Charlotte Bastiaanse, editor of Vitafoods Insights, and Mike Hughes, head of research and insight at FMCG Gurus discuss how changing dietary habits are driving demand for alternative proteins, as well as highlight the key barriers and challenges for the protein market.

Interested in this topic? Join us at Vitafoods Europe 2019 for the Education Programme

Summit details

Protein innovation: Consumers driving growth

Wednesday 8 May, 10:00-13:00

Session details

Alternative protein sources: current and future market trends within the food, drink and nutritional supplement space

• Outlining consumer attitudes and behaviours when it comes to alternative protein sources
• Understanding what key barriers and opportunities exist when it comes to positioning products around alternative protein sources  
• Identifying in which product categories alternative protein sources are most influential on consumption behaviour