Shownotes
Interview topics/highlights include:
- The shock of going from corporate America to a small family-run business
- How do I spend time doing things I enjoy doing and outsourcing things to other people
- Hrag’s business has retail in SF and also sells online
- Implementing change in a traditional family-run business
- Why implementing change in the business was so difficult for his father
- The reason Hrag left corporate America to join the family business
- Importance of taking risks and trying things to succeed
- The biggest risk Hrag has taken in investing in ecommerce and other things
- The importance of believing in what you are doing
- Hrag’s big bet on rebranding
- How Hrag’s wife has been so helpful
- How Hrag continues to learn and grow in the business
- Hrag’s approach to branding and advertising by telling their story
- People don’t buy coffee, they buy a part of the story and the family
- Hrag discusses some of his many failures
- Hrag’s advice for new entrepreneurs: look at failures as learning opportunities
Links:
For questions, comments and guest suggestions, contact the host, Andy Storch, at andy@andystorch.com
