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Building the Tradition of Guns (ft. Brownells)
Episode 4310th July 2024 • State of the Second • Gun Owners of America
00:00:00 00:54:43

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Brownells turns 85 this year, and CEO Pete Brownell joined State of the Second hosts Kaylee and John to walk through how a 1939 gunsmithing supply company became one of the longest-running family businesses in the firearms industry. Pete is third generation. His grandfather started the company as Brownell's Gun Mart, writing how-to articles for NRA publications and stocking the Smith & Wesson and Colt parts that local gunsmiths could not get from factories that only wanted to make guns. The mission was to professionalize the gunsmithing trade with the right tools, the right education, and good product at the right price. Pete also tells the story of moving the company online in 1996, when it was larger than Amazon at the time and his father wrote off the internet as a passing fad.

Much of the conversation is about gunsmithing and the home build. Pete explains why traditional brick-and-mortar gunsmiths faded as CNC machining and tighter tolerances let the AR-15, Glock, and Sig come together without hand fitting, which opened the door for hundreds of thousands of people to personalize firearms at home. He argues America needs more gunsmiths. The number has stayed flat for about a decade while gun ownership climbed toward 100 million people, and there are now 22 gunsmithing schools offering both two-year hands-on programs and distance learning. He points to bolt guns and long-range shooting as the next home build trend, built off a good barreled action.

The back half turns to advocacy. Pete frames Two A Day, the national range day that started on February 22, 2022, around the idea that a civil liberty not exercised ceases to be a civil liberty. He and the hosts press the case for showing up at state lobby days, taking a legislator or a friend to the range without an I-got-you attitude, and welcoming minority and first-time owners into a constitutional tent that is for everybody. Pete praises GOA's stand and the company's choice to support organizations on mission, noting Brownells stepped back from the NRA convention to do so. He closes on what's new at Brownells: a frictionless online experience, an FFL Finder to drive traffic to local shops, the BRN-180 and a Baron 4 launch, and a deeper focus on owning the gunsmith's bench with lifetime-guaranteed tools. Brownells is the title sponsor of GOA's first convention, GOALS, in Knoxville.

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Questions this episode answers

How did Brownells start, and what is the family story behind it?

Pete Brownell's grandfather founded the company in 1939 as Brownell's Gun Mart, stocking the Smith & Wesson and Colt parts local gunsmiths could not get from factories. Pete is the third generation to run what is now one of the firearms industry's longest-running family businesses.

Why did Brownells stay a parts supply house instead of opening retail stores like Cabela's?

The founding mission was to professionalize the gunsmithing trade by giving gunsmiths the right tools, the right education, and good product at the right price. Brownells stayed focused on supplying parts and tools rather than expanding into brick-and-mortar retail stores.

Why have traditional gunsmiths faded while home gun building has grown?

CNC machining and tighter tolerances let platforms like the AR-15, Glock, and Sig come together without hand fitting, so the brick-and-mortar gunsmith who once did that fitting faded. That same shift opened the door for hundreds of thousands of people to personalize firearms at home.

Does America still need gunsmiths, and how can someone become one today?

Pete argues America needs more gunsmiths: the number has stayed flat for about a decade while gun ownership climbed toward 100 million people. There are now 22 gunsmithing schools offering both two-year hands-on programs and distance learning.

What is the next home build trend after the AR-15 and polymer pistols?

Pete points to bolt guns and long-range shooting as the next home build trend, built off a good barreled action. It follows the same path that made the AR-15 and polymer pistols popular projects to assemble at home.

What is Two A Day and why does it matter?

Two A Day is a national range day that started on February 22, 2022, built around the idea that a civil liberty not exercised ceases to be a civil liberty. The goal is to get people out exercising their Second Amendment rights so those rights stay meaningful.

How can gun owners actually defend the Second Amendment at the local and state level?

Pete urges showing up at state lobby days and taking a legislator or a friend to the range to educate rather than ambush them, without an I-got-you attitude. He also frames the Second Amendment as a constitutional tent that welcomes minority and first-time owners.

What's new and coming up at Brownells?

Brownells is building a frictionless online experience, an FFL Finder to drive traffic to local shops, the BRN-180 and a Baron 4 launch, and a deeper focus on owning the gunsmith's bench with lifetime-guaranteed tools. It is also title sponsor of Gun Owners of America's first GOALS convention in Knoxville.

Chapters

  • 00:00 — Welcome and Brownells turns 85
  • 01:54 — From catalog to online in 1996
  • 07:37 — Why Brownells stayed a parts supply house
  • 08:59 — The grandfather, gunsmiths, and Brownell's Gun Mart
  • 12:51 — Why home builds replaced the brick-and-mortar gunsmith
  • 17:47 — America needs more gunsmiths
  • 21:53 — The next home build: bolt guns and long range
  • 24:01 — Title sponsor of GOA's first GOALS convention
  • 28:20 — Two A Day and exercising your civil liberty
  • 30:54 — No compromise and ground already given up
  • 34:09 — Take a legislator to the range, educate not ambush
  • 41:17 — Pete's why: the Second Amendment is for everybody
  • 43:38 — Pete's first gun and his collection
  • 44:53 — What's new at Brownells: FFL Finder, BRN-180, owning the bench
  • 50:38 — Gun companies leaving anti-gun states
  • 53:55 — Get involved locally and wrap-up

About the guest

Pete Brownell is the third-generation leader of Brownells, the gunsmithing supply company his grandfather started in 1939 as Brownell's Gun Mart. The company turns 85 in June this year. Before joining the business, Pete worked in construction management in Miami and then in the Bay Area during the early days of e-commerce, and he brought the internet back to the company, which launched one of the first e-commerce sites in the firearm industry in 1996. He is a past president of the NRA. Brownells now includes AR15.com as part of its family of companies.

Key quotes

"My father was with the business for a lot of years, and now it's my turn to make sure we continue to grow and not screw it up." — Pete Brownell
"America needs more gunsmiths. There's any way you measure it. We've been static with gunsmiths for really about a decade." — Pete Brownell
"It comes down to a civil liberty not exercised ceases to be a civil liberty." — Pete Brownell
"It's the second Amendment is for everybody. It's not just for people in rural America. It is for everybody." — Pete Brownell
"If you buy a cheap tool, you might as well have bought the wrong tool because it's going to break on you." — Pete Brownell
"Ultimately, your elected officials work for you and if you don't let them know where you stand, then they are going to create a narrative of what their constituency looks like." — Kaylee

Transcripts

Speaker A:

Welcome to Gun Owners of America State of the second podcast.

Speaker A:

I'm Kayleigh.

Speaker B:

And I'm John.

Speaker B:

And today we're here with Pete Brownell from Brownells.

