And yeah and some people some people, by the way, might be might be listening thinking, is that the same Liz who was on that amazing reality show?

07:24.62

Liz Wilcox

Yes. Yeah. So speaking of one word, I was on survivor and yeah, I got fourth place and that was to tie it in.

07:29.04

Kennedy Kennedy

it

07:35.30

Liz Wilcox

07:58.10

Liz Wilcox

ah emails i really I remember when my daughter, she dared me to apply to Survivor and I thought about it and I was like, actually I could. like My whole business is email based.

08:10.71

Liz Wilcox

I have a podcast now, I'm starting a YouTube, but at the time, like all I had was email. you know Sometimes I'd post on Instagram if I slept well the night before. right

08:19.56

Kennedy Kennedy

Yeah.

08:20.48

Liz Wilcox

But Kennedy gets it, you know, it's like, OK, but it really was just email and doing podcasts like this to grow the list. And so I was like, yeah, because of email, sure, I could go play this game in the jungle and, you know, not shower and, you know, do without toilet paper and all that.

08:41.95

Liz Wilcox

You know, it takes a special breed, but it comes back to email.

08:44.74

Kennedy Kennedy

you You are, there's nobody more special a breed than you, Liz.

08:47.84

Liz Wilcox

Oh, thank you. Thank you. Write that down. Somebody write that down and send it to me so I can frame it.

08:55.72

Kennedy Kennedy

I love it, I love it.

08:56.94

Liz Wilcox

That's so funny.

08:56.96

Kennedy Kennedy

um i look I love the way that you think and I always really admire the way that you you listen to things, that you see things and you and and you then you sort of, you're one of the people who really doesn't follow the norm and doesn't really forge your own path.

09:09.16

Kennedy Kennedy

And what I mean by that is, You've built a really successful business with email about email, but here's the really interesting thing. People are like, I know we weren't necessarily going to talk about this, but I think it's really interesting validation point for people. You have a membership, which makes a good chunk of money. And how much is it per month?

09:29.64

Liz Wilcox

09:35.73

Kennedy Kennedy

Right. Let me just.

09:37.30

Liz Wilcox

That's crazy. Sorry. Go on.

09:42.32

Kennedy Kennedy

Right? But let that just sink in. like People are like, I need to have a ta high ticket back end offer. Liz, you don't need to do it. I think this is what we were talking about actually when we were last catching up was you just because there is a trend, and I'm actually seeing the trend swing in the other way now, away from having these high ticket things to people um not not having a high ticket and actually going much more micro offers. But if you're thinking your price is the problem,

10:09.60

Kennedy Kennedy

ah your economics are of the problem. I think what's really interesting is You need to have either a volume business or a price business. You know, you can either have ah a high price or a, or a, or a high volume business. And you need a, you need to pick which camp you're in. Um, and, um, and you've picked the camp of, you're going to have a lot of people paying nine bucks a month. And for that, what's amazing about that at that level of scale is you can deliver a high level, a high level of service, even though it's only air quotes $9 a month, because actually play in the scale game. I love it. I love it.

10:41.95

Liz Wilcox

Yeah, thank you. And for me, it was, you know, ah there's people like Kennedy, there's other, I mean, you know, name one, you know, you could throw a brick and hit two of us at the same time, you know, but there was no one really wanting to do the low ticket. And I love newsletters. Like I mentioned when Kennedy said, you know, 60 seconds Liz, I said, oh, I hope you write a newsletter in 20 minutes or less. And I feel like a lot of people are focused on sales, but Kennedy and I agree on this. Like you you got to send those newsletters. You have to nurture to sell. And I said, well, what if I just focused on the newsletters, you know, and just like, Hey guys, take a breather.

11:26.89

Liz Wilcox

all you newbies come over here if you don't know what you're doing like i'm gonna you know i'm gonna come help you and so that's really where it was like okay this is kind of a little bit of a gap in the market and i can charge a low rate because there is high volume there's a lot of people in that you know zero months to 36 months right still in the toddler pants right and so it's really worked for me and it's been fun and also At the end of the day, I just had to realize you know what's enough? Do I need a $10 million dollars business? do i need you know to Do I need clients? Do I want clients? like What's my enough number? And I thought,

12:09.55

Liz Wilcox

Well, you know, I'm just one lady. I don't need millions and millions of dollars, but a couple hundred thousand, that'd be awesome. That'd be more than awesome. That would get me the house. That would get me the car. That would get me this, that, and it's worked. You know, the membership at the time of this recording is nearly four years old. We have over 4,000 members and I don't, I don't see it stopping.

