In this episode, Tara emphasizes the importance of structuring online content strategically to achieve maximum impact, advocating for a core success path or 'million-dollar framework' that guides users to their desired resolution quickly, while also providing additional modules or content that can be accessed on an as-needed basis.

Tara encourages creators to prioritize foundational material and organize content in a flexible format to drive results - and why a content "drip" may be better for your clients than giving them a Netflix-style vault to choose from.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey, everybody, it's Tara Bryan and you are listening

Tara Bryan: 00:00:08

to the Course Building Secrets® podcast. Whether you're a coach

Tara Bryan: 00:00:12

or a CEO, the success of your team and clients is based on

Tara Bryan: 00:00:16

your ability to deliver a consistent experience and guide

Tara Bryan: 00:00:19

them on the fastest path to results. This podcast will give

Tara Bryan: 00:00:23

you practical real life tips that you can use today to build

Tara Bryan: 00:00:27

your online experiences that get results and create raving fans.

Tara Bryan: 00:00:31

Why? So you can monetize your expertise and serve more people

Tara Bryan: 00:00:35

without adding more time or team to your business? If you're

Tara Bryan: 00:00:39

looking to uncover your million dollar framework, package it and

Tara Bryan: 00:00:43

use it to scale you're in the right place. Let's dive in.

Tara Bryan: 00:00:46

Hey, everybody, welcome to this week's episode on the Course

Tara Bryan: 00:00:50

Building Secrets® podcast. I am thrilled that you're here. Hey,

Tara Bryan: 00:00:54

I have been getting this question a number of times. So

Tara Bryan: 00:00:58

it is time to jump in and do a session on this topic, which is

Tara Bryan: 00:01:03

how do you serve your content? Do you drip it out? Do you offer

Tara Bryan: 00:01:07

it all at once? Do you let people go through it however

Tara Bryan: 00:01:11

they want to? How do you structure how you're delivering

Tara Bryan: 00:01:16

what you're putting into your membership, your course your

Tara Bryan: 00:01:20

program, whatever it is that you're delivering as your online

Tara Bryan: 00:01:24

experience. So want to take a couple of minutes to just

Tara Bryan: 00:01:28

explain that this whole concept of how do you think through this

Tara Bryan: 00:01:33

problem. So the very first thing is to remember that you are

Tara Bryan: 00:01:37

you're providing someone your perfect avatar, the fastest path

Tara Bryan: 00:01:42

to this the solution that they want, right? So they have a

Tara Bryan: 00:01:46

problem, you have a way to fix that problem. And so your job is

Tara Bryan: 00:01:50

to provide them the fastest path to get to that outcome, right,

Tara Bryan: 00:01:55

like period, end of report, that's why they're paying for

Tara Bryan: 00:01:59

paying you. Because otherwise, like people can go out and they

Tara Bryan: 00:02:04

can search YouTube, they can search the Google, they can do

Tara Bryan: 00:02:08

all of the things to solve the problem they have. That's not

Tara Bryan: 00:02:12

what they're doing. Right, they're paying you to give them

Tara Bryan: 00:02:17

guidance, and to give them the fastest path to that result. So

Tara Bryan: 00:02:21

hopefully you have that experience. And you can get them

Tara Bryan: 00:02:25

through not only going through the path faster, but help them

Tara Bryan: 00:02:29

overcome the obstacles and hurdles and all the other things

Tara Bryan: 00:02:34

that you know are going to happen when they try and solve

Tara Bryan: 00:02:38

their problem. Okay, so foundationally, that's first and

Tara Bryan: 00:02:42

foremost. And in terms of remembering that that is your

Tara Bryan: 00:02:46

goal. So all of the content that you're going to create for them,

Tara Bryan: 00:02:51

it foundationally is going to get them on the path, so that

Tara Bryan: 00:02:55

they can take the steps to solve the problem. That's it.

