At Christmas time, many of us are buying toys for the children in our lives. But do toys, and the way they are promoted, play a significant role in reinforcing gender stereotypes from a young age? What impact does it have on boys that they are frequently encouraged to play with vehicles, construction toys, weapons – but rarely dolls, domestic toys, fashion or crafts? In this Christmas Special episode of Now and Men, we explore these issues with Olivia Dickinson from the UK campaign Let Toys Be Toys.
Olivia has 20 years’ experiences of working in children’s media across Amazon, the BBC, Nickelodeon and Sky Kids. She provides training for school staff and trainee teachers, as well as consulting for children's TV and digital companies on equality issues, and is a member of the executive group responsible for diversity and inclusion at The Children’s Media Foundation.