Why it’s important to make a reality check when we’re deeply convinced about the things we’re passionate for …

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You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

“This is deep in our DNA,” one of the two founders said to me.

Except that it wasn't as the two founders had to learn when

I made them face the facts.

We had asked their employees in an anonymous online questionnaire, why

they actually work at the company.

The results were no small surprise to the founders.

When you're proud of what you've built, such as the company you founded, it's

easy to get blinded by your own passion.

You'll jump to conclusions about your employees or your customers

based on your own thinking.

For example, it's easy to assume that your employees think a certain

way or that your customers love the same things that you love.

And you might be right.

Or not.

One of the simplest ways to find out is to just ask them.

Have a profound conversation with your best customers.

Ask your employees, why they chose to work for you?

And why they still do.

Ask someone from your audience what stuck from your last keynote?

Or how they use your product in their daily lives.

The results might be eyeopening which makes these questions

totally worth asking.