Speaker B:

Pete, how are you today?

Speaker C:

I'm doing good, John.

Speaker C:

Thank you, Kaylee.

Speaker C:

Thanks for introductions.

Speaker A:

We are so excited to have you all here.

Speaker A:

You guys are celebrating quite the anniversary.

Speaker A:

Why don't you get into a little bit about the history and what is culminating in 85 years?

Speaker C:

Right, so we are 85 this year in June.

Speaker C:

company that started back in:

Speaker C:

My grandpa started it.

Speaker C:

So I'm third generation.

Speaker C:

My father was with the business for a lot of years, and now it's my turn to make sure we continue to grow and not screw it up.

Speaker C:

So we're 85 years old this year and it's been a great run and it's got a lot of Runway ahead of us.

Speaker C:

So it's been a lot of fun.

Speaker A:

That's awesome.

Speaker A:

You don't hear a lot of successful businesses that are able to carry on generation after generation.

Speaker A:

So that's super amazing that not only do you have the tradition of supplying your customers with amazing quality products, but you guys are also major advocates when it comes to protecting the Second Amendment, right?

Speaker C:

Right?

Speaker C:

No.

Speaker C:

Yeah, we are.

Speaker C:

It's.

Speaker C:

It's something that's been in our blood.

Speaker C:

It's the families that are in this industry, from the Beretta's who've been around 15, going on 16 generations, which is phenomenal.

Speaker C:

You've got their great firearm ownership, Hornady's third generation as well.

Speaker C:

We, by the way, we are 85 years old.

Speaker C:

Old.

Speaker C:

10 Years older than them.

Speaker C:

And the Weatherbys, the.

Speaker C:

I mean, we got Bill Wilson, Ed Brown.

Speaker C:

Their children are coming in.

Speaker C:

We've got a lot of people.

Speaker C:

This is still a type of business and it's a great American dream type of story where you can hand off a tradition to the next generation and they kind of modernize it and move forward.

Speaker C:

And what we've realized as family members and people are in industry is that it's not just the business part.

Speaker C:

Running a good operation, you have to be political and get engaged with supporting and defending the right to own a firearm.

Speaker C:

Even though it's enshrined in the Constitution, you still have to get out there and make sure that the definitions and the use cases and the right to build and the right to use a firearm are still being held to those traditional definitions and traditional use cases.

Speaker C:

And you've got to do it.

Speaker C:

It's under attack a little bit by bit.

Speaker C:

So it's something that we all have to do.

Speaker C:

And I'm just one player of many of the families that are in this industry trying to defend that right to own and work on and use firearms.

Speaker B:

Now Pete, you mentioned how technology has grown.

Speaker B:

So Brownell started off as a catalog.

Speaker B:

How has it been from starting off as a catalog going all the way now to having a large online presence?

Speaker C:

Gosh.

Speaker C:

Yeah.

Speaker C:

So really interesting stories around being a direct marketing company.

Speaker C:

Back in 39 there was.

Speaker C:

gotta put yourself back into:

Speaker C:

It's a really interesting story about how paper was rationed because it was being used for the raw good was being used, which is pulp, which is being wood pulp being used for powder for World War II.

Speaker C:

So paper was being rationed.

Speaker C:

So how do you become a direct marketing company when you can't print or use a catalog?

Speaker C:

So it became pretty, pretty interesting time for us as we were maturing as a, as, as a catalog company.

Speaker C:

Making that transition from a print company to a digital company was.

Speaker C:

It was a wild west.

Speaker C:

We were, we were doing that back in 96.

Speaker C:

So we've been online since:

Speaker C:

And it's.

Speaker C:

It was really fascinating and it's really interesting story.

Speaker C:

Again I worked out, I was out of the business right out of college.

Speaker C:

I worked in construction management and down in Miami.

Speaker C:

So helped rebuild some of the Miami beach area and then went up to Silicon Valley there in the Bay Area.

Speaker C:

So I lived in California right when Amazon was starting and we were at the that time larger than Amazon back in 96.

Speaker C:

So I was in that incubator of just ideas what was shifting and how people were interacting with companies and product and society was expecting different behaviors.

Speaker C:

This is where Amazon came out with just books and they were challenging borders at the time.

Speaker C:

And it was really interesting to just when you're out there working next to or building some of these.com companies in construction, you got a chance to listen to some of the people what their theory was about where society was moving and how they were going to interact with each other in the future.

Speaker C:

I brought that back to Iowa so maybe I'll call it the Silicon Valley of Montezuma, Iowa.

Speaker C:

Small valley where we came out with one of the very first e commerce sites for this for the firearm industry back in 96.

Speaker C:

And then that shift going from print which didn't quite matter if things were individually searchable, just had to be printed on a page.

Speaker C:

Just getting all of that content at that time, it was decades of content out there and making it findable or searchable or, or printable online has been a, been a journey and it's, it's continuing to evolve.

Speaker C:

I was the tech kid that brought back this new idea called the Internet.

Speaker C:

And how do you use a website, how do you communicate?

Speaker C:

Was kind of the new thing that my dad was like, ah, that's a passing fad.

Speaker C:

No one's going to give you their credit card.

Speaker C:

And that was true, that credit cards were something that people were concerned about putting online because of personal security and safety and they just didn't trust the wires to carry the message.

Speaker C:

And there was some truth in that back in the day, but that's all changed as well.

Speaker C:

So we just had to continue to mature and provide the better security, better safety, a smoother experience for everybody.

Speaker C:

And it's still changing.

Speaker C:

I'm no longer the tech person.

Speaker C:

It's really passed me by quite a bit.

Speaker C:

So we've got a lot of younger people that have come in and kind of showed us the path, the way forward.

Speaker C:

So it's, it's an ever evolving way to interact with our customer, get feedback from our customer.

Speaker C:

We now have ar15.com as part of the family of companies.

Speaker C:

Let me tell you, that group gives you their opinion and you better listen because they have some good points.

Speaker C:

It may come across as a jab and sometimes you deserve it.

Speaker C:

Most times you deserve it.

Speaker C:

So listening to our customer, being an Internet company allows you to have a great dialogue with your customers.

Speaker C:

A lot more one to one relationship, which is really how we started was a personal relationship.

Speaker C:

And then as we grew, we got a little more distance from our customer.

Speaker C:

So it became writing letters and maybe phone calls.

Speaker C:

But now that we're on the Internet and a digital, fully digital company, you can get back to that personal relationship with your customer, which we all love and, and really enjoy and learn a lot from.

Speaker C:

So it's, it's been a great journey and will continue to be a great journey.

Speaker B:

Yeah.

Speaker B:

So Brownell started off as his catalog and we saw a lot of catalog companies open brick and mortar locations throughout the country.

