The smartest showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience. The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you.
In this episode, we provide an overview about email. There is a lot to cover.
After Jerod regales you with a funny story about the hiccup that happened to him during his Authority Rainmaker presentation, he and Jon dive deep into the following topics:
Why Jon thinks he is doing email wrong (and why Jerod disagrees with him)
The importance of being human in how you approach your email subscribers
The benefits of building a base of email subscribers as you grow your show
What is more valuable: an email subscriber or an iTunes review?
How email played a huge role in the initial launch of The Showrunner Podcasting Course
What you should do when people hit Reply on your mailings (if you really want to build an audience)
Why you should view your email schedule like your podcast schedule
The two roadblocks to email registration that you need to remove with your site design and copy
This week’s listener question is from @alexcforrest, who asked: How do you decide if you should have a co-host?