Don’t let an agency brag about 50 “leads” when they were just clicks.
“If the phone hasn’t rung, who cares?” — Matt Jones, Tradie Web Guys and The Site Shed.
In this episode, Adrian and Matt tear down vanity metrics and show you how to build a system that gets site visits, deposits, and jobs sold.
You’ll learn
- Why clicks and “conversions” mean nothing without calls and bookings
- The real leak in your business: weak lead handling and slow follow-up
- How AI, SMS, and simple pipelines lift conversion fast
- What to track: Ad → Discovery/Triage → Site Visit → Deposit → Project value
- “Show me, don’t tell me”: project galleries and proof that close
Work with us
Ready to build a marketing system that pays you back?
Book a strategy session: https://tradesformation.com.au/book-a-discovery-session/
Connect with Adrian: https://link.me/profile
Chapters
00:00 Intro and why clicks aren’t customers
02:10 Matt’s background and The Site Shed story
12:20 GEO, LLMs, and local three-pack reality
17:30 AI, avatars, and answering when you can’t pick up
20:15 Follow-up wins: 30 calls if that’s what it takes
27:59 “Bullshit reporting” vs phones that ring
30:20 Show me, don’t tell me: project galleries that sell
46:05 Dashboards, bookkeeping cadence, course corrections
49:50 Profit buckets and pricing for growth
53:20 Lifetime value over one-and-done jobs
56:00 Challenge and next steps
#TradesFormationUnlocked #TradeBusiness #MattJones #TradieWebGuys #LeadGen #MarketingTradie
