In the digital era, achieving successful transformation is not just important—it's essential. For business leaders and executives, the challenge lies in approaching this change strategically and efficiently. Fortunately, they can navigate this by adopting an iterative approach to organisational change, concentrating on relevant business problems, and nurturing a culture of experimentation and validation. Add in the elements of continuous learning and execution, and you have a comprehensive strategy for digital transformation. This week, our guest David Rogers guides us through a framework to help you tackle these challenges.

David is an author, faculty at Columbia Business School, and an advisor to senior business leaders. Over the years, he developed a passion for helping companies navigate the complexities of the digital age. It was observing the struggles of organisations clinging to their pre-digital identities that sparked David's interest. Seeing a clear dividing line between companies born before and after the internet era, he recognised the blind spots that often held them back. 

He realised that these companies were stuck in their ways, and their assumptions about their business were outdated. He encourages organisations to get better at shutting things down, accepting change, and moving forward. While many established companies were struggling with the rapid pace of digital transformation, there was a significant minority who were succeeding. This prompted David to delve deeper, discovering that successful companies followed a specific pattern. Rather than viewing digital transformation as a threat, these companies created a shared vision unique to their firm, addressing their particular needs and challenges in the digital age. 

Today, David focuses on helping companies navigate this complex process. His optimistic outlook and belief in the power of change are inspiring, showing the world that digital transformation may be daunting but far from impossible.

Download and listen to learn more.

On today's podcast: 

• Helping established businesses adapt to digital transformation
• Understanding your customer's problem first
• Driving change in a rapidly changing world
• The Barriers to digital transformation
• Rethinking Governance inside an established business

Follow David Rogers:

Website

LinkedIn

The Digital Transformation Roadmap

Book recommendations: 

Seeing Is Forgetting the Name of the Thing One Sees

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