12:33.06

Kennedy Kennedy

Yeah, it's awesome. I know you've got some great you know ambition for this year as well. One of the things um that you mentioned that you're going to be testing is is you observed something really interesting. Your ability to observe things is is way he's way beyond mine, and I'm really, really um inspired by it.

12:50.83

Kennedy Kennedy

Envious, jealous, annoyed, shall we say. No, I'm really inspired by it, which is...

12:54.53

Liz Wilcox

Go on.

12:55.45

Kennedy Kennedy

yeah

12:58.16

Kennedy Kennedy

which Which is ah your ability to sort of observe things and go, oh, I could do this and I've noticed that and that's going to lead to that. um I'm not as cognizant as as you are that way. And one of the things you notice was to do with a new thing you want to test with your email signatures. And I really wanted to talk about, a lot of us do like an email super signature, which has a bunch of links to maybe products or different ways that people, someone can deepen their relationship with you. But you've got something new you're trying.

13:27.47

Liz Wilcox

Yeah, so one thing you got to know about me, and you know, we've been talking for 15 minutes now, if you haven't realized this, I don't know what to tell you. I don't like to do things that other people do like I'm a bit of a contrarian, right? It's like, in me to fight the norm. And so I know a lot of people use, you know, the the super signature and I see Kennedy using it and all sorts of email copywriters and everyone's always talking about, you know, the PS, it's great real estate. And I'm like, ah I know it is, I know it is, but I don't want to do what everyone else is doing. um But earlier this year, I realized like, okay, that is wasted real estate, I do need to do something, but what do my people need?

14:11.95

Liz Wilcox

And if my sole purpose for getting online each day is to grow my membership because I need volume, right? I absolutely need volume. You know, how can I use that that super signature, that footer of the email? And I thought, well, something different about me is I like to map out my whole year, you know? i my membership you know to provide stability for people and trust and credibility, giving them that year like, hey, this is what's coming up ahead. Don't don't quit the membership. We've got XYZ coming. you know What if I put that in the footer of the site and even for non-members saying, hey, this is what's coming up. And then when it comes up, hey, you know if you're in the membership, you actually get this for free or for a discounted rate or whatever it may be.

15:01.34

Liz Wilcox

Then I thought, oh, well, this, this is the ticket right here. It gives people a lot of assurance, right? Cause most, I remember I work with beginners. A lot of them are still working in a silo. Their family might not even understand what they're doing, you know, things like that. And so like, Hey, if Liz is already talking about June, July, and it's only January, I'm going to stick with her because she's got a plan and I don't.

15:28.54

Liz Wilcox

right.

15:28.62

Kennedy Kennedy

Right.

15:28.78

Liz Wilcox

And so like, I'm just going to backpack off her. That's something I've realized is one of my strengths is, you know, I am a leader. I have a degree in leadership. People like to follow me, right.

15:40.45

Liz Wilcox

So let's make a plan together. In fact, I'm going to get behind you and push you towards July, August, September. And so now I'm using that footer, that super signature of, Hey, this is what's coming.

15:53.42

Liz Wilcox

January February March, you know and every month it'll change and then it'll have links to wait lists or you know Get this for free in the membership things like that So people can you know join when they're ready join when oh, yes list building challenge. I'm in Oh metrics week. That's what I need right so they can join when they're ready because I mean I'm sure Kennedy will agree people don't buy when you sell they buy when they're ready and And so I'm just telling them month by month, hey, this is what's going on. Are you ready yet? Are you ready yet? And then they can click to join.

16:28.64

Kennedy Kennedy

I love it. It sort of reminds me of a a lovely idea I heard from somebody once. And I was like, I really want to implement this. And we've not yet implemented it because I don't have the ah bandwidth to do it. But here's and another application of give setting expectation. um So at the minute, when someone joins our email list, they go through a bunch of automations, and which means they're not going to get the broadcast, the newsletter ah for a few weeks, a couple of weeks, um maybe up but to six weeks depending.

16:55.15

Kennedy Kennedy

um and we don't send out like a weekly newsletter, we send out like a daily tip, a daily insight, ah which has some kind of call to action, sometimes a soft call to action like, um go watch this cool video, or yeah go do something about this now, or sometimes it's a register for something, sometimes to buy buy something. And what this person was doing, it was really cool, was to create a reason, I don't know if it was every week, but regularly, let's just say it was every week.