Speaker B:

Why, why did Brownell stay in one centralized location and not do that kind of brick and mortar expansion.

Speaker C:

Capital you had?

Speaker C:

So Cabela's, Dick and Mary and the Cabela's did a great job starting off acquiring names and they had a, a really, a good knack for picking good physical locations.

Speaker C:

And their product offering was for hunting and outdoor hunting, which is really a, we look at it as that.

Speaker C:

That gun shop or gun range or that hunting shop at.

Speaker C:

At the trailhead.

Speaker C:

And.

Speaker C:

And they chose for their skill set to be that.

Speaker C:

That local outfitter right there, right before you go in the backcountry.

Speaker C:

And their product offering lended itself for that.

Speaker C:

The soft goods, the guns, the accessories, the optics, those types of activities.

Speaker C:

We started off as a parts supply house, so we were better suited to help supply the.

Speaker C:

The Dick and Mary gun stores out there before they became really huge.

Speaker C:

So it was that local gunsmith, the local gun shop that was repairing that firearm as it went into the back country that we were most interested in supporting.

Speaker C:

And that was kind of a.

Speaker C:

Based on a philosophy about.

Speaker C:

My grandfather was a gunsmith and he started this whole thing, gosh, writing stories and how to stories for the NRA publications.

Speaker C:

And that was one of his ways to supplement his gunsmithing career.

Speaker C:

The other way was taking the things that came across his desk.

Speaker C:

And he knew he needed parts and tools to do the job for his customers.

Speaker C:

So he would have dialogue at Fruit with Bill Rugle Sr. Or with Weatherby or with the Colt Company at the time to and Smith and Wesson.

Speaker C:

He'd write him and say, hey, I need these kind of parts.

Speaker C:

Can you.

Speaker C:

Next time you do a production run, can you send me five of them?

Speaker C:

So he would be out there getting four or five of them so he could put it in his inventory.

Speaker C:

And frankly, when that got to a point, when, hey, I got enough of these Smith and Wesson J frame parts, I'm gonna write my friends out there who are my fellow gunsmiths to see if they need any.

Speaker C:

And that was kind of.

Speaker C:

That was back in the early, early 30s when he was doing that.

Speaker C:

And that started to get his idea.

Speaker C:

And he was actually doing a lot of that for PO Ackley.

Speaker C:

So PO Did a lot of his own custom building.

Speaker C:

And of course he's pretty famous in wildcatting.

Speaker C:

So he was also.

Speaker C:

My grandpa was also doing that for the ammo companies.

Speaker C:

So it was providing he was writing, he was taking that financial risk of putting that stuff in inventory and then writing his buddies and say, hey, do you need any of these things?

Speaker C:

And that kind of was the start of.

Speaker C:

It was called Brownell's Gun Mart at the time where we really got started.

Speaker C:

And it was all because of his personal correspondence and with his, you know, the POs of the world and the other good gunsmiths that were out there in the.

Speaker C:

In the.

Speaker C:

In the wild next to the.

Speaker C:

Next to where activity actually happens in the on the gun range or in the hunting areas.

Speaker C:

And he had that, that almost weekly dialogue letters with him that would just flow back and forth.

Speaker C:

And then also with the gun companies to build be that person that kind of connected the two.

Speaker C:

Because in the day you had to send your gun back to the gun store or they would have to write their own correspondence back to the gun factories to find if you have a part or that kind of activity.

Speaker C:

And you got to remember gun companies make guns, they don't make parts.

Speaker C:

So they were, they were not too thrilled with taking something out of production line and giving it to a gunsmith.

Speaker C:

And that's where Brownells really started to find its path.

Speaker C:

And really through kind of the pushing from, you know, Po, he said, hey, and it's really interesting letter that, that his grandson brought us.

Speaker C:

This, this is a letter that my grandpa wrote to your grandpa on encouraging him to start this business.

Speaker C:

Wow.

Speaker C:

It's kind of a little, it's a great piece of history and it still is kind of that space.

Speaker C:

Where does Brownells fit?

Speaker C:

It's between the factory and the gunsmith to help them get what they need to make sure that they can be a profitable gun shop serving firearms in the field.

Speaker C:

My grandfather's kind of call to action was he wanted to professionalize the gunsmithing trade.

Speaker C:

And that meant providing the right tools, which he developed a lot of them, the right processes, the right education, which is.

Speaker C:

We're sitting in one of these education spaces now where we're doing a lot of videos and awareness stuff to the gunsmiths out there, a lot of books that we've written, and probably most importantly, a good product at the right time, at the right price.

Speaker C:

So gun shops, you guys out there can get the job done for your customer.

Speaker C:

So there's story and story after story about just trials and tribulations of being in the firearm industry for the last 85 years.

Speaker C:

Pretty, pretty fun.

Speaker B:

Now these things are falling out now.

Speaker B:

The, the.

Speaker B:

We've seen this traditional gunsmith kind of brick and mortar traditional gunsmith kind of go away.

Speaker B:

It's not as prevalent as it used to be back in the day, but we're seeing a lot more people doing at home builds and at home kind of gunsmithing.

Speaker B:

r own ars, building their own:

Speaker C:

So this, this right to build a firearm has been around since the very, very beginning of our country.

Speaker C:

And that was a tradition of just taking things, you know, the barrel and action of flint and being able to put that together.

Speaker C:

Back in the early days, production quality was still a little ad hoch.

Speaker C:

It was, it required still some hand fitting once it was off a production line.

Speaker C:

I think the advent of the cnc, a better drafting, the ability to do tighter tolerances was the advocate for and the avenue for a the AR15 or the Glock or a more modern Sig that allows you to not have to do that hand fitting work anymore because they came out so precise.

Speaker C:

The custom shops at the Smith and Wesson and Rugers and those things allowed you to get a really high production firearm for right out of the box.

Speaker C:

need for fitting a slide to a:

Speaker C:

High volume, just get it out there.

Speaker C:

The Vietnam model was still get that AR15 or that, that M16 out there as quickly as possible.

Speaker C:

So the tolerances weren't where they were.

Speaker C:

There was no consistency in things as simple that we take for granted today in the rails, the picatinny rail or the picatinny like rails.

Speaker C:

There was no consistency between the spacing.

Speaker C:

So you couldn't make rings and bases and optics to fit universally on a platform.

Speaker C:

It was, I've got a Colt M16 or a Colt AR15, I've got a Ruger.

Speaker C:

So it was by factory.

Speaker C:

Which meant that the gunsmith had to have a lot of knowledge what that, that spacing was or what those dimensions were.

Speaker C:

Tighter tolerances, uniform production allowed us to not need a.

Speaker C:

A gunsmith that.

Speaker C:

I mean some of these guys are great.

