Lauren is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 16 years of experience within the digital space.

Lauren's passion lies in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Talentless, Obvi, Autobrush, and many more.

We’re going to dive into her journey, her innovative approach to direct-to-consumer advertising on Facebook, Instagram, and TikTok, and of course, she’ll spill some of her top secrets for making ad creatives that truly drive results. Trust me, you don’t want to miss this one!

You’ll learn:

• How content diversification and emotional storytelling are the keys to success in ads
• The importance of purchase journeys on social media platforms
• The relationship between ads and organic content
• Marketing strategies and consumer behavior of each generation – with a note about Gen Z that surprised me
• Marketing strategies for small businesses, including ad budget and platform selection

You can reach Lauren at: lauren@theloft325.com

Instagram: https://www.instagram.com/theloft325/

LinkedIn: https://www.linkedin.com/in/lauren-schwartz-07354312/

Website: http://theloft325.com/

A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 

In appreciation for being here, I have a couple of items for you: 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

3 Card Sampler—you won’t regret it.   

Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 

Thanks for listening! 

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