Tara Bryan: 00:02:59

So from that regard, you want to drip out the content to them,

Tara Bryan: 00:03:05

right, because you want to deliver it in a certain format,

Tara Bryan: 00:03:10

in a certain way, and within a particular amount of time, so

Tara Bryan: 00:03:15

that they can follow along and you're showing them the path,

Tara Bryan: 00:03:18

right, if again, if they wanted to come in and randomly pick one

Tara Bryan: 00:03:22

of the modules that you had in your program, or in your

Tara Bryan: 00:03:25

experience, that's great. But that's not getting them any

Tara Bryan: 00:03:28

further than just going out and Googling it right. And so your

Tara Bryan: 00:03:32

job is to provide them that path. Now there's two different

Tara Bryan: 00:03:35

ways that you can drip out content. The first way is time

Tara Bryan: 00:03:41

based. So you're saying you are going to give them content on a

Tara Bryan: 00:03:48

particular day or on a particular time. And that is if

Tara Bryan: 00:03:52

you're doing a cohort or you have something going on in

Tara Bryan: 00:03:56

between the time that you're releasing the first one and the

Tara Bryan: 00:04:00

second one, and the third one, etc, etc. Right? So that's time

Tara Bryan: 00:04:04

based dripping, meaning you're controlling when they're getting

Tara Bryan: 00:04:07

access to each module lesson, whatever it is that you have

Tara Bryan: 00:04:12

going on in the structure of your, your program that you're

Tara Bryan: 00:04:17

giving them.

Tara Bryan: 00:04:18

The other ways is progress based. So they complete this

Tara Bryan: 00:04:22

first one, and then because they've completed this first

Tara Bryan: 00:04:25

one, then they can get access to the second one. So someone could

Tara Bryan: 00:04:28

still go through all of it in a compressed timeframe, but

Tara Bryan: 00:04:31

they're going through it in order. Because if you've done

Tara Bryan: 00:04:35

this correctly, and you're you mapped out the fastest path to

Tara Bryan: 00:04:40

the result that somebody was, there is an order. It's step

Tara Bryan: 00:04:44

one, step two, step three, step four, step five, etc. Right? And

Tara Bryan: 00:04:48

so there's an order to it.

Tara Bryan: 00:04:49

So that's why we recommend that you choose one of those two

Tara Bryan: 00:04:54

dripping and that's the term for it. Dripping methods. So With

Tara Bryan: 00:05:00

that you are helping somebody progress in an organized fashion

Tara Bryan: 00:05:06

through their problem to the resolution, right? That is the

Tara Bryan: 00:05:10

first sort of order of business. A lot of times people come to us

Tara Bryan: 00:05:15

and they're like, well, we want to do a Netflix style, you know,

Tara Bryan: 00:05:21

structure within the program. So people can just go and pick and

Tara Bryan: 00:05:24

choose whatever they want and, and get what they need when they

Tara Bryan: 00:05:27

want to, when they want to get it. And, and all of that

Tara Bryan: 00:05:31

sometimes, you know, if you want to use a different term, it's

Tara Bryan: 00:05:35

like a video vault, right? Where they just go in and grab what

Tara Bryan: 00:05:38

they want, excuse me. But here's the problem is it think about

Tara Bryan: 00:05:43

when you're going out to Netflix, you want to just like

Tara Bryan: 00:05:46

Netflix and chill, right? Like, you want to just relax, you want

Tara Bryan: 00:05:49

to go out and be entertained, you want to just grab something

Tara Bryan: 00:05:52

you're in the mood for. But when you're learning something new,

Tara Bryan: 00:05:56

when you are trying to solve a problem, you're actually like

Tara Bryan: 00:05:59

looking for somebody to guide you down what the path is for

Tara Bryan: 00:06:04

them to do that, right? Like you don't want to randomly go out.

