In today's episode, I talk about how you can start using segmentation within your email campaigns. It's pretty important.

89% of business currently do not use segmentation within their email strategy and that's crazy! I cover what segmentation is, why it's important and some examples of how it could drive some real results for your business.

Ps. Don't be like ASOS. (You'll have to listen to the episode to find out what I'm talking about 😉)

Get your ticket to The Email Challenge - June