Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common characteristics:

Relevance: A good hook connects directly to the theme or topic of your episode. It should hint at what’s to come without giving everything away.

Emotional Impact: Evoking curiosity, excitement, or even controversy can create an emotional connection with your audience, prompting them to stay tuned.

Clarity and Brevity: Your hook should be clear and to the point. Complexity can confuse listeners and cause them to lose interest.

Promises Value: Whether it’s information, entertainment, or inspiration, a strong hook promises something valuable to the listener.

All of this relies on you knowing who your target audience is. A hook that works on a business podcast may not work on your gaming show.

Ever wondered why some podcasts just suck you in while others make you want to run for the hills? Well, let’s break it down, shall we? The opening hook of your podcast can make or break your listener retention. You could have the most riveting content planned, but if your intro is as exciting as watching paint dry, good luck keeping anyone around.

We’re talking about how a killer hook can capture attention faster than a cat meme on social media. Dive into the psychology of why people stick around and learn five solid strategies to craft hooks that actually work. Spoiler alert: it’s not just about being clever. It’s about being relevant, emotional, and concise. So, grab your headphones, and let’s unravel the magical art of the podcast hook that’ll have your audience begging for more!

Takeaways:

• A killer hook can make or break your podcast's first impression, so choose wisely!
• To keep listeners glued to your podcast, start with something that sparks curiosity and relevance.
• Your opening should promise value; otherwise, listeners might just hit the dreaded 'stop' button.
• Whether it's a shocking fact or a relatable story, your hook needs to resonate with your audience.

5 Example Hook Types:

• Engaging Questions: Drawing listeners in by voicing their struggles or curiosities
• Personal Anecdotes: Using brief, vulnerable stories that are directly relevant
• Shocking Facts: Leveraging surprising statistics or statements (without clickbait)
• Intriguing Scenarios: Creating hypothetical situations that spark imagination
• Relatable Problems: Addressing common issues faced by the audience

Mentioned in This Episode

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Podcast Hook Example Cheat Sheet

Audience Survey: schoolofpodcasting.com/survey25

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Join the #1 Podcast Education Site - The School of Podcasting

Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"

School of Podcasting

The next 15 seconds of this episode could determine whether thousands of listeners stick around for your next podcast or click away forever. That's the power of a well crafted hook.

And today I'm pulling back the curtain on exactly how to write one that keeps your audience hanging on every single word. Yeah, you know what? I don't like that one. Let's do this one instead.

Did you know that the average podcast loses 20 to 35% of its listeners in the first five minutes? Today we're diving into the psychology behind what makes people stay or leave.

And I'll share five proven hooks that can transform your podcast's opening from good to unforgettable. Yeah, that one works. Hit it, ladies.

The school of podcasting with Dave Jackson.

My website is schoolofpodcasting.com use the coupon code listener when you sign up for either a monthly, quarterly or yearly subscription. And that comes with a 30 day money back guarantee. And I may have just committed one of the bad hooks.

We're going to talk about those as we go along today. And if you're wondering what is a hook, it's the opening of the show that gets people to want to continue listening.

And so one of the things I want to point out is this starts before we even get to somebody pushing play. A good episode title really helps.

And you've heard me say this before, if you're new to the show, I do not recommend putting episode numbers at the beginning of your episode title. I actually did some research on this for podpage where I'm the head of podcasting there. And yeah, it's.

You have a better chance of ranking higher in the Google if your keywords are closer to the beginning of your title. So if you needed another reason, that would be one. And then if we're talking YouTube, which, you know, 98% of this, we're not.

But with YouTube, you have to have a great thumbnail. So great title. And great thumbnail now in audio podcasting, great title. And I would think a thumbnail, you know, the little square image would help.

But here is, I did a ton of research on this and realized that I have not been doing this very well. So here are some things and this is my, like, new favorite word. The first thing, like what makes a good hook is relevance.

I think that's My new favorite word.

So what I mean by relevance is, hey, you just have this eye catching title that made someone click is what you're talking about getting to what they want to as quickly as possible. Picture it this way. You got a dog. The dog loves the treats. You grab the treat box and you shake it in front of your dog.

And your dog is like, oh, yeah, I am ready for a treat right now.

And you open up the treat box and you go, first, let me read this LinkedIn bio to you in a really boring way, proving that maybe I shouldn't even be reading into a microphone. And the dog is like, what? Give me the treat, buddy. I want the milk bone.