Speaker C:

It's like three strokes of a.

Speaker C:

A wood file and you've got a perfect stock or they can make a perfect cube out of a chunk of steel.

Speaker C:

Those hilt, those, those hand scales are still needed, but just not to produce the, the, you know, kind of.

Speaker C:

It's America's rifle right now, the AR15 or.

Speaker C:

And you can accessorize that with all of the other types of activities and other companies out there that make good product.

Speaker C:

To accessorize an AR15, to personalize it.

Speaker C:

What we found is that when it became easy to assemble because of tighter tolerances that the person at home wanted to.

Speaker C:

And there's hundreds of thousands of these individuals that wanted to personalize that firearm based on that standard platform.

Speaker C:

And from that you've got a whole ecosystem of entrepreneurs making lights or rails or hand Guards or muzzle brakes or now suppressors out there.

Speaker C:

All of that stuff is now fits on the standard platform and is doable by that home gunsmith or that home do it yourself person.

Speaker C:

I would advocate, though, that there is no substitute for someone who's experienced gunsmith to say, hey, that's a good fit, not a good fit.

Speaker C:

There's something wrong with that.

Speaker C:

The guys at Brownells helped me build.

Speaker C:

They always helped me build my.

Speaker C:

My firearms because they're.

Speaker C:

They're a lot more skilled on.

Speaker C:

That doesn't feel right.

Speaker C:

And that's really what you're getting when you.

Speaker C:

When you go to a gunsmith is the ability for them to diagnose the problem quicker.

Speaker C:

So you're not.

Speaker C:

Not having.

Speaker C:

Well, I do like it when you guys lose a spring because you're buying another spring from us.

Speaker C:

But you want to get that.

Speaker C:

That whole firearm build done, and you can definitely do it.

Speaker C:

But a gunsmith really can put some finer points to it, and they're really skilled and they can help speed the process through.

Speaker C:

So they're definitely their weight in gold.

Speaker C:

There's an old saying about that.

Speaker C:

Well, you know, I took it to my gunsmith.

Speaker C:

Why does it cost so much just to add a screw into that, into that optic?

Speaker C:

Well, it was the right screw at the right tolerances, and that's what you're paying for is the knowledge they have in their head.

Speaker A:

Yeah.

Speaker A:

And I think that what's so great about people getting into building their own ARS is we're now in a time where you can become a gunsmith.

Speaker A:

You know, online, there are programs, there are different things now where people can.

Speaker A:

Can go to the next level with.

Speaker A:

With that individualized training.

Speaker A:

And more and more people, especially that are graduating high school, I think are more interested in the firearms community and have more resources available to them to start out in the industry, which is great.

Speaker A:

When we talk about wanting to preserve the second Amendment, we have to have generation after generation stepping up and getting involved in the industry at all facets and levels.

Speaker C:

Oh, yeah, that's a great point.

Speaker C:

You know, America needs more gunsmiths.

Speaker C:

There's any way you measure it.

Speaker C:

We've been static with gunsmiths for really about a decade.

Speaker C:

While more and more Americans are owning firearms.

Speaker C:

One of the biggest questions we get is, hey, do you know a gunsmith that can do this?

Speaker C:

And we could double, if not triple, the number of gunsmiths out there now coming out of high school or the military.

Speaker C:

The.

Speaker C:

In my generation and the generation right after me was, hey, go get A college degree, you'll be fine.

Speaker C:

Well, what you got was college debt and your job options weren't any any more.

Speaker C:

You may have had a little bit more ceiling in your job opportunities, but you weren't that much greater than somebody who went into the trades and really learned how to use your hands and delivering a local product.

Speaker C:

Gunsmiths are needed out there and you could go through a school.

Speaker C:

There's 22 of them now out there.

Speaker C:

From the traditional two year programs which are really good hands on training, you come out to fantastic, both public and private and then the distance learning ones.

Speaker C:

And they're what Covid has taught us about distance learning.

Speaker C:

And the learning of a trade is you can do it on your time and then come back and work with a local gunsmith or gun shop to really fine tune your trade.

Speaker C:

And so you have more people coming in, they have less debt, they have more opportunity to earn.

Speaker C:

They're right in their zone of passion.

Speaker C:

You don't have to follow the need a college degree to be successful.

Speaker C:

You can be successful right out of high school, right out of the military, right out of the career that is that you're kind of maybe stuck in.

Speaker C:

Do a distance learning or to go to the summer schools or make the full commitment to go to a two year program.

Speaker C:

We can place gunsmiths or the gut, they can be absorbed into society overnight because there's definitely a need for more gunsmiths as a definite ownership.

Speaker C:

There's really in about 100 million people right now of firearms out there.

Speaker C:

One thing that we do see, and I think it points to your building a local community.

Speaker C:

When we have a gunsmith or a gun shop in town, you've got a really good, positive, healthy second amendment culture and community.

Speaker C:

There's more people out there who have firearms that are maintained well.

Speaker C:

Their passion and where to shoot becomes safer and more active.

Speaker C:

We see the scholastic shotgun program skyrocketing in those areas that have a good healthy community on.

Speaker C:

All that comes down to that local gun person who is either a gunsmith or a gun shop owner and usually a mix of those two individuals that has a, has a passion for their, their trade and their community and they, they build it and foster it.

Speaker C:

America needs more gunsmiths and we'd encourage you to go out there and get some training and hang up a shingle and go work for an existing gunsmith.

Speaker B:

Well said, Pete.

Speaker B:

We've seen the AR15 is America's gun.

Speaker B:

We've seen people build it.

Speaker B:

You mentioned about springs flying everywhere.

Speaker B:

I think one of my detent springs is somewhere in orbit.

Speaker B:

I still can't find it.

Speaker B:

What is the next home build gun?

Speaker B:

I mean We've seen the AR15, we saw the polymer 80s.

Speaker B:

We're starting to see some bolt gun kind of at home build.

Speaker B:

Are we seeing that is the new trend is some bolt guns.

Speaker B:

Are we going to see like something else going to be the new home build trend.

Speaker C:

Glocks are pretty good to accessorize.

Speaker C:

Sigs are great to accessorize.

Speaker C:

Again anything that you can put a new slide in new sight profile on, on your handguns.

Speaker C:

If you are fantastic bolt guns.

Speaker C:

Really interesting.

Speaker C:

The, the, the barreled action is a great foundation for accessorizing your long range shooting.

Speaker C:

That's it's a.

Speaker C:

Usually what we see is somebody has says hey I've got an AR15, I've made that build and I maybe I built a couple of those and they have this, this, this, this mystique that bolt guns require someone with a rasp, you know, chucking out wood or filing down metal.

Speaker C:

It is super easy to put together a bolt gun with a couple of mentors with you and that starts with a barreled action.

