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Episode 79: Black Velvet
Episode 7926th November 2021 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:23:30

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Episode 79 features Black Velvet Canadian Whisky, the second best selling blended Canadian whisky on the market, and a tremendous value. Bottled in 750ml at 40% ABV, or 80 proof, it retails for about $10.

Enjoy this episode with a whisky cocktail of your choice, made with Black Velvet.

Black Velvet's official website:

Brief Historical Timeline:

  • 1946 - The whisky for the first bottling was distilled
  • 1951 - The brand was launched, as a range of Velvet named whisky, Black Velvet was the only one to survive in the marketplace
  • 1969 - The first Black Velvet Lady is introduced, a spokesmodel campaign that endured into the 1990s
  • 1973 - Production moves to a purpose built distillery in Alberta, Canada
  • 1991 - Automation is added to the distillery, vastly reducing employee count and increasing efficiency
  • 2014 - Sales hit a high of 2.05 million 9-liter equivalent cases
  • 2019 - Heave Hill Brands acquires Black Velvet

Key Cocktails:

Black Velvet works well in cocktails. Enjoy it in anything calling for a blended Canadian whisky.


Business Insider on Why It's Called Black Friday Article on the Black Friday Gold Scandal

Heaven Hill Brands Press Release on Black Velvet Acquisition

The Spirits Business Coverage of Heaven Hill Brans Acquisition

Wikipedia Article on Black Velvet

Vintage Black Velvet Ads

Black Velvet Sales Volumes

Distillery Tour on YouTube

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Twitter: @LLConnoisseur