So you want to have whatever it is, because that LinkedIn bio is not relevant to the dog treat. And there are many times when we come up with this great AI catching, you know, just super title.

And then people click on it and they're like, so, how was your week? I don't know. Well, wait till you hear what Mr. Whiskers did to the couch. And you're like, what?

So a good hook connects directly to the theme or topic of your episode. It should hint. It should hint. And one of the things that kept coming up in my research is a curiosity gap. Your brain can't take that.

Like, if you go, you know what? Yeah, people like, what? What's. You know, it should hint at what's coming without giving everything away. So that's one thing, it's relevant.

The other one is emotional impact. So it's evoking curiosity or excitement or even controversy that can create an emotional connection with your audience.

And that prompts them to like, ooh, I want to see what happens. And then clarity and brevity. So as I said, I was doing all that podcasting sense to him. Maybe we need to lose that.

I'll talk about that maybe a little later. But your hook should be clear and to the point. If you make it complex, it can confuse. And we don't want that. We don't want them to be confused.

We want them to just keep listening. And if they're like, I have no idea what I'm listening to, they may hit the old, nah, not this week. And then it promises value.

You always want your episodes to deliver value. So whether it's information, whether it's entertainment or inspiration, a strong hook promises something valuable to the listener.

And then the thing you want to make sure of by the time you get ready to hit publish. Did you deliver the promise? Because there are some times when people will Throw out this amazing hook just to get you to listen. I remember once.

This is true. I was watching the news, and they were like, is the school system feeding things that are poisoning your children at school?

And I was like, dang, what do they do under the peanut butter cookies? Because that's all I ate in junior high. And it turned out the answer was no. Yeah, they weren't.

And I was like, well, wait, you made me watch the news for you to go, oh, no, but they. They might have, but they're not. And I was like, well, that's the last time I watched the news.

So we're gonna talk about some examples of good hooks and why they're good. But one of the things that makes a good hook is understanding your target audience.

This is now crucial because what works for a business podcast may not work for a true crime or an entertainment or whatever. So you have to really tailor your approach to match your audience expectations.

In the end, the goal of a hook is to create a strong first impression that not only captures the attention, but also sets appropriate expectations for the episode content that is going to be following after they press play.

I mean, that's what we're looking to do, is to provide just enough information to establish relevance and value while leaving the listeners wanting to know more about the episode content.

And one of the things I see a lot of that I don't think does that is when somebody takes a clip from the interview and you hit play and you go, yeah, my dad used to send me out to the barn. It was red, and I just remember it smelled like horse poop. And you're like, okay, that's. Does that make me want.

Is there some sort of curiosity gap in there? If he had said, I remember once my dad made me go out to the barn alone, and I couldn't believe what I saw when I opened up the door, Right?

That's a brain gap. But the whole pull an episode clip to me, and again, I know you're like, but AI can pull out a clip. Yeah, but is it a good clip?

You know, because think about it. An interview probably has kind of a beginning, middle, and an end. And that's kind of like going to your favorite book.

Now, look, I know it's your favorite book, but it had a beginning, middle, and an end. It was meant to be read in a certain way.

And when you go and just rip out page 22 and go, here, read this, it may not be a great introduction to the book. And what could save you a lot of time because you were there in the interview is just to explain who's on the show, what value they're going to get.

And you're not going to believe it, but we talk about blank, create that curiosity. That's what we're going to get to here in terms of examples of good hooks. But I, for me, I don't think I see the.

Let's pull a clip from the interview. I don't see that being used effectively. I don't usually. Kind of. Usually it leaves me confused. It does not leave me wanting more.

It leaves me going, what the heck am I getting into? So here are some strategies, and we're going to talk about what they were, why they work. And the first one is questions.

Now, remember how I said it is crucial that you understand who your audience is, because a listener feels kind of personally addressed and understood when you ask the question that they are facing. It's specific to them. So for me, if I said, are you struggling to take your total episode downloads to 10,000 downloads? Right.

That approach works well, both in a monologue and if you're doing an interview, but creating a conversational tone, you know, because it's just a question, hey, let's talk about it. That draws listeners in, and it's a question that they ask. Now, if you ask a question like, hey, are you struggling to find a pen that has green ink?

There might be a few people in the audience, but most of you, like, wait, what? I tuned into, like, what? Yeah, so engaging questions. That's what we're looking for.