17:24.60

Kennedy Kennedy

they would send out like their, let's say they had a newsletter on a Friday. And they would include something so valuable in that newsletter, like these days it would be maybe ah an AI prompt or it might be a ah topic, you know, a thing to do in your emails or whatever it was gonna be. Something really valuable in the email. And that means on their socials, for the few days leading up to that, they're like, hey, join my email list now because on Friday I'm releasing this and you don't wanna miss it. So it creates like an evergreen urgent reason

17:57.68

Kennedy Kennedy

to join the email list when you just so happen to come across the social profile. And it kind of reminds me of that. That's a pretty cool idea.

18:04.78

Liz Wilcox

Yeah, that's a genius. um And then even yesterday's newsletter, I literally mapped out the whole year. I said, Hey, there's a lot of pressure. Let's hit the pressure relief valve. Like here's what I'm doing if you want to come along. And I think, you know, typically we get about 10 members a day.

18:23.47

Liz Wilcox

And we had about 20 members join yesterday.

18:26.09

Kennedy Kennedy

i

18:26.24

Liz Wilcox

They were like, oh, yep, this is what we need.

18:28.55

Kennedy Kennedy

so i mean

18:28.80

Liz Wilcox

Because I said, yeah, I was like, hey, if you want to join in, most of these things will be free. Nine bucks a month. Like, you know, don't be stupid.

18:37.08

Kennedy Kennedy

yeah

18:38.62

Liz Wilcox

ah You know, come on over. And so, yeah, we had about twice the amount of signups yesterday, which was amazing.

18:45.15

Kennedy Kennedy

just want people to think when you're listening to this right now, I want you to think about how do I show my audience that I have a plan? Because the reason they're in your world is they don't have a plan. And that was a huge thing you just said there,

19:00.16

Kennedy Kennedy

I've got a plan. Follow me. I'm a leader. And in all of our worlds, we are the thought leader they've come to because they believe we have the plan. So we have the map and we have the flashlight, right? We have the map and we have the torch. We can, we know where we're going and we can show them where to go. And we can be the leader at the front of that. And that's what most people are looking for. They're just like, tell me what to do, how to do it, what to do it with the way to do it. And if you can show people, so let's start thinking about what are some ways that we can incorporate that in our emails, in our social media, in our podcast episodes. I mean, wouldn't it be great if at the end of this episode it said, hey, and in then and coming up in and in in this month, in the episodes, we're gonna be talking about this, this, and this. Now I haven't done that yet, but I'm now thinking, bloody hell, maybe I should do that, because it tells people to stick around. Keeps that, and and obviously when people stick around, your open rates are going up. Your actual engagement and readership of your emails is going up.

19:56.88

Kennedy Kennedy

and your ah And of course those click-through rates in your sales are gonna go up. I think that's so good.

20:02.22

Liz Wilcox

Amen.

20:03.32

Kennedy Kennedy

Yeah.

20:03.40

Liz Wilcox

love love and Love and engagement going through the roof and yeah, the longer, like I just, speaking of, you know, keeping people around. So I do, you know, I have my little $9 thing and then I ask people to upgrade a few times a year ah to annual where they get some extra bonuses, whatever.

20:22.50

Liz Wilcox

ah And then the last time I launched it, I actually, two people that had been around for over two years inside the membership, but I offered a lifetime deal.

20:32.98

Kennedy Kennedy

Oh, wow.

20:33.18

Liz Wilcox

So that was something you know to get me a quick you know influx of cash before the end of the year, but also as a reward. And I offered a little extra, you know hey, I'm going to offer a little more access to me.

20:46.43

Liz Wilcox

Because for $9, I can't. and I don't offer a lot of access to myself. Sure. I'll email you back You know if you ask a question my assistant can't answer ah But you know normally I just refer you to my facebook group where there's you know thousands of other people to help But I said hey if you upgrade for a lifetime aka stick around You know, I'll offer a little more um You know access and that is going to help me

20:58.84

Kennedy Kennedy

yeah

21:11.70

Liz Wilcox

with new members, right? Oh, there are people that are in this for a lifetime.

21:13.71

Kennedy Kennedy

Hmm.

21:15.97

Liz Wilcox

Wow, this must be really good.

21:17.59

Kennedy Kennedy

Hmm.

21:17.72

Liz Wilcox

Oh, wow, she actually does have a plan. She's been helping these people for years now. Like, okay, let me stick around. So it's all about having that plan as the thought leader.

21:28.29

Liz Wilcox

And it might take you years to get there. But you know, you got to have in the in the words of some American ah person that ah you might know, you got to have a semblance of a plan here.

21:39.86

Liz Wilcox

and People will follow you.