Tara Bryan: 00:06:07

You know, if you think about Netflix, and you're like, here,

Tara Bryan: 00:06:10

you know, here are the top 10. Here, what people are watching

Tara Bryan: 00:06:13

or hear is like the 42 million other options that you can

Tara Bryan: 00:06:17

search for if you're in the mood based on topic or, you know,

Tara Bryan: 00:06:23

movie genre or whatever, right? Its totally different intent. So

Tara Bryan: 00:06:29

when you're creating your program, again, that's why we

Tara Bryan: 00:06:32

recommend that dripped approach, either time based or progress

Tara Bryan: 00:06:36

driven approach for your core curriculum. Now you're gonna

Tara Bryan: 00:06:39

have additional modules, additional content, additional

Tara Bryan: 00:06:43

things that will be helpful for people that may not fit within

Tara Bryan: 00:06:46

that success path. And that's okay. And that can be served up

Tara Bryan: 00:06:52

in sort of a more Netflix flicks, style where they can

Tara Bryan: 00:06:55

pull in what they need, maybe they want to learn how to do a

Tara Bryan: 00:06:59

specific thing, how to edit videos, how to do better videos,

Tara Bryan: 00:07:05

how to start a podcast, all sorts of random topics that

Tara Bryan: 00:07:09

aren't directly in your path of how you are teaching it so that

Tara Bryan: 00:07:15

somebody gets from point A to point B, all of those can be

Tara Bryan: 00:07:19

sort of open and available to someone at any point in time.

Tara Bryan: 00:07:25

And in so it's really important that you are looking

Tara Bryan: 00:07:28

strategically at how to structure your experience

Tara Bryan: 00:07:32

regardless of if it's a membership, a course a program,

Tara Bryan: 00:07:35

or whatever else you can dream up online, is that you have your

Tara Bryan: 00:07:40

foundational content that gets them that resolution to that

Tara Bryan: 00:07:44

problem. And then anything else right? Sometimes we say what's

Tara Bryan: 00:07:48

need to know what's nice to know, right? Like, so you can

Tara Bryan: 00:07:51

kind of structure it that way. But if you're asking yourself

Tara Bryan: 00:07:55

that question of should I be dripping? Should I just have a

Tara Bryan: 00:07:58

bunch of, you know, kind of modules or courses in a library,

Tara Bryan: 00:08:02

should I have an extra, you know, section of content, where

Tara Bryan: 00:08:06

it's like a video vault or it's Netflix style. That is how you

Tara Bryan: 00:08:11

start to start to organize what you have. And if you're starting

Tara Bryan: 00:08:17

from scratch, again, you're starting from that core. That

Tara Bryan: 00:08:21

core success path, or the million dollar framework is what

Tara Bryan: 00:08:25

we call it, you're starting with that piece, because that is your

Tara Bryan: 00:08:30

job, your job is to get them the fastest path from where they are

Tara Bryan: 00:08:34

today to where they want to go. And then everything else is just

Tara Bryan: 00:08:38

bonus on top of that.

Tara Bryan: 00:08:40

So hopefully this helps you if you're sort of like how do I

Tara Bryan: 00:08:44

structure everything in there. And if you find yourself in a

Tara Bryan: 00:08:48

place where everything is Netflix style, or just nice to

Tara Bryan: 00:08:53

have video vault content, then my challenge to you is you need

Tara Bryan: 00:09:00

to go back and identify your signature methodology how it is

Tara Bryan: 00:09:04

that you get people from point A to point B, and make sure that

Tara Bryan: 00:09:08

you have a really solid set of steps that gets them to that

Tara Bryan: 00:09:15

resolution as quickly as possible. That is what they're

Tara Bryan: 00:09:18

paying you for everything else is either not necessary, or

Tara Bryan: 00:09:24

extra right or for their enjoyment for their extended

Tara Bryan: 00:09:28

learning for their deeper dive for whatever purpose it serves.

Tara Bryan: 00:09:33

But your core membership, your core online experience should

Tara Bryan: 00:09:38

not just be a bunch of random videos that you're creating and

Tara Bryan: 00:09:43

throwing in there. Alright, hopefully that serves you. This

Tara Bryan: 00:09:47

is a really specific tactic, but it's one that I think a lot of

Tara Bryan: 00:09:52

people struggle with when they're first trying to figure

Tara Bryan: 00:09:55

out how to organize everything that they're doing. All right.

Tara Bryan: 00:09:59

If you love this episode go ahead and give us a rating or

Tara Bryan: 00:10:05

give us a thumbs up and subscribe if you're watching on

Tara Bryan: 00:10:08

YouTube and we'll see you on the next episode