So ever wonder what your life would look like if you could eliminate all your distractions? Stay with us as we uncover secrets to mastering focus in today's digital age. And I'll try not to do an obnoxious radio guy all the time.

But why does that work? Well, this hook, it asks an intriguing question. Have you ever wondered what life would look like if you could eliminate all your distractions?

You go, ooh, that'd be interesting. And it promises valuable insights, enticing the listener to want to find out more. So engaging questions can be a way to hook people in.

Another one is a personal antidote. Now, I've used this one quite a bit in the past, and it's usually just a short story.

And we'll talk about that maybe a little later, because there are times when my intros are a little on the long side. But here's one.

By opening with a personal experience or some sort of relatable antidote, podcasters can create immediate emotional engagement that draws the listener into the narrative. And the story should directly relate to the episode theme, or as I like to call it, the episode title.

Because again, if you start in a story about Mr. Whiskers ripping up the couch and the episode is how to turn $10 into 10,000 downloads, people are not going to be happy. Right?

So tie it into the title while highlighting the challenges or situations that audience members can recognize from their own lives. So some sort of personal story that has people wondering, how is this going to end? And also like, yeah, I'm in the same boat.

How are we going to do that? So some sort of personal antidote. So here's an example. Three years ago, and for the record, these are made up, these are not me.

This is not a personal antidote for me. This is an example. But three years ago, I hit rock bottom. Little did I know that moment would redefine my path to happiness. And here's what happened.

So why does that work? Well, it's a personal story. It taps into emotions, taps into curiosity, and that then makes it relatable and engaging.

As soon as you hear Rock Bottom, you're either going to think about Kiss Alive 1. It's a great song, or, you know, you're like, wait, this is. This is going to be a story. And also rock bottom.

When somebody reveals rock bottom, that is vulnerability. They are peeling back the curtain. That is not information that most people like. Hi, nice to meet you. I'm Dave.

Let me tell you about the worst part of my life ever, right? So it's information you don't normally get. So that's one. A personal antidote. So engaging questions, personal antidotes. A shocking fact.

Shocking, I say. So. Now, keep in mind, the controversy should be genuine, and it should be, again, relative to the content.

It's not manufactured solely to shock people. You know, bold statements work because they create that curiosity gap, right? It's. It's tension in the brain. It's like, wait, what?

So keep that in mind. But it forces the listener to reconcile the challenging information with their existing beliefs.

So if somebody starts off, Sammy Hagar was way better as a frontman in Van Halen, I'll be like, what? Blasphemy? Right. Might have been a better singer, better front man. Not sure.

But anyway, incorporating surprising statistics or resonant quotes, this provides immediate credibility and context for the episode content. So people know exactly what they're getting into. Right. It's not a surprise. So here's one.

Did you know the average person checks their phone 96 times a day? Here's how that's rewiring our brains and what you can do about it. Right? So you're like, wait, do it.

And then immediately you're like, wait, how many times do I. Well, let's see. I check it the first time I get out of bed. And then there's, you know, sometimes I check it while I'm in the shower. Right, There's.

Right. So that's a shocking fact. So why does this work? It's a surprising statistic. It grabs your attention. It sets the stage for the insightful content.

Here's another one. 93% of communication is a. Is. Isn't. Oh, see, it'd be nice if I said it right. Let's try that again. 93% of communication isn't about your words at all.

In fact, you're probably making three critical communication mistakes right now that are sabotaging your relationships. Stay tuned as we unpack the hidden signals you're sending and how to fix them. Come on. You don't want to hear more of that? So why does that work?

It opens with a surprising fact. 93% of communication isn't about your words at all. It suggests personal relevance. I'm going to get a T shirt. I think with that. Just be relevant.

It promises practical solutions and it creates an urgency to learn more. Because it's like, look, you might be making these mistakes right now. You're making mistakes. Stop it. What's wrong with you people?

All right, so that's again, shocking fact. But don't make it so shocking. I hate.

Because what do we call it when there are times, and I'm still not quite sure why, I think I go there just to hate it. But I will go to Yahoo and it will say, you know, watch Jennifer Aniston get eaten by a shark. And I'm like, what?

And I click on it and there's no video. There's no Jennifer Aniston. It's like, what? And what do we call that? Clickbait. Do we like it? No, because we feel lied to.

