If you’ve ever felt like you’re doing “all the right things” with your content but it’s still not converting, this episode might explain why.
We’re calling out five pieces of content advice that sound logical, popular, and even proven—but were never designed for coaches, course creators, or service providers who sell through trust. Influencers monetize attention. We monetize transformation. And when we follow influencer-style advice without adjusting for our business model, we quietly build audiences that don’t buy.
Links and resources mentioned:
- Download the Rooted In Reality Annual Planning Guide: https://buy.stripe.com/eVqaEY0pC9v8cPl9F6d3i00
In this episode, we cover:
- 03:17 The “post like an influencer” myth and why building a relatable business brand matters more than building a personal fan club
- 08:02 The obsession with going viral
- 10:42 Why using social for your entire funnel (including constant DM selling) is risky and exhausting
- 17:33 “Just be consistent” isn’t a strategy
- 23:08 Repurposing the right way (not copy/paste everywhere without context)
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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