In an era marked by unprecedented change, retailers, consumer-facing businesses and brands find themselves navigating unfamiliar terrain, facing new competitors, and redefining relationships with customers. Additionally, the competitive business and retail landscape is filled with contradictions and uncertainty. So how can companies adapt and stay "future fit" amidst these complexities? Join Oliver Banks in this episode as we demystify the idea of being "fit for the future" and learn how to navigate and thrive in this intricate environment.

Listen to this podcast episode to hear:

• The 5 elements of becoming fit for the future.
• Why we need to rethink the element of uniqueness.
• How to re-engineer how your business works, based around 5 critical aspects, including the customer proposition, business model and operating model.

Show notes at www.obandco.uk/250.