So, yeah, make your title something that entices people to click on it, but you want it to be relevant. All right, moving on to the intriguing scenario. Ooh, it's so intriguing. The scenario based hook.

It works by placing the listener directly into challenging situations they might encounter. So an example might be, imagine waking up tomorrow to find that your biggest competitor slash their prices in half. How would you respond? Right.

The approach creates immediate engagement by forcing the listener to consider their own response while positioning the upcoming content as providing the expert guidance for these exact situations. So in a world. No, I'm just kidding. Imagine waking up tomorrow with a billion dollars. How would that change your life?

Today we're exploring the real impact of sudden wealth and the hidden challenges it brings. So why does that work? The scenario, it sparks the imagination. What if I did wake up with a bazillion dollars?

You know, it kind of sparks creativity and curiosity, making listeners eager to explore the topic further. Here's another one. What if everything you knew about productivity was wrong?

Today's guest spent 10 years studying the world's most successful people and discovered that they all share one surprising habit. And that's the opposite of what most experts recommend. You're like, wait, what? I want to be more productive. Right.

So it challenges your existing beliefs, and it promises exclusive insights that you can't get anyplace else. And it teases expert knowledge. I actually might use this in the future.

I'm working on an episode about advertising and downloads, and I was thinking that one of the questions might be, what would it be like if you Woke up with 5,000 more downloads? What would that do for you? So that might be if you hear that in the future, that was inspired by me doing all this research. So that one.

Again, the intriguing scenario. All right, next up, we have the relatable problem. So it might be something like, ever feel like your work life balance is just a myth?

Discover practical steps to reclaim your time and find true balance in today's episode. So why does that work? Well, it addresses a common issue, which is work life balance.

It promises actionable solutions that resonate with many of your audience. So the relatable problem. And again, how is it relatable? Because you know who your audience is. Another one is a teaser of an expert insight.

And really, any kind of teaser builds that kind of curiosity gap. So if we said, hey, join us as we chat with Dr.

Emily Carter, who reveals the three surprising habits of highly successful people you've never heard before. Because at first we're like, all right, Dr. Emily Carter, who. Right. And then it's three. Of course it's three. And habits of highly successful people.

Yeah, we've heard that. It wasn't there a whole. I think it was seven and then. But you've never heard these before. Ooh, something new. So it's an expert.

It's teasing, the unique insights, all that fun stuff. Now another one is the high stakes hook. That's what they call it. And so an example, this might be in the next 45 minutes.

You'll discover the five minute morning routine that's helping entrepreneurs double their income. This isn't theory. It's the exact process that transformed my business. And today I'm sharing every detail. So why does that work?

Well, it promises specific, valuable information. And if you don't deliver that, they're gonna not be happy about that.

So realize that sometimes we kind of get a grandiose with some of these, and if you don't deliver, they're gonna be like, yeah, that guy's just a bunch of clickbait. All right. It also sets clear time frame. Right. In the next 45 minutes. Right. So you kind of know what you're getting into.

It offers proven results, and it suggests that this is exclusive content that you can't get anyplace else that makes it sound special. So that is the high stakes hook. The next one is the personal challenge hook. And it goes a little something like this.

I used to think meditation was completely nonsense until a crisis forced me to try it. After what happened next, I had to completely rethink everything I believed about mental strength.

And today we're exploring the science that changed my mind. So this was again, the personal challenge hook. This is where I used to think the blue yeti was the worst microphone on the planet.

And then, you know, I bought a mic stand. I bought a mic stand and a windscreen and learned how to use it. And now I think it's great. Yeah.

So why does this personal challenge, if we go back to the person who didn't believe in meditation, it shows vulnerability. Right. It's like, hey, I thought I was right, but I wasn't. Vulnerability, when not used as a crutch, can be very powerful.

When it's authentic vulnerability, it also kind of creates this connection because it's relatable. It promises evidence based insights, not just opinions. Maybe. Right. Is a study of one. I do that a lot here.

And it builds that curiosity about, well, what happened, that they've now transformed their complete thought about this. So that, again, is the personal challenge hook. Which leads us now to the compelling story hook. Now, this is the one I've used on occasion.

But here's an example. Last Tuesday, Sarah confidently walked into her dream job interview, and 20 minutes later, she ran out in tears.