21:42.50

Kennedy Kennedy

and and having the ah the idea of having a 12 month plan is like a holy shit that sounds like a lot for some people but it doesn't have to be a full year it could be the next quarter you could just plan out the next three months and then just be laying down the tracks in front for one month ahead one month ahead one month ahead it just has to be more of a plan that they can see because you can't I don't think you could, and unless you don't have lots of stuff going on or you keep it pretty surface, you can't give a detailed description of every single thing you're going to do for the next 12 months. i there that That foot is going to be massive or the end of your podcast is going to be forever long. But you can tell them what you have got. Hey, in the next in the coming months, I'm going to have this and this and this. like I think that's just super smart. I think that's just so clever.

22:27.06

Liz Wilcox

Yeah. And let's talk a little bit. Maybe can I give our listeners a little bit of tough love? Like if you don't have the next 60 days mapped out in your business, what are you doing my dear? Like let's you know sit down with yourself. What are you doing? What can you offer people?

22:44.41

Liz Wilcox

do you have a launch coming up even if you have evergreen stuff you should be offering your people something even if it's a social media campaign you know that you're doing or some YouTube videos or you're gonna be you know in XYZ town in a few months like just letting people know what you're doing on the back end provide so much like reassurance to those people that want to follow you. And so I really recommend you know mapping out, yeah, even 60 days. i I do quarterly, right? What are we going to do in the next quarter for your people? And it's not even thinking about you. It's thinking about your person, your customer. What does your ideal customer need from you? Even if you sell baseball bats, they want to know like what

23:31.77

Liz Wilcox

cutting technology are you up on? You know, how are you implementing XYZ? Do you know what's going on in the industry right now and letting people know, yes, I'm attending this, we're going to this expo, dot, dot, dot, dot, dot, that's going to provide a lot of assurance for your customers.

23:47.77

Kennedy Kennedy

Hmm. Yeah. I love it. I love it. So any other little details that we need to go into that we haven't covered to do with this teasing signature. I think I can't think of anything. Obviously it's not limited to just your email signature.

24:03.18

Kennedy Kennedy

This could be, um you could have a banner or and a section of this on your blog in one of the, do people still have like the the the the bit down the widget area down the side? ah I think that's still the thing. Like you could have places where you're showing people this is what's coming up and writing in a really teasing, exciting, ah evocative way I think it is it' great. I think it's so exciting.

24:26.13

Liz Wilcox

Yeah. I, so with this, you know, translating it from email and if you've got a Facebook group, that Facebook cover and you know, just putting, I use notion, whatever your task manager is, you know, once a quarter, let's change that image out, making sure, you know, you're posting on your stories at the beginning of the month.

24:34.27

Kennedy Kennedy

Hmm.

24:45.01

Liz Wilcox

You've got a podcast. Hello podcast episode. Now you don't even have to think about what you're saying. Just tell people what's coming up. Uh, so, you know, that, that, uh, what do you call it?

24:56.19

Liz Wilcox

not multi streaming but that cross channel of it will get people more and more excited and again wow this person has a plan I'm gonna follow them because I feel a little unclear.

24:58.77

Kennedy Kennedy

Yeah.

25:08.50

Kennedy Kennedy

I love it. And you also look a little bit more professional, even though we know that our businesses are all always a little bit broken. There's one of the it's a little one of the legs of the stool is a little bit wobbly because yeah know it's businesses. like they're all There's always something going on. We're always testing something new. But to give that feeling of people of some level of certainty, some level of predictability, people love that. People absolutely love that.

25:30.79

Liz Wilcox

Amen.

25:31.57

Kennedy Kennedy

I love it. I love it. Liz, when people want to find out more about you, what you're doing and to take a look at your world of email marketing, where should they be going?

25:41.99

Liz Wilcox

Yeah, of course. I'm an email marketer. I'd love for you to join my list. You can go directly to Liz Wilcox.com in the top right hand corner. You can't miss it. There's a hot pink button. You can sign up. It'll give you some free swipes, a welcome sequence, some newsletter samples on how to write that newsletter in 20 minutes or less. And because I know writing subject lines, that's the sexy thing. You're also going to get 52 subject lines for a year full of prompts. Liz Wilcox dot.com hot pink button. You can't miss it.

26:11.02

Kennedy Kennedy

I love it. Thank you so much. Always lovely chatting with you. Thanks for sharing all this stuff. Absolute gold and I'll see you soon. Thanks folks. We'll be be we'll be back next week. Hit subscribe to your podcast player if you haven't already because we'll be back next email marketing Wednesday. Thanks Liz. See you all later.