Brad Noll sits down with Judy Filler, an independent wine representative for One Hope Wine, for a conversation that starts by popping a bottle of 90-point sparkling brut and ends with a masterclass on building a business around purpose. Judy is a Fort Wayne, Indiana-based representative for One Hope Wine, a purpose-driven wine company that donates a portion of proceeds to nonprofits. A Ball State graduate with a legal administration degree, she spent years as a stay-at-home mom raising four children before joining One Hope after becoming an empty nester, drawn to its mission of community and giving back.
Judy shares how a serendipitous Facebook discovery led her to a company that had already given back over 12 million dollars to 50,000 nonprofits, and how she turned a self-proclaimed introvert's discomfort into a top-13 finish company-wide. Along the way, she and Brad unpack the fundamentals that carry across any career: relationships, consistency, service before selling, and following through on what you say you'll do.
The throughline is simple but powerful. Judy doesn't sell wine, she builds relationships with wine as the vehicle, creating Napa Valley experiences that turn a room of strangers into a community. Whether you sell wine, t-shirts, or homes, this episode is a reminder that the more consistently you show up and serve people, the more your business, and your purpose, will grow.
Key Takeaways
● Purpose is the differentiator. One Hope gives back with every bottle, not one month a year, and that mission is what pulled Judy in and keeps her passionate.
● You are always in the people business. Judy says it best: wine is the vehicle, but relationships are the destination. The principle transfers to any product or service.
● Master the fundamentals. Judy's four non-negotiables are relationships and listening, consistency, service before selling, and follow through on doing what you say you'll do.
● Consistency compounds. No single tasting or interaction builds a business. Showing up every day, one foot in front of the other, is what creates results over years.
● Get comfortable being uncomfortable. Once Judy exhausted her warm market, stepping out of her comfort zone is where the magic started and transactions became experiences.
● Fall in love with the practice. The wine tasting is where the magic happens, but Judy loves the daily reach outs and new connections that make it possible.
● Winning at the game of life evolves. For Judy, it's raising kind, goal-driven kids, becoming friends with her adult children, being present for grandkids, and staying goal-driven in a new season.
Connect
● Student of the Game Podcast: https://www.nollteam.com/podcast
● Brad Noll on LinkedIn: https://www.linkedin.com/in/bradnoll24/
● Noll Team Real Estate: https://www.nollteam.com
● Judy Filler on Instagram (Sips by Judy): https://www.instagram.com/sipsbyjudy
About Noll Team Real Estate
Since 2003, Noll Team Real Estate has been helping people in the Fort Wayne area find the freedom to live the lifestyle they want. Despite changing markets and business tactics, we have remained true to this better and improved business model by focusing on building relationships and serving others in everything we do. Whatever stage of life you are in, our goal is to provide you with the wisdom and tools necessary when buying or selling a home. We put you first to ensure an enjoyable and profitable experience.
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This podcast was produced by Truth Work Media — helping businesses and organizations tell their story through strategic podcast production.
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