But what happened next transformed not just her career, but an entire industry. Today, we're diving into the revolutionary approach that's changing how we think about job interviews. So why does that work?

Well, it creates immediate tension. There's a huge curiosity gap there. It promises transformation. It hints at valuable insights.

And it uses a narrative structure to build that curiosity. So as we've heard a few now, we can kind of see some of those common characteristics. It's relevant, the emotional impact.

It's clear, it's brief, and it promises value. When we come back, is the way you're opening your show horrible and not hooking your audience at all?

We're going to talk about bad examples of trying to hook an audience.

The school of podcasting. Yeah, yeah, yeah. The school of podcasting. Yeah, yeah, yeah.

All right, so we've talked about good introductions. Here's some things to avoid. One, just being vague when you don't really explain what's on the show or in the episode. My buddy Eric K.

Johnson, and my co host of the podcast review show, you might know him as the podcast talent coach, says, nobody gets on a bus without knowing where it's going. And so it's like, hey, welcome to another episode. Today we're gonna talk about some stuff. Stuff. Shut up, Susan.

All right, so, yeah, I don't know what's going on, Right. Welcome to the three Daves and a Susan Show. All right. You know, and then they just go into it, where are you going? What's the show about? Or.

And this is the one I was wondering about. I'm like, maybe I'm. But when I was researching this one, they said, is the information overload.

Welcome to episode number 243, where we'll be discussing the 15 essential components of strategic planning frameworks, including SWOT analysis, Porter's five forces, pestle analysis, and 12 other crucial mythologies that every business professional should understand in detail. So it's too complex. Remember, we're supposed to keep these brief and clear. And depending on your audience, that could be a lot of jargon, Right?

I'm like, well, I'm trying to establish my street cred because apparently a lot of you are not impressed that I'm in the hall of fame. I'm looking at my survey results and they're like, yeah, like, why should we listen to you? And I'm like, oh, all right.

Well, I'll have to fix that going forward. I'll be talking. You'll hear in future episodes, I'm going to be bringing in my survey results if you haven't filled it out yet.

Schoolofpodcasting.com survey25, here's another bad opening. The self centered opening. This is always great. Hey. Hey, guys. Sorry I haven't posted in a while.

I've been super busy, you know, with life and work and grandma died again, and. Anyway, I thought I'd record something today about whatever's on my mind. Okay, so why does this not work?

It focuses on the host instead of the listener. It shows a lack of preparation, it offers no value proposition, and it kind of sounds unprofessional. Then there's the over promise.

Goes a little something like this. In this episode, we're going to completely change your entire life forever and make you a millionaire overnight.

I guarantee you've never heard anything like this before, so. And join now for three easy payments. Right? Well, number one, it makes unrealistic claims. It sounds like clickbait because it is.

And it lacks credibility, you know, and it's gonna create somebody going, really? Yeah, there's gonna be a little skepticism there. The rambling start. And it goes a little something like this.

So I was thinking the other day about making, or maybe talking about success or maybe productivity or I don't know, perhaps we could discuss leadership. Actually, let's just see where this goes. Yeah, that's not a good intro. It shows a lack of direction.

It creates uncertainty, it demonstrates poor planning and wastes the listener's time. The best hooks, again, are specific and focused.

They promise a clear value, they create emotional connections, they spark curiosity, and they're concise and they're well structured. Now, what's one of the biggest hurdles of coming up with a good intro is often the way I do my show.

My intro is one of the last things I record because at this point I figured out what's coming, what's staying, and what's leaving. So I know what's in the show. And then I go and make the intro. And because it's one of the last things I do, I'm a little tired.

I just want to go to bed. It's almost over. And then I got to still do show notes. Oh, this will do. And then I just blew. I just vomit one up. And here's my intro.

And again, I'm talking primarily here about audio podcasts, but if you're doing YouTube. I saw one video.

It was kind of hard because I kept getting information from YouTube and that's just a different beast because it is much more visual and things like that. But they said you should spend as much time on your title and your thumbnail and your. Your hook as you do the rest of your content.

So if you spend an hour and a half recording your show, spend an hour half coming up with a title and a hook and your artwork. And I was like, that's an interesting strategy, but it just shows you how that's so important on YouTube.

But I know this has made me think about it because I do a live show every Saturday and it's welcome to ask the podcast coach where you get your podcast questions answered live. And then I introduce myself, my co host, Jim Collison. But we honestly don't know where we're going.

