Get the Partnership Kickstart: In less that 30 minutes learn how to identify your best partnership opportunity, start the right conversations, and close deals.

Visit philhsc.com/gtm

ABOUT THIS EPISODE

Why does a full pipeline still fail to convert?

Most GTM teams misdiagnose pipeline problems — and apply pressure in the wrong place.

• The one question that reveals why deals really stall
• How to separate ICP, champion, and positioning issues fast
• A 90-minute diagnostic to uncover the real pattern in your top deals

Before your next pipeline review, shift the question — and diagnose what the buyer actually believes.

The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.

PS - Have a CEO guest recommendation for the show? Share this link with them.