Speaker C:

So one of the things Brownells has been doing is trying to find really good supply of of actions and barreled actions.

Speaker C:

So you have that good foundation where you can plug in a magpul chassis or some other kind of stock configuration that kind of mimics or, or features the same kind of profile you have with an AR15.

Speaker C:

So you can keep that same body mechanics going.

Speaker C:

Long range shooting is coming back.

Speaker C:

It's another tool in your, in your vault.

Speaker C:

It's another type of activity.

Speaker C:

You can go out there and it's pretty darn rewarding.

Speaker C:

Come along.

Speaker C:

Right along with that comes that, that reloading component.

Speaker C:

So you can really start to fine tune and personalize that long range shooting that you're doing either at the range or out on a hunt.

Speaker C:

That thing is coming, those are coming back and it's a, it's really kind of fun and optics are really getting really good now.

Speaker C:

They've been good for a while but they're really getting good in, in technology the knowledge around long range shooting is being more prevalent.

Speaker C:

You see a really cool stuff on the, on the Internet of how to's and some of the adventures you might go on with a hunting adventure with a good bolt action rifle.

Speaker C:

It's a fantastic platform to add to your portfolio.

Speaker B:

Well Pete, we've got a big thing coming up called goals and you guys have taken the title sponsorship of that.

Speaker B:

What's it like for you guys to be the title sponsor of the first GOA convention?

Speaker C:

This feels like a startup and there's a lot of energy around it on those startups and maybe it is a, a startup for the convention, but GOA has been around for a long, long time doing a really good fight and I think, and it feels a lot of grassroots energy around it, which is very encouraging because that's really what A2A community is all about, is helping each other and, and fighting for individual rights.

Speaker C:

So I'm excited that GOA has made the move to jump into this.

Speaker C:

We're glad to be a sponsor to get this.

Speaker C:

I will say if you can bottle this energy up that you guys have been able to create and hand it out at this, at goals, we'll have a very strong tail to this.

Speaker C:

As we roll into election year, post election year, start to fight for our rights at each state level that, that where these battles are really happening.

Speaker C:

And I'm just glad you guys are putting something together that's, that's going to have a lot of legs underneath it, a lot of, a lot of future to it.

Speaker C:

So it's, it's exciting to be part of the startup of, of this event.

Speaker A:

Thank you for that.

Speaker A:

I mean, this is one of those things when we, we started looking at do we really want to do a convention?

Speaker A:

And ultimately, like all good ideas, they come from our members.

Speaker A:

And so, you know, we, we've been very flattered that over the last few years we've been getting more and more and more requests to do a convention.

Speaker A:

And so we're taking the plunge in Knoxville and it's going to be so exciting.

Speaker A:

And if you haven't registered yet and you're listening to this podcast, please register because it's going to be one of those events that I think we're all going to be sitting back 20 years from now going, do you remember how small it was Year one?

Speaker A:

Even though it feels so massive right now, just because we could never do enough to say thank you to our members and this is, this is our all for them and hopefully it's going to be the event of the year.

Speaker C:

That's good.

Speaker C:

I mentioned this at arfcomm maybe two weeks ago.

Speaker C:

It was a hit.

Speaker C:

So arfcommers, get out there, sign up.

Speaker C:

Anybody who hasn't yet signed up, hope to see you there.

Speaker C:

Fly your colors while you're there, just to create that again.

Speaker C:

That good Second Amendment community is, is.

Speaker C:

We know it's there.

Speaker C:

We want to see it there.

Speaker C:

Be it wherever you are.

Speaker C:

Let's, let's kind of converge on the Goals convention and make it a super hit.

Speaker C:

There's a, you know, there's an interesting.

Speaker C:

So again, 85 years, we, we were around back.

Speaker C:

We were the longest company displaying at the NRA convention up until about two years ago.

Speaker C:

We stopped because we wanted, we wanted to make sure that we were supporting organizations that are on mission and in the field having the fight.

Speaker C:

And you guys have been doing a great job holding everybody accountable to the traditional determinations and definitions of the Second Amendment.

Speaker C:

So we greatly appreciate your effort and energy out there and it's a great place to celebrate that.

Speaker A:

Well, thank you for that.

Speaker A:

We're, we're excited.

Speaker A:

And for those that have enjoyed this podcast so far, be sure to come see the firearms innovation panel that Pete will be sitting on at the convention.

Speaker A:

And so you're going to again, get to hear from a master and a real leader in the firearms community, which we're also so excited about.

Speaker C:

It's gonna be fun.

Speaker A:

Kind of moving directions from goals.

Speaker A:

I do want to talk a little bit about what you guys have done in addition to everything with in the business of firearms, but you guys have really taken a step in encouraging people to celebrate the Second Amendment in a really big way with two a Day.

Speaker A:

What was kind of the brainchild behind having a national range day across the country.

Speaker C:

So it comes down to a civil liberty not exercised.

Speaker C:

Ceases to be a civil liberty.

Speaker C:

So how do you get out there and show your support en masse to make sure that people that are necessarily keeping this, the policymakers that are kind of just doing their job and state legislators or the federal legislation or the administrative staff see that we are a strong community.

Speaker C:

Yeah, there's 100 plus million gun owners, but are they exercising their civil liberties?

Speaker C:

,:

Speaker C:

So the twos lined up.

Speaker C:

Get out there to the range.

Speaker C:

Yeah, it's cold, maybe in the, in Iowa at that time.

Speaker C:

But it's, it's one of those days where get out there and exercise that civil liberty.

Speaker C:

And, and we have a lot of people that are participating in that and showing their 2A support in many different ways.

Speaker C:

And we greatly encourage it sends a signal.

Speaker B:

Yeah, I mean I went up to two a day and in Scottsdale, went and hung out with people.

Speaker B:

Enjoyed it.

Speaker B:

I think it's a great way to get everybody involved.

Speaker B:

Just take the day to go.

Speaker B:

Exercise your Second Amendment Rights.

Speaker B:

And without, you know, if you don't exercise that right or you, you go, okay, well this thing, oh, this doesn't bother me because this doesn't affect me.

Speaker B:

Well, eventually it will.

Speaker B:

And if you don't fight for your rights, they're going to be taken away.

Speaker B:

And we see that bit by bit by the atf, every couples and, and the politicians taking bit by bit and by bit.

Speaker B:

And that's why GOA is no compromise.

Speaker B:

We fight on the text, tradition and history of the second Amendment, and we'll continue to fight on those.

Speaker B:

So that way we restore the second Amendment to the way the founding fathers originally intended it to be.

Speaker B:

Mm.

Speaker C:

Yeah, There's a philosophy of compromise out there.