I have an idea, but I always go where the chat room wants to go. That's the whole point. It's kind of a call in show except we do it without a phone and we take questions via chat.

I might either a remind the audience that that show along with this show uses chapters and so you can jump to whatever topic you want to or put whatever the title is, put that topic at the beginning of the show.

Because I know my last episode we were talking and this is probably something we're going to have for the question of the month, but we were talking about what is advanced podcasting? And we answered two questions before we got to that one. So here if you see the episode title is what is advanced podcasting?

And then you got to sit through two other questions that again can be frustrating. So maybe I need to remind people at the beginning of the show when you're like, hey, we're here, here's Jim Collison, blah, blah, blah.

Don't forget, if you're listening to this later, you can always jump to the different chapters to go to the different topics.

So that might be something I do in the future or just edit the show so that whatever topic that I felt because that's a hard thing to do when you have multiple topics. If you kind of have a show that has multiple segments, how do you come up with a title that covers the five things you covered?

For me, this is how I handle it. What's the one thing that's going to. Here's my magic word again, resonate with my audience the most.

And in this case, the chat room lit up as did myself and my co host when we started talking about what is advanced podcasting. And so I was like, that's the title of the episode and I should have just edited it.

Put that at the Front and then move the other questions not out, but just move them to later in the episode. So this has got me thinking. The other thing I thought was weird and I said I would talk about this is on YouTube.

People now don't do any kind of intro like I used to go, hey, I'm Dave Jackson from the school of podcasting. We help you plan, launch, and grow your podcast. And then today, I don't do that anymore. Why?

Because all the gurus say that everybody on YouTube wants you to get to that content quickly, and you can see how far they drop off. So if you do some sort of obnoxious. All these visual things, it's like, yeah, they're gone. They want that content quickly.

Now, what's weird about it is we all know that the algorithm. Wait, we need reverb for that. The algorithm. You know, that whole discoverability thing that the algorithm will help you get found.

Okay, so you have a whole bunch of new people finding you. Shouldn't you then kind of give your street cred? Shouldn't you say who you are and why you should listen to me? Again, keeping it brief.

But it's weird that in the place that you have all sorts of new people finding you, the advice is don't tell them who you are. And yet on a podcast where you're discovered via word of mouth most of the time, and then they follow the show so that you know who I am.

I'm spending 38 seconds explaining who I am, which is why most of you skipped the first minute and a half of my show. I just find that odd.

But if you're sitting there thinking, hey, you can go out to the show notes, of course, and check out the extensive show notes that I'll be doing for this show.

But if you want this list of hooks that's also available as a PDF, you can just go to schoolofpodcasting.com hooks that's schoolofpodcasting.com hooks. And to quote the one of my favorites, I miss him.

The one and only Robin Williams asked a really good question, and that was, what was Captain Hook's hand before the accident? Captain Hand.

Yeah, yeah, yeah, yeah, yeah, yeah.

And just to remind you that if you decide to put some of these strategies into place, you're going to feel a little weird. You're going to be like, I'm not sure if I'm comfortable with this. And that's kind of good.

That means you're trying something new, means you're learning something new. And the bottom line is, does it make you want to keep listening? That's really like, how do you know if you have a good hook?

Do you want to keep listening? Yes. Then you have a good hook. How do I know if I have a good title? I don't know. Do you want to click on it? Yeah. Then that's. That's a good title.

What about artwork? I don't know. Does it stop the scroll? Does it make you stop and look? Well, then that's good artwork.

Because that's really what we're trying to do in many cases is stop the scroll. If you need help with this, I love to help people, simply go out to schoolofpodcasting.com click on the join now button.

Use the coupon code listnr when you sign up for either a monthly, quarterly or yearly subscription. And that comes with a 30 day money back guarantee. I'm Dave Jackson. I help podcasters. It's what I do as it's Memorial Day weekend.

To all the people that have served in the armed forces, thank you for your service. Take care. God bless. Class is dismissed. This podcast is part of the power of podcasting network.

Find it@powerofpodcasting.com 20 minutes later, she ran out in tears. But what happened next transformed. Why can I not talk today? Transfer and cognitive. What is this? Cognitive dissonance.

Wait, how about mental conflict or. Or good old fashioned like I've been talking about, you know, the brain, the curiosity gap, cognitive dissidents.

I would never say that in a million years.