Speaker C:

And if you take a look at where we started with the second Amendment when the ink was still wet, to where we are today, there's been a lot of compromise already.

Speaker C:

So there's no compromise concept, is it?

Speaker C:

The new starting point isn't where we are today.

Speaker C:

And let's move further to reducing second amendment rights.

Speaker C:

There's already tension from where we started as a country to where we are today.

Speaker C:

And that tension is fighting for making sure there's not any lost ground and hopefully gaining some of those areas where we have lost some ground.

Speaker C:

And a great example is, I remember coming into the industry in 95, concealed carry was.

Speaker C:

There was a shall issue country.

Speaker C:

I'm sorry, it was a May issue country.

Speaker C:

Iowa was may issue.

Speaker C:

And we now a shall issue country most every place.

Speaker C:

And now we have constitutional carry in what, 27, 27 states, 28 states, something like that.

Speaker C:

It's that shift of not compromising and that tension of this is an individual right and individual responsibility for second Amendment as guaranteed in our Constitution.

Speaker C:

That's some shifts where we have had some big wins.

Speaker C:

It's tough sometimes when you're in the fight to step back and realize just how much we have allowed the individual right to own firearm to be solidified in our culture and our society.

Speaker C:

Even though there seems like there's a lot of cultural divide on this, there is a significant number of individuals out there that are on the side of individual, responsible individual ownership of firearm and use of firearms.

Speaker C:

And that's where I think a GOA has taken a great stand on some of the legislative or the legal issues that you guys are out there being in front of, trying to get ahead of where that landslide may start.

Speaker C:

And once that starts in the wrong direction, it's really hard to pull it back.

Speaker C:

And it takes a generation.

Speaker C:

So being able to carry a firearm on your person at 96 or today, that's a lot of time.

Speaker C:

That is a generation of itself.

Speaker C:

So it's a good thing to stay on top of these types of issues and don't let them start to slide one direction because it's really hard to pull it back.

Speaker A:

Absolutely.

Speaker A:

And the biggest thing to remind people of is a lot easier to win fights legislatively than in the courts because the courts just take a long time.

Speaker A:

It's a lot easier to stop a bad idea before you know, it gets legs underneath it and really starts moving.

Speaker A:

And that's why it's important to show up to your state's lobby days.

Speaker A:

That's why it's important to send emails and phone calls so that that active participation lets people know where you stand.

Speaker A:

Ultimately, your elected officials work for you and if you don't let them know where you stand, then they are going to create a narrative of what their constituency looks like.

Speaker A:

Don't give them the power to redefine your moral values.

Speaker C:

I would also encourage, encourage you as individuals out there to take somebody out to the range, be it a legislator and don't do it in a way or it's like I got you type of moments, because that does not engender trust.

Speaker C:

And if you don't have at least respect and trust, you're not going to make much headway at your local levels, be it city council, the state to the fed.

Speaker C:

It's an educational moment.

Speaker C:

People come to the Second Amendment community with their preconceived ideas.

Speaker C:

I came from rural Iowa.

Speaker C:

I had a preconceived idea that you're all hearing about supporting now about it is a good individual right to have, and let's not eat away at that.

Speaker C:

But there's individuals who have never been out in the field who have their preconceived idea.

Speaker C:

And it's our job to help educate them.

Speaker C:

They may be incredibly brilliant people, just not experienced in what we take for granted.

Speaker C:

So we have to understand where they are on their educational and experience arc of the Pro2A community and why it's a safer, a safer country because of it.

Speaker C:

In my opinion, and I think in many people's opinion, what Covid has taught a lot of people is that contract where we outsource our personal safety to the government through law enforcement, when that starts to break down and break down quick.

Speaker C:

And we saw a surge of individuals out there buy a pistol for the first time.

Speaker C:

So their preconceived ideas met a brick wall.

Speaker C:

And many of them said, well, I need to protect myself individually because there's not many.

Speaker C:

Our police are overwhelmed.

Speaker C:

Our government is not equipped to handle this type of unrest or perceived unrest.

Speaker C:

And that's when people made that break from their preconceived ideas.

Speaker C:

It's now our job to make sure that those are people who understand the responsibility, not just personal responsibility with a firearm, but also that social responsibility to allow people the right to choose how they defend themselves, not to always outsource it for the government through the police policing and how that might work for you in your area.

Speaker C:

But what does that mean?

Speaker C:

Are you taking an option away from somebody by saying no guns in this area and is that a good thing for that community?

Speaker C:

Are you making a judgment call on their life and how they want to defend themselves?

Speaker C:

And mostly when you say no guns here, that's what you're saying.

Speaker C:

I don't want you to have the right to defend yourself because I'm sitting in my golden tower and I don't want to acknowledge your life experience and how you need to defend yourself or exercise your second amendment because I'll make it for you.

Speaker C:

That's why you got to show up at range days, the government days.

Speaker C:

That's why you have to take people that you don't look like you sound like you have that same growth experience of you.

Speaker C:

And you may learn something as well in that process.

Speaker C:

But take them out to the range, let your legislators have an experience that's kind of similar to what you grew up with.

Speaker C:

And through that they may have a better understanding of this aha moment.

Speaker C:

I get it.

Speaker C:

And start to make policies with a lot more experience versus just party line.

Speaker C:

This is what we do as our party.

Speaker A:

Yeah.

Speaker A:

And I think that goes well with individuals in addition, because not everyone has the same background.

Speaker A:

And so allowing yourself to take someone to the range, maybe put yourself in an uncomfortable situation where it's like, well, I don't know how they're going to react.

Speaker A:

You know, are they wildly anti gun?

Speaker A:

What if I say this at work?

Speaker A:

But if you just let yourself have that conversation and invite someone out to the range and start sharing life with them, you have the ability to hopefully introduce them into their own second amendment journey.

Speaker A:

We have a second amendment right whether we choose to exercise it or not.

Speaker A:

And so the more that they get acquainted with that right, understand that right and feel confident in that right.

Speaker A:

The more advocates we have on our side and it's going to make it much harder for the erosion of our second amendment to continue.

Speaker C:

Yeah.

Speaker C:

Some of the greatest activities out there.

Speaker C:

I'll give a big plug for the shotgun sports.

Speaker C:

It's the fastest growing sport, faster than golf was, it's bigger than golf right now.

Speaker C:

And it's being sponsored more and more and lettered more and more in the high school.

Speaker C:

So the Scholastic Targets program has been a great advocate for introducing families and these, I would call them, non traditional athletes to a sport where they can have pride in themselves and the school that sometimes they don't fit.

Speaker C:

If it's a football school or it's a basketball school or a baseball school or softball school, they may not fit because they're not that kind of athlete.

Speaker C:

The Scholastic Target program brings those kids to a very disciplined activity and it also brings their families in as well.

Speaker C:

And you.

Speaker C:

We see not just good participation, but we also see improved test scores.

Speaker C:

We see improved engagement with the community.

Speaker C:

We see people come out of their shell when they can, they can break that first target.

Speaker C:

And a lot of them are now getting a good 20, 20 plus targets on a shotgun field in a trapper skeet competition.

Speaker C:

And that becomes a life skill from them.

Speaker C:

Not just the shooting skills, but the confidence that they have to become a much more productive person with a lot more self confidence.

Speaker C:

That's why that's growing.

Speaker C:

It brings the whole family to it that may not have been a firearm family into the community.

Speaker C:

And it's very open and welcoming and very supportive and it's a great call out for bringing individuals to the, to the shooting range and share that experience with them.

Speaker B:

Yeah, we talk a lot about the on ramp into the second Amendment and everybody's story is different, but there's so many avenues now to be getting the 2A.

Speaker B:

Just like you were talking about, about, you know, the scholastic programs and we all have our own individual stories.

Speaker B:

Do you.

Speaker B:

What was.

Speaker B:

I know that you've, you.

Speaker B:

Your family's been in this for a long.

Speaker B:

For almost ever 85 years.

Speaker B:

What was your on ramp?

Speaker B:

What was your aha like?

Speaker B:

I'm really into the two a moment for you, Pete?

Speaker C:

Well, I was seeing a demographic and this would be a minority demographics, be it women, be it the African American community, the LGBT community, having being told a story at the same time that you can't defend yourself.

Speaker C:

Guns are bad and some of their experiences with firearm would have been bad, but they were.

Speaker C:

All of those communities are in areas that not all.

Speaker C:

I should say they were being told a story.

Speaker C:

I saw that was putting them in an environment that was taking that civil liberty away from them.

Speaker C:

And I said that is not the American ethos, it's the second Amendment is for everybody.

Speaker C:

It's not just for people in rural America.

Speaker C:

It is for everybody.

Speaker C:

A lot of my time as NRA president was about making sure that everybody understood it's a big tent, it is a constitutional tent.

Speaker C:

And everybody has that civil right.

Speaker C:

And that's what really what I was fighting for is to make inroads into those geographic areas and say, hey, you have a right that is that you're not, you're being told should not be exercised because these, these devices are bad.

Speaker C:

Therefore if you touch them, you're bad as well.

Speaker C:

And it was like, well that's, that's a wrong, that's a wrong statement.

Speaker C:

And fight for the right for those individuals to have a range or have a gun store in that, in that area so they can, they can understand what the two A life is all about.

Speaker C:

You, they can find themselves a way for.

Speaker C:

In most cases it was.

Speaker C:

Most people are buying pistols right now for protection and then they get into the competition.

Speaker C:

Part of the range, part the community building, part of the 2A community.

Speaker C:

I kind of came at it as a, what I would say an unequal exercising of the 2A community.

Speaker C:

And I just thought that was wrong.

Speaker C:

And that's right.

Speaker C:

I've spent a lot of my time.

Speaker C:

It's not that guys in rural America need the exercise or two our rights.

Speaker C:

We kind of grew up with it.

Speaker C:

It's everybody else out there who it is that is.

Speaker C:

It's a top 10 civil liberty and they have a right to have it.

Speaker C:

And I saw that being not presented to them and I said I'm going to break through all that.

Speaker B:

Well said, very well said.

Speaker B:

So I, I'm.

Speaker B:

I'm going to ask this question what we talk about a lot about, you know, our first gun.

Speaker B:

What was Pete Brownell's first gun?

Speaker C:

The Red Rider.

Speaker C:

They're followed up by a 20 gauge 870 pump shotgun.

Speaker C:

So that's my go to when it's pheasant season.

Speaker C:

I do have a nice Beretta Silver Pigeon for doubles mostly what I, that's actually what I carry today and it's usually broken open while everybody else is shooting and I'm watching the dogs and helping them get on birds.

Speaker C:

So that's.

Speaker C:

It really was a, it was an 870, 20 gauge.

Speaker C:

Still a fantastic shotgun.

Speaker C:

Got some great guy, I got some great pistols.

Speaker C:

Ed Brown, Bill Wilson's, I got Bill Loughridge there at Cylinder and Slide.

Speaker C:

A lot of these guys are great gunsmiths out there.

Speaker C:

Family friends.

Speaker C:

So I kind of grew up with a lot of these guys and their kids.

Speaker C:

So I have a lot of their pistols, a lot of their rifles.

Speaker C:

Gosh, yeah, I should say I've got 5 volts, so it's pretty good.

Speaker B:

So, Pete, what is new at Brownells?

Speaker B:

What's coming up?

Speaker B:

What are the, what's a new hot item from you?

Speaker B:

I know you guys have the BRN180.

Speaker B:

That's doing really well.

Speaker B:

You know, what's next?

Speaker C:

Boy, I'll say.

Speaker C:

There's two fronts.

Speaker C:

We have made some significant investments in our technology.

Speaker C:

Again, our friends at AR15 and many of the customers have given us good feedback.

Speaker C:

Doesn't always look like good feedback when you're getting it.

Speaker C:

So we've made a lot of investment in just a better experience.

Speaker C:

We want it.

Speaker C:

I'll call it Frictionless Experience Online.

Speaker C:

It's that Amazon experience where it's almost at your door when you're thinking about it.

Speaker C:

Just make that super simple for everybody.

Speaker C:

And that's a, that's been a, that's been a journey that we are, we're, we're coming to getting some good solutions for you right now, today actually.

Speaker C:

So that's that.

Speaker C:

That frictionless [email protected] is being delivered and we'd encourage you to go take a look at it, reassess it, give it a, give it a shot.

Speaker C:

Let us give us feedback.

Speaker C:

We're always taking feedback and trying to improve.

Speaker C:

So better services.

Speaker C:

We got a. I'll call it FFL Finder.

Speaker C:

So how do we help that gunsmith become through our website, drive some traffic to their retail store.

Speaker C:

So FFL Finder is getting a new skin to it and trying to be a tool to help drive again that local community to feel and help that local gunsmith and gun shop become that center of excellence and help drive some traffic there.

Speaker C:

Services like that through our digital, digital space, better education online, making sure all that stuff is being found.

Speaker C:

There's a lot of it.

Speaker C:

There's 30 years of content that we've got, if not full 85 as we digitize it, that should all be available to you hopefully this year.

Speaker C:

So continue to check back.

Speaker C:

We got some great rock stars, social rock stars here with Caleb and Steve and Paul.

Speaker C:

We're going to continue to drive more and more of that content, hopefully bring more and more of our, our customers to the silver screen so they can tell their story about their own gunsmithing success or their how tos and, and just some of their put some of their voices out There on the product side the barn lines is, has been a.

Speaker C:

Has been a great gem for us and we're continuing to evolve that and bring those out.

Speaker C:

Baron 4 is going to make its debut what a handful of weeks.

Speaker C:

The 180 is going to be back at it and there was some improvements.

Speaker C:

So those.

Speaker C:

Watch for those.

Speaker C:

Probably the biggest thing maybe I'll say a refocusing if not a deeper focus on the gunsmithing market.

Speaker C:

The gunsmith and that builder market tools the tools to get the job done.

Speaker C:

We want to own the bench.

Speaker C:

And what that means is when you're building your firearm, I mean I don't know if you could you know the vice.

Speaker C:

This, this is one of our new vices.

Speaker C:

It's, it's stuff like that that when you invest properly in your tools they last a lifetime and your job becomes much easier if you get the right tools.

Speaker C:

We want to own that bench for the gunsmith so they can make more, get more projects done with the right tools so they're not going to break on you and everything's guaranteed for life with us.

Speaker C:

The, the builder itself at home.

Speaker C:

How do you have those little tricks those that third hand so those your detent spring doesn't go flying off like all of ours have.

Speaker C:

Don't worry if you do it doesn't that you're just part of the club now.

Speaker C:

So all those tools to make the job easier and bringing that to the, to the do it yourself person, the builder at home and also allow that gunsmith to get the right job get another revenue of another stream of revenue through a better tool tool set for them so they can provide everybody who's listening a better service.

Speaker C:

That's really our objectives as we move forward.

Speaker C:

That's really our focus again not necessarily just professionalizing gunsmith but make it easy for that gunsmith to be that, that local source of two a community and firearm repair, maintenance, accessorizing and then that builder at home who's fantastically creative.

Speaker C:

How do you help them personalize their fire have the confidence to personalize that farm and make it, make it theirs and their own identity.

Speaker C:

So that's what.

Speaker C:

That's kind of the, the areas we're really we're going after.

Speaker B:

Yeah that's what I'd love to hear is that you guys are building tools with lifetime warranties.

Speaker B:

I don't know how many vices and tools I've broken building guns and, and hearing that you're, you're building something to last and that's just not something that Our society is used to anymore.

Speaker B:

It's, we've gone to this thing where oh, it broke.

Speaker B:

Go get a new one.

Speaker B:

It's great to hear that you guys are doing that.

Speaker C:

Yeah, we, we have a philosophy that if you get what you pay for is one way to say it.

Speaker C:

It's if you buy a cheap tool, you might as well have bought the wrong tool because it's going to break on you.

Speaker C:

A vise is a great, a great one.

Speaker C:

You don't have a, you know, it might be a $600 gun, but it's got an intrinsic value that's, that's priceless.

Speaker C:

You don't put that in a, in $100 vise that wiggles all the time because you're going to drop it, it's going to break on you.

Speaker C:

You're going to mar your, your, your firearm.

Speaker C:

Buy the quality stuff that's going to last your projects a lifetime and it's going to do the get the job done under investing is just the same thing as making a wrong investment.

Speaker A:

Well said.

Speaker A:

Well said.

Speaker C:

Okay.

Speaker B:

I did want to bring up one more thing.

Speaker B:

I wanted to get your opinion on something.

Speaker B:

You guys know most of the, the larger family of gun companies throughout the years and we're seeing this mass move of gun companies from the Northeast who have historically had like Remingtons and the, the Smith and Wesson.

Speaker B:

Think what is your thought on them moving away from those anti gun states into pro gun states.

Speaker C:

So the, you know, gun valley up in the Northeast, it's, it, it had its originations there back when New York and, and the New England area were agnostic to the firearm trade, actually encouraged production to happen there.

Speaker C:

Now that the, the state legislations have really turned against the industry, they're forcing out generations of workers to lose their jobs.

Speaker C:

As these companies move to Texas or Tennessee or Georgia, kind of that south and southern belt.

Speaker C:

It's unfortunate these legacy companies have a lot of tradition there and they're being forced out to find a new home.

Speaker C:

I encourage people to, and companies to find where they're most wanted and plant a route there and hopefully that route can be for generations as well.

Speaker C:

It's the Northeast, it's unfortunate that's running those countries and those companies out.

Speaker C:

But there's some really good homes and those other states that are really wanting to have that economic base and that capability and they have pride in that.

Speaker C:

So I would encourage companies, if you find yourself getting pressure from your state to stop production, stop doing business in that, in that state, move to one that wants You.

Speaker A:

No, I think that it really speaks to where a lot of Americans feel that they are unwanted when it comes to their second Amendment rights in some of these states.

Speaker A:

I mean, how many bureau and response bills are we going to have in New York?

Speaker A:

Right, right.

Speaker A:

There's always this deep desire to destroy the second Amendment and so I think that that is very encouraging.

Speaker A:

When you look though at the US and you see so many constitutional carry states and see so many states that want to support the second Amendment industry and so I think that they'll find the right home for them.

Speaker C:

But do you want to talk about.

Speaker C:

Sorry, there may be.

Speaker C:

I was having a good discussion this morning with some lawyers.

Speaker C:

Local advocacy is fantastic.

Speaker C:

Is really the grassroots that's needed.

Speaker C:

GOA has got a good network, but I think that it's all associations need to kind of step up and the grassroots ones, the small 10 person club could grow to 20 and you've just doubled your impact.

Speaker C:

Yes, it's that kind of get involved locally.

Speaker C:

Get you, you know, be it a.

Speaker C:

Be it dog trial, dog trials or hunting clubs or local competitions, every one of them is good because everyone.

Speaker C:

There's space for everybody in this.

Speaker B:

Absolutely, Pete, you're absolutely right.

Speaker B:

Get involved locally, get, get a group of people together, go to your state lobby days, go to events, go to.

Speaker B:

Go do things like that.

Speaker B:

I highly encourage you to do that.

Speaker B:

So before we finish up, Pete, thank you for taking the time to talk to us today.

Speaker B:

We really appreciate it.

Speaker B:

Thank you again for being the title sponsor of Goals again.

Speaker B:

We this partnership between GOA and Brownells.

Speaker B:

We're really excited for this to kick off and become this strong partnership to continue the growth and strengthen the second Amendment.

Speaker C:

It's great, great to be here.

Speaker C:

Thanks for your time.

Speaker B:

Thank you guys.

Speaker B:

Make sure to like share and subscribe.

Speaker B:

Hit the little bell for notification on YouTube.

Speaker B:

Make sure to leave a five star review on all podcasting codes.

Speaker B:

Make sure to go to goals.gun owners.org to register for Goals and we'll see you guys